12// Industry Awards: “Don’t be afraid to try.”
These sales pros, techs and rookies offer inspiration and encouragement, reminding industry professionals to stay true to their craft.
32// Model Mentor: Lessons From Industry Leaders
What makes a mentor? Mobile Electronics magazine takes a look back at this feature’s 2025 highlights.
38// Strategy and Tactics: The Skill to Selling
Can anyone sell? Elias Ventura and Kimberly Trainer discuss the essential skills of being a salesperson.
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EDITOR’SFORUMROSASOPHIA• EDITOR-IN-CHIEF
If you’re looking for the time to accomplish your goals in the New Year, stop looking. The time is now.
In training classrooms, in magazines and during networking events, you’ll hear stories of mistakes made and—hopefully—lessons learned. In last month’s issue, we featured Tomas Keenan in the Strategy and Tactics column. Keenan, among others, has shared in the past about his own health struggles and how he learned to delegate in his business. In this month’s issue, we take a look back at 2025’s Model Mentors. Something they share in common is a willingness to connect and ask for help when needed. As we all know, things happen, and we have to be ready. Tomorrow is never guaranteed. In my own life, I struggle with chronic nerve pain, a disability that impacts me on a daily basis. I’ve managed to find creative ways to deal with it. Part of that involves halting procrastination before it even happens. After all, I may not want to complete a particular task right now—but what if I’m not capable of doing it tomorrow?
In our industry, there are many businesses in which the owner carries multiple responsibilities. In past interviews for this magazine, I’ve often asked, “How does your shop handle processes and procedures?” Meaning, do you have these things written down? If something happens to you and you can’t be there, will your team be able to manage? Some shop owners have said, “No,” and then, “I really need work on that.” Others have said, “We just haven’t found the time.”
Does your business have a solid set of processes and procedures in place? Does it have a reliable method for delegating tasks? Do you have help—or are you the only person at the helm? “ ”
I get it. Some of us carry astounding workloads. I have an uncle who is a retired doctor. At one point in his career, he worked so much that he no longer has any memory of the apartment in which he lived at the time. The reality is, a lot of us work ourselves to the bone for some imagined future, thinking “when we have the time,” we’ll spend that time with our families, travel or explore hobbies. But, as always happens, time passes by in a flash. Moments disappear and we’re left with a sobering realization. The only time we have is now.
When faced with the temporary nature of our reality, we might feel a little overwhelmed. But, don’t go there. Instead, consider where you might’ve procrastinated in the past year, and look at how to resolve any future issues before they crop up. Does your business have a solid set of processes and procedures in place? Does it have a reliable method for delegating tasks? Do you have help—or are you the only person at the helm? I stopped making New Year’s resolutions years ago. Instead, I’m in favor of making small, intentional changes on a regular basis. What small goals will you make?
Take some time out of each day to create actionable plans that you can begin to implement around your business. If you feel overwhelmed, explore why that might be. Maybe it’s time to get some help. Don’t let time be a stumbling block. Instead, let it be an incentive.
This year’s nominees for top industry awards share their advice.
“I’ve learned that every setback has value. When a design doesn’t work out as planned, it often leads to an improved method or new product idea. My advice is to document your process, share your knowledge and never stop refining your workflow. A good friend of mine, Bobby Gately, once said, ‘Learn to celebrate your failures.’ That really stuck with me because so many people view failure as a stopping point. Instead, I’ve learned to see it as a lesson—a reminder to stay positive, grow from it, and keep moving forward with purpose.”
-Archie Speaks, Savannah Custom Car Audio, Savannah, Ga.
“Some thing I discovered over the course of my career is that balancing a professional workload and a quality personal life is the ke y to success. I found that overloading myself with work and commitments placed a lot of stress and strain on myself. What would I have done differently? I would make sure I was prioritizing my own well-being and my family—rather than spend so many nights late at the shop, hungry and by myself.”
- Leon Winchester, Vernon’s Signature Audio, Lubbock, Texas
“ Take training very seriously. Training is important to our growth. Those who devote their time to showing up and sharing their knowledge and experience [are demonstrating] the dedica tion needed to s tay relevant in our industry. Don’t take it for granted. Show up, learn and go back to your shops and implement. Never stop investing in yourself and leveling up.”
- Angel Rivera, Sr., Laketown Speed and Sound, Draper, Utah
“ T he most valuable lesson we’ve learned is to invest in your people just as much as your business. A strong, motivated team is the foundation of success. Communicate, train and celebrate wins together big or small. Also, never underestimate the power of consistency and customer relationships. In this industry, your reputation is everything, and that’s built through honesty, quality and follow-through. If we could do one thing differently, it would be implementing better systems earlier on to support the growth we’ve achieved today.”
- Yamil Widy, Traffic Jams Motorsports, Buford, Ga.
The Mobile Electronics Association reports specialty retailer performance and the forecast for 2026.
BY KENNETH A. WARD
This book offers a comprehensive exploration of ethical sales practices designed for both novices and seasoned professionals. Author and Educar trainer Kenneth A. Ward delves into the psychology of sales, emphasizing the importance of empathy, transparency and building long-term customer relationships. Through a blend of engaging storytelling and practical examples, readers will learn how to meet customers where they are, provide genuine solutions and foster loyalty that extends beyond the initial transaction. This guide serves as a roadmap to transforming traditional sales approaches into sustainable, trust-based practices that benefit both the seller and the buyer.
This brand-new TV series Last Chance Garage features a car with a horrifying backstory: multiple shops, years lost and tens of thousands of dollars in sunk costs. On the flip side, you’ll see the customer and learn about their unique and personal connection to their car. Tony D’Antonio and his Philadelphia-area garage, D’Antonio Automotive, leads a team of skilled mechanics who undo others’ mistakes by reviving cars and reigniting the dreams of their owners. They are basically fixers—salvaging botched jobs and giving their clients hope. Airing on MotorTrend TV and MotorTrend+, the series has 10 episodes in its first season.
BY CAPTAIN BRETT CROZIER WITH MICHAEL VLESSIDES
In Surf When You Can, renowned Navy officer and former commanding officer of the aircraft carrier USS Theodore Roosevelt, Captain Brett Crozier, reflects on his life and commitment to doing the right thing. This book celebrates the power of kindness, the importance of teamwork and the value of standing up for what you believe in. During one of the darkest times in American history, Crozier walked off his ship for the last time while thousands of his sailors saluted. This remarkable moment occurred after he made the decision to try to protect his sailors by pleading with his superiors for help when COVID-19 swept through the vessel.
Two days later, he was relieved of his command. Now, he distills the lessons he’s learned, sharing how you can apply them to your personal and professional life.
BY PERRY NOBLE
In this book, author Perry Noble walks readers through what he calls the fifteen qualities of an inspirational leader. According to the author, in high school Perry’s classmates dubbed him “least likely to succeed.” Today, he is the founding and senior pastor of NewSpring Church in South Carolina and credits his achievement to the leadership principles he learned in the Bible.
These top-tier sales pros, techs and rookies offer inspiration and encouragement, reminding industry professionals to stay true to their craft.
Buford, Ga.
With 17 years of experience, Ron Venable said he’s learned the value of consistency, connection and a willingness to grow. “I’ve discovered that my greatest strength is my ability to sell—not just products, but solutions.” His skills, he said, come from hands-on experience responding to objections, understanding how to close a sale and appreciating the importance of strong relationships with customers.
The person who’s influenced him most is actually a customer named Fred Richards who shaped his perspective on business over the years. “I’ve learned a lot about building relationships from him. He taught me that the connections we create with our customers leave long-lasting effects. His example showed me that genuine relationships are often the foundation of long-term success.”
The biggest mistake Venable ever made during his career was overpromising on a deadline: “It taught me it’s far better to provide a realistic timeframe that you can meet—or even exceed—than to overcommit and fall short. Honesty and clarity build trust. Overpromising breaks it.”
Venable aims to continue sharpening his skills, adding, “Growth doesn’t stop just because you’ve been in the industry a long time.” Outside of work, he said he’s happiest when he’s out in the community and giving back. “Contributing to something bigger than myself keeps me grounded and reminds me why I do what I do.”
Angel Rivera, Jr. currently serves as a sales professional and social media manager at Draper, Utah-based Laketown Speed and Sound. This is his fifth year in the industry. “The greatest strength I have at work is my communication with clients to ensure they feel good about a purchase and the shop they’re choosing,” he said.
Recently, Rivera made a mistake that required reinstalling a radio. “I didn’t know that the compatibility of a particular phone’s operating system wouldn’t work with the radio I recommended.” He added that he learned the importance of staying up to date on every new release. “Treat every client the same so you have a process and no one feels as if they’re being taken advantage of,” he said.
Rivera draws inspiration from his father, Angel Rivera, Sr., and from his customers, “because I’ve seen a lot of clients who I helped three or four-plus years ago.” Their continued patronage, he said, bolsters his confidence and inspires him to continue offering the best possible service. In the future, he hopes to grow to a management position.
Huntsville, Ala.
Former Rookie of the Year Jeremy “Taco” Patterson has been in the industry for a little over four years and was featured on the cover of Mobile Electronics magazine in October of 2023. Patterson works as a sales professional for Speakerbox Autosound and Accessories, and he also posts content to the shop’s social media platforms.
“I try my best to always be an asset and never a liability. I apply this mindset in every aspect, from being thorough in sales and customer qualification, to ordering and receiving product and ensuring our techs have the correct parts,” he said.
Patterson draws inspiration from Robert Kowatch, Marty Adamscheck and Chris McNulty. This year, he said, he’s particularly inspired by Dustin Williams—a former Top 5 Sales Pro—who recently joined the team at Speakerbox. “He’s pushed me to take myself to a whole new level, from my approach to sales interactions to staying on top of my projects,” he said. “He’s also become a friend. With him at the sales counter beside me, we’re on pace to crush our goals for the year and set a new all-time high for annual sales.” Patterson added that he plans to continue learning and training, and hopes to win Sales Pro of the Year.
Outside of work, he said, he’s been a semi-professional photographer for about 15 years. He also enjoys building gaming PCs for himself, his family and friends. “These hobbies are insanely rewarding, and require plenty of dedication and attention to detail in order to succeed, so they are a perfect fit for me.”
Sudbury, Ontario
Parker Lopez has been in the industry professionally for 10 years—though his father is a technician, so he grew up around car audio. Today, he feels his strength lies in product knowledge, as well as building trust with clientele.
He finds encouragement through industry colleagues like Jayson Cook and Dan Bowman, adding that they’ve inspired him to be a better salesperson. “They give back to the industry by showing what works for them, and they’re always open to guiding others to succeed,” he said, adding that he aims to reciprocate by sharing and contributing his own knowledge in the future.
For the past three years, Lopez has been the owner of Car Stereo One. As some owners look toward retirement, he said, it could offer an opportunity for employees to step up and take over those businesses. “I feel like I could help guide those employees in terms of how it worked for me,” he said. “I started working in the industry at 16 years old and became the owner of the store at 23. I feel like I could offer some insight.”
This is Lopez’s third year in a row making the Top 5 Sales Pro list, he said, and it’s Car Stereo One’s second year making the Top 12 Retailers list.
Conrad Leduc’s greatest strength, he said, is his ability to adapt. He’s been in the industry for 12 years. Whether it’s problem-solving in the install bay, or interacting with clients, Leduc faces each situation with care and flexibility. He said his work has been influenced by a number of industry colleagues, including Keith McCumber and Tony Dehnke. During Zoom meetings, he noted, Dehnke helped propel him on his journey: “A few of us would bounce ideas off one another to help each other grow.” Previous Top Sales Pros have also offered him advice and input over the years, among them Robert Kowatch, Dan Bowman, Elias Ventura and Jayson Cook. Leduc aims to give back, too, “helping others grow themselves, their sales numbers and their stores.” He added that he believes in selling what’s proper for the client. “I let them choose speakers and then we design a system around that choice.”
Outside of work, Leduc enjoys spending time with his wife, Tina, and bringing their two children to hockey, ringette, soccer, baseball, piano, martial arts—“Yeah, we’re busy,” he said, adding, “I also partake in softball and martial arts, myself, so we’re on the go with activities.”
In the past, Scott Eisner worked at another company for 14 years and felt exhausted. Ever since joining Traffic Jams, he said, “I’ve been able to work on incredible projects, and I’ve learned more here than I have in the past 10 years. I’ve been with Traffic Jams for almost four years, and every year, I grow.”
Eisner made the Top 50 Installers list in 2024, 2025 and 2026. Making the Top 5 Trusted Tech list is huge for him, he said, adding, “I love to teach. Family and teamwork were the major things I was missing in my life, and this shop brought that. After my first year, I moved closer to the shop because I was fully invested.” Eiser feels included—not just as an employee or a co-worker, he said, but as a friend. “This is what I’ve needed for so long. I’m so grateful.”
Alan Lindgren, owner of Speed of Sound, LLC, has been in the industry for 25 years. He said that he hopes to bring his 3D design abilities and programming workflow to a more advanced level. “I love to create. The challenge of designing a new interior or parts is very rewarding to me,” he said. “All of the work I’ve done in the past 20 years has allowed me to approach these tasks with confidence, yet I still learn daily and have much more to learn. It’s an exciting process that doesn’t become tiresome.”
Lindgren feels a Trusted Tech should be available for others: “The Internet has become such a massive resource for sharing information, so any gatekeeping should be a thing of the past. Even with these many resources at our fingertips, those with experience should help guide the newer generation and help them determine what is useful versus useless information. Just because it’s on the Internet doesn’t mean it’s true.”
He added that he does his best to guide people with real-world facts based on lessons he’s learned in his shop. “Some of these lessons came the hard way. It’s good to help spare someone else from a similar fate.”
His advice to other technicians is to simply commit to growing. “Don’t be afraid to try,” he said, adding that there’s wisdom in every failure if we allow ourselves to learn from them. “Invest in yourself. This is more than just buying tools, but also attending training and developing a network of like-minded friends.”
In the industry for 13 years, Fernando Lopez said his biggest mistake was not utilizing new technology as often or as efficiently. “I’m fortunate to work with a friend who taught me everything I know,” he said as he thanked his colleague, Dean Beyett. Progress, he added, doesn’t come from the equipment itself, “it comes from the discipline and commitment to use it. Now, I set aside time to use the tools at the shop and at home to learn new features and stay consistent.”
Public speaking is another skill he’d like to improve upon, he said, adding that his nervousness in front of groups can make it difficult for him to express himself clearly. “I also want to continue learning more about sales. Sales skills are valuable in almost every environment—whether it’s understanding customer needs, building relationships, or communicating the value of a product or service.”
Lopez most enjoys collaborating with many different people in the industry. Being surrounded by experts, he said, “keeps the work exciting and constantly teaches me something new. I get to be involved not just in installation, but in understanding the industry from multiple angles.” He also finds a lot of meaning and fulfillment through his work with Beyett on the production side of things. “I enjoy the variety, the people I work with, and the feeling that I’m contributing to different parts of an industry I really care about.”
A Trusted Tech, he said, should stay humble, stay connected and inspire the next generation “by always being willing to learn and to help others.” As for the future, Lopez said he’s just enjoying every moment: “That’s my main focus. Being able to see [my son Sebastian] grow. He loves being at the installation bay with me and Dean.”
Lopez also highlighted the importance of creating an environment in which both new and experienced technicians feel supported. “Sometimes we criticize the new technicians, and then they don’t want to ask questions. I was that person before I started working at Five Star. Then, I met Dean, and he told me to ask questions [because] that’s how you learn,” he said, adding, “When younger technicians see that even experienced professionals are still learning, it encourages them to do the same.”
He also takes pride in being a Mexican technician who represents and supports the Spanish-speaking community in the industry. “There aren’t many of us in this space, so I do my best to show up, be visible, and make sure others feel welcomed and included. Whenever someone needs help or guidance, I’m there for them—whether it’s explaining something, translating, or simply giving them confidence.”
In the industry for 15 years, Dalton Trainer said he’s always looking for new ways to improve himself. He serves as lead technician and fabricator at Greenville, Miss.-based Car-Tunes, Inc. When it comes to the responsibilities of a Trusted Tech, Trainer feels a key aspect involves making connections and giving back to the industry.
“I personally take time out of every day to help other professionals who reach out to me, whether it’s by phone call, FaceTime, or any other form of communication. I always try my best to help others overcome their obstacles because that’s what I would want if I were in their shoes,” he said, adding that he believes it’s important to “stay hungry for knowledge” and be humble.
“Always seek out the next challenge by attending trainings, do your own research hands-on in the bay and reach out to other professionals when you come across something you need help with. We can always learn from each other,” he said, adding, “Don’t hesitate to contact me.”
As owner of Conway, Ark.-based Audio Innovations, Jim Rogers looked back at the past year and noted a few missed opportunities “to improve myself and bring the best version of myself to my clients,” he said. “Networking time is important, but it should be secondary to education.” Rogers has been in the industry for 35 years. He wants to work more on the technology side of the job, learn Fusion360 and become more efficient in 3D printing.
He also feels it’s essential for a Trusted Tech to share information, skillsets, time and a positive attitude in a way that inspires others. “Too many talk down to others or make fun of mistakes, when they should be helping to educate. This is especially important with young techs, as many are easily discouraged or get defensive about their mistakes.” To that end, Rogers urged technicians to invest in themselves.
“Take classes, invest in tools and try new techniques. There’s no such thing as free time in the shop. Go to the woodshop and try something you saw online. Figure it out. In my opinion, this is how you grow both personally and in the industry.”
He said he hopes to be teaching more in the future and sharing the skills he’s learned. “I’ve been lucky to be mentored by amazing people,” he noting, adding that he hopes to share his own knowledge with the next generation.
Conway, Ark.
In the industry for one year, Errol Chisholm III currently works as a sales consultant at DES of Wilmington. He said he’s enjoyed learning more about the products the business carries, as well as getting to see incredible vehicles every day. He noted that he’ll continue to work on improving his skills and his efficiency.
Chisholm especially wants to continue to improve his work on designing and delivering “top-of-the-line systems for high-end clients.” His biggest mistake, he said, “was a lapse in communication with customers.” The experience reinforced something for him: “Precise and proactive communication is critical because clients depend on the expertise and guidance of the salesperson they trust.”
He offered a piece of advice to other rookies in the industry: “Take a leap of faith and you won’t regret it. This industry may seem daunting at first, but it’s incredibly rewarding when you help a customer achieve the exact build they envisioned.”
Texas
Jonathan Lopez has been in the industry for a year and a half. He looks forward to learning more about 3D scanning, and he said he enjoys transforming his ideas into reality. He added that the biggest mistake he’s made so far was “avoiding learning new techniques and relying on what’s worked for me in the past.”
In the future, he sees himself providing training in Spanish. “I feel the industry is lacking in that area,” he noted, adding that it’s important for people to experiment and accept failure. “That’s an indicator of genuine success.”
With two years of industry experience, Brentan Adams currently serves as sales manager at Perfectionist Auto Sound & Security. This past year, he said, he made the mistake of trying to make customer-supplied parts work. “While my intention was to help, it ultimately created more work for my installation team and pushed out completion times,” he said. “I learned that this approach, though well-meaning, can cause more problems than it solves.” Now, he added, he makes sure to clearly communicate what a vehicle needs versus what a customer might already have. “Setting proper expectations ensures a smooth workflow and a better customer experience.”
Adams said he wants to improve his ability to slow down and complete a project fully before moving on to the next. He said he has a tendency to move quickly for customers and the team, but as a result, he sometimes misses small details. “When that happens, my team has to carry the extra burden. Becoming more methodical will make me a better leader and a more reliable part of the workflow.”
He added that he most enjoys seeing people’s dreams come true. “Our industry is all about turning imagination into reality. As a salesperson, I’m on the front line ensuring every detail is captured accurately so my installation team can execute flawlessly. Without their skill and dedication, none of this would be possible.”
He advised others to listen to their team members and coworkers. “Write things down so you don’t forget. When a customer walks in excited about what they want for their vehicle, don’t let their budget intimidate you. They’re not spending your money,” he said, adding, “Meet them at their energy level, understand their vision and help them achieve the build they’ve been dreaming about.”
Joshua King works as an installer at NVS Audio in Daytona Beach, Fla. He has been in the industry for about two years. “My biggest mistake this year was not setting deadlines for goals I wanted to achieve. I kept telling myself I would do it tomorrow or next week, and that date didn’t come until months later. I learned that time is very precious and valuable. Wasting time left me with some regrets.” King wants to work on “being okay with being uncomfortable” by getting into new things like drawing in CAD, learning how to program a CNC and being able to use a 3D printer. “I see myself working on bigger projects in the future.”
His favorite aspect of his work is seeing the customer’s reaction to a completed build. “It’s a great feeling to be able to give someone the sound they envisioned or just simply surpassing their expectations, especially when other shops have failed them,” he said.
He advised others in the industry to never quit. “If you’re truly passionate about this, don’t ever give up.”
“Sometimes we criticize the new technicians, and then they don’t want to ask questions. I was that person before I started working at Five Star. Then, I met Dean Beyett, and he told me to ask questions [because] that’s how you learn. When younger technicians see that even experienced professionals are still learning, it encourages them to do the same.”
–Fernando Lopez, Five Star Car Audio, Clearwater, Fla.
At Vernon’s Signature Audio, Meghan Watson handles a variety of tasks, though she works primarily as a technician. “My job is to make sure we are functioning up to par, and when we fall short, [I help to] implement new organizational skills for task management or quality control to ensure it doesn’t happen again.” She’s been in the industry for two years.
“I love to attack my weaknesses,” she said, adding that she’s been working on her abilities as a salesperson and trying to overcome her urge to sell out of her own pocket. “I dug deep in my psyche and I asked myself why I felt this way when some customers feel indifferent about the cost.” Watson discovered helpful advice in the book Rich Dad, Poor Dad by Robert Kiyosaki. “It helps you to understand financial literacy. If you haven’t read it, I highly recommend it.”
She has also learned a lot from Kevin Hallinan’s classes at KnowledgeFest. His presentations helped her to see these flaws in herself and work through them with more confidence: “When he says to tell yourself every day, ‘I am worth’ a certain amount, I thought of a number I thought was ridiculous and I soon realized [I only saw it that way] because I [decided] it was. His techniques work. Utilizing those tools changed my life.”
Watson is determined to improve in all areas of her work. “This year, I want to focus on diagnostics. Being able to properly diagnose is such a valuable skill. It takes experience and exposure to unseen problems to be able to find issues with pinpoint accuracy.” She said she often recalls tips and tricks learned from other technicians, as well as through MECP, but added that she has much more to learn.
“I want to fine-tune these skills and educate customers in the process. I want to be able to do this better, no matter what the car’s issue is,” she said, adding that she wants the customer to feel comfortable and confident in her ability to help them solve the problem that led them to the store in the first place.
“My advice is to open your mind and don’t be discouraged by challenges. Take them in stride and use them as a lesson,” she said, extending a special invitation and encouraging women to get involved, adding, “Your detail orientated minds and sensitive ears are an absolute asset to this industry.”
When it comes to working with the team at VSA, Watson said she can always turn to someone else for help or to answer a question. “I am grateful and appreciative for the strong internal connection we all have to the common goal that is our mission and philosophy. This environment only makes the losses speed bumps along the way, and the wins even bigger.”
Archie Speaks, owner of Savannah, Ga.-based Savannah Custom Car Audio, said his business has been expanding into advanced CAD-based custom work, 3D printing and AI-assisted design to streamline production. The shop has two employees aside from Speaks, who said the business started its initiative because “the way we design and build systems is changing. We’re designing complete builds digitally—entire enclosures, mounting solutions and integrated systems— before anything is physically made.”
By using these tools, Speaks said he and his team can deliver more refined results to clients. His goals extend well beyond the walls of his own shop, he said, adding that the business is offering 3D printing services to shops that don’t yet have access to the equipment. “We regularly print other people’s designs and ship the finished parts to
them. This gives other shops access to advanced fabrication capabilities without requiring them to immediately invest in large-scale machinery.”
Savannah Custom Car Audio has also partnered with 3BA Printing, the North American distributor for Mingda, the manufacturer of the large-format 3D printer they use in-house. Through partnerships, the business is selling and distributing equipment, demonstrating them at industry events and using them daily in the shop. He and his team also make themselves available to answer questions and share knowledge.
While Speaks said he feels the industry is moving more toward digitally-driven workflows, he added that he doesn’t see it as a move away from craftsmanship. Instead, he sees an opportunity to enhance the craft with new tools. “The hands-on skills that have always defined great installers
are still essential,” he said, adding, “They’re simply being applied in a more intentional and efficient way.”
In the future, he feels businesses will need to blend traditional and digital skillsets, adding that it will also be important to have an understanding of modern manufacturing processes.
“Those who thrive will be those who can combine deep hands-on experience with modern tools, rather than viewing them as competing approaches.”
Savannah Custom Car Audio intends to continue assisting other shops and sharing what they’ve learned. Speaks hopes “to contribute to raising the overall standard of design, execution, and efficiency across the industry. The goal,” he said, “is to lower the barrier to entry for advanced digital fabrication, so more shops can innovate, work efficiently, and raise the overall standard across the industry.”
Sales professionals discuss what they like best about their favorite products, and why their customers like them, too.
Submitted by: Parker Lopez, Car Stereo One, Toledo, Ohio
Main Selling Features: “One thing I feel that hits home with clients when I am pitching the Kenwood Direct Replacement Screen is that the unit will look like it did from the factory, but it will upgrade that vehicle to a higher-quality screen, with all of the features the client wanted in an aftermarket radio while keeping the sleek factory finish.”
Primary Objections: Price.
How to Overcome: “I explain the upgraded features they’re gaining by adding this unit while also maintaining factory appearance. Clients who are replacing their radio because the factory unit stopped working [soon learn that a factory replacement] will be close in price to the Kenwood Direct Replacement, and they’ll most likely have the same issue [if they choose the factory part].”
Main Selling Features: “We were introduced to these last winter and instantly fell in love with them. Their size is smaller than what we currently had to offer and their power handling was greater then what we were currently using. We also realized that clients could get bass packages installed for a lower price by using these loaded enclosures versus a truckspecific enclosure and two raw drivers. It gave the client a lower-cost option to choose from. We still offer truck-specific enclosures with carpet, bedliner and leather finishes, but this opened the door for some clients who wanted a bass package but did not have the finances. We saw a small gap in clients’ budgets and used this new product to fill it, landing the store even more sales.”
Primary Objection: “The only objection we’ve heard is that the client might want more than the loaded enclosure could provide.”
How to Overcome: “In that case, we go back to a higher-priced package with a truckspecific enclosure.”
Submitted by: Jeremy “Taco” Patterson, Speakerbox Autosound & Accessories, Huntsville, Ala.
Main Selling Features: “Once we heard these, we were blown away and that gave us confidence to push them into the sales process. The main selling point is the power handling capabilities. Most people hear ‘shallow’ woofer and immediately lower their expectations for big bass, but when you can throw 750 watts at one of these—or 1,500 at a pair—in a relatively small enclosure and still get fantastic bass response, that’s a big win for us and our clients.”
Primary Objection: “The only real objection clients have to the ThinPro12 is the negative association with underperforming shallow subwoofers.”
How to Overcome: “The preconceived notion that shallow subwoofers aren’t loud is easily dismissed when you mention the power-handling capacity and show the client the unique design that allows long, but controlled excursion, which equates to huge bass, even in a smaller enclosure.”
Submitted by: Angel Rivera, Jr., Laketown Speed and Sound, Draper, Utah
Main Selling Features: appreciate that I’m going to be installing this same DSP in my personal vehicle, and that makes them feel a lot more comfortable with their purchase of this amplifier.”
Primary Objection: “Customers want to know if there are other amplifier DSP combinations in the same price range, but maybe from a company here in the States that they’re more familiar with.”
How to Overcome: “I explain this amplifier DSP is the most up-to-date, brand new piece out there and has excellent power ratings and expandability, with a 14-channel DSP compared to others in the same price range. The support on this product is also second to none.”
Submitted by: Ron Venable, Traffic Jams Motorsports, Buford, Ga.
Main Selling Features: of the Helix IQ subwoofer enables seamless integration across a variety of installation scenarios, delivering consistent performance regardless of the setup.”
Primary Objection: “The most common objections I receive are that customers don’t want something that requires a lot of tuning, they’re unsure whether it will actually sound better than what they already have and they feel it’s too expensive.”
How to Overcome: “I overcome these objections by reassuring customers that the subwoofer performs great without complex tuning, demonstrating how it delivers noticeably better sound quality than their current setup, and highlighting the long-term value and performance that justifies the price.”
What makes a mentor? Mobile Electronics magazine takes a look back at this feature’s 2025 highlights to find out what these mentors have in common.
Each month, Mobile Electronics magazine seeks to highlight someone who’s made a mark on the industry. Long-time readers might notice this feature has changed names a few times. The goal is always to ensure we’re honoring the message and the content in the best way possible. The December 2023 issue was the first of this series to carry the name Model Mentor, which we chose to pay homage to Todd Ramsey and his legacy. In this issue, we take a look back at the mentors we highlighted in 2025. What do they have in common? Here’s the takeaway: Keep learning, take what you like and leave the rest, emulate those you respect, and always get the most out of industry training and education. Let’s take this advice into 2026 and carry it out the best we possibly can.
John Brettle—of TheMeshMan.net— runs a business focused on laser cutting and engraving, adding that it was obvious that CNC would be the next big step for the industry. “I developed a knack for designing these mesh patterns, laser cuts for grilles. I had my own CO2 laser machine.” He spent almost a full year focused on launching the business into a full-time endeavor. “It was slow-going, and not enough to make a living.”
However, it allowed him to mentor others and share his skills and knowledge. In the process, he learned he had a hidden talent. “I found out I love training and teaching people. When lasers were getting popular, Chris McNulty contacted me. He’s good friends with Jason Kranitz. He and Jason were going to teach an Intro to Laser class at KnowledgeFest and a three-day course at Jason’s business. Chris asked if I wanted to be a part of it. I said yes—absolutely!”
Though he’d never been a public speaker before, the experience was incredible, he said. “It allowed me to get past the fear. I had a mic clipped to me and Chris and Jason said they’d just start things off and then bounce things to me when they knew I could speak [on the topic]. I really liked it.”
At his first KnowledgeFest in 2014, Brettle met Ken Ward of Educar. “I sat in on one of his classes. I learned so much from his sales process and his ability to recognize different types of customers when they walk in the door,” he said, adding, “All of that has helped me.”
As the head installer at Cartunes in Atlanta, Ga., Brettle learned how to become a better leader. “It helped me understand the importance of working with others and keeping everyone on the same page,” he added. His final position at Cartunes was that of bay manager. “I wanted to make things run smoother, so I developed an employee handbook.” Brettle shared some additional guidance for those coming up in the industry: “The most important thing is 100-percent honesty,” he said. “If you can’t be honest, then you need to look within yourself and figure out why.”
Never stop learning, he said. “If you’re not, then you’re doing something wrong,” he said, adding, “There’s a
learning opportunity in so many experiences. You just have to be open to it.”
Dalton Trainer, a 2026 Top 5 Trusted Tech, taught his first class at KnowledgeFest with Chris McNulty. He said he pushes himself to stay motivated and learn different skills. “If I see something that’s cool, I want to try it until I get it right,” he said. Trainings courses are great ways to master new skills. Another way is to learn from your friends.
“Now that I have multiple industry friends, I can call any of them and ask, ‘Hey, I want to do this. What’s your process? How would you handle it?’ Having friends like this is a big deal.”
For those who want to forge a career in the mobile electronics industry, there are plenty of opportunities, according to Trainer, but the work demands dedication and genuine interest and appreciation. What’s most important is a passion to continue to grow and learn. For both veterans and newbies alike, he advised staying
positive. He stressed that it’s not possible to find fulfillment if all you care about is a paycheck. “Stay hungry to learn new procedures and installation techniques. If you can find someone who’s willing to teach you, then you can go as far as you want.”
Trainer said attendees at trainings should take the opportunity to speak with presenters afterward. “When there are presentations at KnowledgeFest, after the Q&A at a training, or once a class is finished, the instructors usually stay to meet with attendees. We’re there to meet if you want to talk one-on-one. It allows us to offer that next level of personalization.” Taking advantage of those moments can be transformative.
Jim Rogers of Conway, Ark.-based Audio Innovations recalled August of 2011, when Solomon Daniels called him to tell him he’d won a trip to KnowledgeFest Dallas. He’d never attended before.
“I was at a crossroads,” he said, adding that he’d been considering returning to school to finish his degree. However, returning to KnowledgeFest turned out to be a gamechanger for him. “I ran into people I hadn’t seen in close to 10 years. I got to see what car audio had become, and that’s what got me back in.”
For those who are just getting started—or looking to take their careers to the next level—Rogers advises investing in continued education. He recalled the far-reaching impact of Todd Ramsey, who served as a consultant for MECP for 22 years. “He was a huge supporter of MECP. I wish I’d got to know him sooner,” Rogers said, adding, “He loved teaching.”
Rogers recommended MECP and KnowledgeFest, “and any other educational efforts where you invest your time and energy.” Education, he said, “is becoming more and more important as technology
advances. You either embrace it or find a new job. I deal with this all the time with phone calls that come into tech support.”
In the last couple of years, Rogers said he’s tried to take Ramsey’s much-admired approach and teach others as much as possible. It’s especially important for young kids interested in making car audio a career, he said, adding, “My goal is to pay forward what he taught me, and what so many others have taught me, as well.”
After being a salesperson for two years, an opportunity arose for Parker Lopez. The general manager left the company at Car Stereo One, and Lopez stepped into the position to serve in that role for five years.
“I built and grew my sales team. Early on, myself and other employees were told there would be an opportunity down the road for someone to buy the business.”
The thread running through everything, according to David Black, is passion. Black was featured in the November 2025 issue of Mobile Electronics magazine.
“Harry Brix, Seizo Ishiguro, Jim Minarik, and Rich Coe—all of them have passion. If you can find a way to identify people like this in your career, you want them along for the ride. Throw a hook in the water and see if you can link up with the kind of colleagues who will be your lifelong friends. I did it primarily by luck,” he said, adding, “If you can pull it off, then do it.”
Before Lopez purchased Car Stereo One, he attended industry events and went to his first KnowledgeFest. Getting out and learning new skills and meeting new people will help anyone evolve, he said, regardless of where they are in their career. When he took over as owner, he made it mandatory for the staff to attend KnowledgeFest Las Vegas each year. Lopez also takes his technicians to MasterTech Expo, “so they can learn the best training and techniques from the best of the best.” Additionally, the shop is a MESA member, so Lopez attends those trainings, as well.
He recalled how crucial it was to get a handle on the basics and learn skills from experienced and respected mentors. The skills and techniques Lopez acquired led him to become a finalist in the Industry Awards Top 5 Sales Pros. He’s used this momentum to help elevate those around him, as well. The store was a Top 12 Retailer in 2025—a
first—and technician Cody Warner was among the Top 12 Installers.
Today, Lopez remains a full-time salesperson. “These trainings—even the ones which aren’t sales- or business-focused—help me become better at what I do.”
Another benefit of attending MasterTech Expo, KnowledgeFest and MESA events, he said, are the friendships one can establish. Everyone, he added, is dealing with the same struggles. “Philip Lindsley from Titan Motoring also led some great business classes I’ve attended. And Larry Penn of Mobile Solutions, Calgary, has been a great resource for me.”
Lopez advised others in the industry to put themselves “in a position to succeed” and network. “KnowledgeFest and MasterTech are very beneficial. I’ve gone to these events for so many years now that I’ve networked with everyone at the top shops.” Due to these connections, he’s
able to call people for their opinions, thoughts and feedback.
“To those who are just starting out— and anyone who just needs to shake up their career—make that investment. Surround yourself with others in the industry so you can expand your skillset and your knowledge, but also so you can network and build relationships.” Then, he added, “If you have an issue, or you need advice or information, you have someone you can call. It’ll be worth it.”
Cabe Sipes, owner of Custom Audio Reimagined in Rossville, Ind., has been in the industry for almost three decades, and said, “If you want to be an installer, you have to love learning. You must love being a nerd. You can’t just know DC voltage. That’s nothing new. You need to have some kind of drive to want to know how things work, instead of just doing something to get
paid. If you’re in it for the money, this will never work for you.”
According to him, the best days of his installing career took place at Best Buy due to the comradery he found with other installers. This led him to become a regular on the dB drag competition circuit. Then he stepped onto the television screen on OLN’s Rock the Boat, followed by joining the cast of MTV’s Pimp My Ride. None of it, he said, was for money or fame. He did it because it was fun and exciting. Without his wife and kids, he added, he never would’ve reached the point where he is today.
In 2023, Sipes accepted the Mobile Electronics Career Achievement Award along with his Pimp My Ride co-stars, Jason Ewing and Michael “Mad Mike” Martin. Teaching, he said, is what he loves to do the most: “It’s one of the only times I leave my shop.”
Sipes named two people he respects and admires: Loyd Ivey and Alma Gates.
He hopes to carry on their tradition of treating people with kindness, he said, adding that he went to SEMA as a nobody. “But there was a guy in a wheelchair at the MTX booth who started talking to me, and I found out later it was Loyd Ivey, the owner of MiTek. I had no idea who I was talking to. I thought he was another attendee. When I introduced myself, he realized I was the guy he heard about from Best Buy. He was really nice.”
When Sipes saw him again a year later, he said, “‘Hey, Cabe,’ and the fact that he remembered my name and went out of his way to talk to me meant so much to me. At any event after that, he always went out of his way to talk to me. He was the first bigwig in the industry who was kind to me. He was just a nice guy who was genuinely interested in what I thought of his equipment and what I thought about the industry.”
That’s exactly who Alma Gates was, too, Sipes said. “She was the grandmother of
car audio. Ask anybody in the industry and they’ll tell you that.”
Her Bronco, dubbed “The Beast,” shattered many SPL records before she retired from competition in 2006. At 70 years old, she was a respected competitor in sound off contests. When Sipes met her, he said, “she was so kind to me. Those two people showed me that car audio is like a family. It made me want to go to shows even more.”
This is how Sipes intends to mentor others whenever he has the opportunity. “Now, I’m on the other side of that fence,” he said, adding that when he’s on the show floor, installers don’t always want to approach him. “Maybe they think I won’t acknowledge them. But if an installer comes up to me, I will go out of my way to talk to them for 20 or 30 minutes. I will have a real conversation. If I see them again at another show, I will go up to them and talk to them. I want to do the same thing for them that others did for me.”
Can anyone sell? Elias Ventura and Kimberly Trainer discuss the essential skills of being a salesperson.
WORDS BY ROSA SOPHIA
At KnowledgeFest Fort Worth, Kimberly Trainer and Elias Ventura discussed clerking versus professional sales—noting that, unfortunately, many shops will assign a new team member to sales without ensuring that person has enough knowledge to do the job successfully. “Some people think anyone can sell,” Trainer said. She described a situation in which a clerk sells
a product to a customer without offering knowledge, information or ensuring it’s the right equipment. “Clerking is a huge problem in our industry, and it got worse after COVID. We need to make sure we’re not clerking. We have to fine-tune our sales skills.”
Both Trainer and Ventura were previously named Sales Pros of the Year, and
have had many years of experience in the industry. Ventura said he’s worked in numerous types of retail stores, everything from boutique to large chains to small franchises. “I’ve seen what each business model brings and how they’re structured differently,” he added, noting that his experience with manufacturers and distributors allows him to visit other shops
and offer advice, tips and strategies. Both he and Trainer continually advise industry professionals to stay educated and keep returning to the training rooms.
Trainer has owned her business, Car-Tunes, Inc., for 24 years. “I love to embrace changes. Change makes us uncomfortable. That’s how you grow. Over the years, the biggest change I’ve seen in our industry is that most shops are doing more with less people,” she said, adding, “So, having an effective sales professional is key. If you’re trying to learn to be a better salesperson, it’s because you really care about what you do. It’s personal to you.”
No matter how hard we work, Trainer said, we’ll always have some bad
habits—and these habits can counteract the effectiveness of a salesperson. Instead of simply selling a product and calling it a day, salespeople need to be educating clients, such as presenting the necessity of a wiring harness: “This gives you an opportunity to have the conversation and earn their trust as the expert.”
Trainer sees the DIY client or “the hookup guy” as an opportunity, explaining, “Every time he comes in, he buys something, and he sends people to us to get what they need because what they ordered online isn’t working. There’s a place for that person. Even though it can get under your skin, you can take that opportunity as a sales professional to make a friend.”
Ventura said he’s seen DIY customers grow. “There’s something about being an expert and being consistent, especially with that DIY customer. You’ll differentiate yourself.” He related a story about a young person who didn’t have the money for a large system, but would come into the store and buy things every now and then. About five or six years later, he came in and said he’d got a job and wanted the entire system. Building a relationship with this client, Ventura said, eventually paid off. “When people know you as the expert, they won’t want to go anywhere else.”
Avoid judging that DIY client—and also avoid judging by appearance, Trainer added. “If someone comes in and they’re in their pajama pants and it looks like they just woke up, I’m still going to say, ‘Yes, sir, thank you.’ I’m going to be respectful. Even if he’s not kind to me, I’m going to be kind.”
Those who enter a store to make a purchase are often nervous and on-guard. Charisma, therefore, is an important trait for a salesperson, according to Trainer. “[You have] self-confidence, assertiveness and honesty.” Charismatic people, she said, are authentic, enthusiastic and almost always have excellent communication skills.
“You need to know how to properly communicate depending on the demeanor of your client.” The salesperson must ask
questions and then listen. “Then, you’ll know what approach to use.” She also advised salespeople to smile when they speak with customers. “Most people will smile back. Some won’t, but they will still recognize that you smiled, which means you like them even if they don’t like you.”
Role-play in-store can assist the sales team when it comes to building charisma, Trainer said. “I would say to my team, ‘Sell me something,’ and I would pretend I’m walking in the door and have them go through the whole process. If they’re nervous with me and they know me, they’ll be really nervous with a stranger. This is a nice way to help people develop charisma. You should light up and be excited about what you’re selling. The more interested you are, the more interested your customers will be.”
Ventura said it can be fun to get customers involved in the unboxing process. “If a customer happens to be there when I’m opening a box, I might say, ‘Let me show you something cool.’ It’s a conversation point.”
These are methods that assist in connecting with people, Trainer said, adding that she uses relatable anecdotes in speaking with her own clients. While she called it “storytelling,” she said, “I don’t mean lying. Never lie to a customer. Your stories should come from authentic experience like, ‘My client last week had this…’ You’re referencing a real situation. Building a relationship with clients will keep them coming back. Find something you have in common. Compliment them. Get to know them. It shows you care about them. You want to share how this product can make a person’s life better.” None of the products are necessary, Trainer added, which means salespeople must sell value, not specifications.
A busy shop sends a positive message to potential clients, according to Trainer and Ventura. On the other hand, if a salesperson doesn’t look busy and seems too eager, this sends the wrong message. “I loved being able to tell people we were really busy. We helped a lot of people,” Ventura said. “Use that to your advantage. ‘We’re booked out and we have a lot of fun projects. We try to help everyone the best we can.’”
This is an opportunity to let the client know they can secure a spot by putting down a deposit.
Body language is important, according to Trainer and Ventura, who recommend standing beside the client instead of in front of them, and looking at something together—a product or a display. This gives the client an opportunity to collect their thoughts. During his work in retail, Ventura used a 60-inch television to display the process for the customer.
Female salespeople, Trainer said, may face other difficulties. “It’s not uncommon for someone to come into Car-Tunes
and look around me to see if someone’s standing behind me, as if I’m obstructing their view, and they’ll say, ‘Is there a guy here?’ Don’t be offended. Work that to your advantage. Every single thing they say, you ask a question. You take the lead. And before you know it, you’ve sold the entire process. They’re impressed and now they’re your client.”
Sometimes a salesperson may need to pass a client to another team member, she added. “There might be a reason you can’t connect. It might not be your fault. Or, it could be you. Maybe you have a hangup about a certain thing and it makes you uncomfortable.” Even in these situations, it’s okay to pass the sale to someone else.
Along with attending product trainings, Trainer and Ventura said salespeople should spend time in their store’s stockroom and know what’s available.
“You can cut index cards in half, hang them on a hook and write the description or SKU number. No one will see it but you. When you’re purchasing, you won’t know what’s supposed to be there otherwise,” Trainer explained, adding that she does the buying for her company.
“Give your client a unique experience,” she said. The sales process should demonstrate value to the client. “The client will go to the guy down the street because you’re more expensive—unless you can justify why,” she
explained, noting that car dealerships charge diagnostic fees. “We have line items and diagnostic fees. I’ve never had a customer say, ‘I don’t want to pay that.’” A shop’s point of sale system should be set up to make every sale easier, she said, adding that Car-Tunes uses product bundles.
“You’ve already determined what products you’ll sell, but the hard part is making sure the installation estimate is accurate and that you don’t forget anything.” It’s hard to complete the sale and still maintain the small talk, keeping the customer engaged: To that end, automating the process is even more essential, she added. “If you can still talk and have everything pre-done, you simply tap it, it’s a game changer. It takes some work on the front end to do it, but not as much as you’d think. We created these bundles, made a lot of them, and now this is repeatable.” Building easy, repeatable steps also ensures no one has to rush.
“At the end of the day, the sales process is about what’s best for the business,” Trainer said, reminding industry professionals that they’re all part of the same team.
The full Kicker build in this 1994 Chevy Silverado appears seamless, with upgrades that look factory and a wooden bed to add a classic touch.
SUBMITTED BY:
TIM SMITH, SUPERVISOR OF THE INSTALLATION AND DESIGN TEAM AT KICKER
At KnowledgeFest Fort Worth, the Kicker booth displayed a 1994 Chevrolet Silverado, completed by Tim Smith, who builds demo vehicles for the company. Smith is the supervisor of the installation and design team at Kicker.
“This truck is all Kicker from top to bottom,” he said. “It has an LX seven-channel amplifier, a pair of six and three-quarter-inch RT subwoofers under the console for mid-bass, and five and quarter-inch K’s. The components in the kick panels are 25-millimeter tweeters and KS two and three quarter inch. Midler in the dash. And then an L 70 10 inch subwoofer in the enclosure.”
Smith said he utilized all the factory locations for the speakers, but added the subwoofer and used the kick panel locations, which he said “helps to equalize the path link between the speakers so you get a better stereo image.”
Smith added that he prefers an OEM look and feel, so the design has a “higher trim level” than what came originally from Chevrolet. He also raised the bed of the truck to cover the suspension modifications and added wood. “I like the pick-up trucks with the classic wood beds. I just think they look really cool, so I wanted to do something like that. I’ve stained the bed two or three times,” he said, adding, “I’m really happy with the way it turned out.”
“ KnowledgeFest Las Vegas 2026 is not just an event—it is a strategic investment in education, performance, and competitive advantage.”
Why
retailers invest in education and long-term competitive advantage.
In an industry defined by rapid change, shrinking margins and increasingly complex vehicles, standing still is not an option. Retailers who continue to grow—profitably and predictably—are the ones who invest in education, systems and relationships. KnowledgeFest Las Vegas 2026, held at the Paris Hotel & Convention Center, is designed to deliver those advantages. Here are the top ten reasons serious retailers make KnowledgeFest Las Vegas a non-negotiable part of their annual business strategy.
1. Education That Directly Impacts Profit
KnowledgeFest is built around practical, realworld education. Sessions are designed to improve close rates, average ticket values, installation efficiency, inventory management and leadership effectiveness. This is not theoretical content—it is training retailers can implement immediately to produce measurable financial results.
2. Specialized Tracks for Every Role in the Store Owners, managers, sales professionals, technicians and fabricators all face different challenges. KnowledgeFest Las Vegas delivers focused education tracks tailored to each role, ensuring every attendee returns home with tools directly applicable to their responsibilities and performance goals.
3. Learn from Proven Industry Performers
Sessions are led by top-performing retailers, award winners and respected industry veterans who have already solved the problems many shops are still fighting. Attendees gain insight into what actually works on the sales floor, in the install bay and in the back office, without years of costly trial and error.
4. Stronger Sales Conversations and Higher Close Rates
With increased price sensitivity and more informed consumers, controlling the sales conversation has never been more important. KnowledgeFest delivers advanced training on needs analysis, value-based selling, objection handling and presenting premium solutions with confidence—skills that directly increase conversion and margin.
5. Technician and Fabrication Skill Advancement Modern vehicles demand higher technical competence than ever before. From OEM integration to advanced fabrication and system tuning, KnowledgeFest workshops and sessions help technicians sharpen their craft, improve consistency, and reduce costly mistakes that impact both profitability and reputation.
6. Access to the Industry’s Leading Brands
The KnowledgeFest exhibitor floor brings together manufacturers, distributors, and service providers that power the mobile electronics industry. Retailers can evaluate new products, discuss upcoming launches, and build direct relationships with decision-makers—all in one place and in a business-focused environment.
7. Peer-to-Peer
Some of the most valuable insights at KnowledgeFest come from conversations outside the classroom. Retailers connect with peers who face the same market pressures, staffing challenges, and customer expectations. These relationships often turn into long-term peer groups, accountability partners, and trusted sounding boards.
8.Clarity on Where the Industry Is Headed
Vehicle technology, consumer expectations, and retail economics continue to evolve. KnowledgeFest helps retailers understand where the mobile electronics industry is going—and how to position their businesses accordingly. Attendees leave with clearer direction, stronger confidence, and a roadmap for future growth.
9.
Stepping away from day-to-day operations allows owners and managers to think strategically instead of reactively. KnowledgeFest provides the mental reset needed to refocus on leadership, culture, accountability and long-term vision—elements that ultimately determine whether a shop thrives or merely survives.
10. A High-ROI Investment in the Future of the Business
Retailers often spend thousands of dollars testing products, marketing tactics, or process changes that never deliver meaningful returns. KnowledgeFest Las Vegas concentrates years of industry experience into a few focused days, delivering a return on investment that continues long after attendees return home.
Bottom Line
KnowledgeFest Las Vegas 2026 is not just an event— it is a strategic investment in education, performance, and competitive advantage. Retailers who attend do more than learn; they sharpen skills, strengthen relationships, and gain the clarity needed to make smarter decisions throughout the year.
In a marketplace where expertise, execution and leadership separate the best from the rest, KnowledgeFest Las Vegas remains one of the most powerful tools available to help retailers grow stronger, more profitable and more resilient businesses.
