How to create an effective registration form on ecommerce site

How to create an effective registration form on eCommerce site?

The essential components of a good eCommerce site takes into consideration all the factors, which contribute to overall growth of the website. Most of the time, the key to selling the products on the eCommerce website is by making a proper selection of elements and attachments to right places. The primary reason for the failure or poor performance of any eCommerce store would be the ignorance of all these mistakes. Thus, not using any preventive or safety measure in order to counter these faults results in heavy losses to the web store owners.

The need of making the eCommerce website better and a simple approach for the customer, drives the site owners to keep improving their services.

This directly affects the customer as their experience as a website user is enhanced. The eCommerce site must consider the factor before creating the registration page for the website. The user’s preferences must always be kept as the priority. A better page provides all the required information to the visitor within their reach. So, efforts should be made by the admin to study the customer’s behavior on the site properly and also provide them with required features to improve the page efficiency.

The procedure of making a registration form effective on the website can be done in many ways. The admin must not limit their efforts to a single source.

Doing this may overshadow other ways which may have also contributed to the registration page efficiency if taken into consideration. The sources are open, so should the admin. The chances of users making the effective use of the registration form and making successful registration depends on the overall efforts done by the website admin. The admin needs to make proper arrangements for the effective results.

Let us discuss some of the important things which can help in making a registration page effective for an eCommerce site.

1.Proper study of customers behavior

The admin can always switch to Heat map tool to study the user’s behavior on the website. The admin gets to know the detailed report of all the activities as experienced by the visitors. Therefore, the eCommerce site can always refer to Heat map tool, in order to create or design any new form or page on the website. One of the best thing about using the Heat map tool is that its results are immediate. It ensures the admin about the page productivity and at the same time also ensures that the customers get all the features that they want. The Heat map tool is the analysis of the website using the user’s experience therefore, the effectiveness of the registration form is mainly based upon the customer’s demand.

2.Social login

The visitors must allowed to sign in t the website using the Social login feature. The visitor can browse the website using their social networking account details. It allows them to use the services of the website without entering the details and going through lengthy process. The feature saves both time and efforts of the users, thus it motivates them to register to the website, which indirectly improves the effectiveness of the registration page.

According to a survey,” Around 77% of the users asked to include the social login option to the registration page”. Thus, it shows that including the social login option may bring some heavy registration to the website.

3.Offering incentives

One of the important aspect of making the website registration form would be providing the users with something in return to their registration. The tempting offer mold the user’s mind psychologically and compel them to register on the website. This technique proves to be quite effective as the user gets the feeling of receiving the better deals as a thank you gift for registering to the website by the admin. This will surely boost the total number of the registration made on the website by the users. Everybody likes to avail freebies, it doesn’t matter if it is large or small. It adds value to the customer’s time and they would like to fill up the registration form and make the incentives count.

4.Eliminate unnecessary information

The user will always get upset about the registration form if they are constantly been asked about some unnecessary information. Most of the time, the user may not be registering for the website for very first time. The user may have undergone various registration form process and they are quite familiar with the pattern of information details as asked by the website.

In this case, if the website goes way beyond the interaction level and asks the user about some of the question which the user think doesn’t fit the scenario than they may flee. Therefore, the admin must make sure that only required information is asked to the user. It keeps the user on the track and at the same time doesn’t make him feel getting too pretentious.

5.Guest checkout option

The admin must provide the option of Guest Checkout. It enables the customers to checkout of the store without having to go through the lengthy process of filling up forms. The important thing for the website owners is to Sell a product or keep gathering information without having a solid lead.

Thus, this approach also results in fruitful conversions for all those customers who are in a hurry or just want to make a onetime purchase from the store.

Thus, it helps them to make easy purchase and if they like the service they may also think or re visiting the webs store in order to make future purchases. The guest checkout method may have number of customers linked to it and may be shopping from the website using this feature.

OVER TO YOU The efficiency of a website elements depends on many factors. Thus, the website admin may always try to imply more and easy features and at the same time keep the track of the customer’s activities, such that the visitors may not feel left out or overly involved while making the registration for the website.