46 WOMENSWEAR BUYER — DECEMBER 2013
PREVIEW —
BREAD & BUTTER Once again, buyers and brands are preparing to flock to Berlin for the a/w 14 showcase, with a carefully selected mix of denim, urban and streetwear labels hitting one of Europe’s biggest exhibitions, Bread & Butter. —
AIGLE
LITTLE MISTRESS
Iconic French label Aigle draws its inspiration from early 20th century workwear for its a/w 14 offering. Outerwear is key for the label, with highlights including the Honeystil short trench coat, which has been updated with a fishtail addition, available in a cotton blend. Its waterproof and breathable fabric and detachable hood provide protection against the elements. The collection’s signature parka, meanwhile, has been updated in a shorter cut with an adjustable waist to give a modern and feminine silhouette. In terms of print, camouflage remains a strong focus for Aigle, and is available throughout all product categories including apparel and footwear. —
Fast-fashion brand Little Mistress has experienced a meteoric rise in recent months, and is a firm favourite with its target audience of young, fashion-hungry style-hunters. The brand’s signature pieces boast hand embellishments and intricate detailing, with the core focus on dresses remaining. It is, however, complemented by a separates collection, which was launched earlier in the year to extend the product offering. Little Mistress produces eight collections per year, with 40 pieces in each range. —