Mobile Tech Report 2016

MOBILE

TECH REPORT 2016 OBILE /ACADEMY

/ INTRODUCTION / As promoters of the local Mobile ecosystem, we believe in the power of learning through sharing best practices and connecting people that activate in the local Mobile industry.

We've created Mobile Tech Report 2016 as a snapshot of what is currently happening in terms of mobile development in Bucharest.

The main insights of the report include types of projects undertaken by local companies, emerging technologies, business opportunities in Mobile, ideas for community involvement, the most used tools in a Mobile team.

As the purpose of the study is to present insights about the local Mobile industry, we focused on qualitative inquiries. Each company initially completed a survey and then an exploratory meeting followed, in order to clarify all the aspects.

In this report, you will find three sections: 1. Executive summary: short overview of the findings 2. Discover more: presents aggregated information about all the researched aspects 3. Meet the players: presents one pagers about each of the participating companies

We hope that this study will benefit: Professionals in the tech industry curious about the state of the local mobile development Companies that consider developing Mobile products For the study we've contacted most of the companies that have an office in Bucharest and are currently involved in mobile development. The 38 companies that have contributed range from outsourcing to product companies, from startups to long established businesses, developing Mobile products for a large set of industries.

Game on, Bülent Duagi Co-founder

/ CONTENTS / Executive Summary �������������������������������������������������� 2-3 Short overview of the findings

Discover More ���������������������������������������������������������� 4-13 Presents aggregated information about all the researched aspects

Meet the Players ���������������������������������������������������� 14-52 Presents one pagers about each of the participating companies

/ EXECUTIVE SUMMARY / The Mobile industry is entering the maturity stage.

Adoption of mobile devices has peaked in most of the developed markets [1] , the weekly smartphone usage has doubled over the past 4 years [2] , the euphoric gold rush of simple apps has ended [3] and new emerging technologies connected with Mobile entered the hype cycle [4] .

Smartphone adoption in enterprises is forecasted to grow 25% YoY by 2022 [5] . Enterprise mobile solutions include software, mobile devices, and applications that work together to help companies and employees to enhance work and increase their efficiency. This trend has seen small signs of adoption in the local mobile development landscape.

...

Most prevalent industries for which Mobile projects are developed are Retail, mCommerce and Finance. These industries are directly related to money and, given the fact that consumer behavior and expectations have changed, our industry adapts as well.

Many of the business opportunities for Mobile identified in the study also circle these industries.

As Mobile drives a new stage of digitalization of commerce, we forecast a boom in mCommerce opportunities and is expected to grow 31% globally [6] . Along big eCommerce players that shift to mCommerce, there are lots of smaller shops that explore this new consumer medium.

Shopping via apps is generally preferred to shopping via mobile browser. From an user experience perspective, there is still lots of improvement to be made in terms of the Mobile customer journey, especially around the purchase completion and payment.

Next industries that were mentioned in the study are Entertainment, Education and Healtchare.

These map the fundamental consumer needs, with enough experiences left to be digitized.

It's particularly interesting how combining Mobile with emerging technologies enable new, richer experiences for consumers, like AR/VR are for Entertainment, or IoT is for Healthcare.

Other industries tackled by Mobile projects are Travel and Transportation. As people become more and more open to travelling and as tickets and accommodation become cheaper, there is a plethora of utility apps accompanying the travel experience.

...

The mobile development industry in Bucharest is young, most of the participating companies have between 3 and 5 years of Mobile experience.

Outsourcing companies with international clients are the most prevalent. The majority of these companies are not focused only on Mobile, yet they have identified strong customer demand.

We have also seen signs of the rise of hybrid (outsourcing/product) companies. Having a good

cash flow from the services they offer, part of the outsourcing companies are exploring with products of their own, to offer to global markets.

They have started building in-house capabilities of Product Management, User Experience and Marketing to increase the chances of new product initiatives.

Mixing emerging technologies with Mobile, to enable new experiences and utility for customers

Most of the companies are developing native apps, taking full advantage of the extra capabilities that these have to offer.

There is an unprecedented setup for this, both from a consumer behavior perspective and from a technological standpoint.

Some of these companies show full flexibility in terms of creating mobile projects by having the capability to cover lots of platforms, depending on the project need. We haven't seen any significant preference for either iOS or Android as main development platforms.

...

The most popular emerging technologies in the study are Augmented Reality, Virtual Reality, Artificial Intelligence and Internet of Things.

Many of the participating companies have shared that they plan to have projects using these technologies. In the "Discover more" section you will find useful information on the subject, as we have dedicated special attention to exemplify some new use cases of these techs.

In terms of business opportunities, we have identified two main areas: Prospects in the growing industries mentioned above, with mCommerce clearly leading the pack

Additionally, there is a big opportunity of building products that are more contextual and just-intime for the users.

...

Study showcases highlighted projects of each of the participating companies. We invite you to discover these projects, their variety, the different user needs that they address and explore them further.

We are truly honoured and proud that these projects are developed locally and have lots of confidence that the future comes with even more exciting Mobile projects.

MOBILE FOR THE WIN! The Mobile Academy Team

/ DISCOVER MORE /

Healthcare Retail

M-Commerce

Utilities

Gaming

Transportation

Travel

Sports

Entertainment

Finance

Education

Other

Security

Realestate

INDUSTRY By frequency, industries in which the participating companies operate are: 1. Retail, m-Commerce, Finance 2. Education, Entertainment, Healthcare 3. Utilities, Gaming, Transportation, Travel 4. Sports, Security, Real Estate, Security Mobile apps developed in Bucharest touch lots of other industries, including: e-Government, Communications, Social Networking, Food, Publishing, Automotive, FMCG, Tobacco, Enterprise

Hospitality

35

Other

30 Mobile Web 25 Cross-Platform 20 iOS 15 Android 10 5 0

PLATFORMS Out of the 38 companies that contributed to the study, 33 develop native iOS and Android apps.

Most of the companies developing cross-platform have the capability to develop native apps as well.

Few companies develop specifically Mobile Web apps.

Other platforms that were mentioned include: Wearables and Smart TVs.

12 10 8 6 4 2

AR

VR Bots

Swift Kinect

Kotlin React Native

Iot

AI

Other

EMERGING TECHNOLOGIES From the large range of emerging technologies nowadays, the local mobile development companies anticipate working the most with Augmented Reality and Virtual Reality. This is consistent with what we've seen as demand coming from big consumer brands. New tech enables richer experiences for the endcustomers and the possibility to create a memorable connection with the brand.

The proliferation of smart devices is being met with projects that combine Mobile with Internet of Things. Consumers want to be able to use different smart devices through apps on the go.

Artificial Intelligence powers projects from different industries, ranging from Travel to m-Commerce and Security.

When it comes to new programming languages, Swift, Kotlin and React Native were mentioned the most.

ables Apps

10 8 6 4 2

10 8 6 4 2

Wearables Apps Encryption and privacy apps

ption and privacy apps Fintech

ch

wered Apps

AI powered Apps

Other Other VR & associated

VRAR&& associated associated

M-commerce & a

M-commerce & associated Apps

Localized & Contextualised Apps

Localized & Conte

Healthcare & associated Apps

AI + IoT Apps

AR & associated AI + IoT Apps

BUSINESS OPPORTUNITIES

The biggest business opportunity identified by participants to the study is developing apps for the fast growing industry of m-Commerce.

The second biggest industry with potential is Healthcare, where the business opportunity lies in building products using Internet of Things and Mobile.

Building apps that offer utility based on the context & localization of the user is seen as another opportunity, both from a brand engagement and from a standalone product perspective.

Emerging markets and traditional industries ripe for digital disruption also invite tech companies seeking a high-growth business.

Healthcare & asso

5+ Years 3-5 Years 2-3 Years 1-2 Years 0-1 Years

0

5

10

15

20

EXPERIENCE The mobile development industry in Bucharest is young, most of the participating companies have between 3 and 5 years of Mobile experience.

Outsourcing companies with international clients are the most prevalent.

The majority of these companies are not focused only on Mobile, yet they have identified strong customer demand.

Operations Art Marketing/Sales Testing Product Management Design Development Project Management

ROLES The typical Mobile team has roles in Development, Design and Project Management, with the number of team members varying based on the complexity and maturity of the projects.

Marketing/Sales, Testing and Product Management roles are also common, in almost half of the participating companies.

We have seen the growth of roles in Product Management and User Experience Design. This is a sign of local companies adopting a user-centric design mindset.

Design Development Art Web Development Marketing/Sales Api development 0%

10%

20%

30%

40%

50%

60%

FREELANCERS Around half of the contributing companies work with freelancers, most of them either for design or development activities.

There are two main scenarios when this collaboration occurs: * Urgent or temporary need for scaling the Mobile team * Need of a rare skill for a limited amount of time

International Events

Internships

Pro-bono

Event Organizer

Local events

Accelerator

COMMUNITY Many of the participating companies are attending local events such as conferences, meetups, hackatons and also offering internships. These are the most common forms of community involvement.

We've also found that some of the companies are organizing events and training sessions themselves, contributing to increasing the skills in the local landscape.

Some companies have adopted a fresh form of community involvement - helping NGOs pro bono to build apps for different needs in society.

Fabric

Firebase

Flurry

MixPanel

Google Analytics

Confluence

Asana

Analytics

Bug Splat

Firebase

Jira

HockeyApp

Slack

Trello

Jira

Project Management

Crashlytics

by Fabric

MailChimp Apps Flyer

Crash Reporting

TOOLS Most common tools for different needs in a Mobile team are: * Google Analytics for Analytics * Jira for Project Management * Crashlytics for Crash Reporting * Espresso for Automated Testing * and Firebase as a MBaaS

Twitter Analytics

AdWords

Marketing

Facebook Analytics

Calabash

UI Automator

Appium

Selenium

Espresso

jMeter

Automated Testing

Mopub

Mixpanel

Parse

MBaaS

Fabric

Selenium

Google Analytics

MixPanel

Optimizely

A/B Testing

Firebase

Invision

Circle CI Kibana Github / Travis CI (cross-platform (hosting files) inVision dev tools)

Other Tools

Bamboo (for CI)

/ MEET THE PLAYERS / TM

3

advanced mobile applications

full color

Linked by Isobar

Earn Share Do Good

/ Adobe Romania

/ Adobe Experience Manager Mobile

ADOBE ROMANIA

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Education Entertainment Healthcare Retail

Android

Cross Platform

Windows

ROLES IN THE MOBILE TEAM

HIGHLIGHTED PROJECT: ADOBE EXPERIENCE MANAGER MOBILE End-to-end platform (services, runtime) to build, manage, and deliver mobile app experiences for companies.

What makes it special?

It gives developers the ability to go deep in writing a mobile SDK and runtime or specilize on developing services that drive the mobile experience.

Success metrics Number of customers: from media companies to big enterprises Shipping monthly updates of the software Top Apps featured in App Store

FORECAST

PLATFORM iOS

/

UX Designer Product Manager Engineering Manager Development Engineer Quality Engineer Operations Engineer

Emerging technologies

Business opportunities in Mobile

Location aware / Beacons technology Mobile analytics and personalization Mobile payments Swift

M-Commerce

COMMUNITY INVOLVEMENT Local meetups.

TOOLS Analytics: Adobe Mobile Services Project management: Jira, Trello Crash reporting: Adobe Analytics Marketing: Adobe Marketing Cloud - Mobile Services Automated testing: Appium, Selenium A/B testing: Adobe Test and Target MBaaS: Adobe Experience Manager Mobile

adobe.com/ro

AdobeRomania

/ Adonis Software

/ Watercolors

ADONIS SOFTWARE

5+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Education Entertainment Finance Gaming Healthcare Hospitality M-Commerce Utilities Travel Trasportation Security Sports Retail Real Estate

PLATFORM iOS

/ HIGHLIGHTED PROJECT: WATERCOLORS It’s an artistic puzzle game where you have to mix and drag colors to solve the puzzle.

What makes it special?

Success metrics

It’s an world wide hit having over 2 million Over 2 million downloads. downloads, being featured by Apple and covered

by Business Insider, Washington Post, The Guardian and many others.

FORECAST Emerging technologies

Business opportunities in Mobile

Virtual Reality

Virtual Reality

COMMUNITY INVOLVEMENT I like to occasionally keep in touch with the community, however I do believe that in the end taking care of your business is more important than spending much time in conferences and meetups.

TOOLS Analytics: Flurry Analytics Project management: Redmine Crash reporting: Crashlytics Marketing: Social media (Facebook mostly), Website, Press MBaaS: Parse Other tools: Git, Slack, Google Drive, Dropbox, Box

Android

ROLES IN THE MOBILE TEAM

Developer Designer Project Manager Business Developer CEO

FREELANCERS Design Development

adonissoft.com

Adonis.Software

5

/ AMA Romania

/ POPULATE Project

AMA ROMANIA

5+ YEARS INDUSTRY EXPERIENCE

INDUSTRY Gaming

/ HIGHLIGHTED PROJECT: POPULATE PROJECT Asymmetric mobile game.

What makes it special?

The POPULATE Project introduces a prototype platform that helps develop a new type of gaming experience - asymmetric gameplay.

The project uses a software solution for generating digitally created 3D characters and crowd behaviour management. The POPULATE game prototype functions across multiple types of smartphones and tablets, and uses smartglasses as a controller.

Success metrics The project is a prototype and is not yet ready for the market.

FORECAST PLATFORM

iOS

Android

Cross Platform

Wearables

ROLES IN THE MOBILE TEAM

Project Manager Programmer QA Specialist Designer Graphic Artist Marketing Specialist

Emerging technologies

Business opportunities in Mobile

Augmented Reality Virtual Reality

M-Commerce

COMMUNITY INVOLVEMENT Participation to local conferences like Bucharest Technology Week, Internet & Mobile World or Dev-Play.

TOOLS Analytics: Google Analytics Project management: Hansoft, Jira, Redmine

FREELANCERS Sounds Graphic Design

ama-studios.com

AMAmobile

/ Amber Studio

/ Star Wars: Commander

AMBER STUDIO

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY Gaming

PLATFORM iOS

Android

Windows

Wearables

ROLES IN THE MOBILE TEAM

Project Manager Game Designer Game Artist Game Engineer Art Director Product Manager 2D/3D Artist Animator Producer Development Director Software Engineer Quality Assurance Tester Web Designer UX/UI Specialist

/ HIGHLIGHTED PROJECT: STAR WARS: COMMANDER A “must-play” for Star Wars fans, Star Wars: Commander is a real-time strategy game that we developed across multiple platforms.

The app allows players to build their own base and invade enemy territory in order to gain supremacy in the Galactic Civil War. Players can enjoy the full range of vehicles, weapons and technology from the Star Wars universe.

Although each player starts fighting independently, then they can decide whether to join the Rebel Alliance or the Galactic Empire.

What makes it special?

Well, it’s Star Wars. We grew up with it and we loved it, so we were honored to work on the project.

Other than that, what was especially complex about the development was that we had a dayand-date launch, which meant that it had to be ready for all platforms at the same time.

Success metrics Meeting the launch timing Flawless platform development on Windows Store, Windows Phone, Amazon AppStore

FORECAST Emerging technologies

Business opportunities in Mobile

Virtual Reality Augmented Reality

N/A

COMMUNITY INVOLVEMENT We have been organising game jams bringing together passioned indie or independent development teams and we plan to keep this up for the future as well. We have launched a game incubator (www.carbon-incubator.com) that aims to support and engage with local indie studios, by financing their plans and offering coaching and mentorship for their teams.

TOOLS Analytics: Flurry, Appsee Project management: Jira, Microsoft Project Crash reporting: HockeyApp MBaaS: Parse

amberstudio.ro

Amber Studio Romania

3

/ Appcenter Technologiies

/ BBY

APPCENTER TECHNOLOGIES

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Education Healthcare Hospitality M-Commerce Utlities Transportation Sports Retail Real Estate

/ HIGHLIGHTED PROJECT: BBY A business app intended to keep a close link to loyal clients. the clients are rewarded with loyalty points if they purchase goods. the points can be then redeemed for gifts, or lost if no activity happens in a given period of time. The loyalty part one of the many features of the app, along with the product catalogs and mobile shop.

What makes it special?

The loyalty program is a frictionless service clients can enroll in seconds.

Success metrics 3500 loyal clients enrolled in 2 months

FORECAST Emerging technologies

Business opportunities in Mobile

QR-based gamification features.

M-loyalty

COMMUNITY INVOLVEMENT We provide weekly workshops for selected users, marketing managers/directors, agencies executives, prospect clients executives.

TOOLS PLATFORM iOS

Analytics: Google Analytics Project management: Trello MBaaS: Firebase

Android

ROLES IN THE MOBILE TEAM Marketing UX/UI Designer Developer

FREELANCERS Design Development appcenter.ro/

appcenter.ro

/ Atelieru de Internet

/ MoodFood

ATELIERU.RO

5+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Advertising Education Finance Gaming

PLATFORM iOS

Android

Mobile Web

ROLES IN THE MOBILE TEAM

/ HIGHLIGHTED PROJECT: MOODFOOD Feeling blue? Is monday bringing you down or you’re just tired of the same pasta dish over and over again? We’re here to help you fight boredom in the kitchen! Our Moodfood app creates a bridge between the brand and the user in a creative and non-intrusive manner.

The Moodfood recipe generator brings true added value and provides users with cooking recipes based on their mood, therefore adding a personal twist to the whole experience.

What makes it special?

Success metrics

Nothing works better to brighten up people than a good dinner, whatever the mood you are in. Unlike other apps, Moodfood actually encourages people to go offline and relax through cooking.

It was ranked 3-rd in Google Play in the “Lifestyle” category 15.000 installs on Android and iOS Over 65.000 sessions

FORECAST Emerging technologies

Business opportunities in Mobile

Wearables IoT Kinect

Apps for wearables

COMMUNITY INVOLVEMENT We attend mobile events as often as possible

TOOLS Analytics: Google Analytics, Localytics Project management: ActiveCollab

Project Manager Developer UX Specialist Designer Client Service

atelieru.ro

atelieru.ro

3

/ Avira

/ Avira Antivirus Security

AVIRA

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY Security Utilities IoT

PLATFORM iOS

Android

/ HIGHLIGHTED PROJECT: AVIRA ANTIVIRUS SECURITY Great security and utility application which ensures you as a user always have a secured device.

What makes it special?

Success metrics

Because it’s one of the products with the highest Daily Active Users user adoption rate due to: feature richness, Monthly Active Users stability and excellent UI/UX. Session time Number of IAB purchases Number of app opens

FORECAST Emerging technologies

Business opportunities in Mobile

Augmented Reality Swift Kotlin

Healthcare apps Apps for agriculture

COMMUNITY INVOLVEMENT Participating to most of the mobile meetups and also organized the Bucharest Mobile Meetup.

ROLES IN THE MOBILE TEAM

Developer QA Automation Tester QA Manual Tester Product Manager

TOOLS Analytics: MixPanel, Google Analytics, Adjust Project management: Jira, Asana, Trello Crash reporting: Crashlytics Automated testing: Robotium, Espresso, Spoon, Jenkins A/B testing: MixPanel MBaaS: Firebase Other tools: Jenkins, Bamboo for CI

FREELANCERS Design Development

avira.com

Avira

/ Bitdefender

/ Bitdefender Mobile Security for Android

BITDEFENDER

5+ YEARS INDUSTRY EXPERIENCE

/ HIGHLIGHTED PROJECT: BITDEFENDER MOBILE SECURITY FOR ANDROID We’re very good at protecting your Android phone from viruses, adware, malicious webpages, intruding friends and thieves.

What makes it special?

It’s our most downloaded Android app, giving peace of mind to millions of Android users.

Success metrics Virus detection rate: 100% in independent tests.

INDUSTRY

FORECAST

Utilities Security

Emerging technologies

Business opportunities in Mobile

Firebase

Security

PLATFORM iOS

Android

ROLES IN THE MOBILE TEAM

COMMUNITY INVOLVEMENT Local industry metups and conferences.

TOOLS Analytics: Google Analytics, Firebase Project management: Jira and Trello Crash reporting: HockeyApp Automated testing: Espresso, UI Automator, Python, Test Link A/B testing: Google Analytics, Firebase

Developer Tester Project Manager Team Lead UX Designer Product Manager Product Marketing Manager

bitdefender.ro

BitdefenderRO

2

/ Capgemini Romania

/ Mobile Internet Banking Application

CAPGEMINI ROMANIA

2+ YEARS INDUSTRY EXPERIENCE

INDUSTRY Finance

PLATFORM Android

Cross Platform

/ HIGHLIGHTED PROJECT: MOBILE INTERNET BANKING APPLICATION Mobile internet banking application, used to manage personal finance module should run on Android platform and integrate with banking security and backend systems.

What makes it special?

The app is the first one to use assisted navigation, an Usability for users to handle personal budgets.

Success metrics Number of users

FORECAST Emerging technologies

Business opportunities in Mobile

E-health technologies

M-commerce

COMMUNITY INVOLVEMENT Conferences, Meetups.

TOOLS ROLES IN THE MOBILE TEAM

Project Manager Developer UX Designer Team leader

Project management: Open source and commercial tools Crash reporting: Open source and commercial tools Marketing: Open source and commercial tools Automated testing: Open source and commercial tools A/B testing: Open source and commercial tools MBaaS: Convertigo Other tools: Open source and commercial tools

ro.capgemini.com

Capgemini

/ Cegeka

/ CEGEKA

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Entertainment Finance Healthcare Utilities Travel Transportation Retail

Android

HIGHLIGHTED PROJECTS: Multiple projects, ranging from B2B to B2C.

What makes it special?

Confidential data.

Success metrics Customer satisfaction survey Project/product quality Time for delivery

FORECAST Emerging technologies

Business opportunities in Mobile

React Native

Confidential data

COMMUNITY INVOLVEMENT Hackatons, conferences

TOOLS

PLATFORM iOS

/

Cross Platform

Analytics: Fabric, Google Analytics, Windows Mobile Azure Project management: Microsoft Project Crash reporting: Fabric, Google Analytics, Windows Mobile Azure Automated testing: Most of the tools available MBaaS: Fabric, Azure Other tools: Hockey App

ROLES IN THE MOBILE TEAM

Developer Proxy Team Lead UX Designer UI Designer Project Manager Presales Sales

FREELANCERS Design Development

cegeka.com/ro/en

CegekaRomania

3

/ Concept Apps

/ EasyRide

CONCEPT APPS

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Transportation Travel Utilities Education

/ HIGHLIGHTED PROJECT: EASYRIDE The Uber of Mongolia.

What makes it special?

Success metrics

We have contributed both technical and business knowledge to a successful ridehailing venture in a foreign country.

80% recurring users Became market leader within a few months of operations

We helped raise investment and set up the business. We then recruited and grew the local team, which has now taken over the management of the venture.

FORECAST Emerging technologies

Business opportunities in Mobile

React Native

Transfering tech and business skills across markets evolving at different rates.

PLATFORM

COMMUNITY INVOLVEMENT iOS

Android

Cross Platform

ROLES IN THE MOBILE TEAM

Project Manager Developer Designer Marketing specialist

We get involved in initiatives supporting sustainable urban development. We occassionally go to conferences and meetups, where we both learn new things and share the lesson we have learned from our clients and ventures.

TOOLS Analytics: AppSee Project management: Jira Crash reporting: Crashlytics MBaaS: Parse, Fabric

FREELANCERS Design Development

conceptapps.ro

/ Clever Tech

/ Clever Taxi

CLEVER TECH

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

M-Commerce Transportation

Android

Windows

Blackberry

ROLES IN THE MOBILE TEAM

Developer Product Manager Tester Marketing Manager

FREELANCERS

HIGHLIGHTED PROJECT: CLEVER TAXI Clever Taxi allows you to order a taxi from multiple taxi companies at once.

Success metrics

What makes it special?

Here at Clever Taxi we turn coffee into code every day. It is a challenging environment with opportunities to develop yourself as a professional and as a person. Working in a startup is not an easy job, dilemmas and opportunities appear every day and you have to find solutions fast.

You have a change to experiment with new technologies and be part of the team that have radically improved the taxi industry.

30 milions of processed rides Most innovating app - Star Prize, Mobilio 2013, București Best taxi application - Star Prize, Mobile Awards Romania, București 2013 1st Prize at Mobile Awards Romania 2015 Competition, Category Star Payment

FORECAST

PLATFORM

iOS

/

Emerging technologies

Business opportunities in Mobile

AI connected with bots

M-commerce AI based services

COMMUNITY INVOLVEMENT We are the official partner of How to Web conference every year. We offer internships in all our departments. We are in close link to a NGO that helps us develop blind friendly products.

TOOLS Analytics: Google Analytics, internal analytics tool Project management: Jira, Trello Crash reporting: Crashlytics Marketing: Internal mobile marketing tool, Adwords, Mailchimp, Power Editor A/B testing: Internal A/B testing tool Other tools: Sensor Tower, App Annie, Slack

Design Development

clevertaxi.com/app

CleverTaxi

5

/ CyberGhost

// CYBERGHOST CYBERGHOST VPN VPN 6.06.0 forfor iOS iOS

CYBERGHOST CYBERGHOST

5+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Security Cryptography

PLATFORM

iOS

Android

Mobile Web

ROLES IN THE MOBILE TEAM

Product Management Marketing Development Quality Assurance Support

// HIGHLIGHTED PROJECT: CYBERGHOST VPN 6.0 FOR IOS The latest version of the CyberGhost 6.0 for iOS is a blend of increased performance, seamless user experience, and top notch technology. The app is designed to meet the requirements of both experienced as well as casual users. The new app debuts new features and 4 profiles dedicated to offering flawless and protected online experiences covering the needs of mobile users.

What makes it special?

CyberGhost is designed to disrupt the approach of traditional VPNs being first to introduce automatic WiFi protection technology and access to unique essential features such as adblocker, anti-tracking, virus protection, and data compression.

Success metrics In the recent 5 years, the company has secured and anonymized the online presence of over 9 million users across the globe. CyberGhost is a very fast growing “Privacy as a Business” company defending privacy as a basic human right while building new user-oriented cryptotechnology for the future.

FORECAST Emerging technologies

Business opportunities in Mobile

AI, Blockchain, crypto-technology

High demand for encryption and privacy

COMMUNITY INVOLVEMENT Privacy Accelerator - the first accelerator program to exclusively support ideas and products that address the need for privacy, security and freedom on the internet.

CyberGhost Academy – Workshops about online safety, cyberbullying, VPNs, encryption, passwords, security and online research Offering a voice to digital citizens in countries with restricted access to content CyberGhost offers its privacy service to journalists and NGO’s fighting against censorship in non-democratic countries. Our goal is to restore and protect the free Internet Transparency report – First in the VPN industry to publish a transparency report

TOOLS Confidential - privacy reasons

cyberghostvpn.com

cyberghostEN

/ Digital Krikits

/ Talk to Tucker

DIGITAL KRIKITS

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Education Entertainment Healthcare M-commerce Utilities Travel Transportation Sports Retail Real Estate

/ HIGHLIGHTED PROJECT: TALK TO TUCKER It’s a real estate app used in Indiana that helps both real estate agents and buyers to easily search for houses and filter their options based on location, neighborhoods, proximity to schools or any other points of interest.

What makes it special?

SUCCESS METRICS

Complex project Crash-free users Map had a polygon search feature Daily Active users Clients very responsive to our UX ideas Performance

FORECAST Emerging technologies

Business opportunities in Mobile

Augmented Reality Virtual Reality Internet of Things

M-Commerce

COMMUNITY INVOLVEMENT PLATFORM iOS

Android

ROLES IN THE MOBILE TEAM

Project Manager UX/UI Designer Product Owner Lead Developer Developer Post-Launch Analyst QA Engineer Lead QA Engineer

Conferences, Webinars, Internships

TOOLS Analytics: Crashlytics, Flurry Project management: Trello, Aha!, Confluence/Jira Crash reporting: Crashlytics Marketing: Facebook, Twitter, Apps Flyer Automated testing: Selenium, Ruby, Cucumber A/B testing: Optimizely MBaaS: Fabric Other tools: TestRail, buddybuild

FREELANCERS

Development Design

digitalkrikits.com

digitalkrikits

3

/ Elefant Online

/ Elefant.ro

ELEFANT ONLINE

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

M-commerce Retail

PLATFORM

iOS

Android

ROLES IN THE MOBILE TEAM Project Manager UX Designer Product Owner

/ HIGHLIGHTED PROJECT: ELEFANT.RO We can’t consider current hybrid apps as a success.

But our upcoming native apps will be game changer in Romanian market with some special features.

What makes it special?

Success metrics

We will be able to launch campaigns, Conversion rates promotions for mobile only. We will able to update screen elements, contents, widgets and design without new releases. These features will be managed from application admin area and pushed to customers real time.

FORECAST Emerging technologies

Business opportunities in Mobile

Features for wearable devices Force touch

M-commerce Location based services

COMMUNITY INVOLVEMENT International conferences, meeting with companies under same group

TOOLS Analytics: Google Analytics, Branch.io, Segment.com Project management: Jira Crash reporting: Crashlytics Marketing: Branch.io, Segment.com, Exponea, intercom.io A/B testing: Optimizely MBaaS: Fabric

elefant.ro

elefant.ro

/ eMAG

/ Pay by click

EMAG

2+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

M-Commerce Retail

PLATFORM iOS

/ HIGHLIGHTED PROJECT: PAY BY CLICK It eases the payment within the mobile app, by allowing the user to save the card details and use it for further online payments. Basically the user skips the step where card info is needed. This feature also allows the user to pay really fast, with just one click and skip the whole checkout process - proceed to checkout, select the address, select the payment method and so on.

What makes it special?

Success metrics

When we released it there weren’t any other apps with this feature on our market. It is a complex service and we worked a lot for it to be complete and safe. Also, it is a mobile only feature. It is not yet available on the website.

Percentage of payments with saved cards from card payments

FORECAST Emerging technologies

Business opportunities in Mobile

Swift

We are currently focusing on developing the app in all the countries where we have offices.

Android

COMMUNITY INVOLVEMENT ROLES IN THE MOBILE TEAM

Product Owner Project Manager Business Analyst Front-end developer Backend developer UX Designer

Hackathons, conferences.

TOOLS Analytics: Google Analytics, Facebook analytics, Internal tools and databases.

Project management: Jira, Slack Crash reporting: Crashlytics Marketing: Internal tools Automated testing: TestFlight MBaaS: Parse, Fabric

eMAG.ro

eMAG.ro

/ Eventur Group

/ Bucharest City App

EVENTUR GROUP

1

YEARS INDUSTRY EXPERIENCE

INDUSTRY

Entertainment Hospitality Travel Transportation

PLATFORM iOS

Android

HIGHLIGHTED PROJECT: BUCHAREST CITY APP South-Eastern Europe’s most vibrant capital now has an application that’ll connect you directly to the city’s heartbeat. Bucharest City App isn’t just a guide for spending your free time in town. It’s the app with which you can build your own universe of information based on your interests and opportunities. Whether you live in Bucharest, or are just passing through on business, or whether you’re there to visit the city, using this app you can organize all your favorite places, events or offers published via the Bucharest City App urban platform.

What makes it special?

If a friend ever asks you where he could get a coffee at 8 AM, or get something to eat in the Old Town, you can help him out in a matter of moments by sending him your Collection of favorite cafes or restaurants. And if you want to be the first person to know when something new’s going on somewhere, then use the “Follow” feature and you’ll automatically receive the latest news on events or surprises waiting for you in the places you enjoy the most.

Success metrics 55.000 users in 8 months 78% retention 1.5M pageviews 1540 sessions of the most active user 4,5* rating in Google Play (based on 462 reviews)

FORECAST Web

ROLES IN THE MOBILE TEAM

/

Developer Business Developer Technical Lead Marketing Manager Content Assistant

Emerging technologies

Business opportunities in Mobile

Virtual Reality Internet of Things Augmented Reality

Scaling the model in other cities through Contextualisation & Localisation.

COMMUNITY INVOLVEMENT Digital Travel Conference Promotion of Bucharest as a city break destination

Participation at relevant events and meetups

TOOLS Analytics: Google Analytics Project management: Trello Marketing: Google Adwords, Facebook content, Facebook ads, Email marketing, Offline partnerships Other tools: Instagram content

install.bucharestcityapp.com/

BucharestCityApp

/ Fashion Days Shopping

/ Mobile Apps Redesign

FASHION DAYS SHOPPING

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

M-commerce Retail

PLATFORM iOS

Android

ROLES IN THE MOBILE TEAM

Engineering Manager Mobile QA Mobile Developer UI/UX Designer Product Owner

/ HIGHLIGHTED PROJECT: MOBILE APPS REDESIGN Mobile is an important part of Fashion Days. We started building our first mobile app in 2013 with a lot of enthusiasm. Since then we added a lot of features that improved our customers’ experience when shopping for fashion items on the go. We also expanded to other platforms. Now, based on the latest trends and emerging technologies, we want to add more features and redesign our mobile apps both technically and visually.

What makes it special?

The functional and technical challenges that we will encounter when: Implementing new, innovative features Aligning with Android Material Design Guidelines and iOS Human Interface Guidelines Redesigning the technical architecture using the latest components and SDKs

Success metrics Customer satisfaction Retention rate Engagement rate

FORECAST Emerging technologies

Business opportunities in Mobile

Chatbots Artificial Intelligence Virtual Reality Augmented Reality

M-commerce Virtual Reality in M-commerce

COMMUNITY INVOLVEMENT Speakers at conferences (Mobifest, GPeC, ecomTEAM) and meetups.

TOOLS Analytics: Google Analytics, Localytics Project management: Jira, Confluence Crash reporting: HockeyApp A/B testing: Localytics MBaaS: Firebase

fashiondays.ro

Fashion Days

5

/ Gemini Solutions

/ Yummly

GEMINI SOLUTIONS

5+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Culture E-learning Education Entertainment Gaming IoT M-commerce Social Sports Food

Android

Yummly was launched in 2010 by foodies on a mission to invent the ultimate kitchen tool. Whether it’s finding a recipe or going to the store, Yummly wants to make it easier for foodies to do what they love – cook, eat, and share

What makes it special?

Yummly’s mission is to be the largest, most powerful, and most helpful food site in the world. Complex UI and animations are among the project’s challenges.

SUCCESS METRICS Number of downloads and store rating User retention Session time

Emerging technologies

Business opportunities in Mobile

Swift Virtual Reality/Augmented Reality Internet of Things Bluetooth LE

Internet of Things Virtual Reality in eCommerce Security

COMMUNITY INVOLVEMENT

Windows

ROLES IN THE MOBILE TEAM

HIGHLIGHTED PROJECT: YUMMLY

FORECAST

PLATFORM iOS

/

Project Manager Developer UX Designer QA Solution Architect

Mobile Web

Course in Politehnica University Active participation in Java User Group, Softbinator, Innovation labs, Digital Citizens Apps for NGOs

TOOLS Analytics: Flurry, Crashlytics, Mixpanel Project management: Jira, Pivotal Tracker, Trello Crash reporting: Fabric Automated testing: Appium, Selendroid

geminisols.com

GeminiSolutions

/ Gentlab

/ Knolyx

GENTLAB

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Education Finance e-Government

/ HIGHLIGHTED PROJECT: KNOLYX Complete eLearning platform where professionals who want to hone their skills can embark into a captivating learning quest by choosing their own training plan to help them in their career development.

Knolyx is also the place where training companies all over the world can open their offer to new students. We give them all the tools to build eganging content, manage their courses, trainers and learners, promote and sell their training offer and find new partners.

What makes it special?

Success metrics

Creates connection by making it easy for companies to plug into the platform and increase the learning experience. This infrastructure enables interactions between participants and enhancing a great and wonderful community.

After 1 year of development, Knolyx had the first 10 training courses delivered to 5 international companies

FORECAST PLATFORM iOS

Emerging technologies

Business opportunities in Mobile

React Native Ionic 2 Augmented Reality

M-Commerce

Android

COMMUNITY INVOLVEMENT ROLES IN THE MOBILE TEAM

Project manager Developer UX designer Marketing specialist

Participating to industry meetups Organizing internships

TOOLS Analytics: Google Analytics Project management: Jira Automated testing: Jest

gentlab.com

Gentlab

3

/ Grapefruit

/ Mobile & Web Platform for Tobacco

GRAPEFRUIT

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Automotive Finance FMCG Utilities Security Real Estate Tobacco

PLATFORM iOS

Android

/ HIGHLIGHTED PROJECT: MOBILE & WEB PLATFORM FOR TOBACCO A platform for user engagement & contest participation, developed for one of our tobacco clients.

What makes it special?

The concept, user flows, UX & strategy. Also the results were over the expectations.

Success metrics Confidential

FORECAST Emerging technologies

Business opportunities in Mobile

Augmented Reality Geofencing

Localisation based utility apps.

COMMUNITY INVOLVEMENT Meetups, hackathons, opinion articles, courses.

TOOLS Analytics: HotJar, Google Analytics Project management: RedMine, TeamWork PM, Google Drive, Trello Automated testing: TBD MBaaS: Firebase

ROLES IN THE MOBILE TEAM

Project Manager UX Designer UI Designer Strategist

grapefruit.ro

grapefruit.ro

/ IRON sheep TECH

/

Social Casino App

IRON sheep TECH

2+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Gaming Healthcare IoT

PLATFORM iOS

Android

Cross Platform

ROLES IN THE MOBILE TEAM Mobile Developer Server-side Developer QA

/ HIGHLIGHTED PROJECT: SOCIAL CASINO APP What makes it special?

Success metrics

We developed this project from ground up, Second Day Retention > 45% building both the app and the back-end. We Monthly Active Users: > 60k experimented with emerging technologies (Unity 3D, Vert.x). It was a lengthy process that helped us gain deep knowledge of iOS and Android ecosystems. Through it we achieved a 360° perspective on the mobile environment.

FORECAST Emerging technologies

Business opportunities in Mobile

Swift Kotlin Vert.x Unity 3D

Healthcare Fintech Internet of Things

COMMUNITY INVOLVEMENT Participation to local conferences: DevTalks, IMWorld, Webstock

TOOLS Analytics: Interana Project management: Jira, Trello Crash reporting: Crashlytics, HockeyApp Testing: TestRail Automated testing: Ranorex, jMeter Other tools: Git, Unity, Slack

ironsheep.tech

ironsheeptech

5

/ Kinecto linked by Isobar

/ CITY iLOVE Loyalty app By Baneasa Shopping City

KINECTO LINKED BY ISOBAR

5+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Education Entertainment Finance Gaming M-Commerce Real Estate Retail

/ HIGHLIGHTED PROJECT: CITY ILOVE LOYALTY APP

BY BANEASA SHOPPING CITY We developed and launched CITY iLOVE – a mobile-only unique loyalty program that rewards those who choose Băneasa Shopping City every time they want to eat, drink, shop and have fun.

The loyalty app lets consumers scan all the receipts from any of the hundreds stores in Băneasa Shopping City and gives them back exclusive benefits according to their spend.

The benefits revolve around premium experiences (such as shopping counseling, premium cinema seating, VIP access to movie premieres), private events or discounts at their favourite stores.

What makes it special?

Success metrics

We built in Gamification from day one – consumers can unlock benefits and move between loyalty levels based on their spend.

The app has more than 14000 users who scanned more than 30000 receipts

In the first two months, though in beta and without any dedicated campaigns, clients scanned almost 50.000 receipts.

PLATFORM iOS

Android

Cross Platform

ROLES IN THE MOBILE TEAM

Project Manager UX Designer Copywriter Strategy Director

FORECAST Emerging technologies

Business opportunities in Mobile

Dart

M-Commerce & mobile advertising Special projects: live streaming

COMMUNITY INVOLVEMENT We are involved in many projects, cultural, social (and you can see our latest projects such as Visit Bogata, Muzeul Coruptiei and Adoptă un Ș). Also, we have an internship program for whom ever wants to join us for a couple of month and learn all about the life in an agency :)

TOOLS FREELANCERS Development Design Copywriting

Analytics: Mixpanel Project management: Asana Crash reporting: Crashlytics

Marketing: Intercom Automated testing: Appium MBaas: Fabric, Parse

kinecto.ro

kinecto

/ Kubis Interactive

/ Momente.cool

KUBIS INTERACTIVE

1+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Finance M-Commerce

PLATFORM Cross Platform

Mobile Web

/ HIGHLIGHTED PROJECT: MOMENTE.COOL Momente.Cool is a platform built for Ursus, that engages with fans in an original way, by having real time conversations with consumers. Users are challenged to be active both online and offline, and get special rewards.

What makes it special?

Success metrics

The platform is easy to use, intuitive and fun!

Number of trials Number of members Number of repeated members Session time

FORECAST Emerging technologies

Business opportunities in Mobile

Virtual Reality

M-commerce In-store experiences

COMMUNITY INVOLVEMENT Internships Pro-bono work for NGOs Participation at relevant conferences and events

ROLES IN THE MOBILE TEAM Project Manager UX Designer Developer

FREELANCERS Design Development

kubisinteractive.com

KubisInteractive

3

/ Mindit Software

/ Smart Photo App

MINDIT SOFTWARE

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Entertainment Enterprise Healthcare Retail

PLATFORM iOS

Android

/ HIGHLIGHTED PROJECT: SMART PHOTO APP New-gen smart photo app, that can aid you in taking better photos and movies.

What makes it special?

Being built together with a platform agnostic SDK that can be used to power other applications on both iOS and Android. Includes a large number of smart technologies that integrate seamlessly in a quite revolutionary interface.

Success metrics Customer satisfaction

FORECAST Emerging technologies

Business opportunities in Mobile

Internet of Things Neural Networks Wearables

Health related apps will be a big opportunity, as Apple pushes in this direction too.

TOOLS Analytics: Fabric Project management: Jira, GitLab Crash reporting: Crashlytics MBaaS: Fabric Other tools: Fastlane

ROLES IN THE MOBILE TEAM Project Manager Developer

FREELANCERS Design Development

minditsoftware.com

MinditConsulting

/ Mind Treat Studios

/ CIF Cleans Romania

MIND TREAT STUDIOS

5+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Entertainment Gaming Utilities Sports Retail

PLATFORM iOS

Android

HIGHLIGHTED PROJECT: CIF CLEANS ROMANIA Cif had kicked off the campaign “Cif – Curata Romania”, which aimed to clean up the streets of Romania from the aggressive messages and signs that can negatively influence the proper development of children. The campaign, created by McCann Erickson and MRM, was held nationwide between 20 February to 30 May and aimed to remove vulgar posts, potentially offensive or discriminatory in the street. We have been proud developers of the mobile component of this campaign.

What makes it special?

An app with a social attitude intended at cleaning up all the aggressive messages from the streets, inviting thus the population to get involved and make a change. When a user saw an aggressive or discriminatory message, he would enter the app, instantly get localized and a CIF team was sent to clean up the mess. The social implication of both users and CIF team had immediately and visible results, making the city a better place to live.

Success metrics 385 locations cleaned 250.000 users AppStore: most popular app in category 14,000,000 people reached Awards: Creativity awards - Nomination / Cannes Lions - Shortlisted in Direct / Cannes Lions - Shortlisted in Promo

FORECAST Cross Platform

ROLES IN THE MOBILE TEAM

/

Developer UX Designer UI Designer Project Manager Product Owner

Windows

Emerging technologies

Business opportunities in Mobile

Smart watches Virtual Reality / Augmented Reality Kinect

Brand product development

COMMUNITY INVOLVEMENT ANIS member RGDA member IGDA member

Mobile HUB partner The Institute mobile partner

TOOLS Analytics: Google Analytics Project management: Slack, Google Drive, Basecamp, Asana, Jira Crash reporting: Crashlytics Marketing: Bloggers, Facebook ads, TV commercials (in case of the brand apps) MBaaS: Firebase

mindtreatstudios.com

MindTreatStudios

5

/ Mobile Kinetics

/ Mobile Enterprise Apps Suite

MOBILE KINETICS

5+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Oil & Gas Healthcare Automotive Utilities

Android

Windows

Cross Platform

ROLES IN THE MOBILE TEAM

HIGHLIGHTED PROJECT: MOBILE ENTERPRISE APPS SUITE Large companies have followed a trend established in the consumer market and moved more and more of their workflows to mobile devices (sometimes owned by their employees - BYOD). We have developed for one of our clients a suite of mobile apps, deployed on their internal app store, serving various needs such as Mobile Incidents Management, Marketing Materials Management or Events Planning.

What makes it special?

As these systems directly impact productivity we can deploy smart solutions and invest enough time to develop and use the latest technologies.

Success metrics The time of solving IT incidents within the company dropped significantly after the mobile incidents management solution was deployed.

FORECAST

PLATFORM

iOS

/

Developer UX Designer QA Engineer Solution Architect

Mobile Web

Emerging technologies

Business opportunities in Mobile

Machine & Deep Learning Virtual Reality / Augmented Reality

Apps making better use of user context (smarter sensors with machine learning) Virtual Reality / Augmented Reality will enter the mass market of devices and OSes

COMMUNITY INVOLVEMENT Google Developer Group Meetups, GDG Cross-domain Hackathons, DevFest Conference

TOOLS Analytics: Firebase Analytics Mixpanel Project management: Trello, Slack, JIRA Crash reporting: Crashlytics, Firebase Crash Reporting Automated testing: Espresso + UI Automator on Android, Firebase Cloud Test Lab

FREELANCERS Enterprise Applications Large Mobile Projects

mobilekinetics.com

mobilekinetics

/ mReady

/ MREADY

/

5+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Education Entertainment Finance Gaming Healthcare M-Commerce Utilities Travel

HIGHLIGHTED PROJECT: X-FACTOR ROMANIA APP With over 150k downloads, the app was one of the most popular in the Region, hitting 40k simultaneous active users during its peak. While it’s main role was to give X Factor’s viewers the option to vote for their favorite contestants, it also made use of some cutting edge mobile technologies and methodologies like deep linking, in-app messaging, contextaware onboarding, user profiling, smart push notifications and minimizable video player

What makes it special?

By constantly keeping in touch with the client and through clear communication channels, we achieved seamless integration of the app within the experience of the TV show. The app would be promoted during key moments on TV and users would be able to easily download it and express their opinion by voting for their favorite contestants thus influencing the outcome of the show.

This seamless transition also translated through social media sites to increase awareness, activation and customization for new users through the process of deep linking.

Success metrics Client satisfaction and the quality of service provided to an app’s user are the reference points by which we measure our success. Since most of our apps get a lot of downloads and have a high retention rate, another important metric for us is the app’s stability.

FORECAST

PLATFORM

Emerging technologies

Business opportunities in Mobile

iOS

Deep-linking, Chatbots Native integrations with system apps (maps, voice assistants, keyboards etc) Mobile payment Home & car automation, Instant apps

M-Commerce Payments via apps Augmented Reality games

Android

Windows

ROLES IN THE MOBILE TEAM

Project Manager Developer UX Designer UI Designer Sales Business Analyst

FREELANCERS Web Development

COMMUNITY INVOLVEMENT Not only are we always present to the community meetups, conferences and trainings, but we like giving back, which is why we often accept the invitations to join as speakers, trainers, or mentors.

TOOLS Analytics: Google Analytics, Firebase Analytics, Flurry, Mixpanel Project management: Jira, Trello Crash reporting: Crashlytics Automated testing: JUnit, Espresso MBaaS: Firebase, Parse Other tools: GitLab, GitLab CI Upsource mready.net

mreadynet

3

/ ORTEC

/ Routing & Dispatch Mobile App

ORTEC

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Retail Transportation Oil, Gas & Chemicals Healthcare Professional services Public services

PLATFORM iOS

Android

Windows

Developer Tech Lead Project Manager QA

FREELANCERS UI Design

HIGHLIGHTED PROJECT: ORTEC ROUTING & DISPATCH MOBILE APP The app is built exclusively by ORTEC for a smooth integration with the ORTEC Routing & Dispatch system. The two-way direct communication ensures that the real-time route planning & dispatching features of the ORTEC stand-alone application can be extended beyond office walls for a more optimized usage of all resources involved in the supply chain.

What makes it special?

Want to scratch off your to-do list the tedious task of preparing and processing driver work schedules each early morning or late evening?

ORTEC Routing & Dispatch Mobile App can save you a lot of time: in just a few clicks, the ORTEC Routing & Dispatch planning details are turned into always up-to-date portable electronic schedules available on drivers’ mobile devices.

ORTEC’s mobile app is able to create multiple connections that are essential to team productivity and performance, providing a

constant link between business roles such as inventory control, planning, dispatch, execution, management, customers and other logistics functions wherever they are located.

Success metrics 27000 active users on a daily basis in the last 6 months

FORECAST

ROLES IN THE MOBILE TEAM

/

Cross Platform

Emerging technologies

Business opportunities in Mobile

NFC

Enrich mobile applications with more features that support retail and transportation industries.

COMMUNITY INVOLVEMENT Our products help minimize our customers’ environmental impact, but we never miss a chance to engage in other activities that support the local community. We periodically organize student internship programs and partner with universities for specialized guest lectures, because supporting the education of (future) mathematicians and engineers may well be an investment in our future workforce. Or, you could find us at marathons, because we want the world to keep in mind that staying fit is a matter of self-optimization - and we’re all about optimization.

TOOLS Analytics: Google Analytics Project management: Jira Crash reporting: Xamarin Insights, HockeyApp Automated testing: Xamarin UI Tests

ortec.com

ORTEC

/ Pentalog

/

OtoSense

PENTALOG

5+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Education Entertainment Gaming Healthcare Hospitality M-Commerce Utilities Travel Transportation Sports Security Retail Real Estate

Android

HIGHLIGHTED PROJECT: OTOSENSE DEVELOPMENT OF SOUND RECOGNITION APPS The first product is called OtoSense, based on a technology called SIR, for Sound Intelligent Recognition. OtoSense is an application running on various mobile and Windows platforms. It records and analyses background sounds and sends notifications to its user if any noticeable sound is recognized (fire alarm, doorbell, etc.). It also allows the user to record specific sounds he wants to be noticed about. The product’s specific user interface is adapted to people who might as well suffer from visual disorders.

What makes it special?

Success metrics

OtoSense is an innovative solution, far more efficient and less expensive than the preceding systems. This application is linked to different connected objects such as Pebble smart watches or Philips Hue connected bulbs.

Scope. Technical Debt, Team Skills Acceptance/delivery, Cycle time Customer Supplies & Reactivity Discipline (DoR, DoD), Quality of services Collaboration, Strength, Flow (Velocity) Billing, Contract negotiation

FORECAST Emerging technologies

Business opportunities in Mobile

Hybrid and Cross-platform Mobile Apps (Ionic, Xamarin, Swift 3) React Native

Artificial Intelligence and Virtual Reality Speech, voice and facial recognition Visual Gesture Recognition, Eye Tracking Brain computer Interfaces Image Sensors, Internet of Things

COMMUNITY INVOLVEMENT

PLATFORM iOS

/

Very involved: we organise and attend external conferences, meetups, hackatons. We have a special internal program for our mobile comunity. Also we organise internships for several students.

Cross Platform

TOOLS ROLES IN THE MOBILE TEAM

Project Director UI and UX Specialist Product Owner Scrum Master Developer Tester Digital Marketing Specialist Service & Product Designer

Analytics: Crashlytics, Firebase, Google A/B testing: Amazon A/B Testing, Analytics, Answers - Fabric Apptimize Project management: Redmine, Jira/ MBaaS: Fabric, Firebase, Parse, custom Confluence Other tools: Jenkins, Sonar, GitLab Crash reporting: Crashlytics, Fabric Automated testing: Espresso, UIAutomator, JUnit, Mockito, PowerMock, Cocoa

pentalog.ro

Pentalog

/ Sniperlab

/ SNIPER LAB

1+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Entertainment Utilities Retail Publishing

Android

HIGHLIGHTED PROJECT: HOOT Hoot is a hyperlocal discovery app that aims to connect users to local businesses. Just ask a question in the dedicated neighbourhood channel and watch how other users help you out.

What makes it special?

Success metrics

The diversity of high-end technologies used in building Daily Active Users /Monthly Active Users ratio the product (eg: we introduced a Facebook framework over 50% for displaying our news feed the same week it was made open-source) together with implementing a world-class mobile design.

FORECAST Emerging technologies

Business opportunities in Mobile

Augmented Reality

Making apps that will help the non high-tech business better engage with their customers.

COMMUNITY INVOLVEMENT

PLATFORM iOS

/

Occassionally participating to local meetup and conferences.

Mobile Web

ROLES IN THE MOBILE TEAM Project Manager Developer UX Designer

TOOLS Analytics: Google Analytics, Facebook Analytics Project management: Trello, Asana, Jira Crash reporting: Fabric Automated testing: Appium A/B testing: MixPanel MBaaS: PubNub Other tools: Github, Sourcetree, Snappy app, Xmind, Slack, Google Drive, Toggl, OneSignal, PushBots

FREELANCERS

Design Development Marketing Sales

sniperlab.com

/ Soft-to-you

/ Happy Guest

SOFT-TO-YOU

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Finance M-commerce Travel Transportation

Android

HIGHLIGHTED PROJECT: HAPPY GUEST Extension app for GuestToGuest or AirBnb users, that you can use to share detailed information about the house you’re renting.

What makes it special?

Very large user base, latest technologies (Swift and Realm on iOS, Dagger 2 and Realm on Android, among many others), modern design, etc.

Success metrics Customer satisfaction

FORECAST Emerging technologies

Business opportunities in Mobile

Bot frameworks

Cross channel digital services

COMMUNITY INVOLVEMENT

PLATFORM

iOS

/

Our team members are always interested in new technologies and some of them are active members in local technology communities. They are constantly participating in meetups and always share their experience in their teams.

Cross Platform

ROLES IN THE MOBILE TEAM

Mobile Web

TOOLS Analytics: Segment Project management: Depends on the project Crash reporting: Crashlytics, Fabric Automated testing: Calabash

Developer Project Manager

FREELANCERS Design Development

soft-to-you.com

softtoyou

/ Soft Tehnica

/ Freya Mobile

SOFT TEHNICA

/

5

HIGHLIGHTED PROJECT: FREYA HORECA & RETAIL

YEARS INDUSTRY EXPERIENCE

What makes it special?

INDUSTRY

Freya Mobile simplifies the usual workflows and acts as a decision instrument with minimum effort. Not only it minimizes the service time, but it also provides insightful information to improve, plan and smooth the processes. By the time the customers have given their order, their items are already part of the bar`s or the kitchen`s list to be prepared. The reports and information gathered from Freya Mobile are redefining the roles distribution within the business and offer support to the managers in taking decisions about their employees, but also to improve their processes.

Education Gaming Hospitality M-commerce Sports Security Retail

PLATFORM iOS

Android

Cross Platform

ROLES IN THE MOBILE TEAM Strategists Designers Developers

FREELANCERS Development UX Design

Freya HoReCa & Retail is one of our most popular products, a suite of software solutions for the Hospitality industry that ensures the efficient and innovative management of every kind of hospitality business through three custom applications: Freya Restaurant, Freya Hotel, Freya Shop. Freya Mobile is the simplified version of Freya Restaurant, strongly oriented towards the sales function and is easier to use, faster, and an important asset to measure efficiency, response time, and to plan the employee allocation based on workload.

With Freya Mobile the waiter can take your order directly from an Android or Windows device (phone, tablet) and your order goes straight to the bar or kitchen so you receive your beverage or meal quicker.

Mobile Web

Success metrics Our key success factors are extensibility and scalability and because Freya is a relatively young product our most important Metric is the possibility to adapt to any specific workflow, business type, hardware equipment, reporting needs, and to optimize the workflow by integrated information from Freya Restaurant and Freya Kitchen, liaised

by Freya Mobile.

FORECAST Emerging technologies

Business opportunities in Mobile

Internet of Things Big Data

M-Commerce

COMMUNITY INVOLVEMENT Our team members are always interested in new technologies and some of them are active members in local technology communities. They are constantly participating in meetups and always share their experience in their teams.

TOOLS Analytics: Google Analytics Project management: JIRA and Bitbucket Crash reporting: Crashlytics Automated testing: Selenium and Appium

soft-tehnica.com

SoftTehnica

/ T-ME Studios

/ Stickchat

T-ME STUDIOS

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Entertainment

/ HIGHLIGHTED PROJECT: STICKCHAT Content-based mobile app meant to enable users to express themselves through personalized animated slang.

What makes it special?

The first localized and contextualized sticker app in the world.

Success metrics Over 8000 stickers shared by users each day in Romania only, while still in Beta.

FORECAST Emerging technologies

Business opportunities in Mobile

React Native

Connecting the real and the digital world through contextualization and localization Growth in emerging markets

PLATFORM

COMMUNITY INVOLVEMENT iOS

Android

ROLES IN THE MOBILE TEAM

Project Manager Product Manager UX Designer Paid Marketing Organic Marketing Data Scientist SEO Expert QA Analyst Android Coder iOS Coder Web Frontend Web Backend Management 2D Artist 3D Artist

We organized HackaTMe, a competition with 25 participants and awards of 2500 euro.

We are also organizing mobile coding courses and we’ll probably finance a foundation that will offer free mobile coding courses, for kids under 16. We’ve participated at most of the local mobile conferences and meet-ups.

"Bursa de fericire" is a charity project meant to help fund an oncology clinic for Marie Curie Children's Hospital. To that effect, a story book will be published each month, with stories written by Vasi Rădulescu and illustrations drawn by T-ME Studios artists!

All stories will be happy stories, full of positivity, about life changing events, friendship, courage and love. In their final form, the books are carefully packed and delivered to people all around Romania, in exchange for a donation made to Marie Curie Children's Hospital.

TOOLS Analytics: Localytics, Facebook Analytics, Firebase Project management: Asana, Trello, Zoho Projects Crash reporting: Crashlytics Marketing: Klear Automated testing: Firebase Test Labs A/B testing: Mixpanel MBaaS: Firebase Other tools: Adjust, Appsflyer, Slack, Smooch, Branch

FREELANCERS 2D Art Mobile UX Mobile Product

timmystudios.com

timmystudios

3

/ WowApp

/ Earnings Concept

WOWAPP

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Communications Finance Gaming M-commerce Social Retail

Android

Cross Platform

Earn Share Do Good

HIGHLIGHTED PROJECT: EARNINGS CONCEPT IN WOWAPP WowApp is a free revolutionary ecosystem that allows members to earn as a result of their daily activities. WowApp shares more than 70% of its net revenue with its members. In turn, they choose to donate these amounts or cash them out.

What makes it special?

Truthful to its mission statement of being a real solution against the rising trend of income inequality, WowApp offers the platform and tools that would allow people to address this trend.

Inside WowApp sharing economy, one can earn from the many activities that were previously done for free. All these activities bring newly

generated revenue to WowApp members. This revenue can either be cashed out or donated to one of the 2,000 charities supported in the app.

Success metrics Total number of active members Total amount of earnings per member Total amount of donations to charities

FORECAST

PLATFORM iOS

/

Emerging technologies

Business opportunities in Mobile

Intelligent personal assistant Mobile payments, Predictive marketing Loyalty programs as mobile apps

The intelligent personal assistant will play a big role in the years to follow becoming more intelligent and wide spread.

Windows

COMMUNITY INVOLVEMENT ROLES IN THE MOBILE TEAM

Project Manager Scrum Master Developers QA UX Designers UI Designers Tech Leads

Launching WowApp in Romania in 2015 Supporting NGOs by encouraging members to donate to their causes

TOOLS Analytics: Mixpanel, Google Analytics, Amazon Analytics, Answers Project management: Jira and Confluence Crash reporting: Crashlytics, Bug Splat Automated testing: Appium and Calabash A/B testing: Mixpanel, Optimizely MBaaS: Fabric, Parse, Mixpanel, Mopub Other tools: ReDash, Invision

FREELANCERS Development wowapp.com

wowapp.official

/ XL Family

/ Safedrive

XL FAMILY

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Education Entertainment Finance Healthcare Hospitality M-commerce Travel Transporation Retail Real Estate

/ HIGHLIGHTED PROJECT: SAFEDRIVE SafeDrive is a gamification solution for insurance industry to significantly decrease the car damage claims resulting from phone distraction driving. We use rewarding good behavior principles where drivers earn rewards for not using their phones behind the wheel.

What makes it special?

Social impact Reducing phone usage behind the wheel with 60%

Success metrics Retention day 30 - 17%

FORECAST Emerging technologies

Business opportunities in Mobile

Virtual Reality

Artificial Intelligence

TOOLS Analytics: Google Analytics Project management: Jira Crash reporting: Fabric Marketing: Facebook A/B testing: Google Analytics MBaaS: Firebase

PLATFORM iOS

Android

Cross Platform

ROLES IN THE MOBILE TEAM Developer

xlfamily.com

theXLfamilygroup

2

/

/ Ymens Teamnet

YMENS

/

2+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Education Finance Healthcare e-Government

PLATFORM Cross Platform

Mobile Web

ROLES IN THE MOBILE TEAM

HIGHLIGHTED PROJECT: TO BE LAUNCHED Smart Agriculture / Smart Administration / Mobile Patients

What makes it special?

Success metrics

The business model

Number of downloads Number of transactions

FORECAST Emerging technologies

Business opportunities in Mobile

Business rules engine

Healthcare wearables

COMMUNITY INVOLVEMENT Very active in Romania: DevTalks, Mobile World, CIO meetings, EuroCloud member, etc Organized internships

TOOLS Analytics: Google Analytics, Facebook tools Project management: Jira Automated testing: Selenium, Jmeter Other tools: Cross-platform dev tools, Kibana, Elastic search, Solr, Esri GIS, IBM Cognos, IBM BPM, etc.

Developer Tester Product Owner

FREELANCERS Development

ymens.ro

YmensRO

/ Zitec

/ Super Erou

ZITEC

3+ YEARS INDUSTRY EXPERIENCE

INDUSTRY

Entertainment M-commerce Travel

/ HIGHLIGHTED PROJECT: SUPER EROU Super Erou is the first Romanian mobile app dedicated to all comics lovers. It’s actually a comic book store, allowing users to enjoy the adventure in some of the most famous Romanian stories that have become comics magazines: Harap Alb continua, Revista Comics, Toate panzele sus, DIM - Sarabanda in Golful Aden, Mila23, Elabuga, Compostul, Poveste despre eu and Tinerete fara batranete.

What makes it special?

Success metrics

The app is the first one to use assisted navigation, an intelligent way of reading comic books on the mobile device and also promotes Romanian content.

User downloads

FORECAST

PLATFORM

Emerging technologies

Business opportunities in Mobile

Virtual Reality Augmented Reality

Push notifications marketing

COMMUNITY INVOLVEMENT iOS

Android

Cross Platform

ROLES IN THE MOBILE TEAM

Project Manager Developer Designer QA UX Specialist

Windows

Hackatons, conferences

TOOLS Analytics: Google Analytics Project management: Jira, Redmine Crash reporting: Crashlytics Marketing: Urban Airship Other tools: Fastlane, Jenkins

zitec.com

zitec

SPECIAL THANKS TO: The participating companies Adrian Cozma (design) TechHub (launch event location)

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0732747362 contact@mobileacademy.ro www.mobileacademy.ro