Mobile Media - 2024 Events Calendar

EVENTS CALENDAR 2024

“Welcome to 2024 and everything it has to offer for advertisers wanting to make the most of OOH.

From the Paris Olympics to a catwalk in London’s Fashion Week, our latest Events Calendar demonstrates a host of opportunities for you to amplify sponsorship and target your audience where they are.

And we don’t stop there. As you’ll see from our case studies, we can help generate headline grabbing PR, shareable socials as well as create a huge buzz around your brand.

So why MMG? As we go into our 40th year we’re continuing to innovate and invest. This year sees the launch of our electric fleet, and we’re already leading the way in carbon neutral campaigning with our hybrid fleet and Ecologi partnership, showcasing the best in digital outdoor screens on the move.

Give us a call. We’re looking forward to working with you and maximising your investment in 2024.”

AN ELECTION YEAR

2024

58%

Of people are likely to take action after seeing outdoors ads.

(EazyAds)

24%

Growth in trust ratings for brands using out of home.

(EazyAds)

Use this election year to take your message right into the heart of Westminster with our Digivans®. We’ll help you create shareable PR assets to extend the conversation nationwide through social media, online, and in the press.

TONY! ROCK OPERA

CASE STUDY

We used Digivans® to drive awareness of Harry Hill’s Tony Blair Rock Opera. By targeting the capital’s political landmarks we drove strong coverage on Social and even featured on ITV News.

300% Increase in ticket sales.

2.5 x

Increase in audience views, enabled by using full motion DOOH.

Source: Grand Visual.

24 %

Increased audience recall, provided by Digivans’ stereo audio capabilities.

Source: Nielsen.

FEBRUARY

Leap into Leap Year! Advertisers have a prime opportunity to connect with diverse audiences by tapping into their passions and celebrations.

Premier League Now- 19th May

Six Nations 2nd Feb-16th Mar

UK Pizza Day 9th Feb

Valentine’s Day 14th Feb

There’s a host of live events in February, each offering the perfect opportunity to talk to your audiences while they’re out and about and enjoying themselves. Stadium, restaurant or key city landmark, mobile out of home can target your customer creating lasting offline experiences. And when it comes to spreading your message wider we can help you create shareable social assets that stretch your investment to the max.

PREMIER LEAGUE

Until 19th May

32% Increase in brain response when using contextual CTAs.

(Neuro-Insight)

16% Increased in-store sales when using relevant, digital out of home.

(The Moment Of Truth)

Reach football’s largest stadium audiences. This is where mobile out of home excels. Our Digivans® are the perfect vehicle for connecting with fans nationwide.

SIX NATIONS

2nd February-16th March

239%

Interactions on social media relevant to the Rugby Six Nations. (Guinness Rugby Six Nations)

48%

Of audiences engaged with an out of home ad they saw on social media.

(ComScore)

The Guinness Six Nations has a bigger active following than ever. Interactions on Social are up 239%, and stadium attendance is growing too. With our help you can target your audience directly as well as create shareable assets to spread your message nationwide.

UK PIZZA DAY

28%

9th February

Of audiences visit the advertiser’s website after consuming out of home.

(ComScore)

56% Of people purchase items featured in digital out of home. (DOOH)

Get your slice of the action as pizza lovers venture out of home to enjoy their favourite Italian dish. Restaurants and takeaways will compete for customers using big limited time promotions. Support sites locally or create shareable photography by targeting city landmarks.

VALENTINE’S DAY

14th February

17%

Increase in physical store foot traffic during Digivan campaign periods. (MMG/Fabletics Campaign Data)

30%

Searched sites like YouTube or TikTok after seeing an out of home ad. (ComScore)

What’s not to love? Over 22 million people will be buying presents this year for someone they care about. A perfect opportunity to get your brand trending through the power of mobile out of home.

MARCH

March boasts a diverse range of engagement opportunities for brands to make a substantial impact with campaigns throughout the month.

World Book Day 7th Mar

Cheltenham Festival 12th-15th Mar

St Patrick’s Day 17th Mar

Easter Sunday 31st Mar

This month offers a really diverse array of opportunities to engage with brands and customers. From major sporting events that offer massive crowds to national moments of celebration such as Easter. Let us help you actively engage with an offline audience, then extend that success through social media with the creation of clever content plans and professional photography.

WORLD BOOK DAY

7th March

48%

Of audiences engaged with an out of home ad they saw on social media. (ComScore)

59%

Of customers said digital out of home improved their shopping experience. (DOOH)

Capitalise on this globally celebrated event by boosting awareness of your brand in key UK cities. Extend your mobile out of home activity in press and Social with iconic city landmark photography.

CHELTENHAM

32%

12th-15th March

Increase in brain response when using contextual CTAs.

(Neuro-Insight)

250%

Increase in impressions when using full motion, digital out of home.

(Grand Visual)

Be first past the post! Position Digivans® along the main entry route to the event and use our Adbikes to leaflet horse racing fans walking from the city centre to the station.

ST PATRICK’S DAY

17th March

24% Increased audience recall with audio creatives, available on Digivans®. (Nielsen)

25% Engaged with social content on Instagram after seeing out of home. (Nielsen)

Create the craic! Use Digivans® to target nightlife audiences out enjoying the celebrations and extend reach on Social through PR photography.

EASTER SUNDAY

31st March

16%

Growth in consumer spending around the Easter holiday year-on-year.

(Mintel)

17% Increased effectiveness when using contextual out of home ads.

(The Moment Of Truth)

Retail spending at Easter is on the up as families and friends gather for the holiday. Tailor your campaign with contextual creative outside landmarks or competitors then share the assets online.

APRIL

The beginning of spring fosters optimistic consumer sentiment, national awareness days, school holidays, and increased uplift in outdoor activities.

April Fools 1st Apr

London Marathon 21st Apr

Earth Day 22nd Apr

With Spring comes more positive customer sentiment, a plethora of national awareness days, the school holidays and of course, an uplift in outdoor activities. This is when mobile out of home really comes into its own, helping you reach audiences wherever they are - offline and on.

APRIL FOOLS

1st April

30% Searched sites like YouTube or TikTok after seeing an out of home ad.

(ComScore)

40%

Of audiences say they trust out of home advertising.

(Statista)

A great opportunity to entertain audiences with humour and creativity! Leverage Digivans® for your April Fools’ campaigns by placing memorable creative directly outside landmarks and competitors. It will make highly shareable content for press and social!

LONDON MARATHON

21st April

750k

Yearly attendance in person around the London Marathon.

(TCS London Marathon)

250%

Increase in impressions when using full motion, digital out of home.

(Grand Visual)

Road closures and crowded streets traditionally make this event a challenge. But Digivans® can reach transport hubs and cover the surrounding areas while Adbikes can navigate through road closures along the marathon route.

EARTH DAY

22nd April

40% Of audiences say they trust out of home advertising. (Statista)

28%

Visited the brand’s website after seeing their out of home ad. (ComScore)

We practise what others preach! Our flagship Digivans® are carbon offset with Ecologi and our Adbikes, Advert Walkers, and Pedicabs offer brands a net-zero campaign option. Why not use them to launch a new initiative or take the discussion to Parliament?

MAY

As the days get longer, larger events, increased outdoor activities and social engagements become more prevalent as we transition towards summer.

Eurovision 7th-11th May

Birmingham Pride 25th-26th May

This is the opening month of the year dedicated to recognising community. And when the nation pulls together to foster a celebration of individuals domestically and globally. It’s also an opportunity for advertisers to harness the strengths of mobile outdoor advertising.

Versatility is the key. Our formats enable brands to reach expansive and diverse audiences, while our flexibility can support short turn-around, reactive campaigns.

EUROVISION

98%

7th-11th May

Of the UK reached every week by out of home advertising.

(OutSmart)

24k

Average all adult impressions per Digivan®, per day.

(MMG)

It may not be in Liverpool, but Eurovision will undoubtedly trend in the UK again this year. Resonating with audiences who will be out and about celebrating. Reach high footfall key cities with our national fleet of Digivans®.

BIRMINGHAM PRIDE

25th-26th May

25%

Growth in attendance year-on-year heading into 2024. (MidlandHeart/ITVX)

25%

Engaged with social content on Instagram after seeing out of home. (Nielsen)

We have a tried and tested formula for reaching audiences at Pride events - and Birmingham is no exception. The city’s hotspots are heavily pedestrianised so we offer tactical campaign plans that navigate through road closures and place your messages right in the middle of the celebrations

JUNE

Summer starts here! And outdoor events skyrocket, attracting larger audiences than ever before to festivals and pride celebrations, while football captivates the nation.

June starts off summer. And with it outdoor events, festivals, European footie and even more Pride celebrations. The nation is on the move. And thanks to mobile out of home you can move with it. What’s more, extended daylight hours mean you can engage with the country’s most diverse audiences from morning through to nightlife!

FESTIVALS

8th June-25th August

24% Increased audience recall with audio creatives, available on Digivans®.

(Nielsen)

30%

Searched sites like YouTube or TikTok after seeing an out of home ad.

(ComScore)

Isle of Wight, Download, Parklife… just three of the festivals that make the next few months your best opportunity to connect with audiences who love their music and nightlife culture. From city centres to seaside towns, mobile out of home can access all areas at festivals across the UK.

EUROS ‘24

14th June-14th July

127%

Higher footfall around pubs in Britain when England are playing. (Worldpay)

30%

Increased audience recall with audio creatives, available on Digivans®. (Nielsen)

Gripping more of the nation than ever, this fantastic football tournament, though hosted in Germany, is set to take over the UK. Brands always want a piece of the action, and no medium creates lasting memories with audiences better than outdoor advertising.

DOMINO’S

CASE STUDY

Domino’s used a Chelsea football match and the power of dynamic content to create a successful PR stunt on social media. A live tracker running on the side of one of our Digivans® displayed the number of pizzas sold since Chelsea’s last goal.

5.3 million Views Across X

and Meta

390k Engagements across social media.

7.25%

Engagement rate across social media.

LONDON PRIDE

29th June

1.5m

People descended on the capital over the Pride celebration period. (LordLibrary)

25% Engaged with social content on Instagram after seeing out of home. (Nielsen)

Pride sweeps the capital and mobile out-of-home navigates through countless road closures to reach audiences celebrating citywide.

Digivans® target wider boroughs and transport hubs, while Adbikes and Pedicabs focus on pedestrianised areas.

JULY

Mobile out of home formats enable brands to tap into July’s biggest events, captivating sporting audiences.

Wimbledon 1st-14th Jul

British Grand Prix 5th-7th Jul

Paris Olympics 26th Jul

A summer of sport continues this month with a host of major events

- not least, the Paris Olympics! Wimbledon and Silverstone pose a challenge for traditional static advertising with limited outdoor options and audience access routes. But that’s where mobile out of home comes in! We can reach audiences making their way to the events, creating campaign experiences they won’t forget.

WIMBLEDON

530k+

1st-14th July

Record attendance last year across the 14 day tournament.

(Wimbledon)

17% Increased effectiveness when using contextual out of home ads.

(The Moment Of Truth)

Our most prestigious tennis tournament attracts a unique audience that’s often hard for brands to reach. Create memories the fans will never forget through the use of our Pedicabs. The vehicles can provide free - branded - travel for visitors moving from transport hubs to the courts.

AMERICAN EXPRESS

CASE STUDY

Wimbledon’s title sponsor, American Express wanted to create an experience for the largest tennis event of the year. We developed fully branded Pedicabs to transport fans from local hubs to the court grounds.

1 million+

Impressions

1575+

3456 Miles travelled with Pedicabs

BRITISH GRAND PRIX

5th-7th July

20% Growth year-on-year for audience attendance at Silverstone. (S1/Silverstone)

43%

Increased audience growth for the 18-34 year old demographic. (Racer)

Talk to that all important 18-39 audience at the sold-out British Grand Prix being hosted at Silverstone. Interest in Formula 1 is booming and the event is set to draw almost half a million fans. Digivans® can be perfectly positioned to reach arriving audiences, offering sponsors an ideal opportunity to extend their reach

PARIS OLYMPICS

26th July-11th August

98% Increased online traffic for Olympic Games related search terms.

(Google Trends)

33% Search social media after being exposed to out of home ads.

(ComScore)

The Olympic Games are not far away from home, hosted in Paris, offering brands offline activation opportunities in key cities during the build-up to the opening ceremony. All while offering the ability to capture professional photography to extend campaigns onto social media.

AUGUST

Pride takes centre stage in August with two of the largest celebrations in the UK, while a significant bank holiday presents a fresh retail opportunity for home improvement.

Brighton Pride 2nd-5th Aug

Manchester Pride

23rd-26th Aug

DIY Bank Holiday 24th-26th Aug

Pride returns with two of the country’s biggest events and home lovers use the bank holiday for a little DIY. All fantastic opportunities for brands seeking diverse and highly engaged audiences. Take your message directly to them. Mobile out of home has the flexibility to talk to people wherever they are, be that in a crowd on Brighton beach or outside a prime DIY retail hotspot.

BRIGHTON PRIDE

2nd-5th August

22.5m

Contributed to the local economy over Pride weekend.

(Brighton Pride)

25%

Engaged with social content on Instagram after seeing out of home.

(Nielsen)

Brighton attracts over 300,000 people every year, and plays to mobile out of home strengths targeting audiences on the move. Adbikes roam the promenade, Pedicabs offer free transport to crowds, and Digivans® activate throughout the city.

MANCHESTER PRIDE

23rd-26th August

43%

Of Manchester Pride’s audience are in the 25-34 demographic.

(Manchester Pride)

71%

Of 25-34s recall consuming out of home in the last month.

(Nielsen)

In the UK’s second largest city, Manchester Pride focuses around its parade route, engaging a new 200,000 strong audience. Digivans® and Adbikes are perfect for reaching vantage points in the crowds.

BANK HOLIDAY

24th-25th August

19% Are likely to spend more on a Bank Holiday weekend. (MCN)

22% Spend on home improvement, the top retail sector during Bank Holidays. (MCN)

It’s a high spending weekend for DIYers! Retail brands can make the most of the opportunity by directly targeting competitor sites and boosting awareness with shoppers on the move.

MAGNET

CASE STUDY

Magnet used weekend mobile out of home campaigns to showcase promotional sales. Using our bespoke mapping strategy, the retailer was able to target competitors within a 10-mile radius of its home sites while protecting sister stores..

12k Sales Increase

59%

Of customers said digital out of home improved their shopping experience.

(DOOH)

17% Increase in physical store foot traffic during Digivan® campaign periods. (Fabletics)

SEPTEMBER

Traditionally the last month to experience good weather in the UK, September hosts the back-to-school season and marks a seasonal shift towards Autumn and Winter.

London Fashion Week 2nd-5th Sept

Freshers Week 23rd-29th Sept

There are plenty of events happening around the country and by using mobile out of home you can create high impact campaigns which talk directly to your customers - fostering meaningful connection and increasing brand trust. September hosts the back-to-school season and marks a seasonal shift towards Autumn and Winter.

FASHION WEEK

15th-18th September

17% Increase in footfall in central London during LFW. (MRI Springboard)

31%

Increased spend at affordable luxury designers during LFW. (Talk-Retail)

It’s fashion retail’s big moment. And with huge national interest in the launch of new collections, there’s ample opportunity for brands to capitalise. Use mobile out of home to reach event spaces in London and to connect with communities on a local level to boost promotions in store and online.

FRESHERS WEEK

23rd-29th September

52% Increased student spending during Freshers Week. (UCAS)

25% After seeing OOH ads, engage with Instagram, students’ preferred app. (Nielsen)

The back-to-school month finishes with universities. Fresher’s Week sees increased nightlife and a compacted student audience. Mobile out of home can reach campuses across the UK.

OCTOBER

It’s the season of mists and mellow fruitfulness. So use all the traditional outdoor events and autumnal celebrations to start engaging your audiences while they’re still on the move.

Halloween 31st Oct

The versatility of mobile out of home means you can react to changing weather, customer habits and retail opportunities during this pivotal selling season. Our flexibility also allows brands to strategically position themselves at the heart of outdoor events. Engaging audiences on the move, mobile out of home ensures visibility in key locations, capitalising on the season’s dynamic retail environment.

HALLOWEEN

35%

31st October

Growth in retail spend on Halloween products year-on-year.

(Statista)

20%

Made a purchase online after seeing an out of home ad.

(ComScore)

Halloween gets bigger and stronger every year, with time limited products and promotions making it a huge opportunity for retail brands.

Kick the conversation off by targeting key cities with memorable offline events and keep it buzzing through social and online channels with our professional photography and content.

NOVEMBER

It’s beginning to look a lot like Christmas - at least for brands looking to build awareness in the lead-up to the biggest retail sales opportunity of the year.

Bonfire Night 5th Nov

Black Friday 29th Nov

Use mobile out of home to target events celebrated across the UK - such as Bonfire Night and Black Friday. Mobile ad formats can target key firework displays, launch festive promotions and special offers, as well as maximise visibility during the peak shopping period.

A clever idea, tightly targeted and well delivered will ensure customer attention and love for your brand.

BONFIRE NIGHT

5th November

17% Increased effectiveness when using contextual out of home ads.

(The Moment Of Truth)

30% Searched sites like YouTube or TikTok after seeing an out of home ad. (ComScore)

Mobile out of home has all the capability to match the visual impact of firework displays. Use the power of full motion to captivate audiences as they celebrate. Our formats are guaranteed to reach the communities that traditional out of home fails.

BLACK FRIDAY

29th November-2nd December

56%

Of people purchase items featured in digital out of home. (DOOH)

66% Of shoppers felt out of home informed them best about upcoming offers. (AdWorld)

You don’t need us to tell you this! Black Friday is the biggest retail opportunity of the year. Make sure your brand comes out on top by targeting amplified audiences in key cities and shopping districts with high footfall.

DECEMBER

Christmas Markets, Street Light Switch-Ons, Winter Wonderlands - the opportunities for a last push before the big day are endless.

Christmas Festivities

1st -31st Dec

Mobile out of home can strategically target festive locations and reach huge and diverse audiences while they’re out and about enjoying themselves. We can even follow the crowds as they move, and adapt our activity based on real time feedback. The versatility of mobile out of home allows you to fully exploit memorable creative that tugs on the heartstrings and ensures a lasting impact and connection with your brand at this pivotal time of year.

CHRISTMAS

1st-31st December

10%

Growth in brand out of home spend YOY around Christmas retail period.

(ADA)

55%

More retail sales were completed in store than online during 2023.

(Statista)

Use our Digivans® to target Christmas markets across the UK. We can span a five-mile radius in any key city, while our Advert Walkers and Adbikes will maximise impact in any pedestrianised area.

SONY MUSIC

Case Study

Over just four days, Sony used our Pedicabs to help push Mariah Carey’s classic Christmas single to No. 1 in the UK Singles Chart.

285k+

Impressions

7,000+

Users engaged on X (Twitter). (MMG/X)

10% Share rate on X (Twitter) (MMG/X)