Zeitgeist: 1990’s
Molly Fairbrother
Architecture
❖ Minimalism, Eclectic, Decorative Style
❖ Residential Homes
➢ Sponge Painting, Recessed Lighting, Tuscan Style (Beige), Curves, Oak wood, Fake plants+flowers
➢ Color Palette of Decor:
■ Forest Green, Plum, Raspberry, Teal, and Deep Red
❖ Commercial Buildings
➢ New Technological Innovations
■ Starchitecture (flamboyant buildings)
● Zaha Hadid
■ Deconstructivism (postmodern buildings)
● Frank Gehry
Art, Design, and Photography
❖ Pop Art was very popular
❖ ‘Decade of Design’
❖ Digital Creation
➢ Typography
➢ Microsoft Word Art
■ Comic Sans
❖ Color Palette
➢ Teals, Burgundies, Mauves
❖ Art pieces related to current social and political issues
➢ Issues with multiculturalism, race, and sexuality
❖ Photography with film allowed artists to develop their own visual style
➢ Andreas Gurksy
■ Captured the commerce aspect of globalized systems
Fashion
Popular Accessories
➢ Claw Clips, Handbags, Chokers
Grunge, Preppy, and Punk
➢ Chains, Sportswear, Slip Dresses, Graphics, Patterns, Baggy Jackets/Shirts/Pants, Layering, Tracksuits,
Popular Fashion Magazines
➢ Harper’s Bazaar, ELLE, Vogue
➢ Online issues were released towards end of decade
❖ Fashion Icons
➢ Naomi Campbell, Cindy Crawford, and Kate Moss
❖
❖
❖
Retail
❖ Malls were thriving
➢ “The place to be”- my sister
❖ Popular Stores
➢ Wet Seal
➢ Sears
➢ Limited Too
➢ Delia’s
❖ First e-commerce website created in 1995
➢ Amazon book store created by Jeff Bezos
❖ PayPal created in 1998
❖ Inflation was a 5.81% increase from the past decade.
Music
❖ Genres of the decade
➢ Rap
➢ Alternative Rock
➢ Pop
➢ Hip Hop
❖ Popular Artists
➢ Celine Dion, Whitney Houston, Britney Spears, Michael Jackson
❖ East Coast and West Coast feud
➢ Bad Boy Records v Death Row Records
❖ Popular Bands and Boy/Girl Groups
➢ Nirvana, Backstreet Boys, TLC, Spice Girls, and Destiny’s Child
Pop Culture / Movie / TV
❖ Celebrity Endorsements
➢ Calvin Klein, Pepsi, and Got Milk?
❖ TV Shows
➢ Friends, X-Files, Freaks and Geeks, and The Fresh Prince of Bel-Air
➢ Nickelodeon was very popular
■ Hey Arnold! and Rugrats
❖ Movies
➢ The Titanic, Clueless, Forrest Gump, and The Parent Trap
❖ Toys
➢ Tamagotchis, Beanie Babies, and Furbies
Automobile
❖ First Hybrid car was created
➢ Toyota Prius
❖ Popular cars of the decade
➢ Hummer H1
➢ Ford Bronco
➢ Honda Accord
❖ Price of collectible cars from 1990s have increased
➢ High Demand
■ Teens/Kids in the 90s finally have the income to purchase
❖ Industry’s productivity overall increased
➢ Labor productivity increased aout 3%
■ Automotive stampings, Vehicle assembly, parts manufacturing
Politics and Society
❖ Presidents
➢ George H. W. Bush (1989-1993)
➢ Bill Clinton (1993-2001)
❖ Bill Clinton and Monica Lewinsky Scandal
❖ Terrorist attacks
➢ Oklahoma City Federal Building
➢ World Trade Center
❖ Protests
➢ Gay Rights
➢ Police Brutality and Injustices
Technology
❖ Globalization of Internet
➢ World Wide Web created in 1990
➢ Mosaic created in 1993
➢ Google created in 1998
❖ First Playstation 1994
➢ Super Mario World
➢ The Legend of Zelda
❖ Adobe Photoshop
❖ DVD Players and DVDS
❖ Nokia
❖ Amazon was the first e-commerce website created in 1995
➢ Online book store
Thank You!