Some a b testing ideas for an amazing website (part 1)

Page 1

Some A/B testing ideas for an amazing website (Part 1)

A/B testing is ready to make a significant impact in the world of business environment and can increase your conversion rates, product sales and customer engagement on your website. If you want to stay active in the business competition, you need to explore the untapped world of A/B testing to make an initial lead among your rivals. If you are still ignorant about the impact of split testing in the business scenario, you need to check out these wonderful ideas that can give a new definition to your A/B testing approach. Test the headlines/subject lines of your site- In an ever- changing business environment, you need to focus on the headlines of your website as they have the potential to grab the instant attention of your targeted customers. Implement A/B testing on the length, content, font size and style of your headlines and make use of that headline variation that grabs the maximum conversion rates from your site visitors. Implement testing on the personalization efforts- Personalization is an important aspect that can help in grabbing the required site traffic and customer attention towards your business entity. It does make a great sense when you are creating promotional emails, shopping offers/deals, reminder emails for abandoned customers and other such content which requires a great deal of personalization. Check various personalization attempts by implementing web testing on promotional emails, shopping deals, reminder emails and other such type of content for improving your conversion rate optimization efforts. Check the appropriate length of your site content- Length does have a significant impact when it comes to the site content. It is not some divine mantra that all lengthy site content can grab the instant attention of your site visitors. Always remember that “A lengthy content is not equally appealing for your customers� and can drive them away from your site within no time. To make the best possible use of site content, you need to implement split testing on the length, use of visuals/infographics and images, font type/size or style for achieving maximum conversion rates, customer attention and product sales.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.