BRAND GUIDE | WWW.CWB-ONLINE.CO.UK
SHAPES OF THINGS > Hailing from Scotland, unisex label Shapes of Things launched in 2012. The brand offers a 182-piece collection comprising a design-led yet functional kids’ range for 0-8 years alongside a small selection of adults’ and lifestyle products. The basic product line consists of T-shirts, sweatshirts, baby products, backpacks, cushions and blankets, all featuring a playful and interactive twist. In terms of design, Shapes of Things is all about geometry, and this is reflected throughout the range. Interesting shapes, textures and colours are all essential to its designs, with key pieces including the Polka Shapes Backpack and the Tri Tri T-shirts. Wholesale prices £10-£18. www.shapesofthings.co.uk
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BORN FREE & ME
KIDULT & CO > Established in 2015 by three friends, Kidult & Co is a British-designed unisex clothing and lifestyle brand for 0-6 years. A simple monochrome colour palette is combined with gender-neutral designs across short and long sleeved T-shirts, bodysuits, hats, jumpers and bibs. Statement T-shirts are key to the offer, with the a/w 16 collection including a ‘When I Grow Up’ design to encourage kids to follow their dreams and be who they want to be when they grow up, regardless of gender. Kidult & Co supports Action for Children, a UK children’s charity that mirrors the brand’s ethos that every child should be given the same opportunity in life. A donation to the charity is made from the sale of every Kidult & Co ‘Equality’ T-shirt. Wholesale prices on request. www.kidultand.co
Designed and made in the UK, new label Born Free & Me is all about keeping children young, fun and individual. Designed to achieve the right mix of cool and practical, it offers gender neutral clothing for 0-4 years. The mix and match collection is mainly monochrome for ease of styling and prints are bespoke to the brand. Pieces include leggings, sweatshirts, bibs, blankets and bedding, with rompers soon to be added. In collaboration with independent designers, Born Free & Me releases designs one at a time, with each design used across a variety of products. For instance, the brand’s sloth design is available as leggings, bibs, blankets and cot bed sheets. Wholesale prices £3.49£19.99. www.bornfreeandme.com
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