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lookbook 2019-2020


Moiko creates innovative winter accessories for both adults and kids. Our products make people happy, warm and visible. At the heart of our values are equality and ethical production. Our products are designed for people from all age groups, genders and backgrounds. We use ethically produced, high-quality materials, and all our products are manufactured with reliable partners in Europe, mainly in Finland (80%) and Estonia. We are best known for our cool reflective gloves and other reflective accessories. The reflective hands collection was awarded at the 2017 Red Dot design competition. Moiko’s timeless designs last from season to season – and simply look and feel good to wear.

MOIKO office & showroom Vattuniemenkatu 15 00210 Helsinki, Finland e-mail: info@moiko.fi tel. +358 40 7331426 www.facebook.com/moikodesign @moikodesign #moikodesign

www.moiko.fi


Moiko was founded in 2010 by designers Mari Heinonmäki and Anu Saari


REFLECTIVE ACCESSORIES Moiko is best known for our reflective accessories. This collection has been created to make us all more visible by integrating beautiful, innovative reflecting designs to everyday accessories. When we walk outside, our hands move and heads turn, and this makes our reflective elements sparkle in the dark when lights shine on them. By wearing Moiko’s reflective mittens and beanies, you’ll sparkle, too! Remember to also use CE-approved reflectors. The Reflective hands collection won the Honourable Mention award at the 2017 Red Dot design competition.


lookbook 2019- 2020


FO R A L L Moiko’s collection includes accessories for men and women, children and adults, and everyone in between. We know that defining the target group as everyone is not advisable, but we still do it, because everyone really does benefit from wearing reflective details in their outfits when spending time outside in the dark. And especially details that are designed

K I V I

with dedication and style!


”Stoic yet soft.”


M AT E R I A LS & P R O D U CT I O N We aim to use only natural high-quality materials. Most of our products are made of mulesing-free merino wool from New Zealand. Merino wool is considered luxurious, as it is very warm and soft on your skin. The reflective prints are made in Scandinavia and are also of high quality. At the moment, 80% of our production is in Finland. The knitting is done in Finland, and we do most of the printing in our own production line in Helsinki, Finland. The rest of production, for example the sewing, is done in the Baltic region, mainly in Estonia.

P I LV I

�Catching a dream.�


P O L KU

”Follow your own trail.”


G I F TS Moiko’s products are popular gifts, because they are ethically produced, of high quality, smart to use in the dark, and of course warm and beautiful. What more could you ask for in a perfect gift to your friends, colleagues, clients or loved ones. Showing love by placing your hands together to form a reflective heart is a trademark that our products are known for. There can never be too much love in this world!

L E M P I


”Heartful of warmth.” F LO R A


AU R O R A

”Heart full of light.”


”Keeping cozy. Meaow.”


CUSTO M I ZAT I O N Moiko founders are highly educated surface design professionals, so it is easy for us to make any kind of reflective designs. We also do a lot of the printing at our own production line in Helsinki. We can, therefore, produce customized prints and respond to customer needs very flexibly. The minimum quantities for orders are not too big, either. Please contact us, if you have something special in mind, and let’s

K AT T I

talk more.


”Functional and classy!”


L E M P I


AU R O R A

”Spread love all around.”


R I E M U MOI Let’s travel back to the roots of Moiko. It all started with moi, which means “hello” in Finnish. Finland is known for people who don’t talk that much. Even saying hello might be hard to do. That is why we decided to use our skills as designers to make saying hello easier. We established Moiko in 2010 with Greeting mittens as our first product. Curiosity towards all cultures and different ways of saying hello are still very important to us.


Moiko begins collaboration with Moomin Characters. Tove Jansson has always been our great idol. The set of values and worldviews reflected in her Moomin stories have resonated with us particularly strongly, and those values seem as fresh today, as they have done over the decades. People of all ages are inspired by the Moomin stories, and as we grow older we find new layers and depths in them. With the new Moiko x Moomin collaboration we produce high-quality merino wool mittens and beanies knitted in Finland. Familiar figures wanted to approach the Moomin world in this first collaborative collection with a strong focus on our values, and we did this by emphasizing the diversity of characters in the Moomin world and their courage to show emotions.

I H AST U S

from the Moomin world appear on them in reflective patterns. We


”When the pairs just match.”


P O P PO O

”Hmm, which moomin would I be?”


”Tricks with a twinkle.”

KU J E


P O P P O O

&

P O U TA


K A M U M O I KO P R O D U CT C A R E There is no need to wash your merino wool products often because they are naturally antibacterial. But when you do wash them, do it by hand in cold water or on the wool cycle of the washing machine in max. 30ยบC. A gentle wool shampoo or detergent will help merino wool last longer. We recommended that you stretch the product gently into shape after washing, and for our beanies you can use steam ironing to restore them back to their original shape. The reflective print is washable. By taking care of the product, it will last longer and keep you warm for years to come.


”Hey, pal!”

P O L KU

&

L AT U


As you can see, everything we do profoundly represents our values as designers and as people. If you want to get to know the whole collection, please visit moiko.fi You can also find us on Instagram and Facebook here: @ moikodesign. ...and if you have any questions at all, please contact us at info@moiko.fi Take care!


KO S MO S

”Moonlight magic!”


Photography by Riikka Kantinkoski Styling by Pinja Forsman Copywriting by Maria Lyytinen

Look book is printed in Finland on FSC -sertified material.


MOIKO.FI

Profile for Moiko

Moiko lookbook 2019-2020  

Moiko creates innovative winter accessories for both adults and kids. Our products make people happy, warm and visible.

Moiko lookbook 2019-2020  

Moiko creates innovative winter accessories for both adults and kids. Our products make people happy, warm and visible.

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