Media Information

MODA

Media Information modamadison.com Editor-in-Chief: Chloe Karaskiewicz moda.wudpublications@gmail.com

Life, Style, Madison Moda Magazine strives to bring style to the forefront of our campus in an innovative and accessible way with both print and online content at modamadison.com.

Our central sections are Fashion, Lifestyle, Social, Arts, and Men’s, which we cover on a local, national, and global scale.

We are a passionate team of students who work to achieve a professional standard that inspires and influences our readers’ personal relationship with style.

www.modamadison.com

About Us

Moda Magazine is the University of Wisconsin-Madison’s first and only life and style publication. It was founded in fall of 2011 by two UW students who saw the need for a publication of its kind on campus. Moda was originally comprised of one publisher, three editors, and a handful of writers, and its only online sections were fashion and lifestyle.

In the three years since its launch, Moda has expanded dramatically. It has broadened its reach by adding social, arts and men’s sections alongside its existing fashion and lifestyle sections. It now staffs seven editors, two event planners, two public relations coordinators, a creative director, a photography director, a layout editor, a financial director, and staff writers for each of its sections. It publishes daily online content that includes work by not only staff writers and editors, but also numerous contributing writers. It also produces one online Mini Issue each month, which includes content from each section as well as a main photo shoot.

Aside from online content, Moda publishes two print issues per year—one per semester—that are distributed throughout the UW-Madison campus and greater Madison community. It also hosts UW-Fashion Week (UWFW) each year, a weeklong event that includes speaking events and social gatherings, and culminates in the UWFW Fashion Show.

Moda is supported by the Wisconsin Union Directorate Publications Committee.

Fall 2015 Print Issue Cover

modamadison.com Homepage

www.modamadison.com

The Moda Reader 3,134

771

Facebook Likes

448 Instagram

Twitter Followers

Followers

University Demographics 28,897 Undergraduate Students 9,358 Graduate Students 1,658 Professional Students

modamadison.com Statistics Average Age

13,883

Average Page Views per Month... with

4,569

Referrals from Facebook

18-24

(91% of readership)

81%

Female

19% Male

12,204

77% New Visitors per Month...

32%

with Returning Visitors per Month

Unique Visitors per Month

www.modamadison.com

(All statistics based on Google Analytics and WordPress site analytics)

Online Mini Issues

Each month of the school year, Moda releases an online-only Mini Issue. Mini Issues typically run between 10 and 20 pages long, and include articles from each of our main sections. Each issue focuses on a central word or phrase, with each article expressing its writer’s perspective on it. Mini Issues also include a creative spread that visually interprets the central word or phrase.

Issue

Publication Date

Page Views

Revolution(ary)

February 2015

968

Crystallize

December 2014

558

Origins

November 2014

459

October 2014

785

April 2014

119

January 2014

284

Thankful

December 2013

180

Breaking Tradition

November 2013

411

October 2013

61

Enlighten Connect Winter Awakening

The New Classic

www.modamadison.com

The Print Issue

Moda produces one print issue each semester with articles from each of its core sections: Fashion, Lifestyle, Social, Art, and Men’s. Around 40 pages long, each issue features images from student and professional photographers, clothing from area retailers, and stories written by Moda’s writers.

Printed copies are distributed at various campus and local locations towards the end of each semester. The issue is then posted in an online format on modamadison.com between two and four weeks after the printed copies are released.

www.modamadison.com

Print Issue Reach Number of people living in readers’ places of residence

In a survey conducted in October 2014 and graphically represented on the right, the average number of readers each print issue reaches is 3.7. This does not include the potential reach in communal distribution locations, such as student unions, coffee shops, and Greek life housing. Given the nature of these locations and high concentration of students on and near campus, we predict that this number is higher on the UW Madison campus.

Online Print Issue Views Issue

Fall 2014

Total Page Views

Spring 2014 Fall 2013 Spring 2012

578

688 155 52

Distribution Sites • Student Organization Fairs • Vilas Hall

• Indie Coffee

(September and January) • Mosse Humanities Building • University Health Services waiting areas • Moda Print Launch Parties • Coffeebytes • VICI Aveda Institute

(December and May) • Espresso Royale (East Campus Mall • Memorial Union

(State Street Locations) location) • Union South • Java Den • Miscellaneous copy • College Library • Fair Trade Coffee requests

In a survey conducted by PRSSA during UW Fashion Week events in Spring 2014, UWFW attendees expressed that they are most likely to pick up copies of Moda at either of the student unions or at area coffee shops. We intend to target these locations in the distribution of the Fall 2014 issue.

www.modamadison.com

Advertising With Us

Moda is proud to advertise in its publications in an effort to mutually support the greater Madison and Dane County communites. Advertisements are being accepted for its upcoming Spring 2015 Print Issue and monthly online Mini Issues. All advertisements must be high resolution PDF or PNG images. Advertisements can be in black and white, or color.

If you do not have print advertisements at the ready, the Moda layout team is happy to help design one. See below for rates:

Placement

Mini Issue Price

Print Issue Price

Full Interior Front Cover

$25

$100

Half Interior Front Cover

$12.50

$50

Full Page

$12.50

$50

Half Page

$6.50

$25

Full Interior Back Cover

$25

$100

Half Interior Back Cover

$12.50

$50

Full Exterior Back Cover

$25

$300

*Student organizations are eligible for reduced rates Payment must be submitted by check payable to “Wisconsin Union” with “Advertising with Moda” written in the memo section of the check. Mail or deliver to Chloe Karaskiewicz at the following address:

WUD Office, 5th Floor Memorial Union 800 Langdon Street Madison, WI 53703

All closing materials for the Spring 2015 Print Issue must be submitted by March 25, 2015.

The publication release date is April 30, 2015.

Closing materials for Mini Issues must be submitted five business days before the first of the month of the issue you would like your advertisement to be included in.

For questions and additional information, please contact Editor-in-Chief Chloe Karaskiewicz at moda.wudpublications@gmail.com.

www.modamadison.com

As a student organization with limited funding, we appreciate any donations and participation in ad space, and are open to collaborations of any kind. Moda’s staff thanks you in advance for your support!

Moda Magazine’s 2014-2015 Editorial Team

Top row from left: Roberto Leon, Paige Schultz, Mekea Larson, Brontë Mansfield, Jen Anderson, Andrew Connor Bottom row from left: Caroline Kreul, Chloe Karaskiewicz, Barbara Gonzalez

www.modamadison.com