Advantages of Integrating Google Webmasters to Your Business Website
Google provides many tools for your website and for simplifying your SEO efforts. Google Webmaster Tools now known as Google Search Console is one of them. It is a free set of tools used by webmasters. It offers a lot of benefits which are essential for your SEO. And we all know that SEO is the best way to get more traffic to your website. By using Google Webmaster tools you get an idea of what’s going on, on your website and help you take smarter decisions based on data and insights.
If you are planning to integrate Google Webmasters to your business website then you should not delay this. If you are using Google Analytics with your website then my advice will be to directly integrate Webmaster Tools with
Google Analytics and use both at the same time. By doing so, the results would be even better and you can access your Webmaster tools directly from Google Analytics. Here I am mentioning some advantages of using Google Webmasters with your business website:
Analysing Your Site Back links
Link building is an important aspect of Search Engine Optimization whether we talk about internal or external links. Google webmaster tools provide information to about the internal and external links to your website. If you consider some links harmful to your site, you can disallow them any time as links from bad or harmful sites can harm your search engine rankings.
Search Queries and Keywords
Your users must have used some keywords to access your site. To know those keywords you can use the search queries section. This information will help you to focus on your SEO and content building strategy.
Identify Crawl Errors
Google bot when crawling your site may get errors which may prevent Google from smoothly crawling your site. These errors may include inaccessible pages, missing pages, server errors, 404 error, not found error, HTTP error, sitemaps error, timed out error or some other. Crawl errors are one of the biggest related to the SEO of your site. One big issue is that these errors are directly seen by your users, which may harm your reputation. After identifying the problem which prevented Google from crawling your website you can fix the errors in Google webmasters.
Check and Submit a Sitemap
If any of your web page is not listed in a sitemap, then that particular web page will not be accessible to crawlers or users. Google Webmaster tools help you to check the indexing of your site pages and help you to update your sitemap as and when required. This ensures that all the pages of your site get indexed on Google.
Robots.txt
A robots.txt file helps you to enlist those sections of your site which need not be crawled by the search engines. You must be careful when adding pages to robots.txt file, as if you get the files wrong, your important web pages might not appear in the search results. You can easily submit a robots.txt file using the Google webmaster tools.
Geographical Targeting
You can target users in a specific country using Google webmasters. You can analyse the traffic and you are getting from each location and work on your SEO strategy accordingly.
Search Traffic
Using Search traffic section of your Google Webmasters you can find the keyword search phrases used by your visitors and the number of times this occurred. Also you can know how many times this caused a visitor to click to your site and the average ranking of your site for the keyword. Google Webmasters is a great tool for all the important SEO aspects of your site and you must integrate it to your business website.