MamaMagic Cape Town 2019 Expo Guide

#MamaMagic

1 – 3 November 2019, CTICC Expo Guide

Baby on Board

Win a pregnancy starter pack with prizes worth over R100 000!

Plan your visit with our floorplan

Check out some new

PARENTING PRODUCTS

On stage daily!

10:30am/1:00pm/3:30pm

A-Z Exhibitor Directory

Discover Baby Dove Complete care for delicate baby skin

Hypoallergenic and Paediatrician approved Dermatologist and Ophthalmologist Tested** Created with no parabens, no phthalates Suitable for newborns pH Neutral cleansers Tear-free wash and shampoo

Learn more at dove.com

**For Shampoo and Head-to-toe Products.

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‘Perfect’ Parenting Moments You would be foolish to think that you are the only one

adrenaline is so addictive.

that finds parenting difficult. From the outside, it might

While Instagram may not show you the true difficulties

look like other parents have it all together, especially

of parenting, they do exist. What it has taught me is that

when you view their lives on Instagram and Facebook,

parenting requires a community. A community that will

but any parent will know that this is not always the case.

allow you to be real and a community that you can learn

All we see/post are the ‘perfect’ parenting moments.

from. The truth is we can’t do this alone.

Beautiful and well-disciplined children with big smiles.

MamaMagic is a community of both new and

My social media account is no different. If you look at

‘experienced’ parents who have faced it all. We come to

my pages, it is full of all the ‘perfect’ parenting moments.

learn, ask questions, share our stories, find inspiration

It is as if we know that in that moment - ‘life is good,’ so we

and get the realness of parenting that we all need. From

take out our phones and capture the moment. Perhaps, it

blogs, expert articles, giveaways, product reviews and

is also in an effort to make that moment last forever.

community gatherings, MamaMagic is about helping you

Who has the energy to capture the moment when your

on your parenting journey.

child has just vomited all over your shirt as you are about

We will keep posting those perfect images in hope of

to leave for work? Why would I take a picture of my son

idealism and when we are brave enough, daring enough

being put in a corner on a timeout for being naughty?

to show off the realness you will see the snotty noses,

Well because it would make us seem flawed.

tired eyes and yes, even the messy rooms that fill our daily

The reality, however, is that parenting is like riding a

lives.

rollercoaster all day, every day. From toddler tantrums,

Share your stories with us. Share the good, bad and

temperatures soaring and smelly nappies to cute giggles

ugly moments with us, and continue to join us at our

and sleeping angels in their beds. Every day I get up and

expos for everything you need on your parenting journey.

ride my rollercoaster. Some days I get whiplash from the G-force, other days I get off wanting more because the

#MamaMagic – We would love to hear from you!

Warren Murray

@Warrenfm11

@Warrenfm

Brand Director & Brave Dad

Thank you to our sponsors

we know you care Logo colour breakdown C:100 M:0 Y:40 K:0

C:0 M:48 Y:0 K:0

PANTONE 320 C

PANTONE 231 C

C:0 M:12 Y:16 K:7

C:0 M:0 Y:0 K:100

PANTONE 719 C

PANTONE Process Black

C:96 M:59 Y:0 K:0

C:0 M:100 Y:100 K:0

PANTONE Blue 072

PANTONE Red 032 C

C:0 M:0 Y:0 K:70

PANTONE Black 70%

Floorplan Experts Lounge Product Awards

CONTENTS 3 5 6

Baby On Board Product Listing Exhibitor Directory

* Disclaimer While every effort is made to ensure accuracy in this Expo Guide, the organiser, Exposure Marketing, does not accept liability for any statement or error contained herein. *All information is correct at time of print.

8 12 14

Produced by

NB: The floorplan is subject to change in order to enhance aesthetics of expo traffic flow and to ensure fire and safety regulations are adhered to. This floorplan is correct at time of going to print.

Pram Park Pram Park

Play Area

(no s truc ture)

Play Area

Barney

F4

STAGE

Barney Store

F5

F8

F10 F6 F12

F7

F9 F18 F11

F3 F2

E8 E9

E5

F1

D16

E7 E10

N30 Baby on Board

N21

N24 N25 N26

N27 N28 N29

D18 D11 D21

i N1

N8 N9 N10

Visitor EXPO ENTRANCE Entrance

N7

N5

N11

N15 N16 N17

N14

N18 N19 N20

D10

D16

D17 D12 D19

C8

C1

C3

C2

B4

B1 TROLLEY SERVICE

H1

C6

B5 B15

B3

B9

B2

D23

C10

C7

C9

B11

B16

B17

B14

B12

B19

H2

D27 D26

D22

D25

C12 C15

C13 C14 C16 C18

B18 B21 B20 B23

B8 B13

B22

Tro ll ey area

A1

A2

A3

A6

A7 A8 A9

A10

EXPO ExitEXIT Only

3

FLOORPLAN

Pampers Nappy Feeding Change Area BABY FEEDING Nappy Change Area ROOM Room

F20

F15

F19

F14 F13

E11

E18

E19

F21

F17

E13 E12

E16 E15

E17

D37

D38

D34

D36

C30

C32

D30 D29 D33 D28

D32 D32 H4 D31

C24 C28 C27 C23

C26

C22 H3 C25

B26 B25

y

B27

Huggies Expert EXPERTSLounge LOUNGE

BABY CITY Baby CityENTRANCE Entrance

E14

F16

Tips from our Experts Huggies and MamaMagic Milestones are here to ensure that all your parenting questions are answered. Come to the Huggies Experts Lounge at the MamaMagic Baby Expo and listen to our parenting and pregnancy experts. If you would prefer a one-on-one session, then take advantage of a FREE consultation with childcare expert Lynne Bluff, who will be available at the Huggies Experts Lounge.

Lynne Bluff

Registered Nurse, Midwife & Internationally Certified Childbirth Educator Hugging and being connected with your baby through skinto-skin.

Learn how to correctly connect with your baby and watch and interact with what your newborn is able to do at birth – it is quite amazing. He can copy and mimic exactly what you are doing. Take the time out and try!

Skin-to-skin at birth has remarkable effects on mom, dad and baby – skin-to-skin regulates baby’s temperature, breathing and heart rate.

It decreases the chances of mom suffering from postnatal depression and gives dad more confidence in interacting with his baby.

Did you know that it is beneficial for a newborn to be in a stroller that faces mom, while she pushes the stroller and at a height where baby can have eye contact with mom while in the stroller?

Dr Michael Mol Medical Doctor “To pee or not to pee” – A bedwetter’s conundrum Despite its stigma, bedwetting is surprisingly common in 5-10-year olds, affecting

around one in six children.

Reassure your child that just like having a sore throat or sprained ankle, bedwetting can happen to anyone and it isn’t their fault. (It wouldn’t hurt to mention that it happens to a lot of other kids too.)

Bedwetting differs from potty training in that it can occur at any age, even months or years after a child is fully “potty trained”.

Sally Langerman

Educator What is the ideal age for my child to start nursery school?

Trust your instinct – you know your child best!

Always remember the critical importance of the first 1000 days of your child’s life, and plan accordingly.

Don’t make hasty, emotional decisions – do thorough homework and ask questions.

Hannah Visagie

Midwife and International Board-Certified Lactation Consultant The ABCs of breastfeeding Breastmilk takes about four days to come in after birth, but your breasts have colostrum over this time, which is more than enough for your baby.

It is recommended that

For more insightful articles on important parenting topics, download the latest version of MamaMagic Milestones by visiting mamamagic.co.za

newborn babies feed approximately eight to 12 times a day, with lots of skin-toskin inbetween.

Breasts work on a supply and demand basis. This means that the more that’s demanded from your breasts, the more milk your body will make.

Jenna Morgan Cramer

Advanced Midwife, South African Lactation Consultant Back to work breastfeeding Before returning to work, add a few morning pump sessions either after or during a feed.

Freeze breastmilk in BPA-free storage bags flat in the freezer.

Once they are frozen flat, place them in an ice cream container, standing up straight with the newest milk at the back of the line. This way you can grab the oldest breastmilk first.

Ensure you have the correct flange size for your pump. The standard size that comes with the pump may not be a good fit and may lead to ineffective pumping or cracked nipples.

5

Experts ExpertsLounge LoungeSchedule Schedule in partnership with Learn from our parenting experts.

Plus FREE consultations with our childcare expert.

Time:

Friday, 1 November 2019

10:00

Hugging and being connected with your baby through skin-to-skin by Lynne Bluff

11:00

Breastfeeding 101 by Jenna Morgan Cramer

12:00

First aid basics by Amanda Klette

13:00

“To pee or not to pee” – A bedwetters conundrum by Dr Michael Mol

14:30

Hugging and being connected with your baby through skin-to-skin by Lynne Bluff

15:30

Method in the madness of play by Janet Theunissen

16:30

It’s your choice - empowering women through pregnancy by Debbie Knighton-Fitt

Time:

Saturday, 2 November 2019

10:00

First aid basics by Amanda Klette

11:00

Hugging and being connected with your baby through skin-to-skin by Lynne Bluff

12:00

It’s your choice - empowering women through pregnancy by Debbie Knighton-Fitt

13:00

Method in the madness of play by Janet Theunissen

14:30

“To pee or not to pee” – A bedwetters conundrum by Dr Michael Mol

15:30

Hugging and being connected with your baby through skin-to-skin by Lynne Bluff

16:30

What is the ideal age for my child to start nursery school? by Sally Langerman

Time:

Sunday, 3 November 2019

10:00

Hugging and being connected with your baby through skin-to-skin by Lynne Bluff

11:00

Back to work breastfeeding by Jenna Morgan Cramer

12:00

First aid basics by Amanda Klette

13:00

Hugging and being connected with your baby through skin-to-skin by Lynne Bluff

14:30

“To pee or not to pee” – A bedwetters conundrum by Dr Michael Mol

15:30

The ABCs of breastfeeding by Hannah Visagie

* Schedule is subject to change.

PREGNANCY

BA BY

TODDLER

F A M I LY

Find the new products entered into the MamaMagic Baby Expo Cape Town Product Awards at these stands.

Exhibitor Name

Product

Stand Number

Wow Babe Cleansing Cloth

B25

Exhibitor Name

Product

Stand Number

Soufi Ardo MamaMoo

Soufi Bagg LilyPadz MamaMoo Maxima Breast Pump

F15 N29 D19

WOWJude

Feeding Exhibitor Name

Product

Stand Number

Natures Delicacies MamaMoo Little Foodease Nestlè

BEAR Pure Fruit Yoyos MamaMoo Anti-Colic Silicone Bottle Silicone Sippy Cup Lids Nestlè Cerelac Puffs

C15 D19 B27 Baby City

Play Exhibitor Name

Product

Stand Number

MooMoo Kids

MooMoo Play Apron

F10

In association with

Your essential parenting experience.

JHB WINTER 23 - 26 MAY

TICKETPRO DOME

DURBAN

30 AUG - 1 SEPT

D.E.C.

CAPE TOWN

JHB SUMMER

CTICC

TICKETPRO DOME

1 - 3 NOV

28 NOV - 1 DEC

Want to be an exhibitor?

Contact sales@mamamagic.co.za

mamamagic.co.za Produced by

1 - 3 November CTICC

WIN! STARTER PACK valued at over

R 100 000

How to enter Pick up entry form from ‘Baby On Board Competition Zone’.

Collect all sponsor stamps on the entry form by visiting their stands.

Return completed entry form to the ‘Baby On Board Competition Zone’ and place it in the entry box.

Competition closes on Sunday, 3 November 2019 at 1:00pm.

3 finalists chosen daily.

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Prizes include: Pampers – Stand C4 Pampers Premium Care is sponsoring one year’s supply of Pampers Premium Care nappies.

Prize Value: R20 000

Netcells – Stand B10 Netcells sponsors free umbilical cord blood and tissue stem cell banking for 10 years.

Prize Value: R27 250

Chelino - Stand C7 ChelinoBaby offers the highest quality range packed full of features, consisting of the modern, Chelino Platinum Marco Travel System, Ipod Car Seat, Scuderia Ferrari Camping Cot, High Chair and Scooter, and the trusted Chelino Cruze Stroller, Aries Car Seat, 5-in-1 Walker and Hummer Ride on Car. Prize Value: R25 000

Pigeon, Caboodle Bags, Elektra – Baby City Stand Receive an amazing hamper made up of must-have products for both mom and baby to enhance the winner’s parenting journey.

Prize Value: R11 420

Baby City Stand Baby City is your specialist retail baby store in SA. The lucky winner will receive a gift voucher to experience the Baby City magic with compliments of Baby City.

Prize Value: R10 000

Additional Sponsors

* Additional prizes to be included by selected sponsors. * See terms & conditions on entry form. * Prizes subject to change.

PRODUCT LISTING Baby and Kid Essentials

Tobbie & Co - N11

Angelcare - Baby City Baba Coco - N21

Tommee Tippee & Gro - Baby City Tulips & Tea - N20 U & Me - Baby City WoolVreigns - B18

Baby & Kids - Baby City Baby Throne KBT - D30 Baby Sense - Baby City Bamboo Baby - E13 Boon - Baby City Chicco - Baby City Dr Browns Natural Flow - Baby City Elektra Health - Baby City Everysun - Baby City Gabina - Baby City Giggle and Beans - N18 Huggies - C32 & Baby City Hipporoo - N1 JeleBebe Teething Jewellery - E12 Johnson & Johnson’s - C3 & Baby City Just Baby - Baby City Kabrita - Baby City Karvol - Baby City Kiddy–Calm Bath Salts - E15 Korbell - Baby City Ko–Coon - A7 Lia and Reese - A9 Lots 4 Tots - D33 Luli&Co - F8 Mustela - C22 My Little Peanut - F9 Noonoo Pie - E7 Nuby - Baby City NUK - Baby City Pampers - F21 & Baby City Perfect-Aire SA - D18 Ruby Melon - D23 Snookums - Baby City Snuggletime - Baby City

Bedrooms Baby Factory Shop - B22 Carpet City Factory - E10 Clever Little Monkey - A10 Cotton Collective - E17 Grow Baby - C8 Nap Up - Baby City Perfect–Aire SA - D18 Snuggleroo - Baby City Snuggletime - Baby City

Clothing Bambino - Baby City BiddyKins - D17 Cape Kids Collab - E8 Dandy Lion - A1 & A3 Giggle and Beans - N18 Home Grown Africa - C12 The Jewelry Co. - N14 Kleine - F20 Lené Shoes - F14 Misstees - F13 MooMoo Kids - F10 Olli and Rose - B2 Pitta Patta - C16 ShweShweBana - C26

Entertainment Barney - Baby City Rainbow Art/Spinning Puzzles - D21 & F12 Yookidoo - Baby City

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Feeding Ardo - N29 Carmien Tea - D31 Cerelac & Nestum - Baby City

First for Kids - A2 Happy Family - Baby City Kiddylicious - Baby City Little Foodease - B27 MamaMoo - D19 Melbro Trading - B14 Milton - Baby City Munchkin - Baby City Natures Delicacies - C15 Olli - Baby City Orchard Snacks - Baby City Perfect Paella - F7 Philips Avent - Baby City Pigeon - Baby City Purity - E5 & Baby City HiPP Organics - Baby City Rhodes Squish - Baby City Shuggle Yum - Baby City Snookums - Baby City Mundipharma - Baby City Tommee Tippee & Gro - Baby City Yoomi - B11

For Mom Angelcare - Baby City Bennetts - Baby City Belly Babies - N10 Bumbo - Baby City Carriwell - Baby City Jeankelly Baby Bags - C24 JeleBebe Teething Jewellery - C18 Kabrita - Baby City Lia and Reese - A9

Lil-lets - Baby City Mama Noo Nursing Wear - D26 Maribu Leather - B15 Medela - Baby City MonaLisa Mamas - D32 Mundipharma - Baby City Netcells - D22 Noonoo Pie - E7 Pigeon - Baby City PregnapilPlus - E9

Home Safety Banz World - C25 LittleIf - N5 Motorola - Baby City Safety 1st - Baby City Safeway - Baby City

Lifestyle Baby, Relax - B12 RSA Retail Savings Bond - F1 Stasher SA - F4 Vodacom - F5

Playtime Awesome Books & Toys - C9 Baby Einstein - Baby City Bright Starts - Baby City

Chubby Bunny Gifts - F2 Djeco & Mombella - B21 Grow Baby - C8 Nuby - Baby City Rainbow Art/Spinning Puzzles - D21 & F12 Roll Matz - C18 Soufi - F15 Splashy Dashers - B13 Yookidoo - Baby City

PRODUCT LISTING Sanitisers and Toiletries Actor Pharma - Baby City Abbott Lab - Baby City Agera Health - N19 Aspen Pharmacare - C30 & Baby City Baby Dove - B1 & Baby City Bambino - Baby City Bamboo Baby - E13 Belly Babies - N10 Bennetts - Baby City The Blue Box Pegasus Homeopathics - D27 Bumbo - Baby City Bytjie Salf Natural Skincare - C27 Chardine Goats Milk Skincare - F11 Cherubs - Baby City Diversicor - Baby City Dr Browns Natural Flow - Baby City Everysun - Baby City Exigo Care - F3 Fuss Free Baby - B26 Himalaya Since 1930 - F19 Huggies - C32 & Baby City Joie - Baby City MamaMoo - D26 Milton - Baby City Mustela - C22 Nunuki - N17 Oco Life Aroma - C23 Oh-Lief Natural Products - D28 Pampers - F21 & Baby City Panado & ProbiFlora - B22 Pure Beginnings - Baby City Purity - E5 & Baby City SoPure - Baby City Sudocrem - Baby City Ubuntu Traditional Balms - N24 Vicks Baby Rub - E16 & Baby City WOWJude - B25 Young Living - N8

Zinplex Junior - D36

Services Aqua Crazy - D11 Cryo-Save South Africa - D34 CSI Studio - N15 Curro Castle - B3 Monica Van Loggerenberg Photography - F17 NSRI - D25

Travel Baby Africa - E14 Bumprider - N7 Caboodle bags - Baby City Chelino Baby - C6 Chicco - Baby City Double Trouble - B17 Graco - Baby City GB - C2 & Baby City Hamilton by Kids Emporium - C10 Jeankelly Baby Bags - C24 Jolly Trolley - E11 Maxi Cosi - Baby City Mimi Baby - B9 Mühelos Baby - C7 Noola - C1 Quinny - Baby City Safeway - Baby City Thule - B19

Why take baby steps?

Support your baby’s overall development with a unique three strain combination probiotic. ProbiFlora Infant Drops take care of the entire gastrointestinal tract from oral health, small intestine to the colon.

Probiflora Probiotic Infant Drops 3 strain-Regular drops. Each dose per 4 drops (0,167 ml) contains Bifidobacterium lactis 400 million CFU; Lactobacillus rhamnosus 300 Million CFU; Lactobacillus salivarius 300 million CFU, Lactobacterium salivarius 187.5 million cfu. Health supplement.

This unregistered medicine has not been evaluated by the South African Health Products Regulatory Authority for quality, safety or intended use.

2019081210154615 Adcock Ingram Limited. Reg. No. 1949/034385/06. Private Bag X69, Bryanston, 2021, South Africa. Tel.+27 11 635 0000. www.adcock.com

Exhibitor Directory Abbott Lab

Aqua Crazy

Abbott knows that good nutrition is critical for your child’s mental and physical development during these first months and years. To support the development of your little one’s healthier, stronger body, trust PediaSure® Complete, twice daily.

PediaSure® Complete is the number one brand recommended by paediatricians.

Aqua Crazy Swim School has been providing quality swimming lessons to children since 2000.

Basic Water Safety Skills are essential life skills that should be acquired from young, to avoid any water mishaps. Along with swimming lessons, we offer exciting teaching aids such as noodles, swim towels and more!

Actor Pharma

Ardo

Actor Pharma supplies quality world-class pharmaceutical products. Look out for: StérimarTM – a sea water nasal spray range; Hedelix® Cough Syrup – a herbal expectorant suitable for the whole family; Dexolé BébéTM – adexpanthenol ointment; Sidroga® – organic herbal tea range for moms and babies; PoxClinTM CoolMousse – relief of chicken pox symptoms.

Switzerland based company, ARDO specialize in the manufacturing and distribution of internationally awarded breastfeeding products. ARDO products is well thought-out and innovative to assist in making breastfeeding easier and to assist when breastfeeding problems arise. Stringent hygieneand maximum safety standards ensure products are of the highest quality.

Agera Health

Aspen Pharmacare

Agera Health is health and wellness company that delivers high quality healthcare products at affordable prices. We care about the wellbeing of South African families and hope to improve lives through our innovative product offerign that speaks to the modern family.

Aspen will be showcasing some household brands such as WOODWARD’S CELEBRATED GRIPE WATER, ASHTON AND PARSONS and PEGICOL Plain. Please visit our stand to receive more product knowledge to equip mommy to be. ZAR-AP-00004 04/19

www.abbottnutrition.co.za Stand: Baby City

www.actorpharma.co.za Stand: Baby City

www.agerahealth.com Stand: N19

Angelcare

www.angelcare-monitor.co.za Stand: Baby City

For more than 20 years, Angelcare has been at the forefront of parents’ mind, setting the standard in the world’s best baby items. Giving parents peace of mind while helping their children thrive.

www.aquacrazy.co.za Stand: D11

www.ardo.co.za Stand: N29

www.aspenpharma.com Stand: C30 and Baby City

Awesome Books and Toys www.familycaredurban.co.za Stand: C9

Tired of boring TV? Please, oh please, we beg, we pray, Go throw your TV set away, And in its place you can install A lovely bookshelf on the wall.

Then fill the shelves with lots of great books from Awesome Books at the MamaMagic Baby Expo.

Baba Coco

www.babacoco.co.za Stand: N21

Exclusive modern and practical Baby products guaranteed to make your every day life easier.

Baba Coco products are made the loving way to ensure safety and not compromise on style and functionality.

15 Baby Africa

Baby Sense

We are proud to be South African owned and managed. And we are committed to offering products specifically designed for parents and made for children. Products like our versatile Travel System, that have safety as an essential priority plus supreme comfort, easy-to-use features and affordability. If you believe your baby deserves the best, look for quality, durability and performance.

Look for the Baby Africa logo.

The objective of Baby Sense is to provide quality calming baby care products and services for parents of babies. It starts with a strong foundation of expert knowledge and practical learning, and results in beautiful, practical and well-researched products that moms across the country have come to rely on.

www.babyafricaza.com Stand: E14

www.babysense.co.za Stand: Baby City

Baby Throne – KBT Baby Dove

www.dove.com Stand: B1 and Baby City

Baby skin is different to adult skin. New Baby Dove’s caring baby products go beyond mildness to help replenish essential moisture and nutrients in baby skin, helping to keep it moisturised. Both the Rich Moisture and Sensitive ranges are hypoallergenic, dermatologically tested and paediatrically approved. Discover new Baby Dove.

Baby Einstein

www.idealtoy.co.za Stand: Baby City

Curious today. Extraordinary tomorrow. Baby Einstein celebrates and supports every eager mind with stage-based, developmental toys and gear.

Baby, Relax

www.babyrelax.gr8.com Stand: B12

Baby see, baby do: In one study, babies were kept apart from their mothers for a short time while the moms completed a stressful task. When reunited, the babies showed signs of stress, too. Worried about how to be totally stress-free so you don’t pass on frazzled feelings? Don’t be. Try our Selected customer’s favorite massage-like stress relief device for moms and dads.

www.knightsbabytraining.com Stand: D30

Easy toilet training for infants four months to four years old. The patented, fully supported, optimal squat position triggers the instinct to empty the bowels completely. Squat-Step can be used by the whole family! Helps constipation and endorsed by medical research. Sixty percent decrease in nappy usage. Be healthy, save time and money, and be green!

Bamboo Baby

www.bamboobaby.co.za Stand: E13

Reusable Cloth Nappies, machine washable, cost effective and environmentally friendly. Visit our stand for a demonstration on our range of nappies specifically printed and manufactured for us. With over 10 years’ experience we stock an extensive range of Cloth Nappies and accessories including, Swim Nappies, Training Pants and Breast Pads.

Bambino

www.bambino.co.za Stand: Baby City

Bambino’s range of trusted products have given parents peace of mind for many years. By combining quality materials and value for money, Bambino is a name that you can trust! With everything you need to keep your little one happy and safe during their first years.

Banz World

www.babybanz.co.za Stand: C25

Banz World, incorporating Baby & Kidz Banz, offers a range of carewear for kids and babies that includes eye, sound and skin protection, noise cancelling earmuffs, hats, costumes, swim peaks, flexible sunglasses and launching a new range of Chameleon Sunglasses for toddlers. All products meet the highest EU and US standards.

Barney

BiddyKins

The Just Fun Group has been a distributor of Barney licensed and other branded products in South and sub-Saharan Africa since 1999. Just Fun employs a dedicated team to market and grow these global brands.

Biddykins is South Africa’s number 1 cloth Nappy Company. BiddyKins offers the largest range of high quality cloth nappies and nappy accessories. Other products include our award-winning teether bibs, bandanna bibs and feeding bibs, suction bowls and plates, along with our new eco range of reusable breast pads and stainless steel straws, swim nappies and the awesome BiddyKins backpack nappy bags.

www.facebook.com/JustFunKidz Stand: Baby City

www.biddykins.co.za Stand: D17

The Bluebox - Pegasus Homeopathics www.pegasuskits.com Stand: D27

Belly Babies

www.bellybabies.co.za Stand: N10

Actually, babies do come with instructions! Belly Babies is an online antenatal course made up of more than 50 concise educational videos. Our goal is to provide expecting parents with expert antenatal and postnatal support while in the comfort of your own home. We’ll help you quickly and conveniently prepare for a happy pregnancy, a safe birth and a wonderful time bonding with your newborn.

Bennetts

www.bennettsforbabies.co.za Stand: Baby City

Bennetts is a leading provider of baby care products. Our products are available at major supermarkets, pharmacies and baby retail outlets.

We are committed to upholding our company philosophy that you and your precious bundles of joy are always in good hands with Bennetts. Your baby is safe with us.

The Pegasus Bluebox all-in-one natural medicine kit contains 28 homeopathic remedies to treat the whole family, including pets. It travels well and is easy-to-use, and treats colic, coughs and colds, teething, diarrhoea, ‘snotty nose syndrome’, injuries, sinusitis, etc. It’s safe in pregnancy, breastfeeding and newborn infants: every home should have one!

Boon

www.grobaby.co.za Stand: Baby City

Boon is a leading innovator, designer and manufacturer of infant and baby products. We are driven by a strong desire to create modern products that help simplify parents’ lives while retaining their personal style.

Bright Starts

www.idealtoy.co.za Stand: Baby City

More joy in every moment: Bright Starts is on the happiest mission in the world! To find more joy in every moment. More giggles with every curveball, more laughter at every turn. Because joy is what makes moments last forever.

Bumbo

Cape Kids Collaborative

The Bumbo brand is world renowned for its original products that bring innovative solutions to everyday parenting challenges. Bumbo takes special care to ensure the highest degree of comfort and safety when designing its unique baby products, without compromising on quality when it comes to the manufacturing processes and materials used.

Cape Kids Collaborative is a carefully curated shopping experience bringing you the best in local brands, made and based in South Africa. We are passionate about supporting local creatives and motivating the consumer to purchase their products and services. We consider ourselves to be conscious consumers.

www.bumbo.co.za Stand: Baby City

www.facebook.com/capekidscollab/ Stand: E8

Bumprider

Carmien Tea

The only stroller in the world that can be converted from a single stroller to a double in seconds with the use of magnets. Designed by Swedish brand Bumprider, the Connect Stroller will be the perfect stroller for days out as your family grows.

Carmien Tea offers a variety of rooibos based teas and tea accessories. We’ve got a exciting new tea range specifically targeted at kiddies and babies.

Stand: N7 www.bumprider.co.za

www.carmientea.co.za Stand: D31

Carpet City Factory Bytjie Salf Natural Skincare www.bytjie.com Stand: C27

Bytjie Salf is a range of all-natural skincare products, suitable for the whole family.

The Baby Balm is cloth nappy safe, it helps to prevent and treat nappy rash.

The natural beeswax in our products creates a breathable barrier that helps the skin to regulate moisture. Our ingredients are also carefully selected, for the natural healing benefits, it supports eczemaprone skin & is safe to use from newborn onwards.

Caboodle Bags

www.sp-africa.com Stand: Baby City

The Caboodle range of leading designer bags combines practical features with good looks. The holder of several awards, this superb range of Caboodle Bags is designed by a mom for a mom, to suit your and your partner’s lifestyle, making sure that outings with your little one are hassle-free.

www.carpetcityfactoryshop.co.za Stand: E10

In the flooring business. Launching 15 new kiddies rug ranges.

Carriwell

www.carriwell.co.za Stand: Baby City

Carriwell has been “supporting” pregnant and new moms with comfortable, convenient nursing underwear and accessories for more than 14 years.

Our designs have been created and perfected in close co-operation with midwives, childbirth educators, hospitals, retailers and - naturally pregnant and new moms. Our simple catchphrase, “taking care of your growing needs” encompasses our commitment to creating comfortable, functional, adjustable and supportive maternity and nursing underwear.

Cerelac & Nestum

www.startstrong.nestle.co.za Stand: Baby City

CERELAC® gives you convenience at your fingertips – all you need to do is add water to this tasty cereal and feed it to your baby. NESTUM is the versatile cereal that can be mixed with any baby milk. Use breastmilk, regular formula or a specialised formula to make baby’s cereal.

Chardine Goats Milk Skincare www.chardine.co.za Stand: F11

Chardine goats milk skincare manufacture a 100% natural and fragrance free range for babies prone to very sensitive skin, eczema, itchy & irritated

19 skin conditions. The products are formulated by a cosmetic chemist and goats milk, natural oils, butters and aloe vera are used to sooth, moisturise and calm the skin.

Chelino Baby

www.chelino.co.za Stand: C6

ChelinoBaby brings you renowned international leading brands such as Chelino, Chelino Platinum, Cybex and CBX. Our brands offer uncompromised quality at affordable prices on a range of travel and nursery products, which are specially selected and designed to satisfy both parent and baby. Our friendly team is ready to help you select only the best.

Clever Little Monkey

www.cleverlittlemonkey.co.za Stand: A10

We dream, design and create all things baby and kids. We are Clever Little Monkey. On-trend as we are, we believe in quality and longevity without compromising on comfort and style. It’s the best of both worlds, so step into our lovely little world of furniture, bedding, decor and toys.

Cotton Collective

www.cottoncollective.co.za Stand: E17

At Cotton Collective we are known for our baby blankets and cot linen. Our excellent quality and design makes us stand out. We aim to move away from staid designs and bring you fresh and fun themes in the nursery.Its more than a blanket it becomes part of the family!

Cryo-Save South Africa www.cryo-save.co.za Stand: D34

Cherubs

www.cherubs.co.za Stand: Baby City

We understand being a mom is not easy, but we know that as a Cherubs mom, you’ve got this!

Cherubs baby products are specially designed to help you give baby the best and gentlest care so you can keep being the amazing supermom that you are.

Chicco

www.chicco.co.za Stand: Baby City

Chicco provides a comprehensive range of products for the new mother and her baby. Following extensive research, Chicco responds to consumer needs by providing all the products a mother might need throughout the various phases of her baby’s growth. The range includes everything for feeding, playing, travelling, hygiene and safety.

Chubby Bunny Gifts

www.chubbybunny.co.za Stand: F2

Chubby Bunny is the home of classic characters. We are the sole importers of these exclusive licensed baby gifts and essentials, having only the best baby plush toys. Birth to four years.

CryoSave is the founding stem cell bank in South Africa. With no public stem cell bank in Africa, the CryoSave laboratory based in Pretoria has been providing access to private stem cell processing and storage services in Southern Africa for the last 20 years.

CSI Studio

www.csistudio.co.za Stand: N15

Child & Baby locally manufactures quality yet affordable rocking chairs that are not only aimed to help release endorphins in the brain which can improve mood and reduce stress and pain, they also brings comfort to both mom and baby.

Rocking is relaxing.

Curro Castle

www.curro.co.za Stand: B3

Curro Castle Nursery Schools provide a nurturing, fun-filled environment for children from three months to Grade R. Our internally designed programme focusing on early learning goals stimulates physical, social and emotional well-being through developmental activities and engaging play areas. With small class sizes, wholesome meals and an assistant per teacher, we help your child grow to their unique potential.

he new ourney ournal PP

HelloFCB 10017213CT/E

The journey of a lifetime can come with a million questions.

It’s why we’ve developed a FREE parenting App to help you get answers and help your little ones reach their full potential.

24/7 Medical support

Little one’s milestone tracker

Doctor call-back service

Little one’s medical info

Expert articles and tips

Vaccination reminder

Emergency contacts

Photo sticker album

Pregnancy tracker

Live chat

Sign up today! www.purityapp.co.za

For any queries or help with the App contact us: purityapp@purity.co.za

It all begins with Purity.

Dandy Lion

Elektra Health

Dandy Lion - 100% Locally produced, handmade business. Each item is made from start to finish in Cape Town, South Africa. Dandy Lion has become synonymous with handmade quality amongst South Africans. Lehani follows her heart to create clothes that foster adventure, encourage selfexpression and are destined to be dreamy, durable wardrobe favourite’s.

Elektra Health is a household name in South Africa with its wide range of humidifiers, i-Scan and multifunction thermometers, Anti-Mozz mosquito lamp as well as a first in the world mother and baby scale, making sure that we have products to help you give that extra TLC just when it is needed

www.dandylionkids.co.za Stand: A1

www.sp-africa.com Stand: Baby City

Diversicor

www.diversicor.co.za Stand: Baby City

Diversicor is dedicated to bringing the most useful, innovative and desirable products that emerge from countries around the world to the South African market. Our focus is on quality, innovation and novelty.

Djeco & Mombella www.newleap.co.za Stand: B21

Djeco’s creative team creates toys with a spirit of freedom which leaves place for pleasure and freedom. Mombella is a high quality range of baby & toddler silicon teethers & saftey products manufactured under the strictest safety & quality controls. Djeco stimulates children’s multiple intelligences by play and with entertaining teaching device

Double Trouble

www.double-trouble.co.za Stand: B17

Double Trouble is the sole importer and retailer of the Double Trouble Twin and Single Prams that have been designed with safety, innovation and functionality as the key priorities. In partnership with the market-leading international brand, MaxiCosi, we have ensured that our products carry the highest safety standard from newborn to toddler.

Dr Brown’s Natural Flow www.drbrownsbaby.com Stand: Baby City

Dr Brown’s Natural Flow has an internal vent system that helps preserve vitamins C, A and E by minimising oxidation of breastmilk and formula and provides positive-pressure vacuum-free feeding that reduces colic, spit-up, burping and gas. These products provide functionality for mom and good health for baby. Dr Brown’s range is well-researched and developed.

Everysun

www.incolabs.co.za Stand: Baby City

Everysun is South Africa’s trusted name in sun protection. Families have been relying on it to keep them safe in the sun for decades. Be sure you are giving your family the best sun protection by using Everysun. VitaLock is Everysun’s patented technology that keeps moisture locked in.

Exigo Care

www.exigocare.co.za Stand: F3

Feed, burp, change, sleep. Feed, burp, change, sleep – it’s an endless cycle when you have a baby. Love ’em or hate ’em, baby nappies will consume quite a lot of your time and money for the first few years of your little angel’s life. Hi Baby is a premium nappy of AAA quality which you can buy online at your convenience, day or night from the comfort of your home. Hi Baby also supplies adult nappies for those loved ones who may need a little extra help.

First for Kids

www.first4kids.co.za Stand: A2

Our eco-conscious offering of bamboo meal sets provides a fresh and sustainable solution for families exploring a green lifestyle. The character themed sets are primarily made of bamboo, biodegradable, and conveniently dishwasher safe. As parents, we know that if it’s good for the earth, it’s good for our kids. Set contain: bowl, plate, cup, fork and spoon.

23 Fuss Free Baby

Grow Baby

Fuss Free Baby offers simple and effective products that assist parents in beating the fuss that often accompany newborn babies. Products like the NoseFrida nasal aspirator and Windi – the natural solution to help babies relieve gas – can be found at our stand.

Grow Baby is a proudly South African company that manufactures wooden toys and nursery décor.

We pride ourselves in making toys that are based upon the developmental needs and milestones for little ones. Designed by a team of moms and an Occupational Therapist, we create beautiful and quality items.

www.fussfreebaby.co.za Stand: B26

Gabina

www.gabinasa.co.za Stand: Baby City

Gabina Health and Beauty is the official distributor of Braun ThermoScans in South Africa. Gabina supplies national retailers as well as independent customers. All Braun ThermoScans carry a twoyear warranty when accompanied by the proof of purchase. Gabina is also the appointed service centre for Braun healthcare in South Africa.

www.grow-it.co.za Stand: C8

Hamilton by Kids Emporium www.idealtoy.co.za Stand: C10

Hamilton EZZE ELITE PRO is a Dutch-design stroller that features an automatic folding system, MagicFold. It is the first of its kind and does not use any batteries, wires, chargers or electricity. It’s the brainchild of a Dutch engineer who is passionate about making life easier and more convenient for parents after witnessing his wife care for their first born.

Giggle and Beans

www.giggleandbeans.co.za Stand: N18

Our online store includes gorgeous matching newborn swaddle sets, a recently launched fitted cot sheet range and a beautiful babywearing sling wrap collection with prints designed by Giggle and Beans. Be the first to view our latest prints at the Cape Town expo. Our products are made with love in South Africa. Shop online at http:// giggleandbeans.co.za/

Himalaya Since 1930

www.himalayawellness.com Stand: F19

Himalaya has a range of 100% natural & safe products with rare herbs collected from the foothills of the Himalayas. Each product combines the best of Ayurveda with years of dedicated research. Batch to batch performance and complete purity & safety are assured through the application of advanced pharmaceutical technology

GB

www.gb-online.com/en-us/ Stand: C2 and Baby City

GB offers a series of strollers and car seats created with intuitive features and an avant-garde appearance to meet the demands of tomorrow.

Developed with a clear design philosophy, and engineered to include advanced safety technology.

Future perfect, the world of GB that is perfectly tailored to suit an exciting lifestyle with children.

HiPP Organics Graco

www.gracosa.co.za Stand: Baby City

Graco is a global brand bringing joy to both parents and babies alike for over 60 years. Graco is dedicated and committed to designing innovative, top-quality products that are focused on safety and comfort! Share the wondrous joys of parenting with the Graco family.

www.rialtofoods.co.za Stand: Baby City

HiPP is passionate about its belief in feeding organic foods to babies and toddlers. Knowing that you want to give your little one the very best start, they ensure a delicious range bursting with flavour and natural goodness, suitable for every stage of your baby’s development and all meal times.

Hipporoo

JeléBebé Teething Jewellery

Hipporoo® was born out the “Pursuit of Hipponess” and is at the heart of everything we do. We offer accessories that ease the strain of being a parent.

Being parents ourselves, we understand best the need for hassle-free quality solutions that facilitate feeding and carrying your little ones around.

JeléBebé Silicone Teething Jewellery is the perfect accessory for memes – combining style and safety, each necklace is made of food grade silicone so it’s BPA, PVC and lead free. It’s practical, it’s safe, contains no nasties and is soft on bebé’s gums.

Handmade designed by a memé for memés.

www.hipporoo.co.za Stand: N1

www.jelebebe.co.za Stand: E12

Home Grown Africa

www.homegrownafria.com Stand: C12

Home Grown Africa specializes in quality locallymade clothing and accessories. Our classic styling and colours are a perfect match, whether for a gift or for your own little one. We look forward to seeing you at our stand!

Huggies

www.huggies.co.za Stand: C32 and Baby City

Huggies® is part of Kimberly-Clark South Africa, a subsidiary of the US-based Kimberly-Clark Corporation, which markets innovative health and hygiene products that people come into contact with every day.

The Jewelry Co.

www.thejewelryco.co.za Stand: N14

The Jewelry Co. was founded to bring a new fresh twist to your everyday Stirling Silver Jewelry Collection. We look for new fresh designs to help you find that something special for that special someone. We look forward to supplying your little special one their first special piece.

Johnson & Johnson’s

www.johnsonsbaby.co.za Stand: C3 and Baby City

JOHNSON’S® brand has improved, inside and out, to deliver everything parents want. With a mission to create the gentlest baby products in the world JOHNSON’S® has transformed to meet the needs of today’s modern parents by providing only the best for baby. Come explore the brand through our interactive stand, only at MamaMagic.

Ingenuity

www.idealtoy.co.za Stand: Baby City

Thrive Together: We help you feel supported and secure in all your roles. Starting with parenthood.

Because when baby is safe, your mind is sound, and you can both thrive – morning, noon and night.

Jeankelly Baby Bags www.jeankelly.co.za Stand: C24

Jeankelly makes the most beautiful leather baby bags, dummy clips, changing clutches and a fabulous feeding pillow. Designed and manufactured in Cape Town, South Africa.

Joie

www.joiebaby.com Stand: Baby City

Joie has one simple mission: to share joy with new parents. We are committed to the highest standards of design, engineering and safety. We draw on decades of industry experience and as a result, each Joie product is created to make life with small children less work and more fun.

strawberry 3 months+ 0% alcohol

0% sugar

strawberry 3 months+ 0% alcohol

Contains Paracetamol S0 PanadoÂŽ Paediatric Syrup Strawberry. Each 5 ml contains paracetamol 120 mg. Reg. No. 35/2.7/0112 For full prescribing information refer to the package insert approved by the medicines regulatory authority.

Adcock Ingram Limited. Reg. No. 1949/034385/06. Private Bag X69, Bryanston, 2021, South Africa. Tel. +27 11 635 0000 www.adcock.com 2019041710134094

Contains Paracetamol S0 PanadoÂŽ Paediatric Syrup Strawberry. Each 5 ml contains paracetamol 120 mg. Reg. No. 35/2.7/0112 For full prescribing information refer to the package insert approved by the medicines regulatory authority.

Adcock Ingram Limited. Reg. No. 1949/034385/06. Private Bag X69, Bryanston, 2021, South Africa. Tel. +27 11 635 0000 www.adcock.com 2019041710134094

0% sugar

Jolly Trolley

Kiddylicious

The Jolly Trolley is a lightweight, easy folding multipurpose carrying trolley that carry anything from your children, toys to your camping chairs, beach goodies and cooler boxes! Compatible on any terrain the beach, camping site, shopping centre or the school. Carry anything with your easy folding Jolly Trolley!

Kiddylicious, is a range of fun tasty snacks for babies, toddlers and pre-schoolers everywhere, with no artificial additives and a range of allergenfree options. Each Kiddylicious snack is perfectly portioned for little tummies, ensuring they are refuelled with just the right amount to keep them going and growing.

www.jollytrolley.co.za Stand: E11

www.kiddylicious-sa.co.za Stand: Baby City

Kleine

www.kleine.co.za Stand: F20

Kabrita

Kleine do the best adjustable headbands and interchangeable bows ever! Our headbands fit from new born until…well forever! Our bows can be worn individually or with any Kleine headband.

You can mix & match to compliment any outfit! Let us dress her!

www.kabrita.co.za Stand: Baby City

Kabrita Instant goat milk powder is made from the highest quality goats’ milk fortified with vitamin D. Known for its gentle nutrition and pleasant mild taste, one 200ml glass of Kabrita Instant Full Cream Goat Milk gives you half of your daily requirement for Vitamin D.

Karvol

www.incolabs.co.za Stand: Baby City

Karvol offers moms natural, gentle and effective relief from everyday health-related problems such as blocked noses, sinusitis cough and cold symptoms, and has done so for more than 40 years. We also cater for the whole family and are continually looking to expand our product range to suit moms’ and families’ needs.

Kiddy-Calm Bath Salts www.therific.com Stand: E15

Kiddy-Calm Magnesium Sulphate Bubble Bath Salts, “is an epic adventure of warm fuzzy baths, bubbling with benefits for the whole fandamily!”

Safe for all skin types and all ages from pregnancy to age 102 years!

Ko-Coon

www.ko-coon.co.za Stand: A7

Artisan designer and maker of natural lifestyle collection: Moses and changing baskets, Merino wool, hemp and other natural fibers bedding; Baby & toddler apparel. Purposeful, sustainable and minimalistic living. Proudly South African.“The Kocoon basket and wool nesting pod made the world of difference in our lives! Thank you”

Korbell

www.korbell.co.za Stand: Baby City

The Korbell Nappy Disposal System uses a triplesealing system to ensure odour-free nappy disposal.

This eliminates the need to frequently empty the bin by storing more nappies than most disposal systems on the market. The Korbell Nappy Disposal System converts into a practical and attractive everyday bin and is the best choice for your home.

Visit the Baby City section.

Lené Shoes

www.facebook.com/ LenéShoes-811812862359819/ Stand: F14

We specialise in premium handmade leather baby accessories like shoes, dummy chains and nappy wallets for the modern and on-the-go mom. We love to custom design each order to the clients special and specific needs and we stand out from

27 the rest with our unique style. There is nothing too big or too small for us…we take it on!

Lia and Reese

www.liaandreese.co.za Stand: A9

Lia and Reese is your go-to Maternity and Baby Boutique. We stock a bespoke range of Maternity Wear, Mom and Baby “must-haves” as well as “niceto-haves”, nursery décor and accessories, Baby Carriers, Lactation Boosters, Mom health products, and much much more! We are with you every step of the way.

Lil-Lets

www.lil-lets.com Stand: Baby City

Lil-Lets understands women. That’s why we’ve created a range of products to suit you and all your period needs. From pads, liners, tampons, washes, wipes and powders, we now introduce the Lil-Lets Maternity Pad. Our maternity pad is everything a maternity pad should be, helping you feel confident and secure.

Little Foodease

www.littlefoodease.co.za Stand: B27

Little Foodease offers: Frozen meals in 4 stages, with a variety of ingredients and textures appealing to your child’s developmental needs. Innovative baby & toddler feeding solutions for mess-free, stress-free mealtimes. Sensory play themed boxes & play trays, enable children to develop and learn through play.

All delivered to your door!

LittleIf South Africa www.littlelf.co.za Stand: N5

LittleIf is an HD 1080 camera that has night vision, motion detection and two-way talk. You can access the camera from anywhere in the world with your app on your mobile phone to talk or view your loved ones. Having peace of mind always.

styles, including high and low impact sports bras, comfy sleeping and elegant all day wear bras.

Maribu Leather

www.maribuleather.co.za Stand: B15

We’re a Pretoria based Accessories company offering luxury leather bags at a conscious price.

At Maribu Leather our team is genuinely proud of receiving feedback from our many customers as it enables us to strive for the highest standards of customer care and product knowledge. We’re passionate about people, and we’re passionate about leather.

Maxi Cosi Lots 4 Tots

www.lots4tots.co.za Stand: D33

Lots 4 Tots is the exclusive distributor of luxury baby and kiddies products, including thick foamcushioned play mats, bath safety seats and rings, bean bag chairs, knee pads, dinner plates, place mats and more! Our main focus is to bring you excellent quality baby products that have never been seen before in South Africa!

www.maxi-cosi.com/international/home Stand: Baby City

For 30 years, Maxi-Cosi has been the world’s most trusted provider of child car seats. Our award-winning car seats offer safe, practical and comfortable protection while still looking great.

Millions of parents around the globe trust MaxiCosi’s expertise in child mobility. Maxi-Cosi is the global leader in innovative safety technology, dedicated to constantly improving.

Melbro Trading Luli&Co

www.luliandco.co.za Stand: F8

LuLi&Co is a local Mommy-owned and run business handmaking unique Modern Cloth Nappies for babies aswell as Ladycloth aka “Reusable Cloth Sanitary Pads” and other reusable accessories for babies, women and teens. Providing a quality product, affordable, made with love in the local small town of Kleinmond, Overberg.

MamaMoo

www.rhyli.co.za Stand: D19

Rhyli.co.za is the proud distributor of The Original Easy Bath, the bath float that makes bathing and bonding a breeze. We are also the proud owners of MamaMoo, the silicone breast pump all moms are raving about. Visit us to see our brilliant range of silicone bottles for breastfed babies.

Mama Noo Nursing Wear www.mamanoo.com Stand: D26

Our Ooh La La Nursing Bra range is practical, yet comfortable, with a distinct touch of femininity. The unique selection is available in various colours and

www.nutribullet.co.za Stand: B14

Everything you need to make the most nutrient rich, freshest food for your baby. The Original Baby Bullet Complete Baby Care System is a 22-piece set that helps you make healthy, delicious, all-natural baby food that is perfect for every stage of development.

Medela

www.breastpumps.co.za Stand: Baby City

Medela is the thought leader when it comes to breastfeeding. All of our innovative products are the result of years of study aimed at producing the most effortless breastfeeding systems. Moms can enjoy everything from intimate apparel to top grade hospital pumps with Medela. We truly offer something for everyone.

Milton

www.incolabs.co.za Stand: Baby City

Milton is the number one baby sterilising brand in South Africa. It is a brand that has been tried and tested for over 60 years. Milton gives moms peace of mind that their little ones are safe and free from harmful germs.

29 Mimi Baby

MonaLisa Mamas

The stylish Mimi Luxe is elegantly designed with simple and refined lines: it’s the perfect urban travel system that grows with your little one’s changing needs. It’s easy to use and versatile, for the costsavvy parent who won’t compromise on quality or safety.

For moms, by moms. MonaLisa Mamas design & create gorgeous handmade, proudly South African Baby Wraps, Nursing Covers & - pillows. All our products were born from a passion to give back to moms - a little freedom, comfort & absolute luxury - and are handmade with ample love.

www.mimibaby.co.za Stand: B9

Misstees

www.misstees.co.za Stand: F13

Brainchild of two Mumtrepreneurs, MissTees is a new family mindset T-shirt brand (women and kids) based in Cape Town proudly supporting local manufacturers in South Africa and celebrating motherhood. The uniqueness and versatility of the brand is the signature of each design of their first and limited edition.

www.monalisamamas.co.za Stand: D32

Monica Van Loggerenberg Photography www.mvlphotography.co.za Stand: F17

Monica is a Professional Full Time Photographer specialising in Maternity & Newborn Photography in Cape Town. She has a heart for Expectant Parents and precious Babies. Visit her stand at the Expo to meet Monica and take advantage of the amazing specials she will be hosting.

Mustela

www.cdfrsa.co.za Stand: C22

Mustela® the skincare expert for babies and mothers-to-be, for over 60 years. Guaranteed safe for babies and children, with 92% natural ingredients, 0% paraben and environmentally friendly. This medical and organic skincare is safe to use on babies from the first day of life.

MooMoo Kids

www.moomookids.co.za Stand: F10

Get ready for summer with MooMoo Kids widebrimmed sun hats, long-sleeved UV swimwear and our trusty Swim Gowns! The MooMoo Toddler Bib is a long-sleeved, water resistant coverall with a pocket in front and adjustable closure at the back.

Fun and bright, perfect for mealtimes, art activities and messy play!

Mühelos Baby

www.muhelosbaby.co.za Stand: C7

Designed by parents just like you, for babies just like yours. Mühelos makes travelling effortless.

Our high-end 3-in-1 travel system and booster seat will meet your baby’s needs, your design and functionality demands as well as your pocket.

Mundipharma

www.mundipharma.co.za Stand: Baby City

Mundipharma (Pty) Ltd is a leading pharmaceutical company specialising in pain management and antiseptics. We provide effective over-the counter medicines for the whole family: Teejel®Gel and the Betadine®range. Both brands have been used in South Africa for years.

My Little Peanut

www.mylittlepeanut.co.za Stand: F9

Our bamboo swaddles, blankets, sleep sacks and towels are made with absolute love for your delicate little ones soft skin. Super absorbent 100% bamboo breastpads are a must for all breastfeeding moms. Gorgeous multipurpose covers can be used as a breastfeeding cover, trolley seat cover, or cover you baby in their car seat while they take a nap.

Munchkin

www.munchkin.com Stand: Baby City Munchkin is world leading baby product company known for its unique design and development of infant and toddler products. At Munchkin, we’re dedicated to making bath time, meal time, play time, and every time in between special for you and your baby. All you need is love and Munchkin.

Natures Delicacies

www.naturesdelicacies.co.za Stand: C15

Healthier Alternative snacks for both kids and parents on the go have never tasted this yummy.

Free tasters and exclusive expo deals available at MamaMagic on all our products. Come and taste our large variety of healthier alternative glutenfree and 100% natural food snacks for toddlers and parents on the go. Fruit Bowl (fruit made fun) and Nakd Wholefoods are ideal for lunch boxes.

Healthy made yummy. Super expo deals exclusive to MamaMagic, The Baby Expo visitors.

31 Netcells

www.nextbio.co.za Stand: D22

Netcells is a private stem cell bank giving individuals the opportunity to collect, process and bank their stem cells for future potential medical and aesthetic use. Netcells is Next Biosciences umbilical cord blood and tissue stem cell banking service and is accredited with the AABB and was the first cord blood bank in Southern Africa to hold independent international accreditation.

Noonoo Pie

www.noonoopie.co.za Stand: E7

Noonoo Pie specialises in super soft stretch wrap carriers, made in SA from fabric to finish. We also make a range of other mom and baby essentials such as the everyday shawl, beanies, car seat cover, cuddle cloths and Tuck me Tight swaddler.

NSRI

www.nsri.org.za Stand: D25

The NSRI is a charity staffed by unpaid volunteers on call 24/7 throughout the year. We aim to prevent drowning through education, preventative measures and reactive rescue. We visit schools around the country, teaching children water safety, what to do in an emergency and basic CPR. Other preventative measures include educational signage, Pink Rescue Buoys, Lifeguards and active patrols during holiday season. We have 41 rescue bases around the coastline and inland dams.

Nuby

www.nuby.com/en-ZA Stand: Baby City

At Nuby™ we strive towards making the lives of parents and children simple and fun. The highest quality standards, global trends and continual product development help us bring parents everything they need for their baby’s development.

NUK

www.nuk.co.za Stand: Baby City

The unique, orthodontic shape of the NUK soother has an interesting story. In Germany in the early 1950s, scientists often recognised abnormalities of the mouth and teeth associated with the prolonged use of round-shaped soothers. Consequently the concept of today’s orthodontic NUK soothers was founded. Most orthodontists recommend NUK before any other brand. (Source: 2019, Qualitative Quarter Research Consultants).

Noola

www.noola.co.za Stand: C1

revolutionary range of organic essential oil blends, Ultrasonic aroma diffusers and traditional medicine.

Because your health is our priority

Oh-Lief Natural Products www.ohlief.com Stand: D28

South Africa’s favourite certified Natural and Organic baby care brand, Oh-Lief Natural Products, produces safe, gentle and trusted body care products for babies, children and families. Our range consists of natural aqueous cream, bum balm, baby wax, insect balm, shampoo & body wash, tummy wax and a full sun care range.

Olli

www.olli.co.za Stand: Baby City

We believe the journey to a lifetime of good eating choices begins from the very first bite. Olli offers a range of foods and snacks made from top quality, real ingredients, carefully prepared to preserve their taste and nutrient content. All our food pouches can be microwaved* in their packaging, and our snacks are convenient to grab and go.

Noola Baby provides parents with affordable, high quality travel systems that include everything you need for getting out and about with your little one.

We focus on key decision-making factors, such as comfort, convenience and style.

Olli and Rose

Nunuki

Think modern baby with a touch of today-is-chillday. Olli and Rose focuses on everyday wear with an extra touch of uniqueness. Come and visit us. You will leave with a fuller heart and definitely a fuller cupboard.

www.nunuki.co.za Stand: N17

Nunuki’s high quality skincare for little humans was developed by a passionate mom and a group of skincare experts. All products have been dermatologically tested and approved. Nunuki adds fun to parenthood, as each product is represented by a cute little Nunuki character, that teaches our little ones life lessons.

Oco Life Aroma

www.ocolife.co.za Stand: C23

OCO Life by Organico is an Award Winning Brand, Born in Africa, Pioneering the Health Industry with a

www.olliandrose.co.za Stand: B2

Pampers

www.pampers.co.za Stand: F21 and Baby City

Pampers is committed to the happy and healthy development of babies and understands that sleep is an integral component in baby development.

Pampers Premium Care diapers are the first to introduce three specially designed absorbent channels that evenly distribute wetness for up to 12 hours. Learn more about the new Pampers Pants.

Philips Avent

www.babies.co.za Stand: Baby City

*

Choosing Philips Avent means you have the assurance of superior quality products, designed with your and your baby’s needs in mind. Through extensive research and clinical trials, we work effectively together to promote baby’s well-being and give you the flexibility to care for a growing baby.

Panado & ProbiFlora www.adcock.com Stand: B22

The Adcock Ingram consumer division is home to trusted brands that include Panado and ProbiFlora.

ProbiFlora has a range of clinically proven probiotic strains formulated to normalise bowel flora and general intestinal health – The iconic Panado brand, has been trusted by South Africans for decades for the relief of pain and fever.

Pigeon

www.sp-africa.com Stand: Baby City

For more than 60 years, Pigeon, the trusted name in mother and baby care products, has offered a wide range of superior products, extensively researched to meet all your baby’s growing needs. Dedicated to the benefits of breastmilk, as a Breastfeeding Support Company, Pigeon offers products that enhance your breastfeeding journey and beyond.

Perfect-Aire SA

www.perfectairekzn.co.za Stand: D18

Perfect-Aire is an indoor purifying system that removes all dust, pollen, mould and bad odours from the air, killing 99% of all air born viruses, fungi and bacteria. The solutions(30 fragrances ) we use is organic and the active ingredient is Microbeshield , this is what is responsible for killing all the bacteria ,releasing fresh, clean and relaxing air. Please contact Mandy Stevenson on 082 324 5560. Or visit us at the Mama Magic Expo, Stand E9.

Pitta-Patta

www.pitta-patta.com Stand: C16

Born from humble beginnings and the desire to create beautiful, long-lasting leather shoes for babies and children, the story of Pitta-Patta is one of love and imagination. Owners Konrad and Marjolein believe in dreaming big, working hard, having faith, and doing it all for the love of family.

Pure Beginnings Perfect Paella

www.perfectpaella.co.za Stand: F7

We are the home of Paella in South Africa since 2012. Offering Paella catering services and hands on classes for adults as well as kids Paella classes and team building.

www.purebeginnings.co.za Stand: Baby City

Pure Beginnings is South Africa’s first certified organic baby and kids’ skincare range. We believe in keeping skin as pure as the day you were born by providing premium effective organic skincare products that care for your family’s skin, giving peace of mind from the beginning.

Toilet Training. Age 4 months+!

Squat for health. Squat for life.

From as soon as baby can sit up comfortably on their own you can introduce them to the Baby Throne.

All you need is routine; twice a day for no more than 10 minutes at a time and your baby’s instinct which is to ‘push’. This instinct to ‘push’ is triggered naturally by the patented optimal squat position of the Baby Throne.

Flip over

Beginners Seat

Place onto toilet

Intermediate Potty

Advanced Toilet Seat

• Helps prevent constipation • 60% less diapers used • Healthier for baby, soft & recyclable • Patented & endorsed by paediatricians • Optimal squat position for approximately 4m to 4yrs old (maximum 20kg/44lbs) • Squat step suitable for toddler as a step up & a squat step for adults.

Squat step-up

Visit us at www.babythrone.co.za

For mum’s & dad’s

Purity

Rhodes Squish

As the trusted baby experts with over 65 years of experience, PURITY gives parents the reassurance that they are doing the best for their little ones with the best care, the best nourishment and the best support. PURITY now has a FREE App to help you through each stage of your parenting journey.

Rhodes Squish is a range of 100% fruit and vegetable purée packed in convenient re-sealable pouches.

Developed for babies from six months and older, all of the products are preservative free, colourant free, flavouring free and contain no added starch – making Rhodes Squish a great choice for parents.

www.purity.co.za Stand: E5 and Baby City

www.squish.co.za Stand: Baby City

Roll Matz

www.homebrands.co.za Stand: C18

Portable waterproof playmats for kids of all ages.

Quality material with attractive beautifully coloured themes. Lightweight, easy to clean, hygenic.

Manufactured to EU standards.

PregnapilPlus

www.pregnapil.co.za Stand: E9

PregnapilPlus is an all-new scientifically formulated maternity supplement designed to provide optimal nutrition during pregnancy and breastfeeding. The ingredients such as Folic Acid, Calcium, B and D Vitamins are combined in recommended dosages to optimise your and your baby’s health during pregnancy – brought to you by the makers of FertipilPlus.

RSA Retail Savings Bonds www.rsaretailbonds.gov.za Stand: F1

RSA Retail Savings Bonds are investments with the Government of South Africa which earns fixed or inflation linked interest for the term of the investment. Any individual who is a South African citizen/ resident with a valid Identity Number and who has a South African Bank account. There is no age restriction on who can own a Retail Savings Bond. You pay No fees, No Commission and Earn a market-related interest rate with no risk. It’s the smart way to save.

Ruby Melon

www.rubymelon.com Stand: D23

Quinny

www.quinny.com/za-en/ Stand: Baby City

For over 20 years Quinny has led the way in the design and development of clever travel solutions for today’s self-confident and self-assured parents.

In the process they have won many awards for their gorgeous, functional and safe pushchairs. Quinny pushchairs offer a high level of comfort as well as forward-thinking features, the two elements of design that every single child needs.

Rainbow Art/Spinning Puzzles www.expodirect.co.za Stand: D21 and F12

Expo direct kiddies craft and educational toys.

It started as a passion project, and it still is. The Ruby Melon changing range is the industry leader in providing both the safest, most comfortable environment for your baby. Designing developmental products that stimulate baby’s auditory, visual, and gross motor skills – plus it fits perfectly in the nursery too!

Safety 1st

www.safety1st.com Stand: Baby City

Helping parents through all their firsts. Safety 1st is the leader in child safety products for more than 30 years. The best protection for babies, toddlers and kids. Safety1st offers highly appreciated equipment and nursery products in every category.

Safeway

www.safewaybabies.co.za Stand: Baby City

Safeway has been manufacturing and distributing car seats for children in the South African market since 1985. All seats distributed by Safeway comply to the ECER44 European standard of approval, which is the safety standard applicable in South Africa. Safeway products are created with passion and designed for safety.

SheShweBana

Instagram: @Shweshwebana Stand: C26

The brand instils values of trust, safety, affordability and practicality. A key strength of Snookums is the width of its range, while providing mothers with excellent value for money.

SnuggleRoo

www.snuggleroo.co.za Stand: Baby City

The unique SnuggleRoo Baby Carrier offers a cosy carrier without all the wrapping. Adjustable to suit both Mom and Dad. SnuggleRoo’s extensive range offers bras, belly bands and feeding scarves for all your pre- and post-maternity needs.

ShweShweBana was born and created from a desire to see our children in colourful and cheerful clothing. All our clothing are locally made and we only utilise the original DaGama ShweShwe. The colours, patterns and durability of the ShweShwe is perfects for our little Bana’s (Sesotho for children).

Snookums

www.snookums.co.za Stand: Baby City

The Snookums range of products have been in development for over four decades and are constantly infused with new, innovative products.

Want to be a Mommy Blogger?

Let us help you to grow your following, become an influencer, and review products and events for our parenting community.

Send your blog to myblog@mamamagic.co.za

Snuggletime

Sudocrem

Snuggletime caters for every parent’s dream nursery. From cots, mattresses and linen to snuggle toys, Snuggletime is there for your baby’s comfort.

Sudocrem has been mum’s simple, effective ally for over 80 years. We’re the very best at helping to soothe sore skin and treat nappy rash. Sudocrem is not only a nappy rash cream, it is also an excellent choice for soothing skin conditions such as acne and can also be used to calm and soothe eczema, and certain other skin conditions.

www.snuggletimebaby.co.za Stand: Baby City

www.sudocrem.co.uk Stand: Baby City

Thule

www.thule.com Stand: B19

SoPure

www.sopure.co.za Stand: Baby City

At SoPure, we believed that there was a better and gentler way to clean our homes, and wash our families, and when we couldn’t find it, we made it ourselves.We passionately research, develop and manufacture high-performance disinfection, allergy prevention and cleaning products using cutting-edge technology and the purest of ingredients.

Soufi

www.soufi.co.za Stand: F15

Being a first time mom that is passionate about kids, their development and our environment, especially our oceans, I decided that I want to share these wonderful, beautiful, educational wooden toys and products with moms and kids locally.

Whether it’s exploring spectacular nature in the great outdoors or travelling the world with family and friends, we all have a passion for enjoying an active lifestyle. Thule’s wide range of products, from bike racks and roof boxes to strollers, luggage, hydration packs and backpacks, are all designed to help you transport the things you care for safely, easily and in style so that you’re free to live your active life.

Tobbie and Co.

www.tobbieandco.co.za Stand: N11

If you are looking for premium baby product necessities, you need to come over and visit stall D18. We would be stocking the all new Pop Pacifier in 11colours, which you could colour match with a teething dummy clip & you’ll receive a free packet of Thermometer Fever stickers!

Tommee Tippee & Gro

www.tommeetippee.co.za Stand: Baby City

Unique waterproof self-propelled pool and bath toys with lifelike whirly twirly movements. Loads of different characters. Collect ‘em all!

Tommee Tippee, the number one baby essentials and award-winning brand, offers intuitive design and innovative, stylish products to help parents embrace and enjoy the rollercoaster ride of bringing up their baby. Tommee Tippee now introduces the Gro Company, the award winning unified safe sleep solution for tired parents. #Parent-on.

Stasher SA

Tulips & Tea

Stasher is the first Air tight non-plastic, self sealing storage and cooking bag in the world. This Multi purpose storage bag keeps produce fresher for longer while keeping our bodies healthy. You can cook, Freeze and Store with this revolutionary new product, perfect for food prep and storage.

The Tulips & Tea baby wrap carriers and genuine leather dummy clips has been an industry favourite, because of its superior quality and unique leather touch. Come and visit our stall to experience the benefits baby wearing has to offer. Browse through our dummy clips and other unique leather accessories!

Splashy Dashers

www.homebrands.co.za Stand: B13

www.stasher.co.za Stand: F4

www.tulipsandtea.co.za Stand: N20

Ubuntu Traditional Balms

Vodacom

Ubuntu Traditional Balms consists of old remedies reborn. The formulas were born in a pharmacy 70 years ago. These formulas was passed on through the generations and now have been rebranded in a modern way to make younger generations aware of what their grannies used. Ubuntu- “I am because we are.”

Mum & Baby is a service that offers maternal support & other healthcare information on various stages of pregnancy & early childhood development – up to 5 years. The information covers as range of health topics including sexual & reproductive health, breastfeeding & nutrition. Dial *117*6862# or visit: https://bit.ly/2kPStIt.

www.traditionalbalms.co.za Stand: N24

live.vodacom.co.za Stand: F5

Vicks Baby Rub

WoolVreigns

Vicks Baby Rub gently moisturises, soothes, calms and relaxes your baby with its dermatologically approved formulation of rosemary, lavender, eucalyptus and Aloe Vera. The TLC of mom’s warm, loving touch, combined with this soothing rub, means fewer sniffles and more happy cuddles in the nursery. For babies three months and older.

Wool is the Best!

WoolVreign LambsWool will ensure your New Born, Baby or Toddler sleep & plays in the utmost comfort all year round, day or night. Wool naturally regulates your baby’s own body temperature, winter & summer with 100% wool fibres and is naturally antibacterial & hypo-allergenic.

Happy, healthy Babies!

www.vicks.co.za Stand: E16 and Baby City

Keep up-to-date with the latest parenting trends in MamaMagic Milestones.

IT’S FREE, SO SUBSCRIBE NOW! Go to mamamagic.co.za/milestones to learn how!

www.woolvreign.co.za Stand: B18

WOWJude

Zinplex Junior

Love your baby’s skin!!! Clean your babies and kiddies skin without using chemicals! The WowBabe Cleansing Cloth cleanses, soothes, removes kiddies face paints and ensures germ free cleaning with just lukewarm water and the Cleansing Cloth! Amazing for sensitive and eczema skins! The Cleansing Cloth is re-usable and machine washable.

Zinplex has been a trusted brand for the whole family for over 20 years, ranging from bestselling immune boosters like the Zinplex Junior Syrup, recommended by many paediatricians, and skincare products like our Zinplex Junior Baby Bum Cream, Baby Bum Spray and Baby Soap Bar.

www.wowjude.co.za Stand: B25

www.zinplex.co.za Stand: D36

Yookidoo

www.facebook.com/Yookidoosa/ Stand: Baby City

Yookidoo celebrates the importance of discovery by introducing an entirely new approach to play and learning through stimulating, interactive and highly innovative products.

Yoomi

www.tvmall.co.za Stand: B11

Designed by parents for parents. yoomi range, hailed one of Top Ten British inventions of the decade, has been developed to give parents complete flexibility on how and when they feed.

Yoomi is ready anytime, perfect every time and the only system that warms your baby’s milk in 60 seconds.

Young Living

www.youngliving.com Stand: N8

Young Living is the global leader in the highest quality, therapeutic-grade essential oils and EOInfused-products. Our seed to seal promise and far-reaching community of support inspires trust and confidence to turn the tide to wellness. Let us empower your family and precious little ones to live their healthiest, toxin-free lives.

Last minute press Doona

https://simpleparenting.co/ Stand: Baby City

Doona™ was designed with a primary goal of providing parents a safe and practical mobility solution for their baby, both in and outside of the car. Doona™ is the world’s first infant car seat with a complete and fully integrated mobility solution.

Tiny Love

www.tinylove.com Stand: Baby City

Tiny Love is an established international company and the winner of various global awards for its innovative and advanced range of toys. Tiny Love specialises in baby developmental toys, using the seven elements of development. Tiny Love is the international soft developmental baby products leader.

TO REQUEST MORE INFO AND ADVERTISING PACKAGES CONTACT:

SALES & SPONSORSHIP MANAGER: Marita Le Roux sales@mamamagic.co.za Tel: 011 465 8955 exposuremarketing.co.za Disclaimer: While every effort is made to ensure accuracy in this Expo Guide, the organiser Exposure Marketing, does not accept liability for any statement or error contained herein.

MoMs & dads love our BaBy City 7-point CheCk

we know you care

AGE lIFeSTYle We will assist you in finding the product that best suits your lifestyle, whether you’re always on the go or prefer staying at home.

aGe We ensure that you find products which are appropriate for your child’s age, and that will grow with him/her as much as possible.

lONGevITY We will help you find products that will serve your family for as long as they can, thereby lasting the test of time.

FleXIBIlITY We will make sure that you find products and solutions that will meet your needs in as many ways as they possible can.

veRSaTIlITY We are a baby hyper, which means we have everything you need under one roof.

PORTaBIlITY We look at the way your family moves around, and will find the perfect product for you based on how you keep yourselves on the go.

value We focus solely on baby products and bring you spectacular everyday low prices, making sure you get value for money.

Extra sErvicEs offErEd by baby city

the baby City website (www.babycity.co.za) View an assortment of our products, together with the features that make them great. you can even download and print “every parent’s checklist”, which is a list of all the essentials you’re going to need when you become a parent.

monthly newsletters while you’re on our website, you can also sign up for monthly newsletters – monthly Gurgle – which provide helpful tips and relevant information for new parents. sms birth annoUnCements enter your details on our website and up to 50 of your family members and friends will receive a free sms when your little bundle of joy arrives. prodUCt speCials follow us on facebook to keep up to date with our latest specials and newest arrivals.

www.babycity.co.za

54515 firetree e&oe

Gift reGistry for baby showers (sponsored by pampers). Visit your closest baby City store and open a gift registry for your baby shower. friends and family members can choose from your preselected list of items or spoil you with something else from our wide range of products.

meet mytrax travel system ™

A tiny tour guide designed and engineered to drive in any mode, on any road

one-hand fold

travel system mode

ONE-HAND

NEW

FLASH FOLD

FASHION

located in seat

foggy grey

base optional extra

• Suitable from birth with flat reclining seat • One hand flash fold mechanism located in seat • Automatic fold lock • Stands when folded • Height adjustable handle • 2 position adjustable leg rest • UPF 50+ sun canopy • Extendable hood with peekaboo viewing

window

• Extra large, easy access shopping basket • All terrain foam filled rubber tyres • Includes the new “iGemm” Car Seat with multi

height headrest

• Car seat adapters included

Colour Shown - Foggy Grey

Follow Us: @JoieSouthAfrica

@joie_sa

bring the kids™

Share the joy at www.joiebaby.co.za