Most often, when someone wins, someone else has to lose. But every now and then, there are situations where everyone involved can win. While anecdotal research suggests that over 40% of men believe that workplace strategies to address gender equality will disadvantage them, the truth is that pursuing gender equality offers the possibility for both men and women to be significantly better off. What is often described as a win-win situation in popular parlance!
In this session with Anuradha Das Mathur, she speaks at the MMA about how equality for men and equality for women are two sides of the same coin. The session will highlight why it is essential for both women and men to be aware of the benefits that gender equality brings to them as individuals and as members of the communities and societies they are part of, and become ambassadors for building a more equal world.
SpeakerAnuradha Das Mathur is the Founding Director of the Vedica Foundation and serves as the Founder and Dean of the Vedica Scholars Programme for Women, a unique women ’ s only management and leadership programme; and the Founder of the Vedica Women’s Alliance a network of senior women professionals who are committed to advocate for a more gender balanced professional ecosystem. She also serves as the Managing Director, 9.9 Insights (strategic partner to Albright Stonebridge Group); and Managing Director, CFO Collective, a boutique media company serving India’s senior finance community; and has co-founded Samarth, one of India’s most reputed elder care companies with operations in 100 cities. Anuradha brings a unique blend of intellectual insight and intuition to her work, leveraging her research and advocacy experience and her strong professional relationships with the Indian business community. She spent the first twelve years of her career with the Indian affiliate of the Economist Intelligence Unit, where she led the research and advisory business, conceptualised and managed a series of businesses for senior corporate leaders, and worked at the intersection of the policy, business, and development sectors. Prior to this, she ran Businessworld, India’s most widely read business magazine.
Anuradha was selected, along with 25 other women globally, for the prestigious Global Women's Mentoring Partnership program, a joint initiative by Fortune and the U.S. Department of State. Her passion for improving women ’ s participation in the workforce took root during this programme and has led to her pioneering ventures such as The Foundation for Working Women, and the Vedica Foundation, where awareness, education, and public policy, come together to help women ‘live their choice to work’. In 2016, she was elected to be a part of India's ‘100 Women Achievers,’ an initiative launched by the Government of India.
Anuradha received a B.A. in Economics from Lady Shri Ram College, Delhi University and an M.A. in Economics from Trinity College, Cambridge University. In 2016 she was selected as a Yale Greenberg Global World Fellow.
Anuradha Das Mathur
Over 35 years in Consumer Behaviour and Brand Strategy. Recently retired as Senior VP and National Planning Director, J Walter Thompson, India. Currently freelance Strategy nsultant. s: nd strategy, integrated marketing communication, insight mining, sociocultural and ethnography research, new product development and portfolio planning, knowledge curation, content creation, writing, teaching.
ing frameworks, models and brainstorming tools in a variety of verticals: verage, personal products, education, technology, automotive; new opment, premiumisation, portfolio planning and digital strategy. er 75 articles in leading Indian, US and UK media. Repository at india.blogspot.com d Chakras ™ a first of its kind proprietary toolkit. cia Mann Award for Women Marketers, UK, 2008, winning a bursary to Marketing Programme, in Stanford. "Voices Within"(with two leading South Indian musicians) a coffee table maestroes of carnatic music.
mma@mmachennai.org
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