Moiko begins collaboration with Moomin Characters. Tove Jansson has always been our great idol. The set of values and worldviews reflected in her Moomin stories have resonated with us particularly strongly, and those values seem as fresh today, as they have done over the decades. People of all ages are inspired by the Moomin stories, and as we grow older we find new layers and depths in them. With the new Moiko x Moomin collaboration we produce high-quality merino wool mittens and beanies knitted in Finland. Familiar figures wanted to approach the Moomin world in this first collaborative collection with a strong focus on our values, and we did this by emphasizing the diversity of characters in the Moomin world and their courage to show emotions.
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from the Moomin world appear on them in reflective patterns. We