World AIDS Day Campaign (MODA)

MUSEUM OF DESIGN ATLANTA

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World AIDS Day Campaign

by Misty Marquis

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misty.marquis@gmail.com + mistymarquis.carbonmade.com

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World AIDS Day is celebrated on December 1 each year around the world. It has become one of the most recognized international health days and is a key opportunity to raise awareness, to commemorate those who have passed on, and to celebrate victories such as increased access to treatment and prevention services.

This year the Museum of Design Atlanta will commemorate World AIDS Day by staying open for 24 hours. During that time period, visitors to the museum will have the opportunity to take in two AIDS related exhibitions, Graphic Intervention: 25 Years of International AIDS Posters and the AIDS Memorial Quilt, as well as an array of educational opportunities, entertaining performances, and commemorations of those who have passed.

LOGO

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Pantone 1797 C c= 0 m= 100 y= 99 k=4

POSTERS

+ The posters featured have either the logo in its entirety or elements of it present with in them.

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HOURS OF AWARENESS CELEBRATION AND COMMEMORATION World Aids Day is celebrated on December 1 each year around the world. It has become one of the most recognized international health days and is a key opportunity to raise awareness, to commemorate those who have passed on, and to celebrate victories such as increased access to treatment and prevention services.

This year the Museum of Design Atlanta will commemorate World AIDS Day by staying open for 24 hours. During that time period, visitors to the museum will have the opportunity to take in two AIDS related exhibitions, Graphic Intervention: 25 Years of International Aids Posters and the Aids Memorial Quilt, as well as an array of educational opportunities, entertaining performances, and commemorations of those who have passed.

MUSEUM OF DESIGN ATLANTA

1315 Peachtree Street Atlanta, GA 30309

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p: 404.979.6455

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f: 404. 856.5960

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info@museumofdesign.org

Designed by Misty Marquis - misty.marquis@gmail.com - mistymarquis.carbonmade.com

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www.museumofdesign.org

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This is the main poster that will be featured during the show as part of the brochure. It contains the logo in its entirety and it also contains the most detailed information about the event.

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This is an alternate poster. It’s called the “teaser.“ It has all the elements of the logo, but instead of showcasing the syringe in its entirety it’s only the tip with the needle. The poster allows the audience to quickly read it while generating an aura of mystery.

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awareness [ WORLD AIDS DAY 2011 [

MUSEUM OF DESIGN ATLANTA

1315 Peachtree Street Atlanta, GA 30309

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p: 404.979.6455

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f: 404. 856.5960

+

info@museumofdesign.org

Designed by Misty Marquis - misty.marquis@gmail.com - mistymarquis.carbonmade.com

+

www.museumofdesign.org

ADVERTISEMENTS

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From a passing bus on the way to work, to a bold yet interesting poster at a bus stop, to walking for pure leisure in the mall MODA will be inviting its audience to come join the festivities on December 1.

Bus Stop Kiosk (above) Marta Bus Advertisement (below)

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Marta Bus Advertisement

DECEMBER 01

[ WORLD AIDS DAY 2011 [ 1315 Peachtree Street Atlanta, GA 30309

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p: 404.979.6455

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f: 404. 856.5960

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info@museumofdesign.org

Designed by Misty Marquis - misty.marquis@gmail.com - mistymarquis.carbonmade.com

Marta Bus Advertisement

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Bus stop Kiosk (top left) Applied Marta Bus Advertisement (bottom left)

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www.museumofdesign.org

MUSEUM OF DESIGN ATLANTA

BROCHURE & SPECIAL GIFTS

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The gift that keeps on giving. Not only will the guests of MODA be treated by the special events, they will also get to go home with special gifts.

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The brochure will be handed out upon arrival to the museum. It folds down into a booklet and is 6 x 8 inches. It also unfolds into a full bleed poster about the event.

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This is the poster that will be featured with the brochure. Once unfolded, the poster is 12 x 16 inches.

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Besides a take home poster, guests of MODA will also have the opportunity to purchase an “Awareness� World AIDS Day tee.

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In addition to the “Awareness“ t-shirt, there will also be special buttons that the guests could take home from the event for free (above).

MUSEUM OF DESIGN ATLANTA