CREATIVE DIRECTION
MARIA JOSE SALVADOR
Name: Maria Jose
Salvador Cabañas
Age: 23 years
Gender: Female
Nationality: Mexican
2222707416
ma o salvador.19@gmail.com
La Trinidad Boulevard No.64
La Trinidad Fractionation San Bernardino Tlaxcalancingo, Puebla Mexico
Backstage at “Fashion Row Anahuac” catwalks
Fiesta Americana Hotel - May 2021
Anahuac Puebla University - May 2022
Banyan Tree Hotel - December 2022
Palacio Julio Hotel - May 2023
Creative Direction of Fashion Films
“Corridor to Liberation” - April 2022
“Behind Fashion” - March 2023
Creative Direction of Editorial Fashion Photography
“Dream” editorial for MALVIE France magazine - October 2021
“Judas” footwear campaign - October 2022
“Pelicano Beach” shirts campaign - November 2022
Organization of the eighth edition of “INGENIA”
Design Congress
Anahuac Puebla University - April 2022
Competencias Digitales - Anahuac Puebla University
Entrepreneurship Business Essentials - IBM SkillsBuild
Entrepreneurship Marketing Essentials - IBM SkillsBuild
Anáhuac Puebla University
Studies in Fashion, Innovation and Trends - Current
Good communication
Team management
Organization of catwalks and conferences Problem solving
Creative direction of advertising and editorial campaigns
Creative direction and supervision of fashion collections
Branding creation
Editorial graphic design
Semi-professional photography
Use of Canva
Spanish: Native English: High level
PICNIC AT “A” BEHIND FASHION CORRIDOR TO LIBERATION
INGENIA DREAMS Fashion Collection Fashion Collection Fashion Film Fashion Editorial Fashion Editorial
Credits:
Models
Denice Alberto
Sebastian Concha
Inspiration:
“Picnic at A” is a mini fashion collection that finds its inspiration in the simplicity and beauty of outdoor moments. In a world where speed and technology dominate our lives, finding moments of calm and connection with nature becomes an almost vital necessity.
The 4 outfits, 2 for women and 2 for men, seek to capture the essence of a picnic day, with loose silhouettes and light materials of natural origin such as cotton that give you the freedom and comfort that we seek when we want to relax and chill.
Target:
Women and men between 25-35 years old with a medium/high-high economic level, who have a taste for nature and outdoors.
Team members:
Maria Jose Salvador
Valentina Villegas
Rashel Perez
Paulina Campos
Dulce Reyna
Inspiration:
"Behind Fashion" is a mini-collection created as a team that seeks to represent the different areas that make up a fashion designer, such as illustration, pattern making, photography and catwalk organization, among others, in order to put an end to the idea that they are only capable of sew.
The 4 outfits seek to convey the beauty of the creative process of the garment, highlighting elements used during its production to romanticize and the dedication and passion put into it.
Target:
Women between 25-35 years old with a medium/highhigh economic level, who are passionate about design and have an extroverted style.
“CORRIDOR
Team members:
Maria Jose Salvador
Ximena Saldaña
Ximena Martínez
Ana Llaca
Priscila Tlaiye
Credits:
Film and edition
Andres Torres
Model
Mary Carmen Planter
Designs
Lourdes Maria
Marian Nuñez
Paulina Lacayo
Makeup and Hair
Ana Llaca
Inspiration:
"Corridor to Liberation" is a Fashion Film that seeks to represent a revolution against the sexist and conservative culture that continues to be experienced in rural places in Mexico.
The video wants to show women from a place of being fed up with conservative stereotypes and develops in different scenarios where she increasingly feels more confident until she reaches freedom in its entirety.
Target:
Women between 25-35 years old with a medium/highhigh economic level, who are powerful, confident and have a taste for elegant clothing with Mexican culture details.
VIDEO HERE
Team members:
Maria Jose Salvador
Valentina Villegas
Rashel Pérez
Paulina Campos
Dulce Reyna
Credits:
Photography
Jesus Flores
Model Maxim
Makeup and Hair
Tania Arellano
Jewelry
Rosymar Gonzalez
Inspiration:
"Ingenia" is a fashion editorial created for the advertising of the Fashion Design career within the design congress from the Anahuac Puebla University. The objective was to show in an aesthetic and editorial way the representation of what this career consists of.
The pink color was the main element of these photographs since it was assigned to the fashion area at the congress. This was complemented with elements such as sewing machines, clothing racks, photography sets, and more without losing the femininity, elegance, and power that was sought to be represented.
Target:
Students from the Universidad Anáhuac Puebla (medium/high-high economic level, 18-25 years) who study a career in the area of design.
Team members:
Maria Jose Salvador
Isabel Maciel
Fernanda Martinez
Ana Llaca
Credits: Photography
Jonathan Arroyo
Model Macarena Salmon
Designs
Jose Farelas
Alan Zepeda
Maximiliano Rivera
Makeup and Hair
Ana Llaca
Inspiration:
The fashion editorial “Dreams” is based on the experimental, including different textures, colors, and volumes, combining them with key garments to create an energetic image of a dream but a dystopia.
Contrasting slightly more traditional looks with more haute couture ones, so that there is this fusion, contrast and visual paradox between the socially traditional with the dystopian that gives voice to art and captures that image of our dreams combined with the image of what it means being part of a generation whose future is uncertain and very subjective.
Target:
Young people between 25-35 years old who are passionate about art, experimentation and innovation.
