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Areas of Awesomeness {include but are not limited to} :     

Concepting Collaberating with teams P roblem solving within tight timelines, budgets and environmental restrictions A rt Direction M eeting deliverables and staying on budget

MELISSA K KHAIRA || SENIOR GRAPHIC DESIGNER BFA - Concentration in Graphic Design University of Wisconsin-Stout

612.801.7420 || khairamk@yahoo.com Portfolio: issuu.com/gasmandesign/docs/portfolio-mkk


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Table of Contents

Total Plant Assurance

Food Safety

Operational

Sustainability

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Me

Case Studies

NG THE WORLD CLEANER, SAFER AND HEALTHIER

our partner, every part of your operation is protected and optimized. As the global leader in sanitation solutions, we’re here to help you achieve

tional efficiency, sustainability and food safety and quality. Together we can help make the world cleaner, safer and healthier. EVERYWHERE IT MATTERS

DELIVERING TOTAL PLANT ASSURANCE

CLICK

G FOOD SAFETY AND QUALITY

REACHING YOUR SUSTAINABILITY GOALS

CLICK

INCREASING OPERATIONAL EFFICIENCY

CLICK

ECOLAB IN ACTION

con-

CLICK

PLEASE CLICK ON THE BUTTONS ABOVE, VIEW OUR VIDEOS AND FORWARD TO OTHERS ON YOUR TEAM. WE LOOK FORWARD TO VISITING WITH YOU!

contact us

IMAGE BAR helps users easily navigate pdf

WORKING WITH PURPOSE

EMBEDDED VIDEO LINK highlighting Ecolab’s commitment to support customers worldwide with professional, personalized service

2:23 RUN TIME

When there’s a goal, we

CREATED FOOD SAFETY ICON that joined an existing set of 12 representing customer areas of opportunity

reach it. When there’s a problem, we solve it. Since 1923, Ecolab has been honoring worldwide We believe MKK

a

commitment

with

to

professional,

support personalized

customers service.

that the work we do matters and how we work

INTERACTIVE PDF Ecolab Food & Beverage Division


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ART DIRECTED multiple photoshoots for new product images. Developed a new approach to take a 360° shot of a hook opening and closing.

CONCEPTED and collaborated with copywriter to develop and write 2 approaches for video concepts

TOP™ LANYARD

ongest, smallest shock absorber in the world

DEVELOPED SALES COLLATERAL to support product launch: Brochure, Email and Diecut Flyer

EZ-STOP ™ & FORCE2 ™ LANYARDS

THE NEXT REVOLUTION IN LANYARD INTRODU TECHNOLOGY CING EZ-STOP ™ & FORCE2 ™ LANYARDS

The new and improved

EZ-STOP and FORCE2™ LANYARDS now even LIGHTER, STRONGER and MORE DURABLE than ever ™

EZ-STOP™ AND FORCE2™ LANYARD

STEEL AND ALUMINUM

S

Innovated to be the

66%

smaller *

THINNEST-EVE

R

& 40%

FOR reduced WEBBING weight and

est

REBAR HOOKS ON THE MARKET

INCLUDES HI-10™ VECTRAN® ENERGY MANAGEMENT MATERIAL

Dual action, 3,600

lb gate for ANSI/CSA compliance and increased strength

Lightest, strongest, smallest shock absorber in the world

Vectran® is a multifilament high tenacity yarn spun from performance liquid crystal polymer that times stronger is five than steel and provides:

models Vectran® is registered

trademark of

Kuraray Co.,

Ltd., Tokyo, Japan

USA: 800 328 6146 7484 Latin America: +1 651 385 4301 58 Germany: +49 (0)30 92 03 83 87 00 0 212 505 Australia: 1800 245 002 st, Africa: +33 (0)4 97 10 00 10 +44 (0)1527 548000 ty.com info@capitalsafety.com © 2013 Capital Safety

Form: 9700632 Rev: B

T H E U LT I M AT E I N FA L L P R O T E C T I O N

MKK

tag

Ergonomic design for enhanced functionality and to better fit in the palm of your hand

¾" webbing reduces

weight

INDUSTRY’

Rugged and durable soft cover designed to last

previous EZ-Stop™

21/2" gate opening fits around most structures

Minimized eye for maximum performance and comfort Protected labels for durability and longevity — includes DBI-SALA’s i-SAFE™ identification

resistance

*Compared to

on the market

to fit most concrete form walls

Patent pending, locking gate/ nose design for maximum strength and security

Repel™ webbing repels water to reduce the attraction of mold and dirt providing added abrasion resistance High visibility reflective material keeps you safe in low light conditions

• High abrasion resistance • Minimal moisture • Excellent chemicalabsorption resistance • Outstanding cut resistance • High impact

ft. Shock Absorber shown

REBAR HOOKS

space designed to maximize diameter and inner fit better around large objects

Nose designed

lighter *

bulk

lightes t & strong

lightest and strongest

Increased open

Redesigned steel snap hooks for lighter weight

SMALLEST shock absorber IN THE WORLD –

S FIRST reduces overall cost modular lanyard, of ownership

• Components can be replaced individually rather • Unique connectors than purchasing that offer maximum entire new unit versatility • Patented, one-handed quick connect design • Components can be changed in the field to o Leg lengths accommodate and materials various tasks o Single-leg to double-leg o Larger or smaller-sized hooks

PR O D UCT SH E E T

FLEXIGUARD® TRADESHOW VIDEO Capital Safety


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ART DIRECTED PHOTOSHOOT for new product and retouched image per H채agen-Dazs Shops brand standards

PARTNERED with retail and shops divisions to develop a cohesive holiday campaign including: Translites (3), Glass Clings (2), Waffle Cone Display, Banner, Shop Communication Packet and Hanging Decorations (2)

CONCEPTED AND DEVEOLPED innovative 3D hanging deocrations for shops using existing hardware and budget restrictions

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2012 HOLIDAY CAMPAIGN H채agen-Dazs


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Media / Mar

keting Spo

nsors

®

Platinum

Sponsors

u to our

Gold Spo

nsors

sponsors

CO ND TIN G SE

this year

R.S.V.P. to

Me

thank yo

NU AL TH R 10 AN D TO OU

RTL AND

vited to you are in

Sponsor

T HEA HAR VES SEC OND NUE VAIS AVE 1140 GER 9 L, MN 5510 ST. PAU

Presenting

E IN VI TE YO U AR

BE NE FIT

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the 2013

HA RV ES

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__ AND ________T HEA RTL AND T HEARTL HARVES ________ VES TTING SECOND ________ SEC OND HAR_______ NUE ________ ____ VAIS AVE ________ ________ 1140 GER 9 ________ ________ MN 5510 L, ____ ____ PAU ________ Name ____ ____ ____ST. ________ ________ _ ________ ________ ________ Company ________ Zip ____ ________ _______ e __ ____ Stat ________ Address ______ ________ ________ ________ __ ________ ____ ____ ____ ____ ____ City ________ ________ ________ ________ ________ Phone ____ ________ options. ________ payment ticket and Email ____ e side for

BENEFI

P. card in

Mail R.S.V.

enclosed

envelope.

See revers

QR CODES on restaurant signs directed guest to their websites

COORDINATED client, sponsor and restaurant information to develop a cohesive program book including: event schedule, sponsor ads, auction items and restaurant recipes

ROOM SIGNAGE carried the event theme throughout the environment

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DISH: CUISINE FOR CHANGE EVENT Second Harvest Heartland


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LEAD DEVELOPMENT OF Children’s Art contest of engaging materials that encourage employees and their families to think about — and increase — safety measures while at work and play

CREATED calendar utilizing winners representing safety at work, play and home

2011 HERMES GOLD AWARD Campaign was translated in 4 languages

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SAFETY CAMPAIGN The Mosaic Company


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ENVELOPE with recipes inside that help foodservice operators understand new products

REBATES for foodservice operators and distributors encourages trial

RECIPES streamline integration into current menus

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FLAVORED BUTTER SPREAD PRODUCT LAUNCH COLLATERAL Land O’Lakes Foodservice


thank you MELISSA K KHAIRA || SENIOR GRAPHIC DESIGNER BFA - Concentration in Graphic Design University of Wisconsin-Stout

You

US

Me

612.801.7420 || khairamk@yahoo.com Portfolio: issuu.com/gasmandesign/docs/portfolio-mkk

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