Brand Guidelines

Not for school but for life

Brand Guidelines BRAND GUIDELINES

83-53 Manton Street, Briarwood, NY 11435 718-441-2100

Table of Contents: • Molloy Crest • Molloy Logo • Molloy Lock-Up • Molloy “AM” Logo • The Marist “M” • Improper Usage • Color • Fonts • Examples

BRAND GUIDELINES

Molloy School Crest Originally designed in 1957, Molloy’s official school crest has since been redesigned with modern finishes.

The Beehive represents a sense of activity, family, and community at Molloy.

1892 is the year Brother Zephiriny founded St. Ann’s Academy in NYC.

The Marist M is a symbol of our commitment to the Marist Brothers mission.

The Rampant Lion represents excellence in academics.

Our school motto: Non scholae sed vitae translates to Not for school but for life.

BRAND GUIDELINES

The year Molloy was established in Queens.

1

Molloy Logo Archbishop Molloy High School’s logo is one of the two main identifiers. The logo is a stamp of quality and it can be used on any internal or external publication. The Molloy logo should never be recreated.

Only official logo files should be used in communications, including print, web, and apparel.

The primary color for our logo is Pantone® 301. It can be used on backgrounds and photos, but it must maintain legibility.

ON LIGHT BACKGROUND

ON DARK BACKGROUND

Crest with white fill

OLD

Open crest

EVEN OLDER

* Do not use our old logos.

BRAND GUIDELINES

2

Molloy Lock-Up The Molloy Lock-up is one of the two main identifiers. The Lock-up contains the school crest “locked-up” with bold Molloy text. The Lock-up should be used on applications such as memos, flyers, powerpoint presentations, and stationery, including letterhead, business cards, and programs.

ON LIGHT BACKGROUND

ON DARK BACKGROUND

Crest with white fill

Open crest

BRAND GUIDELINES

3

Molloy AM Logo The Molloy “AM” logo is designed for use with items associated with school life and athletics.

TWO COLOR ON LIGHT BACKGROUND

ONE COLOR ON DARK BACKGROUND

TWO COLOR ON DARK BACKGROUND

TWO COLOR WITH WHITE OUTLINE ON DARK BACKGROUND

BRAND GUIDELINES

4

The Marist “M” The Marist “M” is an element within Molloy’s school crest. The “M” represents the Marist Brothers and is a tribute to Mary Our Good Mother. Also, it contains an interlocking “A” and “M” representing “Ave Maria”. The twelve stars are a scriptural symbol of the 12 apostles. It can be used as the primary element in print and web materials related to religious/faith based activities or events. Please note that the new version of the “M” is simplified for legibility.

NEW MARIST “M” ON LIGHT BACKGROUND

NEW MARIST “M” ON DARK BACKGROUND

OLD MARIST “M”

*Do not use old logos

BRAND GUIDELINES

5

Improper Usage Here are examples of practices to avoid:

Do not insert anything on top of the logo.

Do not stretch or distort.

Do not rotate.

Do not use other school’s colors.

BRAND GUIDELINES

6

Color Over the years the color of “Molloy Blue” has taken many forms. Today we use a pallet of blues for various applications. They can be used in combinations as demonstrated below.

MOLLOY BLUE RBG: 0, 75, 135 CMYK: 100, 53, 4, 19 WEB: # 004B87

301 C

MOLLOY DARK BLUE RBG: 0, 32, 91 CMYK: 100, 85, 0, 36 WEB: # 00205B

MOLLOY BRIGHT BLUE RBG: 0, 163, 224 CMYK: 67, 2, 0, 0 WEB: # 41B6E6

299 C

MOLLOY LIGHT BLUE RBG: 185, 217, 235 CMYK: 23, 0, 1, 0 WEB: # B9D9EB

BRAND GUIDELINES

7

Fonts Our laptop and desktop PC’s are equipped with fonts such as Times New Roman, Calibri, and Arial.

However, when creating printed and digital applications several additional fonts have been selected to deliver a consistent look across applications and signage.

Century Schoolbook Regular Century Schoolbook Bold Century Schoolbook Italic Century Schoolbook Bold Italic

An example of a serif font, Century Schoolbook is used for a “classic” look in body text and headlines.

Helvetica Regular Helvetica Light Helvetica Bold Helvetica Italic Helvetica Bold Italic

An example of a sans-serif font, Helvetica is used for a more “simple-modern” look in headlines and body text. Coincidentally, the Helvetica font was originally designed in 1957.

Futura Book Futura Medium Futura Bold Futura Medium Italic

An example of a sans-serif font, Futura is used for a more “friendly-modern” look in headlines and body text.

Trajan Pro regular Trajan pro Bold

Trajan is used for an “Ivy-League” look in headlines.

Trajan Pro should not be used in body text.

Calibri Calibri Bold Calibri Italic Calibri Bold Italic

Calibri is a modern sans-serif font used in body text.

Nexa Nexa Bold Nexa Italic Nexa Bold Italic

Nexa is a sans-serif font used for an “ultra-modern” look. It can be used in headlines and body text.

BRAND GUIDELINES

8

Examples

STANNER LIFE

Archbishop Molloy High School St. Ann’s Academy

SPECIAL ISSUE:

Winter 2022-23

STRATEGIC PLAN

S IN

TITU

TIONAL CUL TU RE

N

FIN

INNOV ATI O

CIAL THRIVABILI AN TY

LUM ICU RR CU

CA

BRAND GUIDELINES

TH

O LI

C M A RIS T I DE

NT

IT

Y

9