Mobility Monthly Magazine September 2018

Mobility Monthly Magazine

September 2018

Issue 09

Volume 15

Pages 42

20

www.mobilityindia.com

BEYOND TECHNOLOGY, BEYOND LIFESTYLE

Mr. Gaurav Soni, Proprietor, Soni & Sons

Mr. Saurabh Kabra, Director, Business Operations India, Truvison

Ms Shakila Makandar, Director- Orane

Mr. Evgeniy Zaitsev, Sales & Marketing VP PocketBook

6

CONTENTS

26

EDITORIAL

8

NEWS

10

FEATURED

12

PRODUCT OVERVIEW

14, 20, 30-31

Editor Chief Editor Associate Editor (Tech,) Asst. Editor Product Head Creative Head Acct. & Finance Marketing Manager Marketing Executives

: : : : : : : : :

Swapan Roy Manoj Jha Jayanta Ghosh E.J. Jawahardatham Anit Kumar Gautam Middya Sandip Sarkar Tridip Dey Sujit Goswami, Pratap Biswas S. Dutt Raj Kumar

Circulation Manager Production

: : :

P. Biswas Ashish Ghosh Ashok Kumar Paul Ajay Biswas

LAUNCHPAD

16

PRODUCT OVERVIEW

20

System Manager

22

H.O.: Delhi / Editorial Office Roy Mediative A-23, 1st Floor, Okhla Industrial Area, Phase-I, New Delhi-110020 (INDIA) Mob: 09810380882, 09811346846, 09582951366 Ph: 91-11-41602841, 65683896, 40536384-87

AverMedia

FIRSTLOOK iPhone XS and iPhone XS Max

FEATURE

24

Detel to Launch 20 New Products this Festive Season

Redg.Off.: 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

Branch Office: Mumbai: E-mail: roy@mobilityindia.com

REPORT

Indian Consumer Exercises Informed Choice when Selecting Mobile Apps: CERC IAMAI Launches Fintech Convergence Council (FCC) to Drive Growth

32

Kolkata: 105/19, Dum Dum Road, Sil Colony, Kolkata-74 Contact: 09891666264, 09330922965; 09903392620 E-mail : roy@ mobilityindia.com Orissa

CHANNEL

33

Soni & Sons Sees Growing Oppor-tunity for their Distribution Business in Haryana Region

REVIEW

: RoyMediative, Royal Communication, Shree Complex, Room No. 7, Louchapada Road, Opp. SBI Bank, Berhampur - 760001 (Orissa) (In-

dia) Contact

: Jivanananda Kar - 09439263711

Email

: info@mobilityindia.com odisha.ncn@gmail.com

35-36

Ambrane P-1144 10000mAh Power Bank’ 1More iBFree Wireless Bluetooth Sport In Ear Headphone

INTERVIEW

Mobility Monthly News Paper, Printed, Published & Owned by Swapan Roy at 38-B / 56 Block, C. R. Park, New Delhi-110019 (India).

37

To dominate the TV Market, our focus is to tap the value conscious Indian Consumer embracing the disruptive pricing with no compromise in quality.

Printed at Pushpak Printer, C-96, Okhla Industrial Area-I, New Delhi-20. Retail selling price of a magazine copy Rs. 20/-. Annual subscription Rs. 240.

Editor

:

edit@mobilityindia.com roy@ mobilityindia.com

APP

“A technical solution is at its best only when the business requirement is clearly understood and matched with the business goals of the organization”

NEW ENTRANT PockeBook to Launch their Feature-Rich ebooks in India Soon

MOBILITY SEPTEMBER 2018

38

40

Marketing

:

tridip@mobilityindia.com marketing@mobilityindia.com

Info

:

info@mobilityindia.com

Subscribe

:

subscription@ mobilityindia.com

8

EDITORIAL

The 5G Expected to Drive AR and VR to the Next Level Dear Readers, The launch and adoption of 5G in 2019-20 is expected to boost the Augmented Reality (AR) and Virtual Reality (VR) in the Indian market. The 5G networks which can provide a million connections within a square kilometer are expected to take the usage of IoT and the growth of on-demand video services to the next level.

In the consumer electronics segment, 5G connectivity would have a major impact on smartphones, tablets, AR and VR devices and wearable devices, among others.

Smartphones and tablets will be the key attraction in the consumer electronics market for 5G network.

Next, with festive season round the corner, the providers in the segments of mobile phones and accessories are coming up with several attractive offers for the customers.

Editor’s Choice

Swapan Roy roymobility@gmail.com

Mobility wishes all its readers a Happy and Exciting Festive Season.

HUAWEI P20 Pro: HUAWEI P20 Pro allows users to swiftly manage their dynamic lifestyles while balancing their work and personal life calls and needs. Keeping the customer at the heart of everything it does, HUAWEI P20 Pro supports easy dual SIM usage without any complications and continues to lead as an accessible and manageable smartphone.

www.mobilityindia.com

MOBILITY SEPTEMBER 2018

twitter.com/mobilitymag

facebook.com/mobilityindia2004

edit@mobilityindia.com

10

NEWS

“Big Leap Celebrations @ Cellbay” Mobile Multibrand Retail Chain “Cellbay” has celebrated it’s big leap Celebrations on achieving 70 plus stores in Telangana state on 2308-2018 in its Gachibowli showroom . Bollywood actress, Dhoom fame Esha Deol participated the celebrations and congratulated the Cellbay Management, team. During the event, Cellbay Managing Director Mr. Soma Nagaraju shared the expansion plans saying that, the company is going as per its blue print of opening 200 stores. He has expressed the readiness in terms of both financial and operational to reach the target . Reaching 70+ store is one of its milestones that Cellbay has set many to reach. Keeping Customer satisfaction as utmost priority, Cellbay has designed its core values and moving with a vision to become ” MOST TRUSTED BRAND IN MULTI BRAND MOBILE RETAIL INDUSTRY”. Cellbay Directors Mr. Shaik Rafi, Mr. Vijaya Srikanth, Mr. Baskar Rao, Mr. Krishna Prasad General Manager (Business Op’s), and other Cellbay Team members also participated in the celebrations.

Microsoft Enabling the underserved in India Achieve Economic Growth As a part of its efforts to empower people to achieve more through the power of technology, Microsoft has been relentlessly working towards enabling underserved Indians with digital skills. Using acquired digital skills to gain access to newer economic opportunities three individuals from diverse backgrounds – Devi, Farha and Paige – have successfully transformed their lives, fulfilling employment ambitions, personal aspirations and realizing life dreams.

These young people have utilized their ambition for growing in life and gaining important life skills along with an entrepreneurship mindset to fuel their personal growth and economic progress. Devi from Chennai had a tough start in life, but has taken over her husband’s water delivery business successfully by applying her recently acquired customer management skills. Farha, from Delhi, is moving beyond traditional societal constraints to achieve her aspirational dream of becoming a magistrate. Paige, from Hyderabad, has been able to make the shift from the informal economy of begging and sex work to the formal economy by joining the IT workforce of the country. Microsoft is committed to building a more progressive future for the youth of the country by creating opportunities for the underserved young people to acquire 21st century digital skills through technical and vocational training; investing in non-profits to deliver this training while empowering their staff with modern workplace technology; and advocating new digital friendly pro-work, pro-youth policies.

Detel’s Mobiles and Accessories now available on Relay Outlets B2BAdda.com, a technology backed e-distribution platform has announced its partnership with Relay, a leading travel convenient store chain in India to exclusively sell Detel’s products through major Relay outlets across the country. Detel is the world’s most economical feature phone brand which aims to connect the 40 crore unconnected people in India. The objective is to make Detel effectively reach out to their end customers in metros as well as in Tier 2, 3 cities and build the daily connect with their audience. Commenting on the development, Mr. Yogesh Bhatia, Founder, B2BAdda.com says, “We have always adopted distinctive ways to enable the brands associated with us to have a real-time connect

MOBILITY SEPTEMBER 2018

with end customers. We provide a customized sales channel to these brands helping them build the desired brand-equity by significantly expanding sales, reach and brand footprint”

HetNet & Small Cells are important for Telcos in digitally driven economy’- Industry Experts Industry experts are of the opinion that hetnet and Small Cells are important for Telcos in digitally driven twenty first economy.

Telecom Industry Experts were discussing about the important of hetnet and small cells during the third edition of ‘HetNet & Small Cells Congress’, a day-long international conference which was organized by Nexgen Conferences, one of India’s leading conferences & B2B event organizers. The day-long congress was held at Taj Lands End, Mumbai in Mumbai.

The key telecom industry conference brought together telcos, thought leaders, analysts, and professionals from well-known organizations across the ICT industry. The conference also provided an opportunity for participants to discuss, and explore cutting edge technology solutions to deploy heterogeneous networks and small cells to ensure seamless and secure end-toend network connectivity for customers in the 4G & 5G era. The conference laid emphasis on the importance of confluence of small cells and heterogeneous networks in driving the Network evolution towards HetNet.

Ingram Micro to Offer iPhone Xs & Xs Max in India Ingram Micro India will offer iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, in 3,000+ retail locations across India. Ingram Micro helps businesses realize the promise of technology. It delivers a full spectrum of global technology and supply chain services to businesses around the world.

Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead. Discover how Ingram Micro can help you realize the promise of technology.

Tata Communications Launches Specialised Cyber Security Lab Tata Communications has partnered with SASTRA Deemed University in Tamil Nadu to fund and establish a cyber security lab at the university. With this partnership, Tata Communications aims to co-create an ecosystem by partnering with universities globally to address cybersecurity challenges today, while building the skills and capabilities for tomorrow.

The new cyber security lab was officially inaugurated at the university on September 15th, a day celebrated by the Engineering community across India as ‘Engineer’s Day’, as a tribute to the renowned Indian Engineer, Sir Mokshagundam Visvesvaraya. Through this association, Tata Communications and SASTRA, which ranks among the top 300 universities in Asia[i], have built a curriculum in cyber security with a focus on training, developing and strengthening the practical application of cyber security, encompassing the process and technology elements of cyber threat detection and mitigation.

12

NEWS

AsiaOne felicitates iVVO and Pradipto Ganguly as ‘India’s Greatest Brands and Leaders’ Etching a novel identity with its unique, rural-first approach, iVVO – a pioneering communications brand and the latest entrant in the Indian mobile phone market – and its CEO, Mr. Pradipto Ganguly, have been felicitated by AsiaOne as one of “India’s Greatest Brands and Leaders”.

The award ceremony was held at Hotel Taj Lands End in Mumbai on 10th of September, 2018. The felicitation event was marked by the presence of numerous dignitaries including Smt. Maneka Gandhi, Hon. Union Minister of Women & Child Development, M r .

Vineet Jain, MD, Bennett Coleman & Co. Ltd., and Mr. Ashish Kumar Chauhan, MD & CEO, Bombay Stock Exchange, High Commissioners and Consul Generals of v a r i o u s countries, and Bollywood personalities amongst others. Mr. Ganguly was presented the “India’s Greatest Brands and Leaders” award following an assessment by process reviewers of AsiaOne. Other notable awards included “BlackSwan Women Empowerment Awards 2017-18”, “BlackSwan Bollywood Awards 2017-18”, “AsiaOne Global Indian of the Year”, and “India’s Greatest CXOs Award 2017-18”.

Neron Informatics Recognized as a India’s Greatest Brands & Leaders in 3rd Edition – India’s Greatest Brands & Leaders 2017-18 N e r o n Informatics Pvt Ltd & its CTO –Dev Kumar recognised as “ India’s Greatest Brands & Leaders “ for the category IT & Telecom during “3rd Edition – India’s Greatest Brands & Leaders 2017-18. “ Pride of the Nation Series Awards & Business Summit. The award process was reviewed by leading advisory firm Price water house Coopers P.L (PwC), held at Taj Lands End Hotel, Mumbai on 10th September 2018 . A magnificent event highlighted by the presence of Smt. Maneka Sanjay Gandhi, Hon. Union Minister of Women & Child Development, Government of India and Chairman, People for Animals; Dr Niranjan Hiranandani Chairman, Hiranandani Communities; Mr. Ashish Kumar Chauhan MD & CEO, Bombay Stock Exchange, Ms. Karisma Kapoor, Indian Actress; and Ambassador , High Commissioners, Consul General and representatives of countries – Uganda, Kuwait, Bulgaria, Argentine, Sweden,Malaysia, etc.

Huawei Reinstates Telecom Connectivity in Kerala within Record Time Huawei India, in association with partners, undertook disaster relief initiatives for flood affected sites in Kerala ensuring network restoration and connectivity in record 72 hours. As an immediate response to the flooding situation in 12 districts of Kerala, an Emergency Management Team (EMT) was setup at each customer office to monitor the situation, provide necessary support and guide the 170+ member response team comprising of Huawei and its partners. Overcoming challenges of logistics, accessibility, infrastructure break-downs, disrupted electricity and disrupted fuel supply situations, the team managed to have 1440 sites operational, ensuring network restoration across Calicut, Malappuram, Thrissur, Palakkad, Ernakulum, Kottayam, Alleppy and other parts

MOBILITY SEPTEMBER 2018

of the state. Huawei team worked in coordination with local administration, telecom operator and infrastructure service providers for immediate restoration of power in critical sites, restoring mobile services and initiating location based messaging services to eventually help enable emergency rescue support. Speaking on the disaster restoration initiative, Huawei India shared, “Connectivity is fundamental require to modern life, posing real economic and social consequences in instances of network breakdown. Supporting stable network operations is Huawei’s most important social responsibility.

Even under extreme conditions and under natural situations, Huawei is committed to support network stability with the right resources and partnerships to restore networks and resume stable operations with minimal turn-around time in crisis situations.”

Redington to offer iPhone Xs and iPhone Xs Max in 2500 Retail Locations Across India Redington India will offer iPhone Xs and iPhone Xs Max, the most advanced iPhones ever, in 2500 retail locations across India. Redington, commencing its Indian operations in 1993, is today positioned as the largest Supply Chain Solution Provider in emerging markets.

As a group, Redington is present in India, Middle East, Africa, Turkey, Srilanka, Bangladesh, Singapore and CIS countries.

Redington provides end-to-end supply chain solutions for all categories of Information Technology products (PCs, PC building blocks, networking, software and enterprise solution products) and Consumer and Lifestyle products (Telecom, Digital Lifestyle products, Entertainment products and Digital Printing Machines) to over 200 international brands. www. redingtonindia.com.

CM Launcher, Cheetah Keyboard and CM Design host grand event to promote CM Design’s design-and-earn model for aspiring graphic designers Strengthening its resolve to empower graphic designers through its unique design platform, CM Design, the design platform for CM Launcher and Cheetah Keyboard, leading personalization apps for Android, recently hosted an event, CM Design- Mumbai Meetup 2018, to help talented, up-and-coming designers to learn about the amazing benefits of designing themes and other artwork for CM Launcher and Cheetah Keyboard. The event was held in Mumbai on September 9, 2018 and saw the enthusiastic participation of numerous aspiring and established graphic designers who were eager to learn about the platform and its distinctive offerings.

Attendees at the event were treated to multiple speeches by members of the CM design team and existing designers about the benefits of the CM Design platform. Since its inception in 2015, CM Design, an open platform that empowers third-party designers to earn money by creating downloadable themes for CM Launcher and Cheetah Keyboard, has endeavored to cultivate the design culture across the globe, encouraging graphic designers to hone their art in a lucrative manner. Through this event, CM Design aimed to target graphic designers, UI designers and design studios who could utilize their exceptional skills to add to their monthly earnings. The overarching goal of CM Design is to expand the designer community in India by building a robust system that can provide designers with a platform to showcase their talents and integrate with like-minded professionals who could help them improve upon their skills while also earning a significant amount of money through their endeavors.

Product Overview

Transcend DrivePro Body 30 Body Camera for Optimum Protection

T

he DrivePro Body 30 body camera, designed specifically for public safety professionals, features a 12-hour battery life, IP67 rated dust and water resistance, and U.S. military-grade shock resistance.

With a Sony high-sensitivity imaging sensor, an all-glass lens, automatic infrared illumination, and six-axis image stabilization, the DrivePro Body 30 delivers clear, high-resolution images. Paired with the DrivePro Body 30’s Bluetooth Low Energy and Wi-Fi connectivity, the exclusive Transcend DrivePro Body App, designed exclusively for use with DrivePro Body cameras, gives users control over settings and images from their iOS or Android device.

Transcend’s DrivePro Body 30 features a high quality, all-glass lens with a large aperture and a wide field of view. The camera’s Sony highsensitivity imaging sensor with wide dynamic range ensures critical details are captured in all lighting conditions.

The DrivePro Body 30 is equipped with infrared LEDs that automatically switch on in low lighting conditions, allowing for images to be captured even in total darkness. The camera’s six-axis MEMS sensor provides electronic image stabilization to reduce the effects of camera movement, greatly enhancing video quality.

Transcend’s DrivePro Body 30 also features a pre-event buffering mode, which can capture up to two minutes of video evidence before an event occurs.

When an incident occurs, a user simply presses the main button twice to activate recording mode and begin saving video

MOBILITY SEPTEMBER 2018

evidence. The twelve-hour high capacity battery allows law enforcement and other professionals to continuously record high definition video for the full duration of their shift.

The DrivePro Body 30 features advanced connectivity including Bluetooth Low Energy and Wi-Fi. Users can adjust camera settings and control the DrivePro Body 30 via Bluetooth, and live-stream videos to an Apple iOS or Android device via Wi-Fi. In addition, users can also adjust camera settings and access recorded footage and snapshots with an Apple iOS or Android

device with the DrivePro Body app, a free download designed exclusively for DrivePro Body devices.

Multifunctional docking station allows for simultaneous data transfer and charging Transcend’s DPD6N networked docking station is designed specifically for the DrivePro Body 30 and offers a

complete charging, data upload, and camera management solution. Ideal for large-scale deployments of DrivePro Body 30 body cameras, it allows for simultaneous charging and networkbased data and camera management.

Files may also be shared to an external storage device via the USB 3.0 port.

Transcend’s DrivePro Body Toolbox is an exclusive software designed for the DrivePro Body series cameras, featuring a user-friendly interface that allows users to securely manage recorded videos and snapshots on Windows PCs. Transcend also offers the DrivePro

Body 30P, an advanced model for law enforcement and other organizations that have stringent data security requirements. Protected by a complete data security mechanism, the DrivePro Body 30P can protect photos and video recordings from unauthorized access, thereby maintaining the integrity of collected evidence.

16

LAUNCHPAD

HOMTOM Releases Smarterphone for Smarter India HOMTOM launches its series of smartphones in India. As the tagline of HOMTOM suggests, it is being promised that this range of smartphones is indeed a range of Smarterphone for Smarter India. HOMTOM’s flagship event would witness the launch of three smartphones from its range H1, H3 and H5 respectively.

These smartphones lie in the mid-range segment so that it is pocket-friendly for the common man. Known to offer best in class, feature rich products that are priced right HOMTOM’s H1, H3 and H5 run on 8.1 Android Oreo, with a great screen display and a powerful battery life. It is thus sure to set another industry benchmark which is tough to match.

Famous Bollywood actress Neha Dhupia unveiled the new range of smartphones while welcoming HOMTOM to begin its endeavor in the Indian Mobile Market.The company also aims to manufacture in India in order to endorse ‘Make in India’ while ensuring superior quality products. At HOMTOM, the belief is in delivering desired products for the Indian market by prior understanding local needs and usage pattern. The company therefore desires to reach out to the masses, to recruit, train, certify and support a wider base of partners in India.

iBall launches “Frame Speakers” – India’s First iBall, a brand known for its innovative and latest technology products, stands true to its brand ideology with the launch of India’s First Wall-Art Wooden – Frame integrated with a Speaker. Frame Speaker -Surprised!?The beautiful “Frame Speakers” in Flat Panel Art Canvas comes in 7 different stunning designs each integrated with a powerful speaker integrating MASATNEW Technology.

Add an elegant flair to your Home, with the stunning art that shall break the monotony of your walls, and not just visually.

Glammed in beautiful panel canvas, the speaker delivers high acoustic sound by the virtue of the MASATNEW Technology (Metal Alloy Surface Acoustic Technology) which produces high quality sound, clear – crisp and detailed, delivering impeccable acoustic experience. The Technology releases wide frequency and detailed sound on complete front of the Frame speaker making way for an amazingly superior sound reproduction.

Housed in wooden case and engineered for bass reflex and DSP (Digital Signal Processor) the Frame Speaker offers a room-filling, thunderous Bass

Samsung and PVR launch India’s first Onyx Cinema LED theatre amsung, India’s most trusted consumer electronics brand and the leader in display technology, today announced the launch of Onyx Cinema LED with the leading film entertainment company, PVR Cinemas. With this new display technology, movie lovers can now watch the movies with unparalleled picture quality, true colours, and greater vibrancy and accuracy, exactly how the director intended it to be seen.Film

MOBILITY SEPTEMBER 2018

projectors have been the medium of cinema display for over 120 years now. This next-generation innovation is all set to end this old method and will change the way we watch movies at a Cinema Hall and will mark a new chapter in the history of cinema viewing technology. The screen will now be playing shows at PVR Icon, Vasant Kunj, New Delhi.The unveiling of PVR Onyx Cinema LED screen was conducted in the presence of Mr. HC Hong, President and CEO, Samsung Southwest Asia and Mr. Sanjeev Bijli, Joint Managing Director, PVR Ltd.

STM Goods Introduces Dux and Dux Plus Series of Ultra Protective Cases for Apple iPad in India STM Goods, a worldwide leader in premium accessories for digital gear, has recently started expanding its footprint in the Indian market. The company, headquartered in Sydney, Australia, is looking at the growth of the consumption of high-end gadgets in India, especially Apple products.STM has two unique product lines, under its umbrella. STM Goods creates high end stylish laptop bags, cases and accessories, while Element Case creates high end phone cases. Both STM Goods and Element Case follow the core fundamentals of style, quality andinnovation.STM Goods has now made its flagship product, the Dux line of ultra protective iPad cases, available in India.

The naming inspiration of this collection comes from the term “Dux”, which in Australia, is referred to for the best student in class, scoring the highest marks.

Realme 2 launched with a 6.2’’ Notch Full Screen Realme, the smartphone brand that specializes in providing high quality smartphones, launched its second device, Realme 2, in the capital today. Available exclusively on Flipkart, Realme 2 becomes the first to offer a Notch Full Screen in the sub10k segment. The phone marries the “Power meets Style” product philosophy, taking it ‘A Notch Above’ by offering a big and AI-powered 4,230mAh battery with 13+2 dual rear camera. Realme 2 will be available in 3 stylish colors, Diamond Black, Diamond Red and Diamond Blue in two versions: 3GB RAM+32GB ROM priced at INR 8,990 and 4GB RAM+64GB ROM priced at INR 10,990. The Diamond Black and Diamond Red will be exclusively available on Flipkart from September 4th, 12 noon onwards while the Diamond Blue will be available by early October this year.

Born as OPPO’s sub-brand, Realme is now an independent brand targeted at global youth. The brand having “India-first” approach, will comprise of 90% of local young talents and all the products will be made in India. Strengthening its position in the bustling Indian market, the Realme smartphone brand will be entering the Middle East and South East Asia markets soon.

Ant Audio Introduces Two New DualDriver Earphones After the well-received W59 dual-driver earphones; Ant Audio is proud to announce the latest addition to its already wide and successful portfolio of audio products: Ant Audio Doble W2 Wired Earphone and Ant Audio Doble H2 Wireless Earphone.The An Audio Doble W2 brings out the best from your high definition audio collection. The Dual Dynamic Co-

MOBILITY SEPTEMBER 2018

Product Overview

MSI GF63 Gaming Laptop in two Models with GTX 1050 and GTX 1050 Ti GPUs

M

SI the most trusted name in gaming and eSports, provides exceptional designs by integrating gamers’ most coveted extreme performance, realistic visuals, authentic sound, precise control and smooth streaming functions into its gaming rigs, MSI frees gamers from tedious trial and error and pushes gaming performance beyond limits. The determination to surpass past achievements has made MSI a ‘True Gaming’ brand with gaming spirit throughout the industry!

If you are searching for a 15-inch hexa-core laptops, MSI has the GF63 series which integrates the Intel i7-8750H six-core CPU coupled with 8 or 16 GB of RAM, and can pack a 256 GB SSD + 1 TB HDD storage combo. Users can also choose between the GTX 1050 or 1050 Ti GPUs.

The two GF63 models: The GF63 8RC is with GeForce GTX 1050; and the GF63 8RD with GeForce GTX 1050 Ti MSI GF63 Look, Features and Design: MSI’s GF63 all-red backlit keyboard looks wonderful; The brushed metal lid and keyboard surround looks great; Weight 1.86 kg, chassis measures 21.6 mm thick.

The SteelSeries keyboard has a crisp, reassuring action and there is metal lid.

MSI GF63 Connectivity: Connectivity is spot on. There are three USB-A ports and a single USB-C port running at USB 3.1 Gen 1 speeds, a DC input for the mains charger and the HDMI output is sensibly located at the rear of the laptop.

MSI GF63: Display: The Full HD IPS display looks pretty good with vivid colors and enough brightness.

The tiny 5.9 mm bezels on either side and the matte anti-glare finish look top-notch.

MOBILITY SEPTEMBER 2018

MSI GF63: Specifications:

MSI GF63 laptop boasts a 15.6-in display with super slim bezels, Intel’s 8th Gen processors, and Nvidia’s GeForce 1050 and 1050 Ti GPUs.

15.6in 1,920 x 1,080 IPS display

Up to Intel Core i7 8th Gen | Intel HM370 chipset

Up to 32GB DDR4-2666 RAM

Nvidia GeForce GTX 1050 (GF63 8RC) | Nvidia GeForce GTX 1050 Ti (GF63 8RD)

Optional NVMe M.2 SSD (PCIe Gen3)

3 x USB 3.1 Gen 1 (USB-A), 1 x USB 3.1 Gen 1 (USB-C)

Battery life: 7 hours (MobileMark 2014) | 51Wh battery

Networking: 802.11ac Wi-Fi, Bluetooth 5, Gigabit Ethernet

Dimensions: 359 x 254 x 21.7 mm Weight: 1.86kg

22

FIRSTLOOK

iPhone XS and iPhone XS Max PHONE XS AND IPHONE XS MAX ARE THE MOST ADVANCED IPHONES EVER, TAKING THE VISION FOR THE FUTURE OF THE SMARTPHONE TO A NEW LEVEL, FEATURING STUNNING 5.8-INCH AND 6.5-INCH SUPER RETINA DISPLAYS THAT OFFER REMARKABLE BRIGHTNESS AND TRUE BLACKS WHILE SHOWING 60 PERCENT GREATER DYNAMIC RANGE IN HDR PHOTOS. IPHONE XS AND IPHONE XS MAX BRING AN IMPROVED

I

DUAL CAMERA SYSTEM THAT OFFERS BREAKTHROUGH PHOTO AND VIDEO FEATURES, A12 BIONIC CHIP WITH NEXT-GENERATION NEURAL ENGINE, FASTER FACE ID, WIDER STEREO SOUND, LONGER BATTERY LIFE, SPLASH AND WATER RESISTANCE,* THE MOST DURABLE GLASS EVER IN A SMARTPHONE, A BEAUTIFUL NEW GOLD FINISH THAT JOINS SILVER AND SPACE GRAY, AND INTRODUCE GIGABIT-CLASS LTE FOR EVEN FASTER DOWNLOAD SPEEDS.** IPHONE XS MAX OFFERS A MORE IMMERSIVE EXPERIENCE WITH OVER 3 MILLION PIXELS FOR VIDEOS, MOVIES AND GAMES, OFFERING THE LARGEST DISPLAY EVER IN AN IPHONE. BOTH PHONES INTRODUCE DUAL SIM TO IPHONE THROUGH THE USE OF A NANO-SIM AND DIGITAL ESIM. IPHONE XS AND IPHONE XS MAX BUILD ON THE ALL-SCREEN DESIGN OF IPHONE X AND FEATURE THE SHARPEST DISPLAYS WITH THE HIGHEST PIXEL DENSITY OF ANY APPLE DEVICE. NOW OFFERED IN 5.8-INCH AND 6.5-INCH SIZES,1 THESE SUPER RETINA DISPLAYS WITH A CUSTOM OLED DESIGN SUPPORT DOLBY VISION AND HDR10 AND HAVE IOS SYSTEM-WIDE COLOR MANAGEMENT FOR THE BEST COLOR ACCURACY IN THE INDUSTRY. IPHONE XS AND IPHONE XS MAX OFFER A MILLIONTO-ONE CONTRAST RATIO WITH REMARKABLE BRIGHTNESS AND TRUE BLACKS WHILE SHOWING 60 PERCENT GREATER DYNAMIC RANGE IN HDR PHOTOS. IPHONE XS MAX DELIVERS A MORE IMMERSIVE EXPERIENCE WITH OVER 3 MILLION PIXELS FOR VIDEOS, MOVIES AND GAMES, OFFERING THE LARGEST DISPLAY EVER IN AN IPHONE IN A FOOTPRINT SIMILAR TO IPHONE 8 PLUS. THE APPLE-DESIGNED A12 BIONIC, THE SMARTEST AND MOST POWERFUL CHIP IN A SMARTPHONE, FEATURES THE FIRST 7-NANOMETER CHIP EVER IN A SMARTPHONE THAT DELIVERS INDUSTRY-LEADING PERFORMANCE IN A MORE POWER-EFFICIENT DESIGN. A12 BIONIC FEATURES A SIX-CORE FUSION ARCHITECTURE WITH TWO PERFORMANCE CORES THAT ARE UP TO 15 PERCENT FASTER, FOUR EFFICIENCY CORES THAT ARE UP TO 50 PERCENT MORE EFFICIENT, A FOUR-CORE GPU THAT IS UP TO 50 PERCENT FASTER, POWERFUL APPLE-DESIGNED IMAGE SIGNAL PROCESSOR (ISP), VIDEO ENCODER AND MORE. A FAST STORAGE CONTROLLER CAN DELIVER IPHONE STORAGE UP TO 512GB. ALL OF THIS UNLOCKS NEW EXPERIENCES FOR GAMES, PHOTOGRAPHY, VIDEO EDITING AND GRAPHICS-INTENSIVE APPS. EVEN WITH ALL THIS POWER, IPHONE XS OFFERS 30 MINUTES LONGER THAN IPHONE X, AND IPHONE XS MAX OFFERS AN HOUR AND A HALF LONGER THAN IPHONE X, BETWEEN CHARGES.

MOBILITY SEPTEMBER 2018

24

FEATURE

Detel to Launch 20 New Products this Festive Season E

Mr. Yogesh Bhatia, MD, Detel

“We believe in developing superior quality products to meet the needs of the Indian consumers”

MOBILITY SEPTEMBER 2018

stablished in 1991, Detel is the sister concern of S.G. Corporate Mobility, a company known for its key relationships with well-established brands in the space of mobiles, laptops, tablets, etc. DETEL believes that technology is no longer a luxury but a necessity. In 2017, DETEL launched the world’s most economical feature phone in the Indian market- Detel D1 at the price tag of just Rs. 299. The company is now committed to transform the Television landscape in the country with its affordable smart TVs. DETEL ensures the best quality for its product through extensive Research and Development followed by latest methods and technology in Manufacturing, Testing, and Supply.

Today, Detel products are making a mark in India in terms of Quality and Pricing.

To add to the celebration, Detel, has announced its plan to launch 20 products across categories like feature phones, LED TVs, and Smart Accessories this festive season. These products will be launched across different price points. The launches have been lined up for the last quarter of 2018, a period that straddles Durga Puja, Dhanteras, Diwali and Christmas as well as New Year. Despite economical pricing being the key differentiator for Detel, the brand incorporates various ‘Value for Money’ features into its products.

Having already created a niche for itself in the Indian feature phone market, the company is currently focusing on adding new products to its portfolio and strengthening its foothold in Tier 2, 3 and 4 cities.

All the new products by Detel are armed with superior features and latest technology. The products are elegantly designed and developed for the masses. To build excitement for the festive season, Detel is also launching a B2C Android app to provide a seamless buying experience to its customers. Along with the new launches, Detel will also be rewarding customers on its app with daily offers and gifts.

“We believe in developing superior quality products to meet the needs of the Indian consumers.

The new products to be introduced this season showcase our commitment and legacy that is built upon customer-inspired innovation,” says Yogesh Bhatia, MD, Detel.

DETEL ensures best quality starting from its extensive R&D of the products to the Manufacturing of Products, Testing and Supply. Its products are making a mark in India in terms of their Quality and Pricing.

26

SPECIAL STORY

Upcoming 5G is Set to Propel AR and VR Market in India The launch and adoption of 5G in 2019-20 is expected to boost the Augmented Reality (AR) and Virtual Reality (VR) in the Indian market. The 5G networks which can provide a million connections within a square kilometer is expected to take the usage of IoT and the growth of on-demand video services to the next level.

The 5G is the fifth gen cellular mobile communications. It succeeds the 4G (LTE/WiMax), 3G (UMTS) and 2G (GSM) systems. 5G performance targets include high data rate, reduced latency, energy saving, cost reduction, higher system capacity and massive device connectivity. The first phase of 5G specifications in Release-15 will be completed by March 2019, to accommodate early commercial deployment. The second phase in Release-16 will be completed by March 2020, for submission to the ITU as a candidate IMT-2020 technology.

ITU IMT-2020: The ITU IMT-2020 standard provides for speeds up to 20 gigabits per second and has only been demonstrated with millimeter waves of 15 gigahertz and higher frequency. The more recent 3GPP standard includes any network using the NR New Radio software. 5G New Radio can include lower frequencies, from 600 MHz to 6 GHz. However, the speeds in these lower frequencies are only modestly higher than new 4G systems, estimated at 15% to 50% faster.

The 5G technology is expected to cater to the demand and provide the business frameworks needed beyond 2020. In addition to driving a connected society, 5G wireless technology will bring about socioeconomic transformation through improved productivity, sustainability and well-being. Mobile 5G seems to be the next big thing in the global digital

MOBILITY SEPTEMBER 2018

connectivity ecosystem. As the world is moving towards 5G networks, India is expected to play a leading role in formulating the technology standards under the Digital India program. The 5G market in India is expected to show a triple-digit growth rate during the forecasted period.

The 5G connections in India are expected to generate approximately USD 20 Billion revenue for the telecom companies by 2025. This is because Indian mobile companies are looking forward to providing high HD premium videos to their users by embracing 5G networks.

The India 5G market is classified into SIM cellular connections and SIM M2M cellular connections. These are further divided into data per user and 5G data traffic for each category. In India, SIM cellular connections hold the majority of the market share, whereas SIM M2M cellular connections are anticipated to grow at an increasing rate.

With the adoption of 5G, the networks can provide a million connections within a square kilometer, and this has become critical for companies who are working within the AR and VR segments.

Key drivers, growth factors and challenges: Key Drivers: The major growth factors driving the India 5G market are continuous evolution towards enhanced bandwidth, lower latency, enhanced security and openness of mobile networks. 5G networks will provide affordable high speed connections to the vast population across rural and urban areas at reasonable prices, thereby reducing digital inequality.

Expected Growth in Figures: The 5G chipset market is expected to grow from USD 2.03 Billion in 2020 to

SPECIAL STORY

USD 22.41 Billion by 2026, at a CAGR of 49.2% from 2020 to 2026.

Threats and Key Players: The region faces growth challenges, such as regulatory pressures, and new operator launches, with Airtel, Vodafone, BSNL, Idea, and Reliance Communication as key players.

The major driver for the growth of this market is the growing demand for high-speed internet and broad network coverage with reduced latency and power consumption. Moreover, increasing M2M/IoT connections and increasing demand for mobile data services are propelling the market growth.

In the IC type segment, ASIC is expected to hold the largest share of the 5G chipset market during the forecast period. Demand for ASICs in high-end smartphones is likely to be the key factor propelling the growth of the market. Many companies are in the process of developing ASIC chipsets to emerge as early providers and showcase commercial readiness for 5G. In the operational frequency segment, sub-6 GHz frequency is expected to hold the largest share of the 5G chipset market. The market for mmWave frequency band (between 26 and 39 GHz) is expected to witness the highest growth during the forecast period. The wide availability of this frequency band and the ability to cater to multiple 5G use cases are likely to be the prime factors driving the adoption of this spectrum.

High bandwidth offered by mmWave spectrum and the improving participation of telecom service providers in this spectrum are fueling the growth of this frequency band.

In the product segment, devices are expected to hold the largest market share. Demand for 5G-enabled smartphones is likely to be the key factor propelling the growth of the 5G chipset market. In addition, the development of cellular modems for consumer devices such as smartphones, tablets and laptops by companies such as Qualcomm (US) and Intel (US), and their partnerships with leading OEMs and carriers are expected to boost the growth of 5G devices by 2020.

Among the various end-user industries covered in this report, consumer electronics is expected to hold the largest market share. In the consumer electronics segment, 5G connectivity would have a major impact on smartphones, tablets, AR and VR devices, and wearable devices, among others. Smartphones and tablets will be the key attraction in the consumer electronics market for 5G network.

By region, North America is likely to hold the largest market share in terms of revenue in 2020. High demand for advanced technologies such as connected cars, machine-to-machine communication and artificial intelligence will offer huge opportunities for the growth of the 5G chipset market in North America. Moreover, North America is one of the leading markets for 5G in terms of R&D in 5G technology, network design/ deployment and the presences of key market players.

The market in APAC is expected to grow at the highest CAGR from 2020 to 2026. The growth of on-demand video services and IoT will drive the growth of the market in APAC. The key restraining factors for this market are high hardware cost involved in terrestrial network densification and fragmented spectrum allocation.

Qualcomm Technologies (US), Intel (US), Nokia (Finland), Samsung Electronics (US), Huawei (China), and Xilinx (US) are some of the leading players in the 5G chipset market. These companies focus on organic as well as inorganic growth strategies for their market expansion. New product developments/ launches and collaborations/ partnerships remain the key strategies for companies such as Intel, Nokia, Qualcomm, Samsung, and Qorvo. In January 2018, Intel (US), Deutsche Telecom (Germany), and Huawei (China) conducted the world’s first over-the-air test showcasing 5G interoperability and development testing (IODT) based on the Release 15 NSA 5G NR specification. The test was based on Huawei’s 5G commercial base station and Intel’s third-generation 5G NR Mobile Trial Platform.

Rise in the Use of Smart Devices and Increase in IT Security Budgets are Driving the Global Network Traffic Analysis Solutions Market Rise in the use of smart devices and increase in IT security budgets are major factors that are expected to fuel the network traffic analysis solutions market across the globe. In the modern age, almost all industries require computers and the Internet in order to execute their work. The work is mostly done through websites or web-based applications. Increase in the use of the Internet worldwide opens new doors for data breaches and attracts new cyber-attacks on end-users across various sectors. Therefore, to minimize/ eliminate the chances of cyber-attacks, various organizations are compelled to increase their IT spending on advanced network security solutions.

This, in turn, is expected to drive the network traffic analysis solutions market during the forecast period.

Furthermore, proliferation of 5G technology is anticipated to create new opportunities for the growth of the network traffic analysis solutions market around the globe.

The global network traffic analysis solutions market has been segmented based on component, deployment, user, end-use industry, and geography.

In terms of component, the market has been categorized into solutions and services. The solutions segment has been further divided into traffic behavior analysis, network troubleshooting, network security monitoring, network bandwidth monitoring, peering analysis, and others. The services segment has been further split into managed/ outsourced services and professional services. The solutions segment is primarily driven by rise in demand for advanced networking solutions in order to streamline network operations and prevent data losses by network traffic.

MOBILITY SEPTEMBER 2018

27

28

SPECIAL STORY

The traffic behavior analysis solutions and network security monitoring solutions sub-segments have contributed a significant proportion to the revenue of the overall network traffic analysis solutions market.

Based on deployment, the market can be segmented into cloud and on-premise. The on-premise segment is expected to hold a major market share in terms of revenue, owing to the wide adoption of on-premise solutions across end-use industries. The cloud segment is anticipated to constitute a key market share and is likely to expand at a rapid pace in the near future. This is due to a rise in the adoption of cloud computing solutions. In terms of user type, the market has been segmented into small and medium enterprises (SME) and large enterprises. Based on end-use industry, the market has been divided into enterprises and services providers. The enterprises segment has been further classified into BFSI, government, healthcare, energy & utilities, education, manufacturing, retail, and others (media & entertainment, aerospace & defense, and hospitality).

The service providers segment has been further split into telecom service providers, Internet service providers, Internet data center service providers, managed service providers, cloud service providers and others.

Capability

Description

5G target

Usage scenario

Peak data rate

Maximum achievable data rate

20 Gbit/s

User experienced data rate

Achievable data rate across

1 Gbit/s

Latency

Radio network contribution to packet travel time

1 ms

Maximum speed for handoff and QoS requirements

500 km/h

Total number of devices per unit area

106/km2

Energy efficiency

Data sent/ received per unit energy consumption (by device or network)

Equal to 4G

eMBB

Area traffic capacity

Total traffic across coverage area

10 (Mbit/s)/ m2

eMBB

Mobility

Connection

MOBILITY SEPTEMBER 2018

Development of 5G: Development of 5G is being led by companies such as Huawei, Intel and Qualcomm for modem technology and Lenovo, Nokia, Ericsson, ZTE, Cisco, and Samsung for infrastructure. AT&S is supporting the current roll-out of the 5G mobile communications generation with high frequency (HF) optimized interconnect solutions by developing and producing hybrid-printed circuit board (PCB) structures. Worldwide commercial launch of 5G is expected in 2019-20, with US & UK leading.

Progress of 5G Network Deployments in US and UK United States: Operator

Launch date

AT&T

To Be Announced

Verizon

Oct 1, 2018

Sprint

N/A

T-Mobile

End 2018

Dish Network

N/A

Charter Communications

End 2018

eMBB

eMBB

United Kingdom: EE, a large mobile network operator in the UK, plans to trial a 5G network in October 2018 3G VS 4G VS 5G

URLLC

eMBB/ URLLC

Capability

3G

4G

5G

Deployment

2004-2005

2006-2010

By 2020

Bandwidth

2mbps

200mbps

>1gbps

Technology

Broadband with CDMA/IP technology

Unified IP and seamless combination of LAN/ WAN/ WLAN/PAN

4G+WWWW

Service

Integrated highquality audio, video and data

Dynamic information access, variable devices

Dynamic information access, variable devices with all cabalities

MMTC

At Last After the launch of 5G in 2019-20, the demand for video services, AR and VR services, 5G chipsets, 5G-related equipment, IoT related services and solutions is expected to rise phenomenally.

Product Overview

Plustek SmartOffice PS 456U and SmartOffice SN8016U

P

lustek Inc. is a dedicated manufacturer and global provider of high-quality, professional scanners as well as security devices for businesses, professionals and consumers.

Plustek SmartOffice PS 456U and SmartOffice SN8016U

Plustek SmartOffice SN8016U:

Plustek Inc. is a dedicated manufacturer and global provider of high-quality, professional scanners as well as security devices for businesses, professionals and consumers.

Plustek SmartOffice PS 456U: The Plustek SmartOffice PS 456U is a 80 page per minute, duplex color document scanner that is not only fast, but reliable and cost-effective. Ultrasonic misfeed detection ensures all of your critical documents are imaged correctly. Robust paper handling, advanced image processing and a high daily duty cycle all add up to the perfect departmental scanning solution for document management, content management and forms processing applications.

The SmartOffice PS456U features one of the most advanced document feeding and separation system in the industry. This system allows the SmartOffice PS456U to scan mixed batches of varying paper sizes and weights. No more wasted time sorting documents based on their size or thickness. Plastic and rigid cards such as ID cards, Drivers Licenses, Membership Cards, Insurance Cards and even log documents up to 98” are scanned without additional adjustments or additional set up.

Create searchable PDFs at the touch of a button. Single Touch scanning allows you to define 9 different scanning functions that can all be accessed by simply pressing a button.

In addition to Searchable PDF, you can transform your paper documents into editable Microsoft Office document formats or common image formats such as JPG and TIFF. Industry standard TWAIN, ISIS and WIA drivers ensure compatibility with thousands of image enabled applications. The 100 sheet feed tray along with a daily duty cycle of 8000 pages means that the SmartOffice PS456U is a scanner that is designed to scan documents every day, all day long. The ultrasonic sensor detects double feeding of original documents during scanning.

The Plustek SmartOffice SN8016U is a departmental class A3 sized document scanner that interfaces to your PC using either the built in USB interface or built in network interface. The dual interface coupled with industry standard TWAIN and ISIS* drivers and DocAction single touch scanning enable this scanner to be used for almost any document imaging application or scanning environment.

MOBILITY SEPTEMBER 2018

Featuring a scan speed of 80 pages per minute, 160 images per minute in duplex mode, a 100 sheet feeder and a daily duty cycle of 8,000 pages per day, the SmartOffice SN8016U is designed for applications requiring frequent scanning of large document batches.

The SmartOffice SN8016U scans mixed batches of documents without the need for separating or sorting.

Embossed cards, such as IDs or driver licenses, and any sized paper document up to A3 size and 200” long can simply be stacked in the 100 sheet feeder. The SmartOffice SN8016U’s paper handling system coupled with Plustek’s advanced image processing provides you with automatically sized and exported images or PDFs. SmartOffice SN8016U’s A3 sized feeder easily handles documents from 2”x2” to 11.69”x200”.

Single-touch customizable button automates up to 9 frequent scanning jobs (e.g., Scan to PDF, Scan to file, email, network share, copy, etc.) The innovative automatic wakeup function turns the scanner on as soon as documents are placed in the feeder. The ultrasonic sensor detects double feeding of original documents during scanning.

Product Overview

Gigabyte GA-AX370-Gaming 3 (rev. 1.x) Motherboard

S

mart Fan 5 GA-AX370-Gaming: With Smart Fan 5 users can ensure that their gaming PC can maintain its performance while staying cool. Smart Fan 5 allows users to interchange their fan headers to reflect different thermal sensors at different locations on the motherboard. Not only that, with Smart Fan 5 more hybrid fan headers that support both PWM and Voltage mode fans have been introduced to make the motherboard more liquid cooling friendly.

All Hybrid Fan Pin Headers: Can automatically detect the type of cooling device whether it be fan or pump with different PWM or Voltage mode. Supports up to 2 amps with built-in overcurrent protection - a must for high-end high current fans.

New Smart Fan 5 Software: Choose from different modes, Quiet to Full Speed, to match your system usage scenario. For each fan or pump, you can use the intuitive fan curve to define trigger thresholds and corresponding fan speeds.

Interoperable Sensors and Fans: Each fan can be customized to operate at different speeds according to any defined temperature source input (except the CPU fan).

Enhanced BIOS Interface GAAX370-Gaming: The enhanced BIOS interface also has the advanced features seen in the Smart Fan 5 UI, such as: the ability to set triggers based on different temperature sensors on the board, fan curve definition and the

Key Features

temperature interval setting, which can prevent fan rotation noise caused by sudden temperature change - all without having to load Windows.

Immersive VR Gaming Experience GA-AX370-Gaming: VR requires more performance than Full HD graphics for a steady 90FPS or greater; Only Gaming PCs can provide the best VR experience.

Recommended configuration for VR Gaming PC: Graphics Card: NVIDIA GTX 1050/AMD R9 290 or greater, Compatible HDMI 1.4 video output; CPU: AMD Ryzen 7 series processor; Motherboard: GIGABYTE AMD X370/ B350 Motherboards; Memory: 8GB RAM or greater; USB Ports: 3x USB 3.0 ports plus 1x USB 2.0 port or greater; OS: Win10 64 bit or newer.

Supports AMD Ryzen & 7th Generation A-series / Athlon Processors

Dual Channel Non-ECC Unbuffered DDR4, 4 DIMMs

Fast 2 USB 3.1 Gen 2 with USB Type-A

2-Way CrossFire Multi-Graphics Support with Ultra Durable™ Metal Shielding over PCIe Slots

Ultra-Fast PCIe Gen3 x4 M.2 with PCIe NVMe & SATA mode support

ALC1220 120dB SNR HD Audio with Smart Headphone Amp

Realtek Gigabit LAN with cFosSpeed Internet Accelerator Software

USB DAC-UP 2 & 2 Front USB 3.0 Ports with Adjustable Voltage

RGB FUSION with Multi-Zone LED Light Show design

Swappable Overlay for Accent LED

Smart Fan 5 features 6 Temperature Sensors and 5 Hybrid Fan Headers

GIGABYTE UEFI DualBIOS

APP Center Including EasyTune and Cloud Station Utilities

MOBILITY SEPTEMBER 2018

32

REPORT

Indian Consumer Exercises Informed Choice when Selecting Mobile Apps: CERC onsumer Education and Research Centre, a leading not-for-profit consumer organization, today, in partnership with Chase India, a public policy consultancy firm, released the report “Understanding consumer choice towards mobile applications”. The report is based on a consumer survey, conducted

by Nielsen, designed to understand the application of the Indian consumers. The survey also helped in understanding the reasons driving these consumer preferences.

The mobile app usage in India has outpaced the global growth. India has the second-largest number of mobile app downloads in the world, overtaking the US and trailing only China. This report is based on a consumer survey designed to understand the app preference of Indian consumers and the reasons driving these preferences. The report captures consumer preference based on most popular apps identified by Nielsen.

The primary research was done in two parts. The first part constituted collation and analysis of data from Neilsen’s smartphone panel ‘On-Device Meters’(ODMs) of 8000 connected smartphone users spread across India. In the second part of primary research, a quantitative survey carried out by Nielsen through interviews conducted with 3776 respondents from urban and rural centers from 20 states.

C

Rashmi Goyal, Sr. Manager – Advocacy, CERC added, “The consumers today are much more aware about their digital footprint and demand greater control over an application’s functionality and access.

However, a large user base , especially in the semi-urban and rural areas still are unable to protect their concerns while installing or using apps of their choice.

It is the need of the hour that device manufacturers now take responsibility of safeguarding consumers and saving them resources by providing preinstalled apps of choice with fair terms and conditions.

App makers and service providers should further ensure that unnecessary and irrelevant information is not asked from the user while installing or using any app and access to consumer data should be fair and well documented. Consumers should also be made aware of the controls provided to them for accessing a given service without compromising their privacy.”

Kaushal Mahan, Lead-Technology Practice, Chase India further added, “The mobile app market in India is very competitive. As a result, the Indian consumers are can choose between multiple apps for the same function or service. At the same time, as the internet penetration continues to deepen in India and new users begin to us mobile applications, it is imperative to educate the new users about tools that they can use to protect their data in the digital ecosystem.”

IAMAI Launches Fintech Convergence Council (FCC) to Drive Growth he Indian Fintech sector, valued at around $50 billion, is currently one of the fastest growing sectors in the country.

It has witnessed a CAGR of around 22% and today stands well diversified with companies pertaining to payments, insurance, lending and investment among others. However, in spite of the rapid headway, the sector still continues to be highly under penetrated. While this a major challenge, it also presents industry players with a huge opportunity to unlock the untapped market potential.

To further spur the growth and facilitate synergy within the fintech industry in India, the Internet & Mobile Association of India (IAMAI), announced the launch of its newly formed Fintech Convergence Council (FCC). The launch was well attended by dignitaries like Mrs. V R Iyer, Ex- Member of investment and finance, IRDA, Mr. G Padmanabhan, non-executive Chairman, Bank of India, Mr. AP Hota, Ex-Managing Director & CEO, NPCI, Mr. Mohan Tanksale, Ex-Chairman, Indian Banks Association, Mr. Dilip Asbe, Managing Director & CEO, NPCI, Mr. Vijay Chugh, ExChief General Manager, RBI along with more than 70 stalwarts from the BFSI and fintech sector.

At the helm of affairs would be Mr. Naveen Surya as Chairman (non-executive) and Mr. Yashish Dahiya as the Vice-Chairman (non-executive). Earlier, in his capacity as the Chairman of Payments Council of India, Naveen has successfully spearheaded the digital payments movement in the country. An industry veteran, he has also been a key member in several government committees such as GIRO committee and Ratan Watal Committee among others. Mr. Yashish Dahiya, Founder and CEO of PolicyBazaar, is also an active participant in India’s fintech growth story.

T

MOBILITY SEPTEMBER 2018

IAMAI’s Fintech Convergence Council will identify opportunities for better collaboration and convergence between the larger Financial Services Institutions across banking, payments, insurance, and investment with its eco-system and Fintech companies. Convergence aims to find solutions to motivate customers use their digital money seamlessly across digital and physical, in any type of transaction.

Naveen Surya, Chairman, IAMAI Fintech Convergence Council, said, “Financial convergence is the way forward for the fintech industry. Fintech has made tremendous progress over the last few years but the impetus for the next phase of growth will emerge from the integration of all financial services players. Working collaboratively with all the stakeholders, the converged platform of FCC will aim to create an eco-system which is conducive for the expansion of the sector, augment market penetration and at the same time offer a unique proposition for all the customers.”

Yashish Dahiya, Vice Chairman, IAMAI Fintech Convergence Council, said, “There has been a growing trend of alliances in the financial sector & we are looking at establishing an end goal of an inclusive FinTech ecosystem where competition is trumped by collaboration and growth is the ultimate outcome. There is a massive scope for growth of the Insurance sector, especially, with the growing digital-first approach, evolving product landscape, and greater consumer maturity. Convergence may just be the push it needs.”

By integrating the entire financial services sector, the council aims at leading the development of open platforms and standards for the Fintech industry which would further lead to growth and enhanced market penetration. Through active engagement with the Government and the regulators like RBI, SEBI, IRDA etc., FCC endeavors to create a sustainable environment for the sector to flourish and drive expansion across financial services.

CHANNEL

Soni & Sons Sees Growing Opportunity for their Distribution Business in Haryana Region “Online marketing channels and online marketing is a threat to the traditional trade but at the same time market size is also increasing so there are always opportunities.“ Mr. Gaurav Soni, Proprietor, Soni & Sons

oni & Sons, founded in 2008, is an Ambala (Haryana) based distributor of mobile phones, mobile accessories and DTH trade with main focus on Haryana and Punjab regions. Talking on the latest trends in the mobile phones & accessories market and online marketing, Gaurav Soni comments, “Talking in terms of sales, the mass- and mid-segment market is growing fast, which is our main focus. As every company is trying to offer value-for-money product; a good smart phone for the mid-market costs starting from Rs 7000 and goes up. After the entry of Jio, many companies who were providing features phones are switching to providing smart phones as there are fears that it will be difficult for the features phones brands to compete. The increase in the presence of smart phones has also increased the demand for mobile accessories and also smart accessories.”

Discussing the challenges in mobiles industry, Mr Soni asserts, “Online marketing channels and online marketing is a threat to the traditional trade but at the same time market size is also increasing so there are always opportunities. We do not currently have our online sales portal. To overcome competition different brands are following different strategies. Some brands are increasing exclusive retail outlets and some brands are giving bigger credits to the retailers to win their loyalty and trust.”

For company’s long-term success, honest practices play a big role. Regarding their USPs, Mr Soni states, “We have transparent accounting practices and we concentrate on building up strong and cordial relationships with our clients and retailers. Vendors like to sign up with as we have a good understanding about the market

S

trends and have strong relationships with retailers.

We are already in talks with some smart phone and mobile accessories vendors. Right now I cannot reveal their names. Our transparent accounting practices, straight forward involvement, infrastructure and understanding of the business and market are our plus points which attracts any company to sign up with us. We are already in talks with some providers of smart accessories or massand mid- segment smart phones whose names cannot yet disclose.”

Today, service is very important. Some distributors get it done thru vendor, some thru third party and some thru their own technical people, Mr Soni states, “Service is a very important aspect which many brands taking serious nowadays by opening up their own service centers. If a brand fails to provide service, its survival becomes difficult.”

Regarding future plans and focus, Mr Soni asserts, “For the coming one year our focus will be more on selling entry- and mid-level smart phones and also on normal mobile accessories and smart accessories.

Our company is growing @ 15-20% on YOY basis.

As for GST, it has no direct negative effect on our business, but there is some indirect effect as our dealers in the unorganized sector are having issues. But we feel GST will be good in the long-run. We are looking forward to good growth in our business and expand our portfolio. We want media like Mobility should update the industry regularly about the government policies and market trends.That will help the industry players to stay abreast of the industry scenario in the country.”

MOBILITY SEPTEMBER 2018

33

REVIEW

Ambrane

P-1144 10000mAh Power Bank’

mbrane India one of the leading IT firms in computer peripherals, Mobile Accessories and No.1 in power banks announces the launch of its latest high capacity ‘P-1144 10000mAh Power Bank’ exclusively on Amazon.in. Designed with compact looks, the Power Bank offers customers long lasting battery support anytime, anywhere at MOP of Rs.799/-Customers can purchase the power bank in shades of black and get a 1 year warranty on Amazon.in ‘P-1144’ the Lithium–ion Power Bank combines aesthetics with performance and is small & light enough with its rubberized looks for a firm grip for use on-the-go.

The high capacity bank offers two USB Ports - 2.1A port and 1A port, allowing customers to charge two devices

A

at the same time. The Micro USB Port in the center is the speedy solution, both for charging itself up and charging multiple devices. Designed for heavy users, customers can expect two to three times full charge cycle for smart phones . It also supports smart charging and is compatible with multiple devices. The power bank also has a torch and charging indicator which further adds to its benefits.

The P-1144 power bank is not only efficient but intuitive as well. Its multiple chipset protection provides better security features. Crafted with safety in mind, the device monitors output current and shuts off when current exceeds the maximum limit to protect the device. Furthermore, the device is well protected from high temperatures, short circuits, over discharge and electromagnetic fields.

MOBILITY SEPTEMBER 2018

35

36

REVIEW

1More

iBFree Wireless Bluetooth Sport In Ear Headphone

e free to enjoy your music while staying active.

Oblique angled ear fittings naturally match the curve of your ear canals while 3 sets of included ear tip and sport grip sizes ensure a comfortable secure fit.

B

Experience meticulous wireless sound quality without signal loss. A titanium driver provides sizzling highs, present mids, and powerful bass. A 30 ft. wireless range, 8 hours of extended playback and 240 hours of standby lets you play longer.

IPX 4 Water Housing protects earpieces and controls from rain, splashing, and sweat, while an attractive

MOBILITY SEPTEMBER 2018

textured aluminum alloy body ensures durability. These are the perfect in-ear headphones for exercising and outdoor use.

In-line remote control is conveniently located allowing you to effortlessly control volume, select songs, and take calls. Superior MEMS microphone has independently set ground wires to eliminate cross-talk and background static.

1MORE collaborated with internationally acclaimed producer, mixer, and sound engineer Luca Bignardi to perfect the final tuning to deliver a precise representation of your favorite artist’s intended sound.

INTERVIEW

To dominate the TV Market, our focus is to tap the value conscious Indian Consumer embracing the disruptive pricing with no compromise in quality.

Please tell us about your product portfolio Truvison is transforming the TV market in India, bridging the gap with cost-effective prices and latest technology. The year 2018 has been a good start for Truvison. From launching 4K Smart Full HD TV to Bluetooth Speakers, it has all been a success. The brand’s recent launch was the 50 inches Full UHD TV. We also extended our consumer durable segment introducing an AC - TXSF202N with TruAer Technology which was quite a win for us.

We plan on extending the segments beyond what we have achieved to date. Truvison already has a diversified portfolio of consumer durables and electronics such as smart technology LED Televisions, Air conditioners and Audio system. We have recently launched washing machine as well. Furthermore, viewing the dynamics of the market, the next milestone to be achieved will be with the addition of refrigerators and air purifiers into the portfolio.

This is a very competitive segment, and we have seen lots of new brands now foyers in this segment, how you are projecting your products.

Our offerings are one of its kind, catering to Indian audience with innovative solutions that drive their purpose.

We plan on investing and developing our R&D centres and distribution channels for further expansion. To dominate the TV Market, our focus is to tap the value conscious Indian Consumer embracing the disruptive pricing with no compromise in quality. We believe the concoction of right products, philosophy of best specs, highest quality and honest pricing mixed with the innovative business model will help us propel a change in the Smart TV industry in India.

What are the main USP or strong points of brand Truvison?

Aspiring to revolutionize the lifestyle of consumers, Truvison brings comfort and convenience to millions of homes in India. Truvison has introduced the elite range of technologies, not just eco-friendly but also energy saving.

Infact, Truvison is the first company in India to introduce the stress-free viewing experience with the Cornea-Eye technology and energy saving feature. Furthermore, the TruAer technology in the Truvison ACs has also gained a lot of traction due to its, high-performance air delivery of clean and filtered air. With consumer satisfaction as the key differentiator, Truvison is working insistently to create new products and experiences for the Indian Consumers.

Known for quality and design excellence the brand credits several firsts in India. We truly believe in boosting customer confidence and bringing functionality with value for money.

With utmost advertising, marketing and Word of Mouth along with the right products, we have struck the right cords with the customers. In-spite of choosing the offline route to reach the customers, we have proficiently managed to offer them cost advantage. Truvison is not only establishing itself to be a game changer but it will also set new benchmarks

Mr. Saurabh Kabra, Director, Business Operations India, Truvison in terms of specifications, accessibility and affordability What is your current market strategy?

The brand’s strategy is to penetrate the unexplored regions in India, especially the Tier 2 and Tier 3 regions where consumers though demands for a top-notch quality product paired with value-added benefits at most prudent prices. As part of the strategy, the company plans to introduce more categories under its mass premium brand which will help it to expand in tier II & III cities. Recently, the brand has also associated with the well-renowned and trusted online stores, to maximize the outreach for the audience.

What are your plans for this festive season?

At Truvison, we believe that the consumers are the soul of the brand. Like every year, this festive season customers are in for a treat with combo offers, Discounts etc. For us, the festive season starts with Ganesh Chaturthi and continues on to Christmas. We have several new launches in pipeline in sync with the festive period. Like most brands festive season shall account 50% of our Annual Sales.

After sales strategies.

For Truvison, customer service is the prime importance as the foundation of the company is completely laid on the after sales service of the product. We have created a TRU care app for our service employees wherein they get real time complaints and we maintain excellent turnaround time within 24 hours. We have also deployed 600 company owned service franchisee network across India dedicated to this.

MOBILITY SEPTEMBER 2018

37

38

APP

“A technical solution is at its best only when the business requirement is clearly understood and matched with the business goals of the organization” RANE - means ‘to rise above the rest’. We came into existence in 2011 as an expert team in the area of Business Intelligence and Data Warehousing. We have implemented some sizeable projects in the Middle East, however the idea of providing such expert services to the Indian market remained a dream as we were ahead of time to be Technologically advanced for indigenous enterprises. Nevertheless, we pursued to remain the cutting edge Enterprise Solution Provider as we evolved alongside the technological evolution. Today, we stand a class apart by bringing in Enterprise Solution in the field of mobility.

O

We started as a humble enterprise with a team of 3 and today we are a team of 25 scattered across Indian Metros, successfully developing and deploying independent products for various enterprises such as CRM for Real Estate, Textile ERP solution, Loyalty Management for Large scale textile manufacturers and retail groups, Parsing Solution for a HR company etc., are a few to name.

Currently we are researching on various Blockchain Technologies that can be adopted in building new applications that can cater to other business verticals like Law Firms, Financial Institutions etc. The urge to work on upcoming technology shall remain the driving factor for Orane to sustain as the “Go-to” solution provider.

Our Focus is to continue resolving Business Process complications across industry verticals, by virtue of pursuing trending technologies. This apparently has been the only way to retain our esteemed client base, besides acquiring new ones. This also brings us to discuss about our team, who are experts in their domain and never hesitate to acquire knowledge from whatever source that they may find. Their dedication to our clients and contribution to the organizations keep Orane a young and energetic team ahead of the rest irrespective of the size of the organization or business.

It is with much pride and praise to our team that I’d like to discuss a few of our products and solutions. In today’s competitive world, there is no such thing as NEW that can raise the technical expert’s eyebrows, however this humble attempt is to make our presence felt in this endeavour.

Ms Shakila Makandar, Director- Orane

MOBILITY SEPTEMBER 2018

APP

Product Category1. Pick My Food- platform solution that allows users to order online and collect the items on their way reducing the time from order to delivery. On the flip side, this method saves a lot of capital expenditure and operational expenditure to the business owner/ hotelier. Secondly, the platform allows a traction of regular buyer behaviour and enables an auto order feature, allowing the seller to fix his inventory v/s demand’ making it a profitable IT investment.

Pinkmyfood on Google Playstore 2. Servvy- platform based application for Automobile Service centres and Garages. At present biggies like

System integrations and implementations in Oracle & SAP. Mobility- covers range of web and mobile platform solutions for enterprises. In this segment we use a mix of various technologies to suit the type of business requirements, for example php, Django, AngularJS, dotnet, MySql etc that enables us to develop and deploy robust solutions.

We see a great opportunity in any industry segment that is determined to grow either vertically or horizontally or both.

We often come across clients who have got it wrong the first time and dread their second attempt in implementing technology. This “Once bitten twice shy” clients are typically our long term clients seeking for technical partnership or alliances. It is a tedious process for us as a company to win such customer but slowly it becomes easy

It is with much pride and praise to our team I’d like to discuss a few of our products and solutions. In today’s competitive world, there is no such thing as NEW that can raise the technical expert’s eye brows, however this humble attempt is to make our presence felt in this endeavour.

Mahindra, Tata and 3M provides their dealers a digital method to execute services in an organized manner; however there is a large segment of unbranded and unorganised service providers who lack this need of a suitable system in place .

as we get engaged into client-vendor contract.

Over the years, we have learnt that a technical solution is at its best, only when the client’s business requirement is clearly understood and match it with the overall business goals of the organization. Thus, our tryst continues!

If one is looking for an IT solution, one must focus on few factors before engaging with the solution provider. Our USP is on the lines of an EPIC model in our organization- Our EPIC model (Excellence, Participation, Integrity, and Collaboration) will serve as the basis of our operation and will permeate in all areas of our business. A great solution is a result of sum total of great team effort!

1. Excellence – We will pursue excellence in all areas that will be critical to delivering outstanding value to our clients.

2. Participation - Our unique participative management style will be enabled through full open-book management, which provides each employee with the information they need to quickly make decisions that benefit our clients and build lasting business relationships.

This application will allow the regular service providers to not just acquire customers digitally, but also improve business in other vertical like- selling premium products for car owners, tracking service agent’s job performance, improving customer loyalty, providing offers and coupons etc. This is scheduled to be launched by the end of 2018.

On similar lines we have couple of other applications under development whilst our demanding customers for Services Solutions.

Service CategoryUnder our service segment we have multiple offeringsEnterprise Solution for Small, Medium and Large scale industries

3. Integrity – We will maintain the highest moral standards of honesty, ethics, and integrity with respect to clients, team members, and the communities where we live and work. Integrity provides more than just professional and personal gratification. It will be the essential ingredient necessary to earn the trust and respect of our clients. Once this trust is earned, we are positioned to provide even greater value to our clients, employees, and stockholders.

4. Collaboration - Commitment to ‘collaborative relationships and knowledge sharing’ increases productivity, improves quality and innovation in all our endeavours. Our team members carry with them a solid foundation built on best practices and collaboration that ensures continuous innovation and reliability.

MOBILITY SEPTEMBER 2018

39

40

NEW ENTRANT

PockeBook to Launch their Feature-Rich ebooks in India Soon

Mr. Evgeniy Zaitsev, Sales & Marketing VP PocketBook ocketBook is the world’s 3rd largest manufacturer of premium ebooks based on the E Ink (electronic paper) technology. Founded in 2007, PocketBook is headquartered in Lugano (Switzerland), currently their products are sold in 35 countries.

In an interaction with Mobility magazine Mr. Evgeniy Zaitsev, Sales & Marketing VP PocketBook. SA International shares, “Most of our current customers are in Europe and some in Israel and Turkey. We are getting very good response from the customers. We just arrived in the Indian market and we see the Indian market as very big and fast growing, a lucrative market for our products. Only Kindle is our competitor. In US 40% and UK 10% books sold are ebooks and the trend of reading ebooks is growing, though paper books will continue to have their own share. Ebooks are in fact, much more convenient and also can store a lot of content in a single device compared to paper books. We will launch our product in India in November 2018. Our ebook devices have a pleasant screen with anti-glare technology are comfortable to the eyes of the readers even while reading under sunlight. Our major USP is SD card option which helps to transfer content easily. We are also thinking of offering content loaded SD cards. Next, our devices have more functions for end users to enable them

P

MOBILITY SEPTEMBER 2018

to read different kinds of content in better ways with higher ease-of-use. We have physical buttons instead touch-screen operations, because our study showed that most people do not like to touch the screen often. And there are many more such differences compared to our competitor’s devices. Our products are more compact compared to our competitor’s and they are packed with more value for money.”

PocketBook’s team of experts strives to design products of the finest quality anticipating all possible needs of the modern reader. The company has integrated a number of components and unique software into the devices for the creation of an online platform to facilitate the search for the best e-content. PocketBook also provides the best warranty and after-warranty service. Presently, 130 PocketBook service centers operate worldwide.

Elaborating on their channel strategy and production capacity, Mr. Zaitsev comments, “We have 2 channels B2B and B2C. Under B2B, we want to tie-up with books stalls where our ebooks can be placed for the people to experience.

On B2B side, we are also studying other options and partners. The B2C will be the online model where people can download our books. As for production, we have two manufacturing in China. One of our manufacturing plants has a capacity of producing 100000 devices a month. We have a big storage in Germany and an assembly line in Ukraine. We have several models with different specifications for the use of readers in different countries. In India, we will start with 3 models and expand later depending on how people want.

In the last two years in China, 2.5 million ebook units were sold. We expect a similar trend in India in the coming years.”

In fulfilling its mission, the company has launched three ambitious projects aimed at promoting readership: the BookLand electronic content store, the ReadRate search and advisory service and the unique KidRead application, designed to involve children in reading, as well as enable monitoring and testing of their literary knowledge.

Regarding content, Mr. Zaitsev asserts, “We are focusing more on book-orientation, be it English literature or regional language. Next, we focus more on the regional language ebooks where still there is a gap. We want to provide a better alternative for the ebook brand already existing in the market. For service, we will have a third party service provider who will work in coordination with our distributors.”

To date, PocketBook Company has introduced over 50 models of electronic E Ink readers and media tablets globally, pioneering a number of innovations in the field of e-reading, which have garnered prestigious international awards. All in all, PocketBook Company holds 20 prestigious international awards, including a highly sought-after international Red Dot Design Award.

Date of Pub: 10th Sept., 2018| Postal Dt.: 16th & 17th of same Month/ Posted at NDPSO

R.N.I. No. DELENG/2004/14198

Postal Reg. No.: DL(S)-01/3442/2016-18