Smart TVs & EarnPhones A Case Study modemobile.com
Roku revolutionized televisions, and Mode is revolutionizing smartphones
Roku pioneered an entirely new industry with its proprietary technology.
households with a smart television households with a smart television smartphones in use globally
Smart TV players cost as little as $100, and 700 million households now own a smart TV. Roku investors have cashed out billions harnessing customer attention and data. Imagine applying this business model to the world’s 7 billion smartphones - the potential is a trillion- dollar opportunity.
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Roku™ by the Numbers Streaming Hours 2022 First Smart TV Market Size Smart TV Households Market Cap Year Founded 2022 Revenue Monthly Active Users 3 2005 $198B 700M 2002 $9.82B $3.13B 87.4B 70M Key Players
Smart TV Market
Roku: Pioneering the smart TV industry
In 2002, Roku Founder Anthony Wood identified an opportunity in an already enormous industry, when 80%+ of American households were connected to traditional TV services. Harnessing the potential of the internet, Wood believed he could transform the industry– creating new opportunities for users, content creators and marketers alike.
“ThemassiveTVecosystemis inthemidstofacomplete re-platforming,withstreaming attheheartoftheindustry’s transformation… IbelievetheTVecosystemis atatippingpoint,andI couldn’tbemoreexcitedabout whatthenext15yearsof transformationanddisruption willbring.”
- Anthony Wood, 2017
Mode Mobile draws inspiration from Roku’s success
THE ROKU SCORECARD
Proprietary operating system
Best-in-class experience for users
Powerful data analytics engine
Exclusive opportunities for advertisers
Diversified business model
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Developing a proprietary operating system
World’s first and only purpose-built operating system (OS) and platform for television
Harnessing the potential of the internet, Roku’s CEO believed he could transform the industry
MODE MOBILE’S TAKE:
Mode’s EarnOS™ is the rewards platform for earning and savings, and EarnPhones™ unlock universal access and adoption.
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Creating a best-in-class experience for users
Roku has a simple and intuitive interface that drives user growth and streaming hours
MODE MOBILE’S TAKE: EarnOS™ is an intuitive and sticky platform with 40 million beta users in 170+ countries and 2 million 5-star reviews.
Leveraging a powerful data analytics engine
Users have a direct relationship with Roku, as the company is their TV streaming home screen
Roku gets detailed user insights including platform behavior
MODE MOBILE’S TAKE:
Users have a direct relationship with Mode Mobile on their smartphones or EarnPhones™ – increasing access to detailed user insights.
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Offering exclusive opportunities for advertisers
Roku’s platform offers differentiated advertising opportunities and access to hard-to-reach audiences
Roku’s video advertising offers real-time ads based on personalized user insights
MODE MOBILE’S TAKE:
Digital advertising partners pay for user attention and engagement, and gain access to hard-to-reach, novel global audiences.
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Enacting a diversified business model
Roku makes money via device sales, platform advertising, and subscriptions. Roku also licenses its technology to every major TV manufacturer.
MODE MOBILE’S TAKE: Mode makes money via device sales, digital advertising, subscriptions, and sales & licensing to retailers, carriers and OEMs.
2022
Roku Annual Revenue (Billions)
10 $1B $2B $3B 2017 2018 2019 2020 2021
Mode Mobile is leveraging Roku’s proven model to reengineer the business of smartphones
MODE MOBILE SCORECARD
Proprietary operating system
Best-in-class experience for users
Mode’s EarnOS™ is the rewards platform for earning and saving. EarnPhones™ unlock universal access and adoption. EarnOS™ is an intuitive platform with 40+ million beta users in 170+ countries and 2 million 5-Star reviews.
Powerful data analytics engine
Exclusive opportunities for advertisers
Diversified business model
Mode has a direct user relationship on smartphones or EarnPhones™, providing access to detailed user insights. Digital advertising partners pay for user attention and engagement, gaining access to novel global audiences. Mode makes money via device sales, digital advertising, subscriptions, and sales & licensing to retailers, carriers OEMs.
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7 billion smartphones sit in the pockets of people globally10x the number of Smart TVs
SMART TVS
With its tried and true business model, Roku went public in 2017 with a $1.3 billion valuation.
market size
Now Smart TVs sit in 700 million households globally. Imagine applying this business model to 7 billion smartphones - the potential is a trillion-dollar opportunity.
EARNPHONES
potential market size
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Invest today in a trillion-dollar opportunity with Mode Mobile.
“Theaverageconsumer spendsnearly40hoursa weekontheirsmartphone, twotimesmorethanthey doinfrontofaTV.The marketwearetacklingis 10xthesize&2xthe engagement.”
Dan Novaes, CEO Mode Mobile
CONTACT US Ethan Karayannopoulos 844-300-MODE ethan@modemobile.com Invest Now at $0.16/share invest.modemobile.com
