PRIMA Media Kit - Updated 5/5/20

PUBLIC RISK MANAGEMENT ASSOCIATION

NEW ADVERTISING OPPORTUNITIES

MEDIA GUIDE UPDATED

UPDATED 5/5/2020

EMAIL Advertising Reach ALL of PRIMA’s email contacts, more than 4,000 public risk managers and those in the industry.

Claim ad space in PRIMA’s weekly education email, where we promote our new educational resources and events.

EMAIL ADS Two sizes of ads are available: • Leaderboard, 595 x 100 – placed at top of email, above header • Square, 180 x 150 – placed toward the end of the email PRICING MONTHS (TOTAL EMAILS)

LEADERBOARD 595 X 100

SQUARE 180 X 150

3 (9–12)

$2,000

$1,750

6 (18–24)

$3,850

$3,400

9 (27–36)

$5,550

$4,950

12 (36–48)

$7,100

$6,400

SPONSORED CONTENT Provide sponsored content that would be of interest to public risk managers, and draw them to your website.

One sponsored content advertiser per email only.

PRICING MONTHS (TOTAL EMAILS)

SPONSORED CONTENT

3 (9–12)

$1,500

6 (18–24)

$3,300

9 (27–36)

$4,700

12 (36–48)

$6,150

Bundle Email and Print Ads SAVE 10% For more information email Teal Griffey at tgriffey@primacentral.org.

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SPONSORED EMAIL We are also offering special sponsored emails. Send PRIMA the copy and images you’d like to promote, and PRIMA will create a special email just for you!

Sponsored emails are sent from the PRIMA communications address and sent to all PRIMA contacts.

Only one sponsored email is allowed per quarter (three months).

PRICING = $2,500 PER EMAIL BLAST

Bundle Email and Print Ads SAVE 10%

For more information email Teal Griffey at tgriffey@primacentral.org.

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SUMMER EDUCATION SERIES ONLY Advertising PRIMA2020 is canceled but the education must go on! PRIMA is committed to the continuity of learning, and will be replacing our onsite conference with a virtual Summer Education Series (SES), complete with online conference center.

PRIMA’s upcoming SES will feature 2020 Annual Conference education session content via blog, podcast, or recorded webinar. Take advantage of this by sponsoring a webinar or commercial in a podcast.

SPONSOR A WEBINAR = $500 • PRIMA will share a sponsorship acknowledgment slide featuring your logo.

• During the webinar, PRIMA will verbally thank you for your sponsorship.

COMMERCIAL IN A PODCAST = $250 • Half-way through the podcast, your entity’s 30-second, self-recorded commercial will run to a captive audience.

For more information email Teal Griffey at tgriffey@primacentral.org.

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PUBLIC RISK Magazine Public Risk is the ONLY publication that exclusively targets risk management practitioners in the public sector. It provides readers with cutting-edge articles and practical industry advice in six mailed and online magazine issues.

85.6%

read Public Risk on a regular basis

2/3rd

For 2020, PRIMA’s Public Risk magazine will publish bi-monthly for a total of SIX issues

of readers say that if all five leading risk management publication arrived on their desks on the same day, Public Risk would be the publication they read FIRST

93.5%

used a Public Risk article for ideas, discussed with a colleague, and/or referenced in a meeting

94%

give Public Risk a high satisfaction rating

REACH EVEN MORE READERS Online versions of the Public Risk magazine guides traffic directly to your website.

Reach even more readers with PRIMA's online version of Public Risk. Readers will be able to click through your “print” ad in this fully digital version of Public Risk and reach your company's website. This ensures you’ll reach readers long after your ad runs in the print version of Public Risk. *This service is free with your paid print ad. Online-only ads are not available.

Bundle Email and Print Ads SAVE 10%

For more information email Teal Griffey at tgriffey@primacentral.org.

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2020 Editorial Calendar ISSUE

DATE MAILED

JANUARY/ FEBRUARY

January 15

MARCH/APRIL

March 15

MAY/JUNE SPECIAL DOUBLE ISSUE

JULY/AUGUST

SEPTEMBER/ OCTOBER

NOVEMBER/ DECEMBER

CONTENT FEATURES

• Emerging Risks in 2020 • Winter Hazards • Legal and Regulatory Controls

• Fleet Safety • Enterprise Risk Management • Pools

May 15

• Special Coverage: PRIMA's New President Sheri Swain • Human Resources • Workers’ Comp • Claims Management

July 15

• Special Coverage: Public Risk Manager of the Year • Highlights of SES • Disaster Recovery • Police & Fire

September 15

• Cyber Security • Schools • Information Technology

November 15

• Special Coverage: Chapter Spotlights • Health & Wellness (Telemedicine, Insurance, etc.)

• Public Safety

AD & ARTICLE DEADLINE

December 16

February 17

April 1

June 17

August 17

October 16

Visit Us at primacentral.org For more information email Teal Griffey at tgriffey@primacentral.org.

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PUBLIC RISK Advertising Rates FOUR-COLOR

1X

3X

6X

Full page

$2,459

$2,339

$2,219

UNIT SIZE

WIDTH

DEPTH

2/3 page

$2,063

$1,967

$1,871

Full page non-bleed

7.5"

10"

1/2 page

$1,823

$1,739

$1,659

Full page bleed

8.75"

11.25"

1/3 page

$1,475

$1,403

$1,327

Spread non-bleed

16"

10"

Cover 2

$2,931

$2,787

$2,651

Gutter-bleed spread

17.25"

11.25"

Cover 3

$2,691

$2,559

$2,431

2/3 vertical

4.92"

9.125"

Cover 4

$3,171

$3,011

$2,859

1/2 horizontal

7.5"

4.625"

1/3 square

4.92"

4.92"

1/3 vertical

2.33"

9.125"

* PLEASE NOTE: All rates listed herein are net rates.

Agencies please add commissions.

PUBLIC RISK MAGAZINE AD SPECS

Trim size: 8.5" x 11" Printing Method: Sheet-fed offset

ADVERTISING MATERIALS

SPECIAL POSITIONS

All advertising materials should be submitted digitally to Teal Griffey, manager of marketing and communications, at tgriffey@primacentral.org. PRIMA cannot be held responsible for the reproduction of ads submitted without printed proofs.

Artwork not prepared according to these specifications may be rejected or alterations deemed necessary will be billed to the advertiser.

Position requests other than premium positions cannot be guaranteed.

Applications/Software recommended: PDF/X-1a (preferred) or Photoshop JPEG/TIFF, Illustrator EPS, or InDesign.

ARTWORK FILE REQUIREMENTS • PDF/X-1a preferred • All ads must have 1/8" (0.125'') bleed and have crop marks • All PDFs need to be formatted for high-end printing. All embedded images should be hi res (300 dpi). CMYK color mode, all fonts embedded.

• Artwork files must be saved as PDF, JPEG, TIFF, or Adobe Illustrator EPS • All art must be high-res and submitted in CMYK, not RGB • Remove all unused colors from files (including graphic files) • Correct colors must be indicated in the format • For 2-page spreads, prepare each page separately to allow 1/8" (0.125'') bleed and 1/8" (0.125'') gutter

Available (no extra charge).

Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, the amount of space upon which billings have been based has not been used.

CANCELLATION

ELECTRONIC FILES

BLEEDS

SHORT RATES

Notice of cancellation of scheduled advertising must be received seven business days before the material's deadline. Advertisers will be billed if cancellation is received after this date.

INSERTION ORDERS/CONTRACTS Send ad contracts and creatives to: Public Risk Magazine, c/o Teal Griffey, MBA Manager of Marketing and Communications Public Risk Management Association (PRIMA) 700 S. Washington St., Suite 218 Alexandria, VA 22314 Phone: 703.253.1267 Fax: 703.739.0200 E-mail: tgriffey@primacentral.org To post files to our FTP site, please e-mail Liz Edelson at ledelson@moiremarketing.com.

For more information email Teal Griffey at tgriffey@primacentral.org.

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