Reasons That Can Kill Conversions For Your Store During Festive Season - Part 2
Festive season is usually a reason to cheer about for eCommerce store owners as they have a plenty of ways to sell out their available products and stuff to their targeted customers. It is really a tough task for some online stores when the competition around you is heating up and there are new entrants in your field every now and then. It is disheartening to know that there are plenty of store owners who are unable to make the most of this opportune time of sales and are still lagging behind their rivals. If you want to change this story, it is important to pay little attention towards these factors that are acting as barriers for your conversion funnel. 1. Showcase your reduced price clearly- If you are unable to display your reduced price clearly to your customers, it will be difficult for you to inform them about your product price change. Without the timely update or alert about this crucial data, consumers will not flock to your eCommerce store for making a product purchase. Don't show strike- out price to your customers as they are not much clear and are thus not given enough attention by the site visitors. Display your earlier prices and slashed prices separately in order to provide a clear idea about your price change among your clients for better customer engagement, conversion rates and product sales. 2. Checkout page is not engaging and simplified- For ensuring a quick product purchase, it is the need of the hour to have an engaging and simplified checkout page for your clients. Don't make visitors struggle while making the online payment through your eCommerce store. The checkout formalities need to be of single page only as users are not interested in swapping across multiple pages while fulfilling the online payment process for a product. Keep it short, relevant and less time consuming for boosting the overall customer