You can kill your conversion rate by making these mistakes

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You can kill your conversion rate by making these mistakes

E-commerce site, Opportunities, conversions, sales, revenue- these are some words that drive the eCommerce business today. If your eCommerce site is fulfilling these words with their true meaning, success is yours. Really! Is it that easy to grab the opportunities with your eCommerce site so that it converts into sales and generate desired revenue? Not really! A research says that an average individual spends a large sum to buy products online and it is expected to increase exponentially in the coming time. So, there is no lack of opportunities for you. However still, most websites fail to drive an optimum conversion rate and they automatically fail to generate revenue. What could be the reasons for which these websites are not able to convert even with the ample opportunities? Answers can be found in the below sections of this article. Here are the most prevailing reasons that enforce a website's failure to convert. If you are committing these mistakes, you will soon kill your conversion and then your business:

1. Are you using the default theme?- Most of the eCommerce sites today are built on some or other eCommerce platform. The most popular are Magento, PrestaShop, and OpenCart. These eCommerce platforms come with a default theme with their first installation. These themes are really good, but it is not advised to use them as they are. If everybody starts using the default themes, then the internet would be full of identical websites where the only way to differentiate them would be the domain name.

Using the default will make your website boring and you will lose an USP that you could have scored


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