Roku Case Study

Smart TVs & EarnPhones A Case Study modemobile.com

Roku revolutionized televisions, and Mode is revolutionizing smartphones Roku pioneered an entirely new industry with its proprietary technology.

households with a smart television

Smart TV players cost as little as $100, and 700 million households now own a smart TV. Roku investors have cashed out households with a billions smart television harnessing customer attention and data.

Imagine applying this business model to the world’s 7 billion smartphones - the potential is a trillion- dollar opportunity.

smartphones in use globally

2

Smart TV Market

2005

$198B

700M

First Smart TV

Market Size

Smart TV Households

Key Players

Key Players

Roku™ by the Numbers

2002

$9.82B

$3.13B

87.4B

70M

Year Founded

Market Cap

2022 Revenue

Streaming Hours 2022

Monthly Active Users

3

Roku: Pioneering the smart TV industry

In 2002, Roku Founder Anthony Wood identified an opportunity in an already enormous industry, when 80%+ of American households were connected to traditional TV services.

Harnessing the potential of the internet, Wood believed he could transform the industry– creating new opportunities for users, content creators and marketers alike.

“The massive TV ecosystem is in the midst of a complete re-platforming, with streaming at the heart of the industry’s transformation…

I believe the TV ecosystem is at a tipping point, and I couldn’t be more excited about what the next 15 years of transformation and disruption will bring.”

- Anthony Wood, 2017

4

Mode Mobile draws inspiration from Roku’s success THE ROKU SCORECARD Proprietary operating system Best-in-class experience for users Powerful data analytics engine Exclusive opportunities for advertisers Diversified business model

5

Developing a proprietary operating system

World’s first and only purpose-built operating system (OS) and platform for television

Harnessing the potential of the internet, Roku’s CEO believed he could transform the industry

MODE MOBILE’S TAKE: Mode’s EarnOS™ is the rewards platform for earning and savings, and EarnPhones™ unlock universal access and adoption.

6

Creating a best-in-class experience for users

MODE MOBILE’S TAKE: EarnOS™ is an intuitive and sticky platform with 40 million beta users in 170+ countries and 2 million 5-star reviews.

Roku has a simple and intuitive interface that drives user growth and streaming hours

Leveraging a powerful data analytics engine

Users have a direct relationship with Roku, as the company is their TV streaming home screen

Roku gets detailed user insights including platform behavior

MODE MOBILE’S TAKE: Users have a direct relationship with Mode Mobile on their smartphones or EarnPhones™ – increasing access to detailed user insights.

8

Offering exclusive opportunities for advertisers

Roku’s platform offers differentiated advertising opportunities and access to hard-to-reach audiences

Roku’s video advertising offers real-time ads based on personalized user insights

MODE MOBILE’S TAKE: Digital advertising partners pay for user attention and engagement, and gain access to hard-to-reach, novel global audiences.

9

Enacting a diversified business model $3B

Roku makes money via device sales, platform advertising, and subscriptions. Roku also licenses its technology to every major TV manufacturer.

$2B

MODE MOBILE’S TAKE: Mode makes money via device sales, digital advertising, subscriptions, and sales & licensing to retailers, carriers and OEMs.

$1B

2017

2018

2019

2020

2021

2022

Roku Annual Revenue (Billions) 10

Mode Mobile is leveraging Roku’s proven model to reengineer the business of smartphones MODE MOBILE SCORECARD Proprietary operating system

Mode’s EarnOS™ is the rewards platform for earning and saving. EarnPhones™ unlock universal access and adoption.

Best-in-class experience for users

EarnOS™ is an intuitive platform with 40+ million beta users in 170+ countries and 2 million 5-Star reviews.

Powerful data analytics engine

Mode has a direct user relationship on smartphones or EarnPhones™, providing access to detailed user insights.

Exclusive opportunities for advertisers

Digital advertising partners pay for user attention and engagement, gaining access to novel global audiences.

Diversified business model

Mode makes money via device sales, digital advertising, subscriptions, and sales & licensing to retailers, carriers OEMs.

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7 billion smartphones sit in the pockets of people globally 10x the number of Smart TVs SMART TVS

With its tried and true business model, Roku went public in 2017 with a $1.3 billion valuation.

countries market size

Now Smart TVs sit in 700 million households globally.

Imagine applying this business model to 7 billion smartphones - the potential is a trillion-dollar opportunity.

EARNPHONES

potential market size

12

Invest today in a trillion-dollar opportunity with Mode Mobile.

“The average consumer spends nearly 40 hours a week on their smartphone, two times more than they do in front of a TV. The market we are tackling is 10x the size & 2x the engagement.”

Dan Novaes, CEO Mode Mobile

Invest Now at $0.16/share invest.modemobile.com

CONTACT US Ethan Karayannopoulos 844-300-MODE ethan@modemobile.com