The book is a very welcome addition to the research literature on a still relatively less well-studied type of mega religiouscum-social organization. The book deep dives into the operations of TTD and the entire supply chain that it needs to manage. The book provides insights into how with strong governance procedures, cutting edge technology, and feedback from pilgrims, TTD has strived to introduce best practices to ensure that a visit to Tirupati is a life enriching experience.
This book scans through the entire workings of TTD with precision. It explores every nook and corner, revealing the macro and micromanagement of such a complex and large organization.
The penmanship is concise, well paced, and in-depth. The book has a demystifying effect yet filled you with awe and reverence at the same time. This is an invigorating case study filled with insights into the evolution of the management of TTD. The scientific approaches, innovation, and technology to cater to the trends of the time, people, and environment in pursuit of offering the best experience are indeed noteworthy. The book will provide an opportunity for students, scholars, and practitioners to understand the challenges of managing large social organizations.
5:15 PM Registration & High Tea
6:00 PM Welcome Address
Gp Capt R Vijayakumar (Retd), VSM
Executive Director, Madras Management Association
Launch of the book & Address by the Authors: Managing Social Organisations: Lessons from world's largest pilgrimage center
Dr N Ravichandran
Distinguished Professor of Management (Part-time)
Indian Institute of Technology, Mandi, Himachal Pradesh
Dr S Venkataramanaiah
Professor of Operations Management at IIM Lucknow
Authors in conversation with the Special Invitees
Dr N Gopalaswami, IAS (Retd)
Former Chief Election Commissioner, Govt of India
Dr I V Subba Rao, IAS (Retd)
Former Executive Officer, Tirumala Tirupati Devasthanams
Mr S Babaji Rajah Bhonsle
Hereditary Trustee, Thanjavur Palace Devasthanam
