Managing Customer Reviews to Grow Your Conversion Rates

Page 1

Managing Customer Reviews to Grow your Conversion Rates Customer reviews are one of the best ways to build trust and loyalty about a product. A review section of any marketplace or online store, not only acts as a tool of product awareness but also helps a customer in decision making. It is the customer’s decision that influences the conversion rates of any store who is selling online products or services. Major marketplaces like Amazon depends quietly on the customer reviews to rate the products on their marketplace. It is the reviews which decide the ratings of the products and it is the ratings which decide the conversion of a particular product on the store. Effective management of customer reviews help to build trust and loyalty among the customers that later emerge as an improvement in conversion rates. Getting an effective management of reviews is not an easy task, but it is a necessary job which every store owner should emphasize on. Knowband, an eCommerce plugin development company has come up with a wonderful OpenCart Review Incentive module that can transform every small, micro, medium to eCommerce giants like Amazon by providing them engaging customer reviews. With these reviews, you can build trust and loyalty among your customers. A point to remember here is that a highly rated product not only sell more in quantity but also sell more on price. So, it is better if we can manage these priceless assets so that it can be utilized as a tool to boost our conversion rates. Let us see how we can manage a pool of customer product reviews on our store/marketplace. 1. Do not make the reviews a tough task for the customersReviews must be easy, we do not want our customers to crack an MIT entrance for reviewing our products. Make it open for all the customers, it's better if we do not ask too much details that could frustrate the reviewers. Asking just an email id could be a better option. From email ids itself, you can automatically retrieve the basic details of the customers like name, age, sex, etc. We should try to design the reviews section as much simpler as it could be. Here is an example of a concised customer review panel from Knowband that does not ask too much of the details for reviewing a product.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Managing Customer Reviews to Grow Your Conversion Rates by Mockingfish - Issuu