Discussion on the theme of the book




FREE ICE CREAM


WEDNESDAY, 6:00 PM - 7:30 PM
MMA MANAGEMENT CENTER


For ages we have been hearing phrases like “There is no such thing as a free lunch”. My book “Free Ice Cream” disproves it. It shows people how everythingcanbemadeabsolutelyfreeforeveryone.Wearetalkingfreeenergy,freefood,freemanufacturedgoodsfromshoestoTVs,umbrellasto furnituretocarsandsoon;freeeverythingtoeveryone.
Isthisreal?Isthispossible?Isthistoogoodtobetrue?Yes,YesandNo.Thereisawaytomakethishappenandthisbookprovidesthesolution. And we are not talking Wall Street solutions, no financial jugglery here. We are not talking Socialism or Robin Hood either; no grabbing from the rich andgivingtothepooras“free”.Wearenottalkingsciencefictioneither;thesolutionisbasedontoday’stechnology.
The concept: All businesses have costs; cost of labour, raw material, energy, and the upfront cost of the machines or factories. when the cost is eliminated,thebusinesscanpotentiallygivetheproduceawayforfree."FreeIceCream"showsyouhow;howemergingAI[ArtificialIntelligence]will make all factories fully automated thus removing the labour cost; how finished product of one factory becomes the raw material for the next downstream and thus removing raw material cost; how a bootstrap strategy of facilitating market investment in select industries delivers free energy andfreemachinesforallindustries.
Free Ice Cream provides the step-by-step solution on how to make everything free for everyone. It takes this big complex idea and explains it in a simple manner. It paints a picture, depicting an overview of the global economic transition required to achieve the outcome; free everything to everyone.AndinFreeIceCream,schoolchildrentakethisonasaprojectanddeliverthissolution.
The Story and format: This narrative nonfiction is set in three-parts. Part one provides the basic concept of transitioning to a free Ice Cream economy. Part one opens with Mortimer teaching “Business Basics” at school and giving his students an assignment [“How would you give Ice cream free,toeveryone,forever?”].Thestudents,guidedbysomementors,takeastep-by-stepapproach,interspersedwithsomedrama,andfigureouthow tomakefreeIceCream.Byendoftheproject,itdawnsonthemthatthesameprocesscanalsobeappliedtomakeanythingfree,notjustIcecream. ParttwodealswiththeimplementationofFreeIceCreamconceptandissettentotwentyyearsfromtheendofPartone.InParttwothestudentsare nowadults.WeshowthestudentsgrapplingwithimplementingtheFreeIceCreamconceptintherealworld.Weplacestudentsindifferentpartsof theworldtoshowthedifferentwaysthisconceptcanbeapproachedandimplemented.
Part three is set fifty years from the end of Part one and paints the picture post Free Ice Cream implementation. In Part three the next generation is engaged. Here we narrate the outcome of the transition; on how the energy, mining and manufacturing sectors have become a part of the free economy.Wealsoprovideanoverviewonthetransitioninaspectssuchaslogistics,educationandinnovation.
6:00 PM
Welcome Address
Presentation on FrICE concept
A brave new world where my material needs [food, clothing, shelter, etc.] are met; where I don’t need a job for my basic needs; where I can follow my passion
Conversation followed by discussion to focus on:
The useless human - will AI & automation make us irrelevant?
What happens if you don’t FrICE?
If everything is for free what next? How are we motivated?
How do we make FrICE happen? - the next steps
Gp Capt R Vijayakumar (Retd), VSM
Executive Director, Madras Management Association
Mr Ganesh Natarajan
Author
Concluding Remarks & Vote of Thanks 7:25 PM
Author in Conversation with the Panelists
Mr R A Nadesan
Fulltime Director, SRM Group
CA V Pattabhi Ram
Author, Public Speaker and Teacher
Ms Malini Saravanan
Head HR (III SBG) Water & Effluent Treatment IC
L&T Ltd
Mr Anand Srinivasan
Economist, Author and Value Investor




