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A NS WE R SF R OMT OPMOB I L EA P PDE V E L OP ME NTF I R MS

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BUI LDI NG SUCCESSFUL MOBI LEAPPS

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Pr oducedby Fl avi usSar acut Fol l ow hi m onTwi t t er@Fl avi usSar acut

Fl avi usSar acuti scof ounderandmar ket i ngmanager atMobi ver sal .He i sr esponsi bl ef orcr eat i ng cont ent aboutmobi l eapps,bl oggi ng,net wor ki ng,andcr eat i ng soci almedi acampai gnsi nor dert ogener at el eadsand gr ow r each.Bef or est ar t i ngMobi ver sal ,hecof ounded sever al st ar t upsi ncl udi ngTi t anBackup,asof t war esol ut i onacqui r edi n2009byGFI .


Cont ent s NTRODUCTI ON 04 I DEA 06 APPI GNANDUX 16 APPDESI OSVS.ANDROI D 24 i NG 33 APPLAUNCH&MARKETI LEAPPS 42 THEFUTUREOFMOBI

51 CONCLUSI ON


04

I NTRODUCTI ON Si ncewest ar t edMobi ver sali n2011,we’ veser vedover30 cl i ent sand ourappshavebeendownl oaded mor et han1, 5 mi l i ont i mes.Event houghwehaveext ensi veexper i ence,we t houghti twoul dbeusef ul t oďŹ ndouthowot hert opmobi l eapp devel opmentcompani esar ewor ki ngt ot ur ncl i enti deasi nt o successf ulapps.Whatf ol l owsi saconsol i dat i onoft headvi ce t hesesuccessf ulcompani esshar edwi t husaboutt hei rdevel opmentpr ocess,pl usourownanswer sont hesubj ect .


Par t i ci pat i ng Compani es: www. appet i z er mobi l e. com KeyCl i ent s:LadyGaga,DelFr i scosRest aur antGr oup,Ki m Kar dashi an, I nt er scopeRecor ds,NBA

www. f uel ed. com KeyCl i ent s:Ducat i ,Por sche,P&G,Hal l mar k,Fashi sm,Mal i bu, Bul ova,Chi cagoBul l s,Ef f enVodka,Ur banDaddy

www. mobi er s. com KeyCl i ent s:Gushcl oud,Pi nyPoi nt ,Shoemocr acy,Bl ueHaz eHouse, Gr aham Gr oup,CTSCapi t alGr oup,Br i cksMobi l e

www. mobi ver sal . com

KeyCl i ent s:For bes,Russmedi a,Phant omALERT,“ Fi ndaway,Jose! ” , Paymo,Let ’ sdoi t ! ,Cal l Fl akes,Cr aveEat ,Shel f st er


www. l ember g. co. uk KeyCl i ent s:Par r ot ,PHM,P&O,V&A,Eur oTal k,RKCR/ Y&R,Woi si o,Just . me, ADMERI CA!

www. r ai z l abs. com KeyCl i ent s:Macy' s,B&HPhot o,RueLaLa,I nt ui t ,Bl oomi ngdal es, EMC,Sol i dWor ks,MI T,RunKeeper ,HubSpot

www. savvyapps. com KeyCl i ent s:NFL,PBS,For ei gnPol i cyMagaz i ne,Homesnap,Speek, Net wor kSol ut i ons,Br ai nScope,Capt ur eAudi o


07

APPI DEA

Canyout al kal i t t l ebi taboutt he i ni t i alst ageofeachpr oj ect ,how do youwor kwi t hcl i ent satt hi sst age? How do youmakesur eyouel i mi nat ebadi deas?


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DEA 08 APPI

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Jor danEdel son www. appet i z er mobi l e. com

Oneoft hecompany’ scor eval uesi st of ost era“ t hi nkf r eel y” ment al i t ydur i ngcol l abor at i onwi t hcl i ent sandst af f .Ther e i snosucht hi ngasabadi dea-ourj obi st oevol veani deai nt osomet hi ng amaz i ng,eveni ft hei deacomesf r om “ humbl e”begi nni ngs. Wi t hcl i ent s r angi ngf r om LadyGagat ot heNBA,Appet i z erMobi l epr i desi t sel fi ni t s uni queappr oacht ocol l abor at i on,cr eat i vi t y,andsuccess.


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DEA 09 APPI

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RyanMat zner www. f uel ed. com

Whenacl i enthasabadi dea,Ij ustt el lhi m:youri deasucks, her e' swhy.It hi nkmostcl i ent sar eopent ocr i t i ci sm,youj ust needt oexpl ai nt ot hem why,soIexpl ai nt hem,ei t hert her e' sanot hercompanyt hatal r eadyt r i edt hi sandt heyf ai l ed,t hef ai l ur ewasf ort hi sr eason andi t ' st hesamepr obl em you' r egonnahave,ort hemar keti snotr eadyf or t hatandher e' swhy.I t ' sr eal l yj ustadi scussi onwi t ht hecl i entt oeducat e t hem aboutwhyyouf eel t hatway.Somet i mesi st oughbutul t i mat el yyou' r e r eal l ybui l di nganMVPsoyou' r egonnast ar toutwi t ht heďŹ r stver si onand t hensor tof ,wor koni tandwor koni t ,soyou' l lgett oval i dat et hei deat hat wayaswel l .Cl i ent susual l ycomewi t hapr et t ycl eari deai nt hei rmi ndsbut onceyoust ar tt al ki ngt ot hem andyoust ar taski ngsomehar dquest i ons abouthow t hey' r egonnadocer t ai nt hi ngs,t hensuddenl yt hey' r el i ke," OK, Idon' tknow" ,andi t ' sok,i t ' spar toft hej obt owor kt heset hi ngsoutwi t h t hem.


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DEA 10 APPI

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Mi chaelWat son

www. mobi er s. com Ment i oned bel ow,you can find br i efi nsi ght sont hest epswhi ch

mar kasst eppi ngst onest owar dsi t er at i vedevel opmentofmobi l eapps. Thest epshavebeenel abor at edasbel ow: •Demo-Aspert hi sst ep,Mobi er sset supameet i ngwi t ht hecl i entsoas t ot akehi m/ hert hr ought heappswhi chhaveal r eadybeendevel oped.The sol epur poseofdoi ngt hi si st ogi vear eal f eel ofwhatt hecl i entcanexpect af t erseal i ngadealwi t ht heMobi er st eam. •Requi r ementGat her i ng-Aspert hi ssecondst ep,ourPr oj ectManager s haveadi scussi onwi t ht hecl i enti nper sonorvi aphone/ emai l t ounder st and hi s/ herbusi nessandt heappr equi r ement s.Her e,wegui det hecl i entbyof f er i nghi m/ heri nnovat i vei deasi nt er msofappdesi gnandf unct i onal i t y.We al soensur et oconvi ncet hecl i entonget t i ngr i dofanybad/ i r r el evanti deas whi chmayhampert heyet t obedevel opedapp.Wedot hi sbymaki ngt he cl i entawar eaboutal li l l ef f ect swhi chapar t i cul arapphashadonabusi nessduet ol ackofpr operf unct i onal i t yand/ ordesi gn. •Set t i ngMi l est ones-Oncewe’ r edonewi t hgat her i ngt hepr oj ectr equi r ement sandexpect at i ons,t henextbi gst epi spr esent i ngt hecl i entwi t ha St at ementofWor k( SOW) .


DEA 11 APPI

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Thi si sact ual l yt her oadmapout l i ni ngt hemi l est onesandcost sassoci at ed wi t ht hepr oj ecti mpl ement at i on.Weensur et omaket hecl i entunder st and ever yt hi ngt hat ’ sbeenment i onedwi t hi nt hi sdocument . •Wi r ef r ames-Fr ami ngwi r ef r amesi sconsi der edt obet hefinal st eppr i ort o st ar t i ngwi t ht heact ual appdesi gnanddevel opmentpr ocess.Her e,askel et alf r amewor ki sbei ngdr af t edf ort heapp,t her ebymar ki ngt hef oundat i on

oft heappdevel opmentwor k.Thecl i ent ’ sappr ovali sessent i alf ort hese wi r ef r ames.


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DEA 12 APPI

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Al i nMer ches

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www. mobi ver sal . com Cl i ent sappr oachusf r om al lki ndsof sour cessuchas:emai l ,soci almedi a,

phone,et c.Fi r stst epi st oaskt hem t o

expl ai ni ndet ai l t hei rappi dea/ pr oj ect .Unf or t unat el ywer ar el yďŹ ndcust omer swhor eal l yknowwhatt heywant . . .Soatt hi sst agewet r yt odi scusswi t h t hem t obet t erunder st andwhatt hei rpl ansar e,whatt hei rbudgeti s,et c.I f t hei rexpect at i onsar eskyr ocket i ngbutt hei rbudgeti sl i mi t ed,t heyaut omat i cal l yexcl udet hemsel vesf r om apossi bl ecol l abor at i on.I nmostsi t uat i onswedon' tt el lcl i ent st hei ri deai sbadornot ;t heycomef r om var i ous mar ket sandni chesandi t ' shar df orust oj udgewhet hert hei ri deawi l lbe successf ul .Whatwecandot hought oencour agei saskquest i ons,compl i cat edquest i onst hatopenupcl i ent ' smi ndandr eal i z eanot herper spect i ve. Andt hen( s) hecanchangesomet hi ng,pi votal i t t l ebi t ,et c.

I nconcl usi onWEDON' TELI MI NATEbadi deas,t heyel i mi nat et hemsel ves, orsi mpl yput :i faf t ersever aldi scussi onswi t ht hecust omers( he)i nsi st son havi ngt hatappdone,wedoi t .I fwedon' tbel i evei nt hati deawesi mpl y don' tl i sti ti nourpor t f ol i o.Wear enotyeti nt hatexcl usi vecl ubofdevel opi ngonl yt hever yt opnot chi deasf ormobi l eapps.


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DEA 13 APPI

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Ol haMusakovska www. l ember g. co. uk

AtLember g,webel i evet her ear enoent i r el y‘ bad’i deas.I f t her ei saneedt obemet ,anyi dea,i fpr esent edpr oper l y,canbeasuccess. I fani deahassomet hi ngf r esht oi t ,mi xi nsomegr eatUI / UXdesi gn,add ski l l edcodi ngandsuf fici entt est i ng,andt hendashgener ousl ywi t hexcel l entmar ket i ngst r at egy-andyouhaveamealt obehol d!

However ,t hi sdoesnotmeanLember gt akesonal l appr equest si tr ecei ves. Wemost l yr at er equest sf orwhatt heyar e-ei t heravani l l a‘ Ihaveabr i l l i ant i dea’r equest ,oracompr ehensi vedocumentwi t hsomebasi cmockups,or anyt hi ngi nbet ween.Wegi vehi ghestpr i or i t yt ot hosecl i ent swhocanpr esentt hei ri deai nt hef ul l estway,whi chmeanst heyhaveputi nt hei rownt i me andef f or ti nt ot hei ri dea,doi ngr esear chi nt ot heappsmar ket .Thi smakes ust hi nkt heyar emor eser i ousaboutt hei ri deat hant hosewho‘ j ustdr eamt ofabr i l l i anti deal astni ght ’ .


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DEA 14 APPI

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Gr egRai z www. r ai z l abs. com

Ther ear enobadi deas.Al li deasar eval i d,somei deasar e posi t i onedf ort echni calsuccessandmar ketsuccessand somear enot .Wewor kwi t hcl i ent st ounder st andt hei rbusi nessandhow ourski l l smat chedwi t ht hei ri deascanposi t i onapr oductf orsuccess.Thi s i sani t er at i vepr ocessacr osst hepr oductl i f ecycl e.We' r eal wayspushi ngt o ďŹ gur eouthow wecanexecut eont hei deast hatt aket hepr oductf ur t hest .


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DEA 15 APPI

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KenYar mosh www. savvyapps. com

Oneoft heear l i esti ndi cat or si fast ar t uppr ospecti sgoi ng t obeagoodfiti si ft heycansucci nct l ydescr i bewhatt hey ar et r yi ngt odo.I fwehavet oseeat hi r t ypagesl i dedeckorhaveanhour l ongconver sat i on,t heyar en' tf ocusedenough.I fyoucan' tgr abourat t ent i oni nfif t eenseconds,t henyou' r enotgoi ngt obeabl et odot hesamewi t h i nvest or s.Andmuchl i keani nvest or ,weneedt oseeacl earmar ketoppor t uni t yf ort heappandunder st andt hebusi nesspl an.

Wel i kest ar t upswhoal r eadymayhavehadsomesuccesswi t hear l ypr ot ot ypesorpr oofofconcept sandhavepar t ner shi psorot herr el at i onshi pst hat wi l lhel pwi t hmar ket i ngt heapp.Ul t i mat el y,wewantt owor kwi t hwi nner s. I fwedon’ tbel i evet her e’ sl ongt er m vi abi l i t y,t henwewon’ tevenengagei n t hesal espr ocess.


16

APPDESI GN ANDUX Whati syourwor kow and appr oachatt hedesi gnst age?Al so, i fyou can,name some apps you l ovei nt er msofdesi gnandUX.


GNANDUX 17 APPDESI

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Jor danEdel son www. appet i z er mobi l e. com

Appdesi gni t sel fi sani t er at i vepr ocesst hatcont i nuousl y evol vest hr oughoutt hepr oj ectl i f ecycl e.I nt hefir stf ewmeet i ngswi t hcl i ent s,ourgoali st obeopent ot hef ul lbandwi dt hofi deas,no mat t erhow ambi t i ousoroutoft hi swor l d.Usi ngt hecl i ent ’ sdr eam l i stas ourst ar t i ngpoi nt ,ourfir stt aski st oi dent i f yat r anspar entbusi nessmodel t hatcanbeeasi l ypi t chedt of ut ur epar t ner sandi nvest or s.Nextweaddr ess t echni calf easi bi l i t yanddr af taSt at ementofWor kt hatdescr i best owhat ext entourcompanywi l l br i ngt hecl i ent ’ svi si ont ol i f e.Somet i mest hecl i ent onl yneedsapr oofofconcept ,ot hert i mest hecl i enti sl ooki ngf oraf ul l f eat ur edappwi t hamar ket i ngst r at egyi npl aceonappl aunch.Gi vi ngt hecl i ent opt i onsonhowf art heywantt ot aket hei ri deaal l owsust owor kwi t hvi r t ual l yanybudget .


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GNANDUX 18 APPDESI

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RyanMat zner www. f uel ed. com

Wi r ef r amesandt henmocks,It hi nkj usthavi ngr eal l yt al ent ed desi gner si st hekeypar t ,i t ' snotaboutamagi calpr ocessor anyt hi ng.Ir eal l yl i ket hedesi gnofRi bbonandEl evat r ,youshoul ddeďŹ ni t el l y checkt hem out .Al soseeJustLanded,WunWun,Dar kSky,I FTTT, and Sunr i se.


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GNANDUX 19 APPDESI

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Mi chaelWat son

www. mobi er s. com

Wor kflow att hemobi l eapp desi gnst age:

•Usi ngpr i nt abl et empl at es-Wi t hi Phoneappdevel opmentandAndr oi dappdevel opmentbei ngourspeci al t i es,t heappdesi gnt eam atMobi er s conduct squi cki t er at i onswi t ht hepaperUI / UXpr ot ot ypessoast o el i mi nat eanyflawsencount er edi nt hedesi gn.

•Cr eat i ngUI / UXappl i cat i onwi r ef r ames-Al t houghwi r ef r amesl acka vi sualdesi gn,t hey’ r eanexcel l entmeansofget t i ngi nt ot hedept hoff unct i onal i t i est hatf or m acr uci alpar toft heyet t obedevel opedmobi l eapp.

Af t ert heabove2st epshavebeencr ossedsuccessf ul l y,t heact ualdesi gni ngofappi sbei ngunder t aken( whi chhasal r eadybeenexpl ai nedi nt he f or merwr i t eup) . Tal ki ngaboutt heappsMobi er sl ovesi nt er msofdesi gnandUX;I woul dl i ke t oment i ont hesemobi l eapps:Swi z zShoesi Phoneapp,Pi nyPoi ntHeal t h i Phoneapp,Fi t nessTr ackerAndr oi dappandSoccerSt at sPr oAndr oi dappl i cat i on.Mobi er st eam bel i evest heseappshavet r ul yhel pedt hesoci et yby anappr eci abl el evel .


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GNANDUX 20 APPDESI

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Al i nMer ches

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www. mobi ver sal . com Onl yf orat hi r doft heappswebui l d t heappf r om scr at chmeani ngdesi gn

i ncl uded.Fort heoneswemaket hedesi gn f or ,usual l ywehavedi scussi on meet i ngswi t ht hedesi gner( t hepr oj ect l eadert oget herwi t ht hedesi gnerandsomet i mesourmar ket i ngspeci al i st aswel l )and wegi vesomei deas.Af t er war dst hedesi gnermakessome sket chesandt henwi r ef r ames.Thent oget herwi t ht hecust omerwedi scuss whati st obeadded,changed,et c.Andst epbyst epweďŹ nal i z et hedesi gn. Regar di ngsomeappsI dol i ke( di scl osur e:I am anAndr oi duser ) I coul d namet henew FacebookMessenger-i t ' sj ustawesome,Feedl y,Li nkedi n. Concer ni nganappwedesi gnedi nhouseandwear epr oudofI woul dment i onayar dsal eappt hatwi l lbel aunchedsoon.


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GNANDUX 21 APPDESI

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Ol haMusakovska www. l ember g. co. uk

Asat echnol ogi calsuppl i erf ordesi gnandmar ket i ngagency, Lember gdoesnotcr eat eUI / UXdesi gn.Weconcent r at eon bui l di ngandQAandl etourpar t ner sdot hecr eat i ve.Thi sdoesnotmakeus i nanywayi nf er i ort of ul l cycl eagenci es,wej ustt hi nkt hati ti sbet t ert o mast eronest ageoft hepr ocessi deal l yr at hert hanbej ackof al l t r ades.

Lember gpar t ner supwi t hspeci fichi ghpr ofil edesi gnvendor sf r om t he USort heUK,al waysr eadyt opr ovi deadevel oper ’ sper spect i vet ot hedesi gner .Wepar t i cul ar l yl ovet heappscr eat edi npar t ner shi pwi t hKomar ov Mobi l e,t hi si st hel at estoft hem:ht t p: / / l ember g. co. uk/ showcases/ j ust me


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GNANDUX 22 APPDESI

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Gr egRai z www. r ai z l abs. com

Wehaveaver yi nt egr at edappr oacht oourdesi gnanddevel opment pr ocess.Ourdesi gnor gani z at i onwor kscol l abor at i vel ywi t hourdevel opmentt eam t oensur et hatt het hi ngst hatwedesi gnar esuppor t edbygr eat t echnol ogydeci si ons.Thi shappenst hr oughoutt hepr oductcycl e,st ar t i ng wi t ht heconcept ,wi r ef r ami ng,andcomposi t i onst ages.Theonl ywaywe' ve

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f oundt ocr eat ewor l dcl asspr oduct si st ohaveat i ghtdesi gnanddevel opmentmet hodol ogy.


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GNANDUX 23 APPDESI

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KenYar mosh www. savvyapps. com

Wi t ht her el easeofi OS7,i t ' sbeenf unwat chi ngmanyapps r el aunchwi t ht hei rnew desi gns.Butont hei OSsi deoft he house,Ibel i evewe' r ei nat r ansi t i onper i odf orwhatani OS7appl i cat i on r eal l yi s.Manyofourf avor i t eappsar et oowhi t e,t ooat ,andt ooAppl el i ke. I t ' sgoi ngt ot akesomet i mef ordesi gner sanddevel oper st ol i vewi t hi OS7 bef or eweseet r ul yi nspi r edi OS7appl i cat i ons.


24

i OS vs.ANDROI D Andr oi dhasgai nedal otof mar ket shar el at el y ,shoul d peopl e chooseAndr oi dori OSďŹ r st ?


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Jor danEdel son www. appet i z er mobi l e. com

Andr oi d’ smar ketshar ei severi ncr easi ng,buti OSst i l l domi nat esi n t er msofhavi nguser ’ st hatar ewi l l i ngt ot apt he“ buy”but t on.I deal l y,t her e

shoul dbeabudgetal l ocat edf ordevel opi ngf orbot hpl at f or ms,buti fwe wer et opi ckandchoose,wepr ef ert ol aunchwi t hi OSfir st .


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OSvs.ANDROI D 27 i

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RyanMat zner www. f uel ed. com

Youj ustl ookatwher et heuser sar e,who' sgonnabeusi ng t hi spr oductandt henyouj ustl ookatt her esear chi nt er msof whatt hedi st r i but i onoft heoper at i ngsyst emsi samongt hoseuser s.Most oft het i mei nUS,i fwe' r ej ustgonnabui l donepl at f or m ďŹ r st ,i t ' si OS.


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OSvs.ANDROI D 27 i

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Mi chaelWat son www. mobi er s. com Whi l sti tcan’ tbear guedt hatAndr oi di s maki ngsome ser i ousheadway,l ooki ng ati tf r om t he devel oper ’ s poi ntofvi ew,

t hecur r entscenest i l ladvocat es bui l di ngappsf ori OS fir st .Andyoucan owei tt ot hef r agment at i ont hatAndr oi dbasedphonesbr i ngal ong. Cr eat i nganappf orAndr oi dmeanst aki ngi nst r i det hei nconsi st encyi n har dwar ecal i br at i on,ast her ei sahugedi ver si t yi nt heAndr oi dmar keti n t er msoft hebr andst hatsel l Andr oi dphones.Cont r ar i l y,bui l di nganappf or i OSwoul dr equi r eaqual i t at i veanal ysi soft heexcl usi vei OShar dwar eonl y. Appar ent l y,t hatmakesi teasi ert odevel opanappf ori OSsi ncet hedevel operi snotbei ngpul l edi ndi f f er entdi r ect i ons.Mor eover ,t heAPI sofAndr oi dar ebul ky( f orl ackofabet t erwor d)andt her ei sst i l lal ongwayt ogo i nmat chi ngupt ot hesophi st i cat i onofi OSt ool s.Andr oi d4hassur el ymade gi antst r i desf or war d,butt hegl ar i ngt r ut hi st hatmostSmar t Phonesar est i l l usi ngAndr oi d2. x.So,devel oper scan’ tuset hei mpr ovedAndr oi dbecause i twon’ tbesuppor t edont hephonest hatr unol dAPI s. Al so,i thol dst hedevel opmentcompanyi ngoodst eadbygaugi ngt he mar ketr esponset ot heappbycr eat i ngi tonapl at f or mt hatf aci l i t at essi mpl erdevel opment .I ft heappi shappi l yl appedupbyt hei OScust omer s,i t canbemi gr at edt oAndr oi d.


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OSvs.ANDROI D 28 i

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Al i nMer ches

www. mobi ver sal . com Wor l dwi demar ketshar eofAndr oi d i s80%,i OSi s1617% f r om t hel ast st at s( st r i ct l yspeaki ngaboutsmar t -

phones. . . ) .Now,event hought heAndr oi dmar ket shar ei shuget hatdoesn' t aut omat i cal l ymeant hatt hi si swher et hemoneyflowsi nandout .That ' s whyweaskourcust omer sfir stwhati deaappt heyhaveandwhati st he PURPOSEoft heapp.I si tt hepur poseofbr andawar enessamongmul t i pl e peopl eacr osst hegl obe?Thendefini t el yAndr oi dfir sti st heopt i on,asaf r ee app.I si tt omakemoneyonacer t ai nyoungst er s-Ygener at i onmar ket ? Theni OSwoul dbet hechoi ce.Doyouwantagame?Whatki ndofgame? I napp pur chasebusi nessmodel ? Et c,et c.Al lt hesequest i onshel p us deci dewhatt ochoosefir st ,sot her ei snotashor tandsi mpl esol ut i ont o t hi sdebat e. Butf r om myper spect i ve,seei ngt hehi st or yofr equest si nourcompany, Icansaywi t houtadoubtt her e’ sachangef r om 2year sagowhenpeopl e bar el yhadbudgetf ort heAndr oi dver si on,notmanyoft hem choseAndr oi d fir st .Andasafinalnot e,cust omer sf r om USst i l lchoosei OSfir stbecause USi samongt hef ew count r i eswher ei OShasabi gchunkofmar ketshar e.


OSvs.ANDROI D 29 i

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PS:Wat choutf ort heWi ndowsMobi l ePhones;i nmanycount r i esi nWest er nEur opet heyhaveal mostt hesamemar ketshar easi OS,sonextyearwe

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al r eadyexpectt ohavemor eandmor er equest sf r om Eur opeancust omer s f ort hi spl at f or m.


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OSvs.ANDROI D 30 i

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Ol haMusakovska www. l ember g. co. uk

Yes,Andr oi dhasj ustt akenover80% oft hesmar t phone mar ket ,andi tmeanst hatweshoul dpaymor eat t ent i ont ot he Andr oi dOS.However ,i tdependswhatcount r i esandgener at i onsyouar e t ar get i ng.Forexampl e,i fwear et al ki ngaboutt heUSA,mor et han40% of smar t phonesi nt hecount r yar ei OSpower ed.Al so,asr ecentst udi esshow, yout hi st r endi ngt owar dt oi OS. Duet ot hehugedevi cedef r agment at i on,ourfir stpi ckwoul dbeAndr oi d. Si mpl ybecausei tr equi r esmor et est i ngonmanydevi ces.Forcl i ent st hat wantt ol aunchbot hAndr oi dandi OSappatonet i me,Andr oi dshoul dgo fir stbecausei t ’ seasi ert ocat chupwi t hi Phone,whi chdoesnotr equi r e suchext ensi vet est i ng.Thi sway,l aunchi ngAndr oi dfir str educest het i mef r amebet weent hepi l otappandr unner upapp. Besi des,Andr oi duser shavebeennegl ect edbysomanyappmaker swho al wayswentwi t hi Phonefir st .Handi ngAndr oi dt hebat oncanfinal l ybr i ng somej ust i cei nt ot heequat i on.


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Asmanycompani esoptf ori OSandAndr oi datt hesamet i me,i t ’ sr eal l y essent i alt ohandl et heQApr ocesspr oper l y.I nt er msofQA,weconsi der t est i ngonr ealdevi cesessent i al .Usi ngemul at or sonl ywi l lr esul ti nmul t i pl e

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bugs( especi al l ywhenwear et al ki ngaboutAndr oi d,ast her ear esomany di f f er entOSver si ons,scr eenr esol ut i ons,andot herpr oper t i es) .


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OSvs.ANDROI D 32 i

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Gr egRai z www. r ai z l abs. com

I tdependsont heappandt het ar getmar ket .Andr oi dhasal ot ofmar ketshar ebuti tt endst obewi t hcust omer st hatar emor epr i cesensi t i ve.Ther ear esomepr oduct st hatwoul dbemor esuccessf ulonAndr oi d andot her st hatwoul dbemor esuccessf ul oni OS.Wewor kwi t hourcl i ent s t ohel pt hem maket hesedeci si onsbecauseul t i mat el ywewantt hepr oduct t osucceed.


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KenYar mosh www. savvyapps. com

I tvar i esbasedont heappl i cat i onr equi r ement sandt hegoal s oft hecompanyneedi ngt heapps.Ther ear esomecaseswher e Andr oi dmustbeused,especi al l ywhendeal i ngwi t hdeephar dwar ei nt egr at i onsorcust omi z edROMs.Ther ear eot heri nst anceswher et her e' ssi mpl y notenoughf undi ngt obui l donbot hpl at f or msatonce.Ourgener algui dancei st hati ft her esour cesar eavai l abl et odosoandi t ' sbeneďŹ ci alt obe onbot hpl at f or ms,bui l df orbot hi npar al l el .


34

APPLAUNCH& MARKETI NG Whatadvi cecanyougi vei n r egar dst ol aunchi ngandmar ket i ng anapp?


NG 35 APPLAUNCH&MARKETI

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Jor danEdel son www. appet i z er mobi l e. com

Amar ket i ngst r at egyi scr uci alt ot hesuccessofanapp.We canbui l dt hemostbeaut i f ul l ydesi gnedappi nt hewor l d,but t heappmayst i l l f ai l i fpeopl edon’ tknowabouti t .Ourheadquar t er si nTi me Squar esandourr el at i onshi pswi t hPRfir ms,Recor dLabel s,andcel ebr i t i es gi vesusadi st i nctadvant age.Asdevel oper s,i t ’ si mpor t antt ounder st and andcul t i vat er el at i onshi psacr ossdi f f er enti ndust r i es.


NG 36 APPLAUNCH&MARKETI

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Mi chaelWat son

www. mobi er s. com Her e,I ’ m f ocusi ngont i ps ( i ff ol l owed ser i ousl y)t hatcanpr oveadvant ageous

f orl aunchi ngandmar ket i ngamobi l eappl i cat i on.

Forl aunchi ngamobi l eapp: •Pr essRel ease-I t ’ sal waysbenefici alt o announcet hel aunch ofyour mobi l eappvi aapr essr el ease.Car ef ul l ypl ant her el easedat eandensur et o chooseaweekdayi nst eadofaSat ur dayoraSunday. •Tweetaway-Cr eat et henecessar ybuz zf oryourappbyt weet i ngabout i t .Getpeopl et ot al kaboutyourpr oduct . •GetBl oggi ng-Spr eadawor daboutyourmobi l eappbywr i t i ngbl ogs abouti t .Mai nt ai nyourbl ogandupdat ei tr egul ar l yt ogat hert heat t ent i onof pot ent i alcust omer s. •SendoutNewsl et t er s-Doi ngt hi swoul dhel pyour eachmaxi mum cust omer swho’ vebeenl ooki ngf oranappt hat ’ sexact l ysi mi l art ot heoneyou pl ant ol aunch. Formar ket i ngamobi l eapp: •Optf orASO( AppSt or eOpt i mi z at i on) -Bycombi ni ngSEOwi t hASO,you caneasi l yi mpr ovet hevi si bi l i t yofyourappamongot herappsavai l abl ei n t hemar ket .


NG 37 APPLAUNCH&MARKETI

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•Optf orpai dpr omot i ons-Makesur et hepai dcampai gnsf oryourappar e f unct i onalwi t hi naf ew daysofi t sl aunch. •Don’ tf or gett hepr ess-Nomat t erhowl avi shl yyou’ vel aunchedyourapp, i ti sadvi sedt okeept her epor t er spost edaboutal lt hel at estf eat ur est hat yout endt oaddi nt hef or t hcomi ngdays. •Ent eri nt opar t ner shi pwi t hot herappdevel oper s-I nt egr at eyourappwi t h

ot herpopul arapps.Thi si sr ecommendedf orexpandi ngt hecapabi l i t i esof yourapp.


NG 38 APPLAUNCH&MARKETI

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Al i nMer ches www. mobi ver sal . com

Wel ovepr oj ect st hatdi sr uptcer t ai ni ndust r i es,t hi nkofwhat Hot el Toni ghtdi df orl astmi nut ehot elr eser vat i ons,i tt ot al l y changedt hel andscape.Sot hebestmar ket i ngi syourpr oduct ,however t hat ' snotenough.Youneedt opr epar et hewayf ort hebi gl aunch,soi t ' s bestt ost ar tmar ket i ngassoonorevenbef or eyoust ar tdevel opmentont he app.Fi r stt hi ngi st obui l dal andi ngpage,youcandot hi seasi l ywi t hser vi cesl i keLaunchRockorusi ngWor dpr ess,andst ar tbui l di nganemai l wai t i ngl i st .

Appsar enotdi f f er entf r om ot herpr oduct speopl ewantt osel lonl i ne, sogener al advi ceappl i est oappsaswel l :st ar tbl oggi ngaboutyourdomai n, becomeanexper tonyourďŹ el d,engagepot ent i aluser sondi f f er entchannel sl i keTwi t t erorFacebook,i nor dert odr aw t r af ďŹ ct oyourbl og/ l andi ng page.Anot hert hi ngyoucandobef or el aunchi st ogat heral i stofbl ogger s onyourni chewi t hwhom youcansetcer t ai npr omot i onalcampai gnsonce youl aunch.


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Pi cki ngupagoodappname,keywor dsandhavi nganawesomei con ar eal soessent i al .Youcanfindusef uli nf or mat i onont hi ssubj ecti nani ce i nt er vi ew/ cour seonMi xer gywi t hGabr i elMachur et ,aut horofASO Ni nj a

andf ounderofRel easemyapp.Thet r ut hi st hatt her e' snoeasywayt osuccess,t hemobi l el andscapei sver ycompet i t i ve,i tt akesanexcept i onalapp backedbyhar dwor kandpat i encewhi l epr omot i ngi t .


NG 40 APPLAUNCH&MARKETI

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Ol haMusakovska www. l ember g. co. uk

Wecangui deourcl i entt hr ought hepr ocessofappl aunchi ng andmar ket i ng,andweal wayst akest epst omakesur et hatt he pr oj ecti sf ul l ypr epar edf orl aunch.Thatmeanschecki ngwhet hert her ear e necessar yr esour cespr epar ed:mar ketaccount s,mar ket i ngmat er i al s( f or upl oadi ng App St or es) .We advi se ourcl i ent saboutdevel operl i censes ( whi cht ochooseet c) ,suggesti deall aunchdat e,andmor e.


NG 41 APPLAUNCH&MARKETI

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Gr egRai z www. r ai z l abs. com

Mobi l ei sbecomi ngmor ei mpor t antt henyourwebsi t e.Forsome ofourcl i ent swe' vebeenabl et ogener at e100' sofmi l l i onsi nr evenuewi t hani ncr easi ngpor t i oncomi ngf r om mobi l e.Doi ngt hi ngscor r ect l y i sbecomi ngcr i t i cal l yi mpor t ant .Lar gecompani eswi l l somet i mest r yt ot ake shor t cut si ndevel opmentt opr oduceapr oductatl owercost .I nourexper i encei t ' st hedi f f er encef r om at hr eest arappandaďŹ vest arappandt hatdi f f er encecanbe100' sofmi l l i ons.


NG 42 APPLAUNCH&MARKETI

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KenYar mosh www. savvyapps. com

I ' vespoken onandwr i t t enon t hi st opi c ext ensi vel yand woul dencour agepeopl et ocheckoutmybookAppSavvy ormyi nt er vi ew i nAppvi l l emagaz i ne.Theshor tansweri st hatmar ket i ng st ar t st hesamedayt hatdevel opmentdoes.Si mpl ycr eat i nganappwi l l not l eadt of ameandf or t une.I t ' sj ustt hequi ckestwayt ol aunchanapp—possi bl yevenagr eatone—t hatnoonecar esabout .


43

THEFUTUREOF MOBI LEAPPS Whatar et hei ndust r i esorar eas wher emobi l eappscoul dhaveabi g i mpacti nt henextper i od?Whatar easar eyoumostexci t edabout ?


LEAPPS 44 THEFUTUREOFMOBI

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Jor danEdel son www. appet i z er mobi l e. com

We’ r esuperexci t edaboutaugment edr eal i t yandt hepossi bi l i t i est hat Uni t yGameengi neopensupi nt hi sspace.


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LEAPPS 45 THEFUTUREOFMOBI

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RyanMat zner www. f uel ed. com

Wel i keecommer ce,anyt hi ngt hat ' smaki ngmoneyr i ghtawayi sal ways ni ce.Wel i kepr oduct st hathaveacl earandear l yr out et omonet i z at i on, t hat ' ssor tofourf avor i t e.Butanyt hi ngdi sr upt i ve,t hat ' sul t i mat el ywhatdeďŹ nesapr oductt hatwegeti nvol vedwi t h.I t ' snotal lecommer ce,i t ' sj ust

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anyt hi ngdi sr upt i ve,peopl et hatar ebr i ngi ngsomesor tofdi sr upt i veel ement t oanest abl i shedmar ket ,i sexact l ywhatwel ovet osee.


LEAPPS 46 THEFUTUREOFMOBI

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Mi chaelWat son www. mobi er s. com AsperMobi er s,t hei ndust r i eswher e mobi l eappscoul dhaveabi gi mpacti n t hecomi ngyear si ncl udet heonesment i onedbel ow: •ECommer ce-I thasbeenpr edi ct edt hati nt heyear2015,si mpl emobi l e appswoul dal l ow cust omer st ochecki nt oast or ebysi mpl yt aki ngt he phonei nt ot hepr emi ses.I naddi t i ont ot hi s,appswoul dal soal l owt her et ai l er st oof f erpr omot i onsvi amobi l edevi ces. •Tr avel -I ti si nt er est i ngt oknowt hatnowwehaveamobi l eappt hathel ps passenger sknow aboutt hear r i valt i meofdi f f er entt r ai nsandt hest at i ons t hey’ r ear r i vi ngat .Thecomi ngyear swoul dwi t nessmaj ori mpr ovement si n t het r aveli ndust r ywi t hi nnovat i vemobi l eappscomi ngi nt ot hemar ket . •Spor t s-Wi t hmobi l eappsal r eadyavai l abl ef orget t i ngnewsandschedul esf orvar i ousspor t sevent s,t heSpor t si ndust r ywi l ldefini t el ywi t nessa hugesuccesswi t ht hei nt r oduct i onofnew andi mpr ovedmobi l eapps. Compr i sedofal i vel yappdevel opmentt eam,Mobi er si sexci t edabout ar easvi z :ECommer ceandTr avelandi sr eadyt ot akeupany‘ HARD’or ‘ BI G’appdevel opmentchal l enget hatcomesi t sway.


LEAPPS 47 THEFUTUREOFMOBI

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Al i nMer ches www. mobi ver sal . com

Fort heshor tt er m ornearf ut ur eIst i l lbetongames,especi al l yf ort he cr eat or sofgameswhoal r eadyhaveasuccessf ult i t l e,t henIwoul dsay manyofSaaSwebappsshoul d havenat i vemobi l eappsf ort hei rmobi l e user s.Ial soseepot ent i al i nheal t hcar eappsandever yt hi ngr el at edt omedi calequi pment .Thi si sgr owi ngeveni ndevel opi ngcount r i es,wher emobi l e t echnol ogyi susedt odel i verheal t ht r ai ni ng,enabl emor eef ďŹ ci entmoni t or -

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i nganddat acol l ect i on,andul t i mat el yi mpr ovet hedel i ver yofheal t hser vi ces.


LEAPPS 48 THEFUTUREOFMOBI

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Ol haMusakovska www. l ember g. co. uk Forone,wehavebeenkeepi ngt r ackof how Bl uet oot ht echnol ogyi s evol vi ng.

Recentr epor t ssayt hatmor emedi cal devi ces wi l l makeuseofwi r el esst echnol ogyovert henextf ewyear s,andBl uet oot h Smar twi l l accountf orat hi r doft hesedevi ces.Thi smeanst hatSmar tdevi ces( somecal l t hem appcessor i es)suchasgl ucomet er s,hear tr at emoni t or s, shoesensor s,andmor ewi l lpusht hel i mi t soft hei rcapabi l i t i es. Ther e’ sal ongl i stofar east hi st echnol ogycanbeappl i edi n. Medi ci ne Cur r ent l y,asetofhear tr at emoni t or s,br eat hal yz er s,bl oodpr essur emoni t or s,gl ucomet er s,andpul seoxi met er scant r ansf erdat at omobi l eordeskt opdevi cesvi aBl uet oot horWi Fi .Oneusecaseoft hi si st hatpat i ent scan bemoni t or eddi st ant l yanddoct or scanmoni t ort hei rst at eofheal t husi ng t hei ri Pads,f orexampl e.Tr af ficpol i cecanmeasur ebl oodal coholl evel si n dr i ver sandt r ansf ert hedat aont oauni fieddat abase.Var i oussensor si nt egr at edi nt oar mourcant akesol di er ' svi t alsi gnsonbat t l efiel d-l ooksl i ke Mi chi oKaku’ spr edi ct i onaboutsmar tar mourwi l lbef ul fil l edwel lbef or e 2050.


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•Li f est yl e Useyourmobi l ephonet omoni t oryourwei ghtusi ngdat ar ecor dedf r om yourwei ghtscal es,i mpr oveyourpost ur ewi t hSmar tpost ur esensor s.Soon Smar twat chesandNot i ficat i ondevi ces,l i ket heSmar tCl ock,wi l lbecome yourever ydaycompani ons. •Housi ng Fr om cont r ol l i ngyouLEDout doorl i ght swi t hyourphonet osmar thomesor hot el sl i ket hehubbyPr emi erI nn. •Spor t s Smar tdevi cesl i keFi t nesst r acker sandCycl i ngsensor swi l lr ecor dyour spor t sact i vi t i esont oyourphoneandpostyourachi evement st o,say,Facebook. •Gami ng Fr om t oyhel i copt er sandcar st ohi ghendaugment edr eal i t ydevi cesl i ke AR. Dr one. •Aut omot i ve Moder ncar shavef ul l fledgedBl uet oot ht owor kwi t handconnectt oyour phone,butwe’ r et al ki ngsmal laccessor ydevi cesl i ket i r epr essur esensor s et c.t hatwi l lnow senddat at oyourphone. •Secur i t y A gener alexampl e woul d be al lsor t s ofant i l oss devi ces l i ke bi cycl e l ocks/ al ar ms,amor especi ficexampl ear ecamer ar emot et i mer s.


LEAPPS 50 THEFUTUREOFMOBI

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Gr egRai z www. r ai z l abs. com

Notsur eI haveagoodanswerher e.We' r eexci t edaboutwor l dchang-

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i ngsof t war eandt her ear eoppor t uni t i esi nmobi l eacr ossal li ndust r i es.


LEAPPS 51 THEFUTUREOFMOBI

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KenYar mosh www. savvyapps. com

Thel astyearsavvyappshasseenasi z eabl ei ncr easei ndevel opi ng appst hatwi l lnevergetpubl i shedonanappst or e.Rangi ngf r om medi cal devi cest osal est ool s,ent er pr i seori nhouseappl i cat i ondevel opmenti s r eal l yst ar t i ngt ocomei nt oi t sown.Ofcour se,ever yonei st al ki ngabout dr i veabl es,wear abl es,andt heconnect edhome.So,whi l ecor por at i onsar e j ustcat chi ngupi nsi det heent er pr i sewi t hcust om smar t phoneandt abl et

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appl i cat i ons,t heconsumerf r onti sagai npushi ngt heedgef or war d.We expectani nuxf orbot har easi n2014.


52

CONCLUSI ON " I nt hi snew waveoft echnol ogy,youcan' tdo i tal lyour sel f ,youhavet of or m al l i ances. � -Ca r l osSl i m Hel u

Cr eat i nganappf orasmar t phoneort abl etst ar t swi t hagr eati dea. Butonceyouhaveanawesomei dea,t heappdevel opmentpr ocesst hen becomesamat t erofwei ghi nganumberofopt i ons.

Toi ncr easeyourchancesofsuccess,youneedt ohavet her i ghtt echnol ogypar t ner ,at r ust edadvi sort ohel pyoumakesoundbusi nessdeci si ons,andsomeonewhocanbet her ef oryouever yst epoft heway.

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Letushel p wi t hyourmobi l eapp. Wel ovet aki ngi deasand t ur ni ngt hem i nt or ealapps. Si mpl ycl i ckher et ot el lus mor eaboutyourpr oj ect .


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