STATE_OF_THE_YAYA
This epidemic is hard to comprehend as an observer. Sometimes, YAYA prospects don’t even see it, but employers do. Employers may initially interpret ghosting as a lack of loyalty or respect. However, YAYA workers do not intend to come off that way. In fact, many YAYA job prospects do not realize that they are doing it.
YAYA consumers are known for leaving their peers “on read” as an avoidance tactic. This phenomenon of “ghosting” someone in their personal lives has spread into YAYA workers’ professional lives. Despite this demographic’s dedication to their careers, an increasing number of 18- to 24-year-old job prospects will accept a job offer and then never show up for their first day. Often, they do this without even informing the employer.
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Only 22% of our respondents3 said they have ghosted an employer. However, according to CNBC, a Randstad study found that 66% of employers report they have been ghosted by someone in Gen Z.4 Ghosting is often the result of a general miscommunication between 18- to 24-yearolds and employers during the application stage and beyond. YAYA applicants feel left in the dark because companies do not fully explain the application process or next steps required to get hired. Without clear directions, YAYA consumers feel lost and less invested in the process.