te agent, investor and business owner. Her background in real estate started with her building a team and managing 4 high-producing agents, with multi-millions in volume. Her and her team worked hundreds of transactions. She then decided to open her own firm.
With her sales strategy, she can get you the highest and best offer for your home. She goes the extra mile to ensure you maximize your profits AND get a fantastic experience working with her.
She has an impressive real estate investment portfolio in both residential and commercial real estate Her personal experience with buying, selling and investing in real estate sets her apart from other agents Her and her husband own 9 properties (and counting) together
Venus is a licensed private pilot. She started flying at age 16 and received her private pilot license a few years after. She had plans to become a commercial pilot, but her mom was diagnosed with stage 3 breast cancer. Her mom raised her as a single mom so, Venus decided to really take her part-time business to a full-time endeavor so she could help her mom and pay for treatments and other medical bills. Venus took a leap of faith and gave it all that she had. Thankfully, her dedication paid off.
After her mom recovered from cancer, Venus sold her business (Boise Boss Babes) and took to traveling the globe to places like Thailand, Belize, France, Germany, Iceland the UK, Japan, and beyond. She found a love for culture and people and was a digital nomad for several years She moved to Asheville in 2020 and now lives in Candler, NC with her husband Zeno Lancaster and their golden retriever, Rose
THE TEAM
Brittany serves as our Director of Business Operations, bringing structure, strategy, and efficiency to every facet of our work. She oversees systems, processes, and client support with a meticulous eye, ensuring each transaction runs smoothly from start to finish. Known for her steady leadership, operational expertise, and commitment to excellence, Brittany keeps our team organized, focused, and always delivering at the highest level. Her behind-the-scenes coordination is a key driver of our clients’ seamless experience
Tess is a dedicated real estate professional known for her proactive communication, sharp market insight, and genuine commitment to client success She approaches every transaction with precision, creativity, and a calm, solutionsdriven mindset. Whether guiding sellers through strategic pricing or helping buyers navigate competitive markets, Tess ensures her clients feel informed, supported, and confident every step of the way. Her reliability, attention to detail, and warm, collaborative style make her an invaluable part of our team.
Courtney Guest is a NC Licensed Realtor with 9 years of experience as a Paralegal. After becoming a Realtor in 2018, she discovered a passion for Transaction Coordinating in 2020. Courtney is dedicated to helping others grow and succeed by managing the finer details of real estate transactions.
She goes above and beyond to deliver excellent results, allowing clients to focus on what truly matters.
THE TEAM
Maelyn focuses on marketing and editing, ensuring listings and materials are polished and professional From creating eyecatching presentations to supporting administrative tasks, she helps showcase each property at its very best to attract the right buyers.
Lynn ensures every part of the selling process runs smoothly. From coordinating schedules to overseeing team systems, she makes sure no detail is overlooked, allowing sellers to experience a seamless and stress-free transaction.
Mary takes care of the behind-the-scenes administrative work managing documents, scheduling, and client communications. Her efficiency keeps everything organized, so sellers can feel confident knowing every step is handled with care.
We understand that buying or selling a property can be a complex and emotional process. That's why we prioritize communication and transparency, working closely with each client to ensure they feel informed, empowered, and confident throughout every stage of the transaction.
Whether you're a first-time homebuyer, an investor, or a seasoned seller, our team has the expertise and resources to help you achieve your goals. We stay up-to-date with the latest trends and technologies in the industry, utilizing cutting-edge marketing strategies to showcase your property to the widest audience possible.
With our deep understanding of the local real estate market, we're equipped to help clients make informed decisions that align with their unique needs and interests. From providing guidance on property values and negotiating offers to connecting clients with trusted vendors and service providers, our team is committed to delivering exceptional results
WE ARE GRATEFUL FOR ALL THE MANY DETAILS SHE TOOK CARE OF FOR US.
TESTIMONIALS
We were very content with all the hard work that Venus put into helping us sell my mother's house.
We are grateful for all the many details she took care of for us, especially when things became complicated.
She seemed to work everything out and work with both the buyer and the seller in a very harmonious and professional way.
We were happy for having her as our realtor and for all that she was able to accomplish through her real estate expertise.
Also I applaud her entire team with whom she works.
We will gladly use her professional real estate company again if the opportunity arises and we would highly recommend her in the future to anyone who is interested in selling their house in the Western North Carolina area.
-Joe W.
“KNOWLEDGEABLE, COMPASSIONATE, HARDWORKING, CARING, AND THE LIST GOES ON TO DESCRIBE VENUS ROSE”
TESTIMONIALS
My son and I were looking for a real estate agent near. He gave us the name Venus and told us that she would call us. Well she called the next day and introduced herself. She also sent us information about herself and Zeno Lancaster, a real estate attorney, that she has direct access to. We were impressed with her personal and professional information and that of Zeno as well. In talking with Venus I could tell she has a real passion for helping her clients in any way possible. So we decided to ask her to be our real estate agent and she agreed We also chose Zeno Lancaster as our real estate attorney and he also has a great working relationship with people.
Little did we know that God was sending an angel our way to look after us. We had some difficult situations that came up as we were going through the process of getting ready to sell the house. At times my son and I would get discouraged, but Venus was always there to say "Don't worry we'll get this taken care of " and she always managed to get things straightened out. She went above and beyond what we expected from a real estate agent.
Knowledgeable, compassionate, hardworking, caring, and the list goes on to describe Venus Rose. We highly recommend her if you need an agent. If you don't choose Venus you will miss a GOLDEN opportunity to have someone work for you who genuinely cares.
-Jeremy and Hilda E.
SHE WAS VERY STRAIGHTFORWARD, HONEST, AND CARING.
TESTIMONIALS
After a great deal of research, there was no doubt that Venus was the right choice for us in our home search. Our research served us well, we cannot imagine having a more comfortable experience.
She was very straightforward, honest, and caring as we explored the overwhelming process of finding the right home, in the right place, for the right price that worked for our situation. She listened to our needs and wants and learned from us as we viewed properties to get an even better understanding of us.
She was extremely responsive, and always willing to do whatever was necessary to find our perfect home.
Venus went above and beyond to meet all of our needs and even made some suggestions of things we hadn’t even considered thinking about.
Between her and Lancaster Law Firm they made the process as easy as possible. My wife, children, myself and even my dogs highly recommend Venus , and Lancaster Law Firm for all of your realtor needs.
-DJ and Sharon
Venus did a great job helping me find and close on a great property. She was very communicative. She's a head hunter when dealing with realty. Great decision hiring her.
-Zach + Sarah L.
TESTIMONIALS
I highly recommend Venus. She is very competent and cares about her clients.
My mom's husband died suddenly and Venus helped us sell their house.
It was imperative to get the house sold quickly, as my mom has dementia and needed to get to an assisted living home.
Venus and her team did an excellent job of keeping us informed, answering our many questions and taking care of issues as they came up. Venus gave good advice when we asked for it.
Her team is knowledgeable and orderly.
We couldn't have had a better realtor. She did a great job, far and above what we expected.
We are very thankful and blessed to have had her as our realtor at this sad and stressful time in our lives. She took care of the smallest details
-Deborah S. SHE IS VERY COMPETENT AND CARES ABOUT HER CLIENTS.
If I could give her and her team more than 5 stars I would!
DETAIL ORIENTED, PROFESSIONAL, AND SUPER KIND!
TESTIMONIALS
Venus and her team are ALWAYS killing it! Putting her clients above everything, on the ball, detail oriented, professional, and SUPER kind! Thank you to you and your team, our family was so thankful to have found you! All our future Carolina referrals will be send to Venus!
-Zach T.
Venus is one of the most thorough real estate agents I have ever dealt with. Venus helped me find a property nearly exactly as I described.
I purchased the property from remote and she made every possible attempt to supply me with a real view of the property and all the particulars.
I would highly recommend Venus to anyone in the market to buy or sell their home!
-
INCREDIBLY DETAILED AND ANSWERED ALL MY QUESTIONS PROMPTLY.
TESTIMONIALS
I had the pleasure of working with Venus Rose to purchase a beautiful mountain property, and I couldn’t be happier with the experience.
She guided me through every step of the process with exceptional care and professionalism.
Her strong negotiation skills ensured I got the best possible deal, and she coordinated thorough inspections with trusted contractors she recommended.
Venus Rose was incredibly detailed and answered all my questions promptly, making the entire process seamless and stress-free.
I highly recommend her to anyone looking for a dedicated and knowledgeable realtor!
-Uday and Anita
TESTIMONIALS
INCREDIBLY DETAILED AND ANSWERED ALL MY QUESTIONS PROMPTLY.
I've been in this industry for many years and have worked with countless realtors, so I know what it looks like when someone truly stands out and Venus absolutely does. She's hands down one of the best realtors you can work with. From start to finish, she was incredibly dedicated, knowledgeable, and truly had my best interests at heart.
What sets Venus apart is not just her deep understanding of the Western North Carolina market, but also her skill as a negotiator. She knows how to navigate every twist and turn in this industry and helps her clients make smart, confident decisions. I felt completely supported throughout the entire process, and I wouldn’t hesitate to recommend her to anyone looking for a top-tier realtor in North Carolina.
-Taylor L.
INCREDIBLY DETAILED AND ANSWERED ALL MY QUESTIONS PROMPTLY.
TESTIMONIALS
I worked with Venus to find a home in Asheville, North Carolina, and she was absolutely fantastic. Very thorough, always immediately answered my questions, great industry knowledge. I couldn’t recommend her highly enough.
-Garret S.
If you are looking for a realistic agent, I recommend Venus Lancaster. She is fantastic—we’ve had the best time working with her. She’s been fantastic always very helpful, resourceful, and just an allaround great person. So, I would highly recommend if you’re looking for a house, or if you’re selling a house, definitely check out Venus Lancaster. She’s fantastic.
-Sheri D.
INCREDIBLY DETAILED AND ANSWERED ALL MY QUESTIONS PROMPTLY.
TESTIMONIALS
We had Venus as our realtor for the purchase of our first home. And we truly had an amazing experience working with her and cannot recommend her enough.
We really had an amazing experience. She got us a really great deal and she was really supportive throughout the entire process, walked out through all the steps as we were first time homebuyers, and really made it a simple and easy process for us.
Yeah she also really really cares about what she does and we felt like she genuinely was so invested in us finding a home that we loved and we couldn't have had a better experience with her. So highly recommend and thank you so much Venus for all your help. Yes thank you so much Venus.
-Talor and Jack
Hey everyone, if you're looking for a real estate agent, I highly recommend Venus Lancaster. We've been looking for an investment property for over two years at least, and within a few weeks Venus helped us find exactly what we were looking for. And it didn't stop there, she's just been fantastic through the entire purchasing process. Her attention to detail, she's extremely responsive and very proactive So Venus Lancaster, I strongly recommend her as your next real estate agent.
-Monte D
TESTIMONIALS
We used Venus to help us purchase an investment property in North Carolina while living out of state and would definitely recommend her. She really helped us walk through the process from start to finish. She was the boots on the ground, inspecting everything in the house and making sure that we got a great deal, was very responsive and really helped with everything we could possibly need. So would definitely recommend and use her again.
-Megan M.
INCREDIBLY DETAILED AND ANSWERED ALL MY QUESTIONS PROMPTLY.
Quick message here for anyone looking for an amazing realtor. You've found one in Venus. Venus has been amazing and very helpful to me. It's a rarity to find a realtor willing to go above and beyond, and it's exactly what Venus does. I've been in real estate for 26 years, and she is one of the best I've ever seen. So, anyway, if you need somebody, buying, selling, whatever it is, call Venus.
-Mike P.
THE FORMULA FOR A SUCCESSFUL SALE
PRICE
It's important to thoroughly evaluate the market to determine the market value of your home. Properties that are priced right from the beginning typically sell for more in the end. If you price your home too high, the home will stay on the market longer. The longer a home stays on the market, the less it will be shown. Your property attracts the most interest when it is first listed, so it is crucial to price it correctly initially.
WHAT DETERMINES THE PRICE OF YOUR HOME?
1. Recent Comparable Sales
2. Market Conditions
3. Exposure
4. Property Features
5.Terms you offer
WHAT DOES NOT DETERMINE THE PRICE OF YOUR HOME?
1. What you paid for it
2. Investments made in the property
3.What you want to profit from the sale
A comparative market analysis (CMA) is an analysis of your home's value determined by assessing similar property sales, location and characteristics of your property.
THE FORMULA FOR A SUCCESSFUL SALE
Online Marketing
More than likely, the first place potential buyers will see your home is online. This is why we work hard to reach as many buyers as possible online and strive to make the our online listings.
Your home will a website that pote advertised on soc platforms that you
Zillow HomeFinder
Realtor.com
Trulia
Homes.com
Most MLS-syn
Facebook
Instagram
Google
YouTube
Profession
We work with the the area to captur The photos of you or not a potential your home or not. It is crucial that we take high quality, attractive photos of your listing showcasing the best qualities and features of your home.
9 3 % o f h o m e b u y e r s u s e t h e i n t e r n e t
5 4 % o f t h e m
f i r s t f i n d t h e h o m e t h e y b u y o n l i n e
Preparing Your Home
After capturing potential buyers' attention online, it's important to have a great first impression once they enter the home for the first time. Research has shown that buyers decide whether they will buy a home or not within the first 8 seconds of seeing the home!.
When a potential buyer walks into a dirty home, they assume that the current owners did not take care of the property. Most buyers will want a move-in ready property that feels like new. A long list of chores and repairs right when they move in will not be appealing and can be daunting to a potential buyer. If needed, we contract professional cleaners and stagers to showcase your home in the best possible way. However, making sure your home is clean, neat, and turnkey can be achieved by following our checklist on the following page, or our Prep Your Home to Sell Guide.
SELLER'S ROAD MAP
01 / AGENT
Select a reputable and experienced real estate agent to represent you and your property.
03 / PREP
Make necessary repairs, declutter, and stage your home to make it appealing to potential buyers. Your agent will provide advice on how to make your home more marketable
05 / OFFERS
Your agent will present any offers received on your home, and you'll have the opportunity to negotiate with the buyer to reach a mutually beneficial agreement.
07 / FINAL DETAILS
The buyer works with their mortgage provider to finalize the loan and complete all necessary tasks such as inspections
02 / PRICE
Your agent will look at comparable sales in the area, market trends, and the condition of your property to help you set an asking price.
04 / MARKET
Your agent will create a marketing plan to promote your property, including listing it on the MLS, capturing high-quality photos and videos, hosting open houses, and advertising to potential buyers
06 / UNDER CONTRACT
You and the buyer have agreed to the terms of the offer and both parties have signed the agreements.
08 / CLOSING
Transfer of funds and ownership are complete and seller is all packed up and ready to move.
01
UNDERSTAND THE MARKET
The first step in developing a pricing strategy is to conduct a comprehensive analysis of the local real estate market. We'll look at data on recent sales and current listings to get a sense of what similar properties are selling for in the area.
02 03 04 05
CONSIDER THE PROPERTY'S UNIQUE FEATURES
We'll evaluate your property's unique features and amenities to consider how they impact its value relative to comparables in the area.
SET A REALISTIC PRICE
Based on the market analysis and your property's features, we'll set a realistic and competitive price. Keep in mind that overpricing can lead to a longer time on the market and potentially lower offers, while underpricing can leave money on the table.
CONSIDER PRICING STRATEGIES
In a competitive market, pricing the property slightly below market value could attract more buyers and result in multiple offers. Alternatively, if the property has highly sought-after amenities or is in a desirable location, pricing it higher could lead to a quicker sale at a higher price.
BE OPEN TO FEEDBACK
It's important to be open to feedback from potential buyers and their agents. If you're not receiving the level of interest you had hoped for, we'll consider adjusting the price or marketing approach to better align with market demand.
P R I C I N G S T R A T E G Y
DECLUTTER AND DEPERSONALIZE
A cluttered and personal space can make it difficult for potential buyers to envision themselves in the space. Remove personal items and keep the space clean and organized.
CLEAN AND STAGE
Clean the house thoroughly and consider staging it to make it more attractive to potential buyers. Staging can highlight the home's best features and help a buyer picture themself living in the home.
MAKE NECESSARY REPAIRS
Address any necessary repairs or improvements before listing the property. This can include fixing leaky faucets, patching holes in walls, and updating outdated fixtures.
IMPROVE CURB APPEAL
First impressions matter, so take time to improve the exterior of the home. This could include adding fresh landscaping, painting the front door, or power-washing the exterior of the house.
PROFESSIONAL PHOTOS & VIDEOS
Hiring a professional photographer to take high-quality photos and videos are essential for marketing your property. The professional photographer will capture your home's best features and help it stand out online.
DETERMINING FAC PRO
F A C T O R 1
Pricing
When pricing your home, it is important to carefully consider top market value. Using my competitive market analysis tool, I will suggest your home’s best listing price. I sell homes HIGHER than the market average because I list homes at the correct price from the start.
F A C T O R 2
How it Shows
It is important to have your home ready for market from the start. I will help you make sure your home is ready for showings and online by:
Completing repairs that need to be done
Decluttering & removing personal items
Making sure the home is clean and smells fresh
Cleaning carpets
Neutralizing spaces and walls
DETERMINING FACTORS TO SELL
YOUR PROPERTY F A C T O R 3
ECHNIQUES to andformoney
marketing team e! SNEAK PEEK TING, SOCIAL MARKETING are r home seen by g faster and for
ers talking with o-op agents and u through every aring feedback buyers agents ling weekly to us week.
THE ADVANTAGE OF LISTING WITH ME
Professional Virtual Staging Provided
85% of staged homes sold for 6-25% more
Most tasks are completed during our second walk through appointment prior to listing your home
Boosted Online Exposure
Today’s market is centered around technology. Buyers are performing their own searches online so it is important that your listing is ranked high and shown in its best light. Studies have shown that online buyers, disregarded homes with limited photos, low quality photos, and minimal information, without ever stepping foot into your home. Rest assured I take the extra steps to get maximum exposure for your listing and giving the online shopper a wealth of information, and quality photos/tours
VIRTUAL STAGING, PROFESSIONAL PHOTOGRAPHY, AERIAL PHOTOGRAPHY, VIDEOGRAPHY, AND VIRTUAL 3D OPEN HOUSES PROVIDED AT NO ADDITIONAL COST.
Exterior
• Wash or paint the home’s exterior
• Paint the front door
• Keep the yard nicely trimmed
• Keep the lawn free of clutter
• Weed freshly mulch garden beds
• Clean interior and exterior windows
• Apply fresh paint of stain to wooden fences
02
01
Interior
• Remove personal items, excessive decorations & furniture
• Replace or clean carpets
• Get rid of clutter and organize and clean closets
• Give a fresh coat of paint to walls, trim and ceilings
• Replace outdated ceiling fixtures, and clean lighting fixtures
• Minimize and clean pet areas in the home
• Be sure that all light bulbs are in working order
03
Freshen Paint & Fixtures
• A new coat of exterior paint seriously helps a homes curb appeal. It isn’t a low-budget item, but if you can swing it...DO
• If you can’t paint the entire home, paint the trim. This is a relatively simple and provides plenty of pop
• Update exterior light fixtures. This can quickly give a home an updated look
• Put a fresh coat of paint on the front door
COMPLIMENTARY HOME STAGING
Historically, staged homes sell for more money than comparable homes that were not staged.
Buyers are able to see themselves living in a staged home without being distracted with personal items. It keeps them from leaving a vacant home scratching their heads, unsure of how to utilize the space
Home staging is more than just throwing in a couple of fluffy pillows and calling it a day. It allows you to highlight the best features of the home, disguise flaws, justify pricing, show the purpose of each room, and create a wow-factor that will have every agent wanting to show their buyers your property. Keep in mind, designing to live, and staging to sell are two completely different concepts. Less is more when staging your home for sale!
COMPLIMENTARY VIRTUAL STAGING
MARKETING STRATEGY
01 PROFESSIONAL PHOTOGRAPHY
Your property will be listed on popular online real estate websites such as Zillow, Redfin, and Realtor.com. Detailed description of the property, its features, and its location to be included.
VIRTUAL TOUR
02
FLOOR PLAN
03
We will send out email campaigns to potential buyers and other agents even more exposure
VIDEO WALK THROUGH
Your property will be listed on popular online real estate websites such as Zillow, Redfin, and Realtor.com. Detailed description of the property, its features, and its location to be included. 04
The reverse process begins with the end goal, such as finding the ideal buyer or maximizing the sale price, and then works backwards to outline the necessary steps. This method allows us to effectively meet your goals.
DIGITAL ADVERTISING
05
Your property will be listed on popular online real estate websites such as Zillow, Redfin, and Realtor.com. Detailed description of the property, its features, and its location to be included.
ONLINE LISTINGS
Your property will be listed on popular online real estate websites such as Zillow, Redfin, and Realtor.com. Detailed description of the property, its features, and its location to be included.
EMAIL MARKETING
07
We will send out email campaigns to potential buyers and other agents even more exposure.
REVERSE PROSPECTING
08
The reverse prospecting helps sellers connect with motivated buyers by reaching out to real estate agents who already have clients searching for similar homes. This method speeds up the selling process while increasing the chances of getting the best possible price.
OPEN HOUSES
We'll host open houses for potential buyers to come and view your property in person. This is a great opportunity to highlight the features of the home and answer any questions that buyers may have.
PRINT ADVERTISING
Custom flyers, brochures and mailers will be designed and distributed to local businesses and prospective buyers. We'll also place ads in local newspapers and real estate magazines to target the ideal buyer.
PUBLIC RELATIONS
11
We will carefully craft a story around your i d i h i l l R l
NETWORKING
We'll utilize Realty One's network to d h d b d a
ROBUST MARKETING
01 02 03 04 05
on our company website, and social media
E M A I L M A R K E T I N G
E-alert marketing to current buyer database of thousands of buyers searching for properties on my website. As well as a new listing email alert that goes out to my agent network of thousands of agents in the area.
P R O P E R T Y F L Y E R S
Highly informative and creative property flyers will be displayed inside your home. These help potential buyers remember the key items and unique features of your home after looking at several listings.
ROBUST MARKETING
S H O W I N G S
When we list your home it will also be signed up with a showing service that immediately communicates with you at the time a showing is scheduled. When feedback isn’t left, I will follow up with those agents requesting their feedback after 24 hours.
O P E N H O U S E S
After reviewing many surveys, we have discovered the perfect formula for what day is best to list a home and the perfect day for an Open House.
S O C I A L M E D I A M A R K E T I N G
We practice regular social media marketing on today’s top social sites which include and are not limited to: Facebook, Instagram, LinkedIn, YouTube, TikTok and Pinterest. 06 07 08 02
LISTING STRATEGY
PRICING STRATEGY
Using a scientific market analysis in your area, we will price your home correctly the first time so that it will sell quickly.
If your home is priced at fair market value, it will attract the the largest number of potential buyers in the first few weeks.
If a home is overpriced, it will attract the fewest number of buyers looking to purchase a home. This is because the majority of home buyers look at a lot of homes, and they quickly get a feel for the price range that homes sell for in a given condition in a location.
PROFESSIONAL STAGING
To make sure your home is shown in its best light to buyers, I will provide a professional staging consultation to ensure your home is ready to go on the market. Their job is to neutralize your home to appeal to the maximum number of potential buyers. If your property is vacant, I will stage your home at no additional cost to you.
PRE LIST INSPECTION
A pre-listing inspection helps sellers uncover any issues early, so they can make repairs on their terms rather than under buyer pressure. It reduces the risk of surprises during due diligence, which helps prevent renegotiations or contract fallout. It also gives buyers more confidence in the home, often leading to stronger offers and smoother closings. Overall, it positions the property as wellmaintained and transparently represented.
PROFESSIONAL PHOTOGRAPHY $ VIDEOGRAPHY
In today’s market, home buyers are searching online first. So it is imperative that the photos of your home are of the very best quality to catch the buyers attention and stand out from the competition. More eyes on your home, is the fastest way to getting it sold fast and for top dollar.
AGENT MARKETING
Being part of a very large agent network, I will reach out to this network to see if your home might be a great fit for one of their buyers. This agent network is key to connecting buyers with your home as 88% of residential sales involve real estate agents.
ADVERTISING & MARKETING
I know the importance of marketing a property and that is an area I heavily focus my budget on, attracting hundreds of buyers per month, and increasing brand awareness.
MAXIMUM EXPOSURE
G E T F E A T U R E D
I will feature your home on the top home search sites, on social media and syndicate it to over 400+ other sites.
Homes that receive the top 10% of page views sell an average 30 days faster!
PROFESSIONAL PHOTOGRAPHY
Ensure buyers are seeing the home in the best light possible. Don't get overlooked because of bad photography!
The photos encourage more showings, and are the gatekeeper to showing appointments
Professional photos highlight the best features of your home and appeal to buyer's aesthetic
Professional photography is one of the most integral parts of listing a home for sale. Many buyers have already made a decision on your home just from the photography and without ever stepping foot inside.
AERIAL PHOTOGRAPHY
Ability to show the overall perspective of the property, from every angle
Stand out amongst the competiton at NO additional cost to you.
Highlight all of the unique exterior details of the home that will make buyers fall in love with outdoor living, and any potentail the entire property has
We offer aerial photography that can assist in the sale of your home The service is especially beneficial if your home comes with a large amount of land or has special exterior features or close proximity to shopping & dining.
PROPERTY PROMO VIDEOS
605 Ivy Arbor Way Holly Springs, NC 27540
Property Promo videos creates thousands of views on social media platforms. We post your promo videos to Facebook, Instagram, YouTube and your single property website generating more online traffic.
Video content is the wave of the future and engages more people than any other media in the online space.
Video helps your property stand out in a very competitive market.
Your promo video will help create even more attention online than ever before. We utlize these promo video to help generate more traffic to your online virtual open house, translating to more in person showings, and helping you sell quicker!
INDIV PERTY WEBSITES
We create a website unique to your property address
We provide a sign rider to attach to the yard sign to direct potential buyers to your single property website for more information
Your individual property website will house all things important to your property! This may include interior + exterior features, property photos, virtual tours, property promo videos, virtual tours, maps and more!
View Here
3D virtual tours of your home are an amazing way to have your property stand out from the competition. New technology even allows for outdoor tours which gives buyers a full-scale view of the property.
CUSTOM PROPERTY BROCHURES
Custom property brochures are a great way to show potential buyers the best features of your home AND the area in which your property is located! We will include photos, floor plans, special features, neighborhood highlights, things to do in the community, and anything else that makes your property unique.
SHOWINGS
A few tips to help your home showings go as smoothly as possible:
F L E X I B L E
Be as flexible and accommodating to the buyers schedule as possible. We want to avoid having missed opportunities if at all possible.
I N F O R M E D
Make sure everyone in the home is informed when showings are to happen so they can keep their spaces clean
D A I L Y C L E A N I N G
Keep up and daily messes. Wipe down kitchen and bathroom counters before leaving for the day.
O D O R S
Avoid strong-smelling foods: Keep your meal prep as neutral and simple as possible.
F U R R Y F R I E N D S
Keep pet areas clean: Clean up after your pets immediately and wash their bedding regularly Hide pet food or litter Not everyone is a pet person and it may hinder their ability to picture themselves living there.
N A T U R A L L I G H T
Open blinds and curtains and let in as much natural light as possible. Leave lights on before you leave for a showing.
T R A S H
Empty trash cans to avoid any odors Try and empty trash cans nightly so that the home is fresh when you leave for the day
T E M P E R A T U R E
Keep room temperature comfortable. This demonstrates to buyers that HVAC is working properly.
P E R S O N A L S
Make sure you place all valuables and prescriptions out of site and in a safe place.
V A C A T E
Having a seller present can make buyers feel awkward. We want to make the buyers feel at home and stay awhile
OFFERS
Price is just one of many considerations when deciding which offer is best for your home Here are some of the other factors that matter:
C O N T I N G E N C I E S
The fewer contingencies and the shorter the time period the better.
A L L C A S H B U Y E R
A cash offer is usually more appealing than a finance offer as the seller doesn’t need to worry about if the bank will approve the buyers loan
P R E - A P P R O V A L
Assures home sellers that the buyer can get the loan they need
L O A N T Y P E
A conventional loan is often the least complicated which is an appealing choice for sellers An FHA loan can cause delays because they require certain repairs and approvals.
C L O S I N G T I M E L I N E
You might need to close quickly to move on to the next adventure, or you might need to extend closing to allow time for next home to be ready. Choosing the offer with the closing time that fits your needs will be most attractive to you.
C L O S I N G C O S T S
Sometimes an offer comes in high, but the buyer asks you to pay a percentage of the buyer’s closing costs.
B U Y E R L E T T E R
If you care about the future of your home a buyer letter could assure you that you’re selling to someone who will love the home and your neighbors as much as you did
R E P A I R R E Q U E S T S
If the home needs some repairs, but you don’t have the time or money to do them, a buyer who will do them for you might be what you need
O F F E R P R I C E
Of course price matters too! If a high offer will cost you more in closing costs, repairs or other factors then it probably won’t be the best offer.
WE CAN:
•Accept the offer
•Decline the offer (If the offer isn’t close enough to meet your expectations and there is no need to further negotiate )
•Counter-offer
A counter-offer is when you offer different terms to the buyer.
THE BUYER CAN THEN:
•Accept the counter-offer
•Decline the counter-offer
•Counter the the offer
You can negotiate back and forth as many times as needed until you reach an agreement or someone chooses to walk away.
OFFER IS ACCEPTED:
You will sign the purchase agreement and you are now officially under contract! This period of time is called the contingency period.
Now inspections, appraisals, or anything else built into your purchase agreement will take place
Basement Foundation
Crawlspace Structure
Heating & Cooling
Plumbing
Electrical
Attic & Insulation
Doors, Windows & Lighting
Appliances (limited)
Attached Garages
Garage Doors
Grading, Drainage & All Stairs
INSPECTION TIME FRAME TYPICALLY 0-14 DAYS AFTER SIGNING CONTRACT
NEGOTIATIONS USUALLY HAPPEN WITHIN 1-5 DAYS OF INSPECTIONS
COSTS
NO COST TO THE SELLER. THE BUYER WILL CHOOSE AND PURCHASE THE INSPECTION PERFORMED BT THE INSPECTOR OF THEIR CHOICE
POSSIBLE OUTCOMES
INSPECTIONS AND POTENTIAL REPAIRS ARE USUALLY ONE OF THE TOP REASONS A SALE DOES NOT CLOSE.
COMMON PROBLEMS COULD BE FOUNDATION, ELECTRICAL, PLUMBING, PESTS, STRUCTURAL, MOLD, OR RADON
UPON COMPLETION OF INSPECTION:
BUYER CAN ACCEPT AS IS
BUYER CAN OFFER TO RENEGOTIATE
BUYER CAN CANCEL CONTRACT
CLOSING T
What to Expect
1. TRANSFER FUNDS
The transfer of funds may include payoffs to:
• Seller’s mortgage company as well as any l
• Local government, if any property taxes ar
• Third-party service providers
• Real estate agents, for payment of commis
• Sellers, if any there are any proceeds from the home
2. TRANSFER DOCUMENTS
The transfer of documents may include:
• The deed to the house
• Certificate of Title, Bill of Sale, and other related documents
• Signed closing instructions and/or statement (HUD 1)
• Receipts (if needed) for completed repair contract
3. TRANSFER PROPERTY
The transfer of property may include:
• Recording of the signed deed (complete party) at county courthouse
• Post-closing agreement, if seller will ne back home for specified time frame
• Exchange of keys, garage door opener, sec and/or devices, appliance manuals, etc.
• Homeownership legally transfers to the when the signed deed is recorded at the s county courthouse
YOUR COSTS
Seller’s commonly pay:
• Mortgage balance & penalties if applicable
• Any claims against your property
• Unpaid assessments on your property
• Real estate agents, for payment of commission
• Title insurance policy
• Home warranty
WHAT TO BRING
Sellers need to bring to closing:
• A government picture ID
• House keys
• Garage door openers
• Mailbox and any other spare keys
AFTER
CLOSING
Keep copies of the following for taxes:
• Copies of all closing documents
• All home improvement receipts
HOUSE CLOSING PROCESS
HOME INSPECTION + APPRAISAL
Typically, the buyer arranges for a home inspection to ensure that there are no major issues with the property. If any issues are identified, the buyer may request repairs or a reduction in the purchase price. If the buyer is purchasing with a loan, they will hire an appraiser to give their opinion on the value of the property.
TITLE SEARCH & INSURANCE
A title search will be conducted to ensure that the seller has clear ownership of the property and that there are no liens or other issues with the title. The buyer will typically purchase title insurance to protect against any issues that may arise in the future.
CLOSING DOCUMENTS
The closing disclosure outlines the final terms and costs associated with the purchase. Both the buyer and seller will need to review and approve this document before moving forward.
CLOSING COSTS
The buyer and seller will need to pay closing costs. As a seller, your main closing costs are attorney’s fees (around $450 and excise tax (to calculate, take the sales price and divide by 500) plus paying off your current mortgage if you have one). Those costs are taken out of your proceeds at closing.
TRANSFER OF OWNERSHIP
The title company will transfer ownership of the property from the seller to the buyer. The seller will need to provide the keys to the property, and the buyer can take possession of the home.
F I N A L S T E P S
F O R S E L L E R S
C A N C E L P O L I C I E S
Once title transfer has occured contact your insurance agent to cancel your policy so you can receive a refund of any prepaid premiums.
C L O S E A C C O U N T S
Cancel utilities and close those accounts. Keep a list of phone numbers for each of your utility and entertainment companies.
C H A N G E A D D R E S S
Let everyone know your new address. Submit a change-of-address form to the post office.
T U R N E V E R Y T H I N G O F F
Turn off valves to the sinks, toilets, appliances, and water heater, Turn off all light switches and fans. Lastly call the electricity
D O C U M E N T S
Secure all closing documents as well as the contract and closing documents and keep them in a safe place.
G A T H E R H O M E P A P E R W O R K
Put together a packet of manuals, receipts, and any warranties as well.
C L E A R O U T P E R S O N A L S
Move out your personal belongings completely. Check all drawers, cabinets, and closets
C L E A N
Ensure that your home is completely clean upon leaving the home Clean the cabinets, refrigerators, and other appliances inside and out. Thoroughly clean out garage. Schedule trash pick up prior to day of closing. Leave your home the way you would like to find it if you were the buyer.
I N C I D E N T A L S
Leave all house keys, remotes, gate keys, pool keys, and mailbox keys in a drawer in the kitchen.
F L O O R S
Vacuum and sweep floors one more time
L O C K U P
Ensure all blinds are closed, and lock the windows and doors
We will assist you in preparing your home for sale, including recommending any necessary repairs or upgrades to maximize your sale price.
We will market your property through a variety of channels to ensure maximum exposure to potential buyers.
We will provide you with regular updates on the status of your home sale and any feedback received from potential buyers.
We will work tirelessly to get you the best possible price for your home.
We will handle all negotiations with potential buyers on your behalf, and will work to secure the best possible terms for you.
We will be available to answer any questions you may have and provide guidance and support every step of the way.
COMMISSIONS
y g , y g discount brokerage or by reducing commissions. When you reduce commissions we as agents have to cut marketing expenses, which means your buyer pool may be much smaller.
On top of that something to consider is this: What agreements do buyers have with their agents? Let’s say for example they have a 3% agreement with their agent. If you as the seller offer the buyers agent less than 3% the buyers will have to pay the difference. A few things happen then:
Buyers can’t afford it so they don’t ask to see the home. Consider all the costs buyers already have (down payments, appraisal, inspections, closing costs etc) MOST have not saved up and are not prepared to ALSO pay their agent.
Buyers may need to ask you for a price reduction later on to cover the difference, which ultimately hurts you, the seller
My listing fee is 6% and I offer 3% of that to the buyers agent to encourage more offers and more buyers to place an offer.
What questions do you have when it comes to commissions?
NEXT STEPS
property:
Sign Listing Agreement - Price To Be Determined
I then create a quick video for you to watch that’ll give you a breakdown of all the market stats, comps for your property and give you my broker price opinion along with an estimated seller net sheet.
