Megan Naylor-Wardle – C.O.P OUIL501
Western politics has a lack of diversity. The Leaders we choose tend to be white, wealthy and male. How does the public view of people of different genders affect this and how does popular culture affect these perceptions? We use entertainment and popular culture to manipulate people. In ‘The Male Gaze’ a paper written by Laura Mulvey, she suggests that the theory of entertainment, like cinema, is designed to aim towards one specific audience, heterosexual men. ‘Cinema offers a number of possible pleasures. One is scopophilia (pleasure of looking)’ 1(Mulvey, 1975). This paper was written in the 1970’s and at this time Feminism was a significant topic. Issues like the objectification of women was being brought to light, also a consciousness of the patriarchal society we live in was being questioned. Mulvey specialised in film theory and in her paper she suggested that audiences relate more to male characters, therefore the male has power. The male viewer would see themselves reflected in the hero, and as a result advancing their ego, a mirror stage in which the dominant male character would be idolised, spectatorship. These women in the films were however objectified, sexualised. They were made into property. As a result of the films trying to feed the male gaze, strong female heroines were overlooked. But it wasn’t just women who were the victims of this time, men were objectified too. They had to appear strong and in control of the family, as fellow film theorist Richard Dyer states in his paper ‘Stars and Audiences’. ‘Sylvester Stallone to his role as a union representative at work, and how he sees himself ‘fighting’ for his family…’2(DYER,187,(1979).But he does agree and makes reference to Mulley’s spectator theory, ‘Moviegoer is positioned according to the pleasures of male heterosexual desire’ (’DYER,188,(1979). John Storey a writer in the late 1900’s, who refers to Mulvey’s theory makes a very similar connection between cinema and the male gaze. ‘…Spectator fixes his gaze on his hero (the bearer of the look) to satisfy his ego formations, and through the hero to the heroine (‘the erotic look’)…’ 3(STOREY, 83, SAVOJ ZIZEK AND LACANIAN FANTASY). Masculinity seems to be a key player in how men are defined and aspire to be. Politics is an industry dominated by men.
After the general election 2015. 4(BBC News, 2016) In the gender distribution of parliamentary seats, we can see that the numbers of women are increasing but still fall short of what one would expect. After the 2015 general election, a parliamentary review found that the 1
MULVEY, L. Visual Pleasure and Narrative Cinema (1975).
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’DYER,188,(1979)
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STOREY, 83, SAVOJ ZIZEK AND LACANIAN FANTASY
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BBC News. (2017). Election 2015: Number of women in Parliament rises by a third - BBC News. [online] Available at: http://www.bbc.co.uk/news/uk-politics-32601280 [Accessed 20 Dec. 2016].
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