Page 1


M o b i l i t y i N t e rv i e w

Free Chat App for “AAM” people In 2005 Mxit ChatApp was first launched in South Africa which caters to feature phone users. This year in January they have launched this App in India. In India they are offering this ChatApp in 11 Indian languages and available for both smartphone and feature phone users. Mobility India spoke to Sam Rufus, CEO Mxit and Apprentice Asia Semi-Finalist to give more insight about Mxit.


Tell us more about Mxit? Why it’s different from other?

Mxit (pronounced as ‘Mix it’) is South Africa’s leading social network application with over 10 million active users. The app was launched in the year 2005 and works on over 8,000 different handsets and mobile devices, including tablets. Mxit was officially launched in India in January’14 and boasts about being the only chat app to provide a great chat experience for feature phone users. Mxit embraces the capabilities of every platform to offer an immersive chat experience that feels native to each one. By acting as a gateway to functions not otherwise available on other messenger applications, Mxit affordably bridges the gap between feature and smart phones. In India, Mxit’s Headquarters is based in Hyderabad, Andhra Pradesh. • Available in eleven Indian Languages, made for both smartphones and feature phones • Leading social network in South Africa with over 10 million active users • Mxit has apps such as Gary Kirsten Cricketing App, IPL App, Indian Elections 2014 App and Random chat to enable users to be active on the Mxit applications. Users can participate in various competitions on the app and win many prizes, i.e, people involved on the IPL app, will get a chance to win an all expenses paid trip to World

Cup Finals. (These contests are applicable only to India users)

community projects, and is active in passing on his leadership, coaching and cricket knowledge onto younger • Currently we are processing an average of 750 million generations through the Gary Kirsten app for Mxit. messages per day. • 3.5 million users log into Mxit every single day. • 2x the average number of worldwide tweets daily


Key features of your App that makes its different from other Apps?

Mxit is for feature/Normal phone users and it works • Active users on an average spend 95 minutes per day on any phone that has access to 2G networks. It’s a Free on Mxit Chat App for ‘Aam’ people. Mxit is the only chat app which How Gary Kirsten is linked with is available on more than eleven languages and works on Mxit? more than 8,000 different handsets and mobile devices, Mxit India’s Brand Ambassador is including tablets. Indian World Cup Winning Coach As of now people can chat in English and Hindi, but and Delhi Daredevils Coach, by the end of June 2014, we will be launching Mxit in 10 Gary Kirsten. As a South more Indian languages. African who considers India How many users in India and global? his second home, Gary is Worldwide Mxit has more than 10 million users and excited to be associated in India, we have had an amazing response in the two with bringing Mxit to India. months of our presence in India. Gary has a particular interest in Mxit’s Any tie-ups with any mobile




manufacturers to bundle your apps?

We are working on a few tie-ups with mobile manufacturers and service providers. So far all our meetings has been very positive and encouraging. Will announce about tie-ups soon.


Any promotional plans for the future?

Yes, We have announced quite a few contests on various social networking platforms. For now, we are running an IPL contest where two lucky winners will win an all expenses paid trip to the IPL FINALS 2014. Apart from that we will continue to have various competitions for the benefit of the users.

To download Mxit (Free Chat app) log on to www. or give a missed call to 08030-63-63-46.

16 mobility may 2014


Mobility Interview  

Mobility May 2014