Refine and Shine Promotions during the year make car audio retailers a go-to destination for more than just products. WORDS BY JAMIE SORCHER
The Mid-Summer Mayhem event from GNC Customs featured an SPL contest, which included a People’s Choice award.
he spring and back-to-school seasons present car audio retailers with prime times for promotions, but savvy business owners know that generating business is easiest when you have ways to attract customers any time of the year. Sound-offs, Show & Shine events, Glow-Offs, and Cruise-Ins are just some
14 Mobile Electronics November 2016
of the many ways that retailers can build a place in the community and keep folks engaged in the 12-volt world. Some retailers are also finding that working with a charitable organization to donate a portion of proceeds can add another level to an event and build a place for their company in the local or regional area.
Earlier this year, GNC Customs of Goshen, Ind., hosted their 12th annual Mid-Summer Mayhem. The family event, held every August on a Saturday from 12 p.m. to 4 p.m., included a bounce house, games for children, and a hot dog eating contest. It featured an SPL competition and 2x points IASCA SQ event. There were over 100 competitors, over 100 door