Useful tools to help you get more traffic on your website By - Enterprise Monkey Visit us: www. enterprisemonkey.com.au
Introduction
“Don’t find customers for your products, find products for your customers.” goes a famous adage by Seth Godin. True, customers are the lifeline of any business. And, with Google changing its search algorithms more than once a day, you need to update, advertise, and promote your business website regularly, so as to drive more customers to your site as well as increase the conversion rate.
Let’s browse you through some tools that can help you drive the traffic to your website.
Content Marketing
According to Forbes, “There’s only one true branding mechanism online, and that’s content marketing.” Having great content on your website always helps you drive customers. Listen to your target audience, know what they want, and come up with great content. Market this content and drive more traffic.
Social Media Marketing
The social media networking hype has opened new doors for marketing. Today Facebook, Twitter, Instagram, Pinterest, and other social platforms play a significant role in generating substantial leads for your businesses. Reviews over the social media by previous customers helps to build brand reputation and credibility. You can setup your business profile on social channels, and share photos of your products, their color variations, videos, and articles. You can also add pictures of customers, using your product and this can help you drive new customers to your website.
Email Marketing
It is important to get traffic, to be able to market your business effectively. Getting repeat visitors is even tougher. Well, the best way to do it is, email marketing. You put up signing up, or an inquiry form on your website for your visitors to register themselves there, and you can start building an email list. It will help you to know your customers, and you can use this email list to update them about any new product of your company or to promote your events or workshops, and you can encourage people to keep returning to your website.
Google Adwords
Google Adwords is an online advertising service, where you pay to display a brief intro about your business. Google Adwords provides many ways to put up your ads like search ads, app ads, video ads, and display ads. It gives you a feature to pay only when your advertising works, that is, when you start getting visitors to your website. Including some of the most top-rated and widely searched keywords in your description can help you drive more customers to your site. (Source)
Google My Business
Having listing on Google My Business can help you drive more traffic to your site. Being listed on Google My Business helps you to manage your information, what Google users will get to see if they search for you, or for businesses and services provided by you. Customers consider companies with Google My Business listing as more reputable than the ones, who don’t have one. Google My Business enables your customers to interact with your website by adding reviews on it. It allows your potential customers to read reviews from your site. (Source)
Cross Promotion
Cross promotion is a form of marketing promotion wherein more than one brand or businesses come together to promote and market their services, in a way that benefits both. It is best for the companies that have the same target audience but are not in direct competition with each other. The most famous example of cross promotion is the partnership between Google’s Android and Nestle’s KitKat. Movie tie-ups are another most common example of cross promotion. The tool,”Cross Promo” will help you get business partners and more leads with cross promotion campaigns. (Source)
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