2024 BrandPresentation
Aperfectmatch
FASHION-BRAND
APPROACH
CONTAMINATION
IDEAS’ STRENGTH
BRAVERY TO DARE
ITALIAN LIFESTYLE
INDEPENDENCE
INNOVATION DESIGN
ESTABLISHED, GLOBALPRESENCE
LONG-TERMAPPROACH
AgreatfitinMODO’s Brandportfolio
LUXURY
SPECIALISTHIGH-END
TECHNICAL SPECIALISTS
DIFFUSION
VALUEFORMONEY
PRICE–NOBRAND
Claim
LIFESTYLE APPROACH
STORYTELLING
TRADITION
ProductPiers
fashion
design
non conformist style
creativity respect for the roots materials research
unexpected details
Iconicshapesfrom thepastrivisitedwith newtechnicalcontents
New andc
I-Iisanimmersion intheworldofLapo Elkann,arealitymad ofgreatvalueslike love,passion andtimelesseleganc
THE BRAND
LapoElkann About
LapoElkannisanitalianbusinessman,philanthropist,andsocialite.Heismember oftheboardofdirectorsofFerrari.HeisthebrotherofJohnElkann,theChairman ofStellantisN.V.andtheChairmanandCeoofExor,aninvestmentcompanycontrolled bytheAgnellifamily,whichalsoownsJuventusF.C.
In2007,VogueAmericadeclaredhimbest-dressedmanin2007,andVanityFairUSinserted himinthe2009halloffameforbestdressedmen.Aroundtheworld,prestigiousnewspapers, suchasthenewyorktimes,newsweek,andlemonde,havecelebratedhisstyle.
CollectionStrategy
Materials
acetate metal velvet denim
BRAVE
THINproductfamilyis distinguishedbyslim thicknessesandextreme lightnessandcomfort. Templesfeatureahandcrafted metalcore,customisedwith apatternreproducingthebrand logo,anunexpecteddetailthat addsrefinementtothesestyles. Thisframesamusewiththeuse ofcolors:brightcolorsborrowed fromtheworldofLapoElkann arewellmixedwithmoreclassics, withtheiconiccamotextureand withaspecialmetallic-effectfinish.
thin
Technical features
Theseboldshapessurprise withtheirextraordinarylightness thankstotheirspecialfaceted design,providingthemost comfortablefitever.Alongwith themoreclassicvariants andarangeofchictransparent hues,twouniquecolourthemes distinguishtherange. Ametallic-effectfinishinspired fromtheworldof'90sracing yachtsarticulatingintoanarray ofcolours.Andacamouflage family,inspiredbyastaplelook ofthebrand,inmoreexpressive declinationslikethegreen andmoresubtleoneslike thebrownsanddarkpurples.
bold
CAMO TEXTURE
5 BARREL HINGE
Every frame combines two colors creating exciting effects through outlining the front and emphasising its shape. At times with extravagant combinations like pink & blue, at times slighter and more refined like black & blue or burgundy & purple.
This family promises to be a new basic for Italian Independent, a basic with an innovative twist.
outline
Technical features
FW24seestheintroduction ofmetal,eightstyles instainlesssteelwithanew contemporarystructure andastronggeometric character. Ultra-lightnessisthekey oftheireasyfit,withtheaddition ofacetatetemplestips. Everyshapehereisastatement, fashionablewithavintage feeling,playingwiththevariation ofmetallicandsemi-matt finishings.
metal
Technical features
ACETATE TEMPLE TIPS
CAMO TEXTURE
STAINLESS STEEL
METALLIC AND SEMI-MATT FINISHING ULTRA LIGHTNESS
Italia Independent pioneers metallic finishing in eyewear designs
Sophisticated and luxurious touch
Enhances the overall aesthetic appeal of the frames
Available in a variety of metallic hues such as titanium, burgundy, and green
5 BARREL HINGE
First brand to introduce the velvet effect in the eyewear industry
Greatest expression of Italia Independent’s commitment to innovation
This material, together with a classic shape, create a fascinating mix between tradition and creativity
Italia Independent’s icon
Brand new colours range
velvet
A fresh perspective on a timeless fabric
Every product is one-of-a-kind due to these abrasions
Proof of Italia Independent's commitment to cutting-edge techniques and creative practice
Iconic Italia Independent’s treatment
Braveisauniquepiece, anenvelopingsuperfashion sunglassintexaliumtreated withacarboneffect,developed incolorblackandbluegarage Italia.
Thissunglassembodiesallbrand’s corevalueslikeinnovation,design andmaterialresearch.
Techn feature
LINE DOT LINE LOGO
TEXALIUM WITH CARBON EFFECT
AdvertisingCampaign
FirsteverEyewearCampaign madewithAITechnology
AdvertisingCampaign Communication Philosophy
InstoreVisibility
DESK DISPLAY
COUNTER CARDs
MIRROR
LOGO PLAQUE
RitaOra Partnership
MusicVideo
04.b
Trademagazine
Weareinvestingeveryyearintrademagazines, toguaranteeaconsistentcommunicationimpactourcustomers.
Editorials LifestylePress
Thankstoourstunningquantityofcontents,wegetorganic coverage.Butthebestisyettocome…
Pressconference
Pressconference Examples
Pressconference Examples
Pressconference Examples
Pambianco
February 7th
ITALIA INDEPENDENT
ROLLING STONE
February 14th
ITALIA INDEPENDENT
Pressconference Examples
La Repubblica
February 4th La Stampa
February 4th D La Repubblica
February 10th
Website
Brandlovers
Alessia Marcuzzi
Gianluca Vacchi
Stylist a porter
Angelina Mango
Stefano De Martino
Brandlovers
2mn GiuliaSalemi
TikTok
Socialreport
Note: thedatareferstotheperiodfromFebruary1sttoJune30th2024
MIDO&SILMO2024
