Communication and Message Portfolio

MRS

Molly Rebecca Savident N0571002 FASH20031 Communication and Message http://cargocollective.com/mollysavident

FOLLOW ME http://cargocollective.com/mollysavident

@mollysavidentfcp

https://uk.pinterest.com/mollysavident/

https://www.linkedin.com/in/mollysavident

https://mollysavident.wordpress.com/

CONTENTS 01

sELF pROMOTION

02

suMMER pROJECT

03

wHAT AM I LIKE

04

Identity Project

05

Lord Whitney

06

Seminar Work

Self promotion

01

A brief created to develop a body of self-promotional work, considering yourself as a brand and as a Fashion Communicator and Promoter within the broader Fashion landscape. This section contains promotional work about my self including business cards and logos, CV and online portfolios.

Business CarD INSPIRATION:

I initially began my business card inspiration by creating a board on pinterest where I collated lots of different ideas. To further this I began gathering physical business cards from stores and restaurants so I could get an idea of feel, weight and paper style. I also began looking at Editorial Designs by Cath Caldwell and Yolanda Zappaterra and How to Create a Portfolio and Get Hired by Fig Taylor to help get extra guidance and understanding of business card designs.

iNTIAL iDEAS AND pLANNING:

To spark off some ideas and designs I began experimenting with plain business cards and letraset. This allowed me to experiment with a number of different ideas, where to place my text, what type of text to use, the style of my logo which lead me to decide on my MRS logo. I also experimented with different card colours and boarders to inspire a design. I then completed further research into different ways of presenting text and was drawn towards embossing. I took this style and my MRS logo and began planning.

back:

front:

final BUSINESS CARD:

Molly Savident Fashion Communicator 07507 332945 m.savident@hotmail.co.uk https://mollysavident.wordpress.com/ http://cargocollective.com/mollysavident

When it comes to my personality and the type of individual I am, I’m very organised with a hint of OCD. This is constantly reflected in my work with my need for everything to be aligned and structured. I chose to use my initials as my logo as its a play on words - a combination of my initials and a title, therefore will work when you put it in front of another word. I chose Folighten No06 as its structured and sophisticated with a touch of detail between the R and S which reflects my creative personality and flair. The main concept of my business card is embossing, the MRS is to be embossed onto my business card with a complete crisp white finish. This creates a sophisticated, clean look yet the highlights my love for creativity and design.

The back features my contact details and websites such as my blog and portfolio. This is set off to the right to prevent conflict with the deboss on the reverse side of the card. I chose a simple font - Helvetica as this is legible yet professional and contrasts nicely with the front. I’ve chosen to use a fluorescent orange as the type colour as this shows my knowledge for todays creative industry as well as making it distinctive and unique.

design recipe IN CONTEXT:

This is my logo used in context. I’ve overlaid my design onto a number of stationary items such as a letter head, business card and pen. For the digital platforms such as the iPad and iPhone my logo would be simple monochrome text as its more attractive to display online rather than embossing. With my letter head and envelopes I’d use clean white crisp embossing which is consistent with my business cards.

CV:

Molly Savident

Home Address: 1 Rosecroft Lane, Welwyn, Herts, AL6 0UB

University Address: 4A Gamble Street, Nottingham, NG7 4EY

Mobile: 07507 332945 m.savident@hotmail.co.uk Linkedin: https://www.linkedin.com/in/mollysavident Blog: mollysavident.wordpress.com Portfolio: http://cargocollective.com/mollysavident

Personal Profile

A 2nd year undergraduate reading Fashion Promotion and Communication. A skilled communicator with an acknowledged flair for presentation and an infectious personality.

Flexible and enthusiastic and some one who has embraced the knowledge gained from her studies and who is ready to put them into practice. A strong team player, with experience of working within hectic and fast moving environments. Acknowledged as someone who completes tasks to a high quality and to deadline.

Education and Qualifications

Nottingham Trent University September 2014 - Present • Fashion Promotion and Communication (BA Hons), Year 1 result - 2:1 A creative course that combines design and theory, focussing on the visual communication of a brand, product and service in the global fashion industry. Understanding how the message of a fashion brand is conveyed to the consumer most effectively. Developing visual communication skills across a broad range of creative mixed media including branding, advertising, print, visual merchandising, retail environments, events and PR, trend prediction and forecasting. Undertaking live projects, getting involved in presentations both internally to the year and externally to brands and companies as well as exhibiting third year work into the NTU Degree show.

Richard Hale School, Hertford • 3 ‘A’ Levels – Art (B), Media (B) & Psychology (C)

September 2012 - June 2014

Sherrardswood School, Welwyn • 8 GCSE – A - C Grades (Inc. English & Maths)

September 2007 - June 2012

Employment

Osprey London Feb 2014 – Present Osprey London are a premier luxury leather goods and house-wear brand with multiple national locations. Originally recruited as part of the café team with both front of house and food preparation responsibilities. These quickly expanded to a sales role within both the outlet, main luxury goods shops and the flag ship London store. In addition, asked to organise and arrange private functions including recruiting catering and waiting staff for the owner Graeme Ellisdon. Currently awaiting details of a future internship with the brand, with a focus on expanding Osprey London’s social media profile.

• • • • •

Benefited from working and interacting with senior management on function management Gained practical experience of a luxury good brand Gained hands-on experience in visual merchandising Developed customer relationship skills including dealing with complaints Gained basic recruitment and management skills

Essential Medical Supplies March 2012 - Present EMS provides equipment and maintenance services into the care & nursing home sector, The role is office based with occasional customer site visits. Core duties include assistance with customer enquiries, invoicing & banking duties, order taking & despatch and general administration.

• Developed alternative customer relations skills - Care sector vs. luxury goods • Gained valuable experience in administration and business structure • Developed basic buying skills Bebo Café October 2013 – Feb 2014 Bebo is an independent café/restaurant in Welwyn Hertfordshire. Employed initially back of house, but quickly took on additional customer facing roles behind the counter. Assisted the manager with cashing-up, stock control and ordering. Developed excellent customer relations skills often receiving compliments from both staff and customers • Initial experience of a fast moving retail environment • Developed a basis for future customer service skills

Additional Work Experience

John Lewis Partnership September 2015 (2 Day Placement) Initially assisting the personal styling staff, including understanding the consumer, following guides to help work out an individuals colour palette or clothing shape and dressing for different occasions such as weddings, graduations and a full winter wardrobe. The second day spend assisting the merchandising team re-dressing clothing departments, understanding marketing techniques such as the visual triangle and conversing with head office over price matches and discounts.

Additional Skills • Fully conversant with MS Office and Apple Mac systems. Additionally fully conversant with Adobe Creative Cloud (CC) • Full, clean UK driving licence Achievements & Abilities • Duke of Edinburgh Award – Bronze • Finalist – ISA National Swimming, ISA National Cross Country • Assisted in teaching swimming with years 1 - 4 whilst at secondary school Interests • Swimming, Skiing, Fashion, Travel, Healthy living Referees •

Employment Leigh Twyman Osprey Home Woodcock Hill St Albans Hertfordshire AL4 9HJ

•

Professional Sarah Lewington Nottingham Trent University Burton Street Nottingham NG1 4BU

visual cv:

Molly Rebecca Savident Contact//

P: 07507 332945 E: m.savident@hotmail.co.uk

Personal Profile//

A 2nd year undergraduate reading Fashion Promotion and Communication. A skilled communicator with an acknowledged flair for presentation and an infectious personality. Flexible and enthusiastic and some one who has embraced the knowledge gained from her studies and who is ready to put them into practice. A strong team player, with experience of working within hectic and fast moving environments.

Acknowledged as someone who completes tasks to a high quality and to deadline.

Education//

Nottingham Trent University September 2014 - present Fashion Promotion and Communication Result to date - Year 1 2:1 Richard Hale School , Hertford September 2012 - June 2014 ‘A’ Levels – Art (B), Media (B), Psychology (C) Sherrardswood School, Welwyn September 2007 - June 2012 8 GCSES - A to C Grades

Work Experience//

John Lewis Partenership September 2015 (2 Day Placement)

Initially assisting the personal styling staff, including understanding the consumer, following guides to help work out an individuals colour palette or clothing shape and dressing for different occasions such as weddings, graduations and a full winter wardrobe. The second day spend assisting the merchandising team re-dressing clothing departments, understanding marketing techniques such as the visual triangle and conversing with head office over price matches and discounts.

employment//

Osprey London

Feb 2014 – Present

Osprey London are a premier luxury leather goods and house-wear brand with multiple national locations. Originally recruited as part of the café team with both front of house and food preparation responsibilities. These quickly expanded to a sales role within both the outlet and main luxury goods shops. In addition, asked to organise and arrange private functions including recruiting catering and waiting staff for the owner Graeme Ellisdon. Currently awaiting details of a future internship with the brand, with a focus on expanding Osprey London’s social media profile.

- Benefited from working and interacting with senior management on function management

- Gained practical experience of a luxury good brand - Gained hands-on experience in visual merchandising

- Developed customer relationship skills including dealing with complaints

- Gained basic recruitment and management skills Additional Skills// - Fully conversant with MS Office and Apple Mac

systems. Additionally fully conversant with Adobe Creative Cloud (CC) - Full, clean UK driving licence

Achievements & Abilities// - Duke of Edinburgh Award – Bronze - Finalist – ISA National Swimming, ISA National Cross Country

- Assisted in teaching swimming with years 1 - 4 whilst at secondary school

Interests//

Swimming, Skiing, Fashion, Travel, Healthy living

Referees//

- Employment Leigh Twyman Osprey Home Woodcock Hill St Albans Hertfordshire AL4 9HJ

- Professional Sarah Lewington Nottingham Trent University Burton Street Nottingham NG1 4BU

Intern Job advert: PR INTERN Paid PR Internship INTERNSHIP FULL TIME LONDON, CENTRAL LONDON REFERENCE — PCD14382

-Type of Position: Internship / Work Placement -Company / Organisation / Artist Name: Dior -Area of Fashion: Marketing & Public Relations -Location: London, UK -Length of Internship / Placement: TBC -Hours: Full Time -Compensation: Paid -Website: http://www.dior.com -Deadline: Ongoing -Ad Expires In: 1 month 1 week

We are currently recruiting a PR Intern for Parfums Christian Dior who will assist the PR Team with the day to day running of the Press Department.

Main Responsibilities

- Support the Head of PR and Senior Press Officer in achieving the department’s key -

objectives Support the PR Team in the organisation of all press launches and trips Be the key point of contact for all journalists’ requests Handle, fulfil and log all press enquiries quickly and efficiently Daily review of media (magazines, newspapers, online, blogs) for coverage and articles of interest Ensure prompt send out of all new launches to the appropriate audience Oversee and update the contact databases on a regular basis Manage all press cuttings in terms of collation, presentation and distribution internally and to the International Team in an appropriate and timely manner Control press product cupboard stock and efficiently order stock for launches and send-outs Help compile competitor analysis Day-to-day administrative duties including raising purchase orders Communicate with all team members to ensure thorough understanding of assigned tasks and deadlines

Profile

-

A passion for PR and a love of the media Excellent communication skills, both written and oral Strong organisational skills Ability to multi-task and prioritise projects on a day-to-day basis Be reactive to journalists needs Possess acute attention to detail Competent in Word, Excel, PowerPoint and Lotus Notes / Outlook Self-motivated Good team player Flexible and able to work well in a fast paced pressurised environment Eager to learn and willingness to get ‘stuck-in’

cover letter:

Molly Rebecca Savident 1 Rosecroft Lane Welwyn, Hertfordshire AL6 0UB 07507 332945 m.savident@hotmail.co.uk Christian Dior Couture 49a Pavilion Road London SW1X 0HD 8th January 2016 Dear Ms. Filmer, I read with interest about the role on ‘Fashion Workie and enclose my C.V for your attention. I was particularly struck by Dior’s achievements for the J’adore media campaign, voted winner of The Fragrance Foundation Award for Media Campaign of the Year; Women’s, and how they mirrored some of the assignments I completed during my time at University. I was also struck by a couple of entries your employees have posted on linkedIn talking enthusiastically about campaign development.

My CV explains my experience and how my university degree matches the overall requirement for the role but I think these 5 things really sum up what I can bring to Dior and what I feel I can bring to the role.

• • • • •

My time at university along with my retail/brand experience at Osprey has proven I have strong organisation skills and the capability to meet deadlines My extensive multi-format I.T knowledge and design flare will ensure both administrative and more creative tasks are completed to the highest standard.

My strong interaction and team skills mean I can work calmly within stressful environments leading when required.

My ability to multitask will allow a number of tasks to be completed at once to an high standard before the given deadline.

Finally, my interest and knowledge within the media industry will ensure I perform to the best degree possible and it’ll therefore reflect in the work I produce.

Overall I have a keen desire and enthusiasm to become part of this business and the Dior organisation and I am certain my skills and attitude will help me to become an asset to this company.

I would love the opportunity to discuss the role further and whilst we have a million ways to connect a face to face meeting is always best. With that in mind I will contact you next week to explore opportunities to meet.

Kindest Regards, Molly Savident

ONLINE PORTFOLIO:

I chose cargocollective as my platform for my online portfolio as it has more of a professional appearance and allows you to edit the portfolio to suit you without advert overload. The platform provides a wide range of layouts and structures giving you a variety of choice.

Cargo also gives you the ability to embed websites within your projects making it easier for readers to access the content. I chose a simple, structured layout (Warhol) which allows you to create thumbnails for your projects that take you to the content. This complies with my self promotion as its simplistic with a monochrome colour palette. I’ve adapted my logo throughout my self promotion to ensure everything is consistent and ties in together.

dESIGN development : SELF-PROMO:

A moodboard documenting my self promotion design development from initial inspiration to final logo design. Inspiration gathered from online resources as well as print.

dESIGN dEVELOPMENT : oNLINE pORTFOLIO

A moodboard documenting my research for my online portfolio. I researched Cargo Collectives, Wixs and Square Space and decided on Cargo as I felt it has the most appropriate layouts that comply with my self promotion design.

Summer Project

02

A moodboard documenting my work experiences and independent study completed over summer to help develop my learning and interest in Fashion Communication and Promotion.

We were also required to blog about our first year at university that you can view by clicking on the hyperlink on the page below.

Images:

John Lewis Work Experience - VM and Visual Triangle

Images: V&A Exhibition - Shoes Please & Pain and the Serpentine

Moodboard:

:SCENESNEY During summer I completed a couple of days work experience, whilst working my part time job and visiting galleries. I was approached at the beginning of summer by a personal stylist in John Lewis who began talking to me and offered me working experience with JL. During this time I assisted within the personal styling sector which included understanding the consumer, following guides to establish individuals colour palettes and shapes and dressing for different occasions such as weddings, graduations and a full winter wardrobe. I was then given the opportunity to assist the merchandising team which included re dressing the clothing departments, understand the visual merchandising of specific John Lewis brands such as KIN and understanding marketing techniques such as the visual triangle. Before the time was over I also got the opportunity to converse with head office over price match and discounts.

For a part time job I work for the luxury leather company Osprey based in St Albans, which entailed conversing with customers within an outlet store, cafe and home wear full price store.

As a result of working there for two years I was given the opportunity to work across stores in Hertfordshire such as Radlett and the flagship store in London.

To help develop interest and knowledge within the art industry I visited a number of galleries, one being the V&A Shoes: Pleasure and Pain exhibition. This featured iconic shoes from the 18th century up until modern day designed by individuals as well as internationally renowned designers. I also visited the Serpentine Gallery, where a different piece of architecture is erected each year.

Blog REFLECTION: https://mollysavident.wordpress.com/2015/08/11/fcp-reflection-1st-year/

what am i like?

03

A visual piece of work that was inspired by The House of Illustrators and also completed by the likes of Paul Smith, Lauren Child and Eric Clapton. This work visually represents me through ten images of both my likes and dislikes.

what am i like Visuals:

Moodboard:

A moodboard that documents what I’m like as an individual through a number of different images. It includes my favourite place, pastime and possession along with my dislikes and worries.

Displayed in grid like format and digitally presented which reflects my creative style and personality.

identity

04

A group brief that explores the notions of identity through a specific theme. Our group explored identity through beauty and the use of makeup. The task was to create a visual zine publication within your theme that followed a specific narrative. Our zine takes you on a story of makeup combined with the celebration of women and having fun. This section contains our promotional imagery and 2000 word piece of writing.

Promotional Documents:

LORD WHITNEY

05

Lord Whitney are a company that specialises in Art Direction, Set Design and Creative Direction. During our first module they visited us for a week where we engaged in a set design project.

Artist Inspiration:

Miles Aldridge - ‘I just want you to love me’

BEHIND THE Scenes

Through the lens

Backstage Shot

Shoot Images:

The Gif: http://gifmaker.cc/PlayGIFAnimation.php?folder=20151210199PA3LN6V0lFIEbKZzPoC5T&file=output_QU5hE1.gif&music=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dl7xZcT-QglI&start=4

Our Idea: For this task we were given a filter for which we had to create a set based around. Our filter was Video: to wear - Iron, meaning we had to create a video featuring iron related content worn by or surrounding the model. We brainstormed the lexical field of ‘iron’ - Fe, the compound, iron in foods such as red meat and then house work and laundry - and particularly liked the idea of running with the theme of a 1950s house wife.

Inspired by Miles Aldridge, we created colourful fun props that would allow us to show a housewife acting “mischievously” in a playful way such as lying on the floor with a Martini glass in one hand and laughing down the phone with the other. She’s also surrounded by Laundry and dirty dishes stacked up in the sink. There is no iron in sight.

We took a selection of photos, edited them and combined them using a GIF animation in order to create the film, where the house wife throws her head back with laughter in a playful manor to an accompanying 1950s soundtrack.

Seminar Work

06

Extra work completed within university seminars to help develop ideas and creative skills. This section contains monoprinting and life drawing.

MONOPRINTING: During this module we were given the opportunity to take part in creative tasks such as monoprinting to help broaden our creative skills.

We paired up and begin brainstorming ideas for your partners ‘design’ and a potential idea that could be used within their self promotion. I paired up with someone with the Initials SP, I began to write things down that represented her and her interests, one being literature.

This gave me the idea to incorporate text into the print.

I created a P out of cardboard and layered a block of magazine text over the top to represent her love of literature.

I then used white paint and repeatedly printed S 5 times to create a background.

This also gave a magazine, repeated text effect.

Life Drawing: We also got the opportunity to take part in life drawing. Life drawing isn’t new to me as I was required to do it during A-Level Art however there’s always more to learn.

During this session we took on different styles of drawing from 2 minutes to 20 minutes using a variety of materials and equipment.

We also had the chance to draw our model in a variety of different poses from standing to sitting, twisted to kneeling.

I chose to overlap my drawings to give them more of an interesting look and feel.

I also used colours that would tone well together so the images worked as one.

I also experimented with shadow and using coloured pens to create this effect.

MRS Thankyou