Hire Certified Salesforce Marketing Cloud Consultant

All You Should Know About Hiring a CRM Salesforce Consultant Roles, Responsibilities, Benefits for Business, and Effective Ways of Sourcing

Who Is a Certified Salesforce Consultant?

Certified Salesforce marketing cloud consultant is a professional that has passed the Salesforce cloud consultant certification. This certification is developed by Salesforce so that a sufficient number of skilled, experienced, and qualified tech-talent can be provided to the customers worldwide.

A certain level of hands-on experience on the Salesforce Cloud Platform is a prerequisite to appear in the certification examination. Any candidate who wants to pass the Salesforce certified marketing cloud consultant certification need to have command over the following tools: Marketing Cloud Email Studio Contact Builder Tool Automation Studio Marketing Cloud Connect Content Builder Journey Builder Expert-level experience of implementing best practices and design of Marketing Cloud Have experience in handling customer requirements, implementing the platform and allied tools Have command over technical as well as operational aspects of Salesforce CRM and allied tools Should know the technical configuration of Marketing cloud platform

Benefits and Drawbacks of Hiring Salesforce Consultants Salesforce consultants are expert professionals that have designed, implemented, and monitored customer relationship management of numerous companies to create a great user experience and customer loyalty.

Hiring a Salesforce consultant has a few major pros and cons for an enterprise as mentioned below.

ADVANTAGES #1 Improving Marketing Strategies Comprehensively Salesforce consultants possess comprehensive knowledge and experience of different aspects of marketing such as digital marketing, content marketing, video marketing, email marketing, and other forms. They offer great value to the marketing strategies for the improvement of the desired business bottom lines. #2 Increasing User Experience Faster Consultants mostly focus on the improvement of the user experience through strategic planning.

They devise the strategies that are proven successful in different ecosystems and work effectively for a particular business.

ADVANTAGES #3 Developing Workforce Extensively Consultants provide a deeper perspective and comprehensive strategies for the improvement of the business functions related to effective customer relationship management. This improves the qualities, skills, and experience of the workforce. Thus, the entire workforce of the company becomes up to date with modern business development trends. #4 Bolstering Customer Loyalty Salesforce consultants are very well-aware of the plans, strategies, and campaigns that provide great results in bolstering customer loyalty. Their presence improves the quality of the company processes and business functions that result in improved customer loyalty. #5 Reducing Business Processing Revamping Cost Hiring in-house Salesforce professionals to improve and strategize the CRM related business processes will require a team of multiple disciplines. It is costly to hire a cross-functional team.

So, hiring a consultant will help reduce the business process revamping cost.

DRAWBACKS #1 Increased Conflict When the teams of an enterprise work with the Salesforce consultants, teams come across numerous working and procedural conflicts, which result in an unsmooth workflow. Consultants would try to change the traditional work style and the teams would feel uneasy with that. #2 Fixing Responsibility Issues It is comparatively difficult to fix the responsibility for any good or bad when working in two teams with different ways of working.

Ways of Searching for Dedicated Salesforce CRM Consultants You can find certified salesforce consultants in numerous ways; a few of them are listed below: Hiring consultants from outstaffing companies Online job portals like Monster, Naukri, Indeed, Glassdoor and others Freelancing websites like Upwork, Guru, and others Social media websites like Facebook, LinkedIn, Twitter and others And different communities of Salesforce

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