App Store Optimization (ASO) A Complete Guide

App Store Optimization (ASO) A Complete Guide What is App Store Optimization (ASO)?

App Store Optimization is a process of optimizing mobile applications for achieving a higher rank in the app store. and top chart ranking. app store optimization is also referred to as App Store SEO, App Search Optimization, and Mobile App SEO.

Basically we do ASO for the purpose of achieving a higher rank in the app stores, when you hear about app stores you may think of google play store or apple app store but there are many more are available in the market. You can visit here for ​Best App Stores alternatives to Apple and Google​.

1. How to do App Store Optimization?

Find the right keyword for the app a) App Store Keyword Ideas In the beginning come up with at least 60 app store keywords. some amazing tools are given below to guide you through the hunt for quality keywords. function of these tools are is to provide you many more keywords to consider. and they all are free! ● ● ●

Keyword Suggestions (only for iOS mobile app developers) OneLook Reverse Dictionary Übersuggest

b) Optimize Your App Store Keywords Now with your initial set of application store keywords, it’s imperative you develop a strategy to filter and select the best keywords for your app. we recommend you to use app store keyword tools for make your work more easy.

2. Put the app store keywords in the right places There are pair of metadata where you must fill in the text with your app store keywords. a) App Name Name of your app should be creative and searchable fashion. b) App subtitle (for iOS App Store only) Introduced in ios 11, and available in only apple app store.

This field is appear under your app name and it is limited to 30 characters only.

it is advisable to include some keywords in this field to communicate the value of your app. and the contents of your subtitle will be indexed in app store search, so make sure to good use of the app subtitle to cover important keywords. c) App description (for Google Play Store) The Google Play Store provides you with a short description field up to 80 characters and a long description field up to 4,000 characters to describe your app. d) App description (for iOS App Store) In the app description the iOS App Store does not search for app store keywords, but this is not means that the iOS developers can be lazy with it. You should need to mention the unique values! e) App Promotional Text (available only for iOS App Store) Same as the app subtitle field, the app promotional text was introduced in iOS 11. It is situated at the top of the description and there words capacity is only 170 characters.

Though the promotional text is NOT indexed in the app store search, you can change this text anytime without releasing a new version. f) App Store Keyword field (available only for iOS App Store) ● ● ● ● ● ● ●

Use all 100 characters Separate every keyword by a comma Avoid space, articles, and prepositions Either singular or plural works Don’t repeat keyword Use numbers instead of spelled out words No need to include the words of your company name, app name, and app category names.

g) In-App Purchases For maximize your app store search exposure, you need to be creative and include some app store keywords in the names of your IAP items.

3. Convert visitors to users ● ● ● ● ● ● ● ● ●

App Icon Screenshots Preview Video Ratings & Reviews App Size Update Frequency App Localization Conversion Rates Apple’s Spotlight Search and Google’s Firebase App Indexing

if you want us to ​review your app​, contact us today!