Reasons for the failure of A/B testing results (Part 2)
Everything comes with certain limitations and vulnerabilities that tends to affect its performance in the long run. If you are not aware about the speed breakers in your performance, you certainly can't make a significant improvement in your particular business segment and can't stay immune to the changing market dynamics. For online business entities, they need to have the constant support of an effective A/B testing strategies that can win the game for your online business. But before that, you need to introspect that you are not making certain A/B testing mistakes that can prove costly for your business. Let us take a look at the same. You are running tests for a significant longer time durations- Time is a very precious element that can decide the success or failure of a business strategy. When you are implementing A/B testing for your business, make sure that you are following some realistic time durations that can be fulfilled. You need to ensure an ideal length for your web testing strategies that is neither too long and nor too short. Just keep it restricted for a period of few months in order to gather information whether your testing results are genuine or just a matter of luck by chance. Remember, you need tests that can be fulfilled in a short time duration as you could not run tests on your site for a prolonged period of time as it is diverting your site traffic, affecting your conversion rates and also delaying the time of implementation of site changes. You are not targeting the right audience- Selection of the audience plays a key role in getting the required testing results for your business entity. You need to fragment your selected audience in an even ratio like 50:50 so that you can get more accurate A/B testing results. Although, you can have your site traffic distributed in uneven patterns like 60:40, 70:30 or 80:20 but the best approach would be an even distribution. Apart from this, you need to select the right audience for your split tests based on their interest and preferences. If you want, you can take the help of various web testing and analytics tools like Mocking Fish that can help in effective monitoring of your site visitors for better conversions and efficiency of testing results.