fun facts In 2013, consumers under 25 years old had the highest share of overall spending on food away from home at 6.9%25
40% of Spotify’s 50 million monthly active users and 12.5 million premium users are 18- to 24-year-olds26
19% of 21- to 24-year-olds have admitted to borrowing someone else’s food to post on social media27
The YAYA market prefers to deal with finances via mobile or online24
In the 18-24 age group, 65% of consumers buy products and services with their smartphones28
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