477,534 Total Impressions
Number of times that your ad was on-screen on Facebook/Instagram and/or Google Display.
10,739 Total Clicks
Number of clicks to the website.
$0.81 Total Cost Per Click
The average cost for each click. The lower the cost the better.
81,431 Total Facebook Reach
Number of people who saw your ad on Facebook and Instagram.
330 Total Engagements Actions taken on your post.
77 Total Leads
Number of leads attributed to your campaign.
Completed Campaign Report
AD PLACEMENT
1.1 Introducing Novello
13,091 Impressions
Number of times your ad was onscreen.
5,473 Reach
Number of people who saw your ad.
371 Clicks
Clicks on your ad.
2.83% Click Through Rate
Percentage of times that people saw your ad and performed a click. The higher the percentage the better.
$0.40 Cost Per Click
The average cost for each click. The lower the cost the better. Engagement
WINNING SPLIT TEST
1.2 Key Project Features
11,454 Impressions
Number of times your ad was onscreen.
5,741 Reach
Number of people who saw your ad.
510 Clicks
Clicks on your ad.
4.45% Click Through Rate
Percentage of times that people saw your ad and performed a click. The higher the percentage the better.
$0.29 Cost Per Click
The average cost for each click. The lower the cost the better. Engagement Actions taken on your post.
3 Comments 12 Reactions
2 Shares
WINNING SPLIT TEST
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5.62% Click Through Rate
Percentage of times that people saw your ad and performed a click. The higher the percentage the better.
$0.15 Cost Per Click
4.95% Click Through Rate
$0.26 Cost Per Click
The average cost for each click. The lower the cost the better.
AD REPORT
GOOGLE SEARCH
These images are a subset of the assets sent to Google.
81,464 Impressions
Number of times your ad was onscreen.
1,750 Clicks
Clicks on your ad.
2.15% Click Through Rate
Percentage of times that people saw your ad and performed a click. The higher the percentage the better.
$0.46 Cost Per Click
The average cost for each click. The lower the cost the better
AD REPORT
GOOGLE DISPLAY
These images are a subset of the assets sent to Google.
76,342 Impressions
Number of times your ad was onscreen.
905 Clicks
Clicks on your ad.
1.19% Click Through Rate
Percentage of times that people saw your ad and performed a click. The higher the percentage the better.
$0.44 Cost Per Click
The average cost for each click The lower the cost the better.
Social Ads - Glossary of Terms
Impressions: The number of times that your adverts were on-screen for your target audience. An impression is counted as the number of times an instance of an ad is on screen for the first time.
Reach: This is a Facebook only metric and is the number of people who saw your adverts at least once. Reach is different to impressions, which may include multiple views of your adverts by the same people.
Click Through Rate (CTR): The percentage of times people saw your ad and performed a click.
Cost Per Click (CPC): The average cost for each click.
Clicks: The number of clicks on your ad. The metric counts multiple types of clicks on your ad, including certain types of interactions with the ad container, links to other destinations, and links to expanded ad experiences.
Ad Placement: Indicates where your ads are shown to users.
The Facebook Audience Network includes a number of channels.
Facebook - the Facebook website or mobile app.
Instagram - the Instagram website or mobile app.
Messenger - the Facebook Messenger website or mobile app.
Audience Network - a network of non-Facebook mobile apps that show Facebook ads.
The Google Display Network allows Google Ads to show on a number of channels.
Google websites such as Google Finance, Gmail, Blogger and YouTube. Mobile sites.
Mobile apps.
Portal Enquiry Custom Audience: This is a high-targeted audience created by the Plezzel platform using your enquiry data from real estate portals and websites.