Guinness Bottle Redesign Live innovation brief set by Diageo
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As a group of three, our challenge was to come up with innovative redesign solutions for both the existing Guinness Extra Stout bottle and the way in which the unapologetic drink is served. The concepts should reflect, represent and appeal to Guinness’ African Male market and be pitched to Diageo.
Africa is you Whilst enjoying his favourite drink, the African male is reflected in the mirrored map of Africa.. Symbolising that he is a part of Africa.
The ‘glas
Changing the ser Twist bottom, Slide