Tips to make your Landing Page Convertible- Part 2

Tips to make your Landing Page Convertible- Part 2

For any online business entity, landing pages are the goldmines that can be the “gamechanger” for them and can ensure considerable gains in terms of the eCommerce conversion rates and product sales. In order to have a favorable online business environment, you need to have an infallible landing page for your website. An appealing landing page is surely the answer to several important business questions like site traffic, customer engagement, clickthrough rates, product sales and other such metrics. In order to make the most of your landing pages, here is the list of landing page optimization tips that can certainly make a great difference in your business fortunes.

Utilize optimized images and videos for your advertised products- A 2- 3 minutes video or a sharp detailed image about an advertised product acts as a major attention grabber for your targeted customers. Sometimes, people don't have much time to read your entire text for getting information about your advertised product. In these circumstances, a short video or a high quality product image can conveniently display your company message without any hiccup. However, make sure that your videos and images are optimized in order to improve the performance of your site. Further, keep your videos of a short duration length in order to keep a check on the loading time of your site.

Assess, analyze and make improvements through testing tools- In order to stay in the competition, it is important to make constant analysis, assessment and improvements in your landing page. To help you in this crucial task , you can take the help of a reliable web testing and heat map tool like Mocking Fish that can provide a clear insight about the peformance of your site and its site visitors. Further, this tool is available at the most affordable price and comes equipped with various features like simple user friendly dashboard design, free lifetime account facility, seamless installation and configuration and other such factors.

Improve the loading time and performance of your site- Remember that “slow and steady does not always wins the race” especially when the matter is related to the

online business environment. Online visitors are actually impatient when it comes to the loading time of a site and would not wait for more than 2- 3 seconds. In these circumstances, it is important to take the help of speed optimization tools like Pingdom, Mobile Friendly Test, PageSpeed Insights and others that can optimize the loading speed and performance of your website to a great extent.

Make your headlines as more engaging and appealing- Headlines are one of the most effective component of a site and has the potential to grab the instant attention of your targeted customers. But, all this is possible only if your headlines are eye catchy and appealing in nature. You can test the different variation of your headlines with a productive A/B testing tool that can provide their individual effectiveness in terms of conversion rates achieved by them. The headline which grabs the maximum conversion rates is the winner and can change the business fortunes of your online business entity.

Prepare your site for various mobile based devices- More and more site visitors are browsing the web through various mobile devices like smart phones and tablets. Due to this, site traffic has changed in a big way as the number of mobile customers are increasing at a much rapid rate but still not much has been done in optimizing the mobile site user experience. You need to make use of various mobile site development practices like HTML5, CSS3, JavaScript files, mobile responsive design and other such platforms. Further, you need to improve the mobile SEO friendliness of your website for getting better online search engine rankings. If you are not having a clear idea about the same, you need to check out this helpful SEO link.

By taking a cue from these mind blowing landing page optimization tips, you can significantly improve the conversion rate optimization, site traffic and customer engagement on your website. Thus, don't take chances with your business and take the right step now by making these suggested improvements in your landing page.