Brand Guidelines

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Table of Contents:

• Molloy Crest

• Molloy Logo

• Molloy Lock-Up

• Molloy “AM” Logo

• The Marist “M”

• Improper Usage

• Color

• Fonts

• Examples

Molloy School Crest

Originally designed in 1957, Molloy’s official school crest has since been redesigned with modern finishes.

The Beehive represents a sense of activity, family, and community at Molloy. 1892 is the year Brother Zephiriny founded St. Ann’s Academy in NYC.

Our school motto: Non scholae sed vitae translates to Not for school but for life.

The Marist M is a symbol of our commitment to the Marist Brothers mission.

The Rampant Lion represents excellence in academics.

The year Molloy was established in Queens.

Molloy Logo

Archbishop Molloy High School’s logo is one of the two main identifiers. The logo is a stamp of quality and it can be used on any internal or external publication. The Molloy logo should never be recreated. Only official logo files should be used in communications, including print, web, and apparel.

The primary color for our logo is Pantone® 301. It can be used on backgrounds and photos, but it must maintain legibility.

* Do not use our old logos.

Crest with white fill
Open crest

Molloy Lock-Up

The Molloy Lock-up is one of the two main identifiers. The Lock-up contains the school crest “locked-up” with bold Molloy text. The Lock-up should be used on applications such as memos, flyers, powerpoint presentations, and stationery, including letterhead, business cards, and programs.

LIGHT BACKGROUND

DARK BACKGROUND

Crest with white fill
Open crest

Molloy AM Logo

The Molloy “AM” logo is designed for use with items associated with school life and athletics.

TWO COLOR ON LIGHT BACKGROUND

ONE COLOR ON DARK BACKGROUND

TWO COLOR WITH WHITE OUTLINE ON DARK BACKGROUND

TWO COLOR ON DARK BACKGROUND

The Marist “M”

The Marist “M” is an element within Molloy’s school crest. The “M” represents the Marist Brothers and is a tribute to Mary Our Good Mother. Also, it contains an interlocking “A” and “M” representing “Ave Maria”. The twelve stars are a scriptural symbol of the 12 apostles. It can be used as the primary element in print and web materials related to religious/faith based activities or events. Please note that the new version of the “M” is simplified for legibility.

*Do not use old logos

NEW MARIST “M” ON LIGHT BACKGROUND
NEW MARIST “M” ON DARK BACKGROUND
OLD MARIST “M”

Improper Usage

Here are examples of practices to avoid:

Do not stretch or distort.

Do not rotate.

Do not insert anything on top of the logo.

Do not use other school’s colors.

Color

Over the years the color of “Molloy Blue” has taken many forms. Today we use a pallet of blues for various applications. They can be used in combinations as demonstrated below.

RBG: 0, 75, 135

CMYK: 100, 53, 4, 19

WEB: # 004B87

RBG: 0, 32, 91

CMYK: 100, 85, 0, 36

WEB: # 00205B

RBG: 0, 163, 224

CMYK: 67, 2, 0, 0

WEB: # 41B6E6

RBG: 185, 217, 235

CMYK: 23, 0, 1, 0

WEB: # B9D9EB

MOLLOY BLUE
MOLLOY DARK BLUE
MOLLOY BRIGHT BLUE
MOLLOY LIGHT BLUE
C

Fonts

Our laptop and desktop PC’s are equipped with fonts such as Times New Roman, Calibri, and Arial. However, when creating printed and digital applications several additional fonts have been selected to deliver a consistent look across applications and signage.

Century Schoolbook Regular

Century Schoolbook Bold

Century Schoolbook Italic

Century Schoolbook Bold Italic

Helvetica Regular

Helvetica Light

Helvetica Bold

Helvetica Italic

Helvetica Bold Italic

Futura Book

Futura Medium

Futura Bold

Futura Medium Italic

Trajan Pro regular

Trajan pro Bold

Calibri

Calibri Bold

Calibri Italic

Calibri Bold Italic

Nexa

Nexa Bold

Nexa Italic

Nexa Bold Italic

An example of a serif font, Century Schoolbook is used for a “classic” look in body text and headlines.

An example of a sans-serif font, Helvetica is used for a more “simple-modern” look in headlines and body text. Coincidentally, the Helvetica font was originally designed in 1957.

An example of a sans-serif font, Futura is used for a more “friendly-modern” look in headlines and body text.

Trajan is used for an “Ivy-League” look in headlines. Trajan Pro should not be used in body text.

Calibri is a modern sans-serif font used in body text.

Nexa is a sans-serif font used for an “ultra-modern” look. It can be used in headlines and body text.

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