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MOJO Ad is the first agency of its kind, staffed entirely by senior-level students at the Missouri School of Journalism. Each year, 33 of the sharpest advertising and public relations minds are selected to work on behalf of national clients to solve problems and deliver results. In addition to a national client campaign, the MOJO Ad staff is dedicated to the insights and findings of the Youth and Young Adult (YAYA) Market. Trademarked by the Missouri School of Journalism, the YAYA demographic refers to the 18-to 24-year-old population, a unique life stage that is described in detail through MOJO Ad’s annual State of the YAYA Report. Based on primary and secondary national research findings and authored by the MOJO Ad staff, this report dives deep into the world of the YAYA market to reveal marketing secrets you won’t want to miss.