2024 California Rodeo Salinas Souvenir Program

Rodeo California Salinas

July 18- 21, 2024

Art by Missy Jenkins; photo by Fred Nyulassy

BUCKIN' GOOD FOOD

contents 2024

Salinas Sports Complex

Home of the California Rodeo

1034 N. Main St., Salinas, CA 93906

PO Box 1648, Salinas, CA 93902

Phone: (831) 775-3100

www.CARODEO.com

Jim

Interim General Manager 23-24

Barbara Causley

General Manager

Suzette Gertsch

Accounting Manager

Sheri Durgan Varner

Facilities Administrator

Rosa Taylan

Facilities Administrator

Assistant

Orlando Garcia

Grounds Supervisor

Mandy Linquist

Marketing Manager

Victoria Carlisle

Sponsorship Manager

Brenda Hernandez

Ticket Office Manager

Amanda Gianolini

Marketing Coordinator

Keith Hirahara

Garth Keema

Jose Lucio

Servando Prieto Maintenance Staff

Commemorative Poster

President Steve Davis unveiled the 2024 commemorative poster in October of 2023 for the California Rodeo Salinas which will take place July 18th-21st. The poster features a vintage team roping scene painted by local artist Missy Jenkins from a photo by rodeo photographer Fred Nyulassy. The photo was taken in 1989 before the California Rodeo Salinas’ arena was reconfigured. It shows a team of ropers with the old chutes behind them and the wooden boards where Jim Rodriguez would call out contestants’ names to get them to the box. The header is Ray Borzini, a long-time Salinas resident who now resides in Arizona, and the heeler is Bob Sailors, who grew up in Salinas and now resides in Oregon. Sailors happens to be Davis’ brother-in-law and the poster was created without Sailors knowing; he was touched when the poster was revealed and many locals in attendance at the annual stockholder’s dinner purchased posters signed by Jenkins, Borzini, and Sailors. “Picking the subject and artist for our commemorative poster was the biggest thrill leading up to becoming President of the California Rodeo. I hope our fans enjoy the poster as much as I enjoyed the process of creating it with our team!”

Missy Jenkins has painted posters for the Rodeo in the past. Jenkins was born in Carmel, California, and raised there by her grandparents. Her paternal grandmother, Marjorie Allen, a noteworthy local painter, influenced Missy’s art from an early age. Otherwise, she has had no formal training beyond a high school art class with a teacher who said, “Paint what you see, not what you think you see.” Missy feels that her talent is a blessing from God. As Missy grew up riding horses, they became a frequent subject of her pencil drawings, which she started doing as gifts for friends. She began showing her work in several Carmel galleries, where Burt Reynolds and Hank Ketcham were among her collectors.

Message From The President

WELCOME TO THE 114 TH EDITION OF THE CALIFORNIA RODEO

As the President of the California Rodeo, it is my honor and privilege to welcome you to the 114th edition of the California Rodeo Salinas. On behalf of our dedicated officers, directors, staff, and the remarkable 1,400 plus volunteers, I extend a heartfelt greeting to each and every one of you.

For over a century, the California Rodeo Salinas has stood as a testament to the enduring spirit of the American West, celebrating the traditions, talents, and tenacity of our rodeo community. It’s a time-honored event that brings together competitors, enthusiasts, and families from near and far to witness the thrill of the arena and the camaraderie of our shared heritage.

Thank you for being our partner this Big Week as we all enjoy the events that have become a tradition for our Salinas Community. A special Thank You to one of our oldest partners, the City of Salinas. Together we have been able to thrill millions of fans over the decades.

As we embark on this week into the heart of rodeo season, let us embrace the excitement, the challenges, and the triumphs that lie ahead. Together, we honor the legacy of this iconic RO-DAY-O while forging new memories that will resonate for generations to come.

So, whether you’re a seasoned cowboy or cowgirl, a first-time spectator, or a loyal supporter, I invite you to join us in celebrating the 114th California Rodeo Salinas. Here’s to the thrill of the ride, the bond of community, and the enduring spirit of the West.

Welcome, one and all, to the greatest show on dirt!

Sincerely,

Steve Davis President 2024-2025

Tim Baldwin

Photo by Mag One Media

Photo by Interface Visual

Califo rn ia Rodeo Gives Back

NON-PROFITS, WESTERN AND COMMUNITY GROUPS EARNED OVER $771,000 IN 2023.

On September 13, 2023, the California Rodeo Salinas demonstrated its commitment to the community by contributing $771,020 to various local non-profit organizations, Western industry groups, and other community associations. This figure marks a substantial increase of 36% compared to donations made in 2022.

Factors contributing to the rise include increased Rodeo attendance, inaugural donations to VetTix, increased scholarship funds, and allocating additional volunteer positions to local organizations. The total also encompasses reduced rates for facility rentals and the provision of complimentary tickets to further support the community.

Donations were earned by groups that undertook a wide range of responsibilities such as managing parking, selling food, ushering guests,

and more during events produced by the California Rodeo Association from October 2022 to September 2023. Some of the non-profits and other groups who benefit from these donations include Alisal High School Boosters, California High School Rodeo District 4, Filipino Community of Salinas Valley, Knights of Columbus, Monterey Bay Veterans, Salinas High School Baseball, Seaside Raiders Football & Cheer, Sun Street Centers, and the Grower Shipper Association Foundation. The full list of recipients can be found at www.carodeo.com/p/about-us/community/spenthere.

California Rodeo Salinas 2023 Community Report

Read more about the impact the California Rodeo Salinas had on our community in 2023.

Photo by Mag One Media

Short Branch Schedule

Must be 21; this bar is located on the midway for easy drink access. Grab one and head back to watch the show!

Hours of operation:*

XTREME BULLS

Wednesday, July 17th Open 5pm to end of the show

RODEO Closes at the start of the Bullfights

Thursday, July 18th Open 4pm

Friday, July 19th Open 4pm

Saturday, July 20th Open 1pm

Sunday, July 21st Open 1pm

*Times subject to change.

wednesday

july 17

GATES OPEN 5PM BULL RIDING 7PM ADULT TICKETS START AT $35 FINALE FIREWORKS

Cowboy Shoot Out Golf Tournament

July 17, 2024

The California Rodeo’s Larry Balentine Memorial Cowboy Shoot Out Golf Tournament takes place July 17th at The Club at Crazy Horse Ranch located at 475 San Juan Grade Road in Salinas. The tournament format includes a shotgun start at 8 am, preceded by a hearty cowboy breakfast at 7 am.

The Cowboy Shoot Out is not just another golf tournament—it’s a lively gathering where local rodeo enthusiasts have the opportunity to rub elbows with rodeo contestants, bullfighters, and Rodeo Directors. It’s a chance to connect, share stories, and enjoy a day of golf in the company of those who make the rodeo magic happen.

Presented by Cintas

Photo by Ronnie Esparza

saloon

The Saloon is open

• Thursday & Friday nights from 5 pm to midnight

• Saturday during and after the rodeo performances from 1 pm to midnight

• Sunday from 1 pm to 3 pm

Music

• Thursday 6:00-11:30 pm

• Friday 6:00-11:30 pm

• Saturday 5 pm -12 am*

Food

Available for purchase from 5-11 pm on Thursday and Friday nights and 4-10 pm on Saturday.

Reserved for those 21 and over, this saloon area is right next to the arena; patrons can view rodeo events and sip on cocktails while visiting with their friends. There is NO COVER CHARGE at the Crown Royal Saloon!

*Music times are subject to change.

Crown Royal is the official whisky of the California

Salinas and will host the party in the Crown Royal Saloon during the rodeo this year!

coors banquet bull xing 2024

WEDNESDAY, JULY 17 TH

(Big Week Bull Riding)

Open 5 pm to 12 am

Live Music 9 pm -12:00 am

DJ until 1 am

Must be 21

SOLD OUT

THURSDAY, JULY 18TH

Open 4 pm to 12 am

DJ from 9 pm-11:00 pm

NO cover charge (included with Rodeo admission)

Must be 21

FRIDAY, JULY 19TH

Open 4 pm to 1 am

Live Music 9 pm -12:00 am

DJ until 1 am

Must be 21

SOLD OUT

Open during and after the first three performances of the California Rodeo Salinas and the Big Week Bull Riding, the Coors Banquet Bull Xing is the place to enjoy the social aspect of these events. The tent features live music daily and tickets are SOLD OUT for Wednesday, July 17th and Friday, July 19th. Must be 21 or older.

SATURDAY, JULY 20TH

Open 11 am-4 pm

NO cover charge

DJ until 4 pm

Must be 21

Party hosted by Ricky Cabrera

Productions after 5 pm Call (831) 261-1754 for information.

Rodeo

Photo by Ronnie Esparza

Photo by Ronnie Esparza

golden saddleman

award winners

Each year the Golden Saddleman Award is proudly presented to a Director who has made an extraordinary contribution to the California Rodeo Salinas. It originated to honor the late advertising manager of Levi Strauss and Company, Dick Cronin. Cronin had a great love for the sport of rodeo and especially for the California Rodeo Salinas. Director John Sargenti was the 2023 honoree.

John Sargenti has been volunteering in the Timer’s Stand on the Arena Committee since 1966, or FIFTY-SEVEN YEARS! He has enjoyed working on this committee, helping the arena run smoothly by keeping accurate timing records. John became a Director in 1989 and continued his dedication to the Timer’s Stand each year, renewing his Professional Rodeo Cowboys Association timer’s card and taking pride in his volunteer position. A local rancher, John loves traveling to Reno each year and visiting his favorite restaurant, Ruby River Steakhouse, where he leaves a California Rodeo Salinas poster at his special table so other guests can enjoy it and the California Rodeo gets exposure in Reno. John truly loves the Rodeo and we can’t thank him enough for his almost 6 decades of service.

1961 EJ Leach, DDS

1962 Ki Silacci

1963 EJ Leach, JR

1964 Lester Sterling

1965 EM Kelly

1966 Howard Weile

1967 Chet Behen

1968 Frank Weibe, MD

1969 Roland Tavernetti

1970 Del Garlinger

1971 Myron E. Etienne, JR

1972 George E. Richardson

1973 Homer M. Hayward

1974 Allan Wallace

1975 Karl Koue

1976 George Scovel

1977 Bob Vestal

1978 Gene Nielsen

1979 Sherwood Causley

1980 Bill Breen

1981 Robert L. Grainger

1982 WM Sullivan

1983 Pete Pedrazzi

1984 Harry Rhodes, JR

1985 Walt Cameron

1986 Thomas J. O’Neill, MD

1987 Sam Spady

1988 Dick Wallace

1989 Gary A. Deter, DVM

1990 Albert C. Hansen

1991 Phil Vincenz

1992 Sam Eastman

1993 Jim Bardin

1994 Bud Hobbs

1995 Lloyd Appling

1996 Warren Wayland

1997 Firmin Gryp

1998 J. Michael Storm

1999 Bill Grainger

2000 Ron Clements

2001 Pete Silacci 2002 Joe Grainger 2003 Richard Rhodes 2004 Joe Hancock 2005 Pete DeVries

2006 Tom Pettitt

2007 Mike Scarr

2008 Jim Slaten 2009 Randy Parola 2010 John Cunha 2011 Tom Nielsen 2012 Craig Andrus

A tribute

2013 Tim Martin

2014 Benny Jefferson

2015 George Hansen

2016 Daryl Whitcher

2017 Mark Scarr

2018 Ric Causley

2019 Jerry Bunker

2020 Brent Eastman

2021 Sam Jenkinson

2022 Dave Pedrazzi

2023 John Sargenti

TO DIRECTORS WHO ARE NO LONGER WITH US

The California Rodeo Salinas would like to pay tribute to three of our Directors who passed away in the last year - Sam Jenkinson, long-time member of the Ground Preparation Committee, Mike Shepheard who spent decades volunteering on the Maintenance & Construction Committee, and Pete Sanders who served on our Security Committee for years. THEY ARE ALL GREATLY MISSED.

Photo by Mag One Media

the events

Professional rodeo action consists of two types of events:

ROUGHSTOCK EVENTS & TIMED EVENTS

IN THE ROUGHSTOCK EVENTS – bareback riding, saddle bronc riding, and bull riding – a contestant’s score is equally dependent upon his performance and the animal’s performance. To earn a qualified score, the cowboy, while using only one hand, must stay aboard a bucking horse or bull for eight seconds. If the rider touches the animal with his free hand, he is disqualified.

Two judges each score a cowboy’s qualified ride by awarding 0 to 25 points for the animal’s performance and 0 to 25 points for the rider’s performance. The judges’ scores are combined to determine the contestant’s score. A perfect score is 100 points.

IN THE TIMED EVENTS – tie-down roping, steer wrestling, breakaway roping, and team roping – a contestant’s goal is to post the fastest time in his or her event. In these events, calves and steers are allowed a head start. Once the animal reaches the head start point– predetermined by the size of the arena – the barrier is automatically released. If a cowboy or cowgirl breaks that barrier before it is released, they are assessed a 10-second penalty.

All Around Champion Paden Bray (Photo)

PADEN BRAY

• Career earnings: $780,959

• 2023 World Standings place: 4th (AA), 13th (TR)

• 2023 Wrangler NFR standings place: 11th

• 2023 Wrangler NFR earnings: $77,026

• 2023 earnings: $189,973 (AA), $175,581 (TR)

• Education: Cisco College (TX), Tarleton State University (Stephenville, TX)

• Wrangler NFR Average Titles: 1 (2020)

• Wrangler NFR Qualifications: 3 (2020-21, 2023)

bareback riding

To stay aboard the horse, a bareback rider uses a rigging made of leather and constructed to meet Professional Rodeo Cowboy Association safety specifications. The rigging, which resembles a suitcase handle on a strap, is placed atop the horse’s withers and secured with a cinch. As the bronc and rider burst from the chute, the rider has to mark out his horse. In other words, he must have both feet above the horse’s shoulders until the horse’s feet hit the ground after its initial move from the chute. If the cowboy fails to do this, he is disqualified. As the bronc bucks, the rider pulls his knees up, dragging his heels up the horse’s shoulders.

tie-down roping

When calves were sick or injured, cowboys had to rope and immobilize them quickly for veterinary treatment. Ranch hands prided themselves on how quickly they could rope and tie calves, and they soon turned their work into informal contests. The calf gets a head start determined by the length of the arena. One end of a breakaway rope barrier is looped around the calf’s neck and stretched across the open end of the box. When the calf reaches its advantage point, the barrier is released. If the roper breaks the barrier before the calf reaches its head start, the cowboy is assessed a 10-second penalty.

When the cowboy throws his loop and catches the calf, the horse is trained to come to a stop. After roping the calf, the cowboy dismounts, sprints to his catch and throws it by hand, a maneuver called flanking. If the calf is not standing when the cowboy reaches it, he must allow the calf to get back on its feet, and then flank it. After the calf is flanked, the roper ties any three legs together with a pigging string – a short, looped rope he carries in his teeth during the run. While the contestant is accomplishing all of that, his horse must pull back hard enough to eliminate any slack in the rope, but not so hard as to drag the calf.

ORIN LARSEN

• Age 33

• Hometown: Inglis, MB

• 9 Wrangler NFR Qualifications

As the horse descends, the cowboy straightens his legs, returning his heels over the point of the horse’s shoulders in anticipation of the next jump. A bareback rider is judged on his feet placement, or “spurring” technique, the degree to which his toes remain turned out while he is “spurring” and his exposure or willingness to lean far back and take whatever might come during his ride.

CALEB SMIDT

• Age 34

• Hometown: Bellville, TX

• 10 Wrangler NFR Qualifications

• Word Titles: 4 (2015, 2018, 2021-22)

TY HARRIS

• Age 25

• Hometown: San Angelo, TX

• 5 Wrangler NFR Qualifications

After the roper finishes tying the calf, he throws his hands in the air as a signal that the

run is completed. The roper then mounts his horse, rides forward to create slack in the rope, and then waits six seconds to see if the calf remains tied. If the calf kicks free, the roper receives no time.

Photo by Interface Visual

Photo by Richard Field Levine

Photo by Interface Visual

Photo by Phil Doyle

Saddle Bronc riding evolved from the task of training horses to work the cattle ranches of the old West. This event requires strength, grace, and precise timing. Every move the bronc rider makes must be synchronized with the movement of the horse. While a bareback rider has a rigging to hold on to, the saddle bronc rider has only a thick rein attached to his horse’s halter. Using one hand, the cowboy tries to stay securely seated in his saddle. If he touches any part of the horse or his own body with his free hand, he is disqualified. Judges score the horse’s

saddle bronc riding team roping

The team ropers start from boxes on each side of the chute from which the steer enters the arena. However, at the California Rodeo Salinas, both ropers start from the header’s side of the box.

The steer gets a head start determined by the length of the arena. One end of a breakaway barrier is attached to the steer then stretched across the open end of the header’s box. When the steer reaches its advantage point, the barrier is released and the header takes off in pursuit, with the heeler trailing slightly further behind. If the header breaks the barrier before the steer completes its head start, the ropers are assessed a 10-second penalty.

The header ropes first and must make one of three legal catches on the steer – around both horns, around one horn and the head, or around the neck. Any other catch by the header is considered illegal, and the team is disqualified. After the header makes his catch, he dallies the rope around the horn on his saddle, turns the steer to the left, and exposes the steer’s hind legs to

LEFTY MARVEL HOLMAN

• Age 25

• Hometown: Visalia, CA

• 3 Wrangler NFR Qualification

bucking action, the cowboy’s control of the horse, and the cowboy’s “spurring,” or feet placement action. While striving to keep his toes turned outward, the rider moves his feet from the points of the horse’s shoulders to the back of the saddle. To score well, the rider must maintain that action throughout the eight-second ride.

COY RAHLMANN

• Age 23

• Hometown: Ellsinore, MO

• 1 Wrangler NFR Qualification

JONATHAN TORRES

• Age 32

• Hometown: Ocala, FL

• 2 Wrangler NFR Qualifications

the heeler. The heeler then attempts to rope both hind legs. If the roper catches only one foot, the team is assessed a five-second penalty. After the cowboys catch the steer, the clock is stopped when there is no slack in their ropes and their horses face one another.

Photo by Interface Visual

Photo by Richard Field Levine

Photo by Interface Visual

Photo by Richard Field Levine

bull riding

Like bareback and saddle bronc riders, the bull rider may use only one hand to stay aboard during the eight-second ride. If he touches the bull or himself with his free hand, he receives no score. While spurring a bull can add to the cowboy’s score, riders are commonly judged on their ability to stay aboard the twisting, bucking ton of muscle. Balance, flexibility, coordination, quick reflexes and a good mental attitude are the stuff of which good bull riders are made.

JOSH FROST

• Age 28

• Hometown: Randlett, UT

• 1 Wrangler National Finals Rodeo Qualification

• 1 Wrangler NFR Average Title (2021)

To stay aboard the bull, a rider uses a flat braided rope, which is wrapped around the barrel of the bull’s chest just behind the front legs and over its withers. One end of the bull rope, called the tail, is threaded through a loop on the other end and tightened around the bull. The rider then wraps the tail around his hand, sometimes weaving it through his fingers to further secure his grip. Then he nods his head, the chute gate swings open and he and the bull explode into the arena. Every bull is unique in its bucking style. A bull may dart to the left, then to the right, then rear back. Some spin, or continuously circle in one spot in the arena. Other bulls add jumps or kicks to their spins, while others might jump and kick in a straight line or move side to side while bucking.

steer wrestling

With the modern world record sitting at 2.4 seconds, steer wrestling is the quickest event in rodeo. The cowboy’s objective is to use strength and technique to wrestle a steer to the ground as quickly as possible.

As with tie-down ropers and team ropers, the bulldogger starts on horseback in a box. A breakaway rope barrier is attached to the steer then stretched across the open end of the box. The steer gets a head start that is determined by the size of the arena. When the steer reaches the advantage point, the barrier is released, and the bulldogger takes off in pursuit. If the bulldogger breaks the barrier before the steer reaches its head start, a 10-second penalty is assessed.

When the cowboy reaches the steer, he slides down the right side of his galloping horse, hooks his right arm around the steer’s right horn, grasps the left horn with his left hand, and,

TUCKER ALLEN

• Age 24

• Hometown: Ventura, CA

using strength and leverage, wrestles the animal to the ground. His work isn’t complete until all four of the animal’s feet face upward. To catch up to the running steer, the cowboy uses a hazer, another mounted cowboy who gallops his horse along the right side of the steer, keeping the steer from veering away from the bulldogger.

Photo by Richard Field Levine

Photo by Interface Visual

Photo by Richard Field Levine

Photo by Mag One Media

barrel racing

Barrel racing began as a friendly challenge of horsemanship skills between cowgirls and has developed into a multi-million-dollar professional sport. In this event, the horse and rider cross the start line at a run, follow a cloverleaf pattern around three barrels, then dash across the finish line. What is not seen are the years of practice required to train a horse to run barrels, with elements of speed and control to get those fast times. The times of top riders are so close that electronic timing devices accurate to the hundredth of a second must be used.

TAYCIE MATTHEWS

• Age 21

• Hometown: Wynne, AR

justin Best Footing Award

The California Rodeo Salinas took first place in the California Circuit in 2023! Every year since the early 1990s the Women’s Professional Rodeo Association and Justin Brands have honored rodeo committees in each of the 12 circuits with the Justin Best Footing Awards. The award was dedicated to long-time Ground Preparation Committee Member Sam Jenkinson who passed away on Sunday of the 2023 California Rodeo.

breakaway roping

The rules of breakaway roping are similar to any roping event, the calf will be given a head start which is determined by the size of the arena. Once the barrier is released, the cowgirl must throw a loop around the calf’s neck, and stop her horse immediately. Her rope is tied to the saddle horn with a breakaway string. When the running calf reaches the end of the rope, the rope is pulled tight, and the string breaks. The breaking of the string marks the end of the run. The fastest time wins.

The California Rodeo Salinas is excited to pay out equal money in the breakaway roping this year, the breakaway roping champion will receive the same amount of money as the team roping, saddle bronc riding, and other event champions.

JOSEY MURPHY

• Age 22

• Hometown: Keachi, LA

Photo by Interface Visual

Photo by Richard Field Levine

Photo by Interface Visual

Photo by Phil Doyle

freestyle bullfights

In a freestyle bullfight, the bullfighter goes one-on-one against a rider-less bull for 70 seconds. The bullfighter is judged on his willingness to expose himself to risk and on his aggressiveness. His objective is to stay as close as he can to the bull throughout the fight. Bullfighters have elevated the sport by employing spectacular maneuvers, such as jumping over a charging bull. Like the riders, the bullfighters score higher when the bull is more aggressive.

WESTON RUTKOWSKI

• 2017-2018 qualifier Bullfighters Only (BFO)

• 2019 American Freestyle Bullfighters Champion

• 2023 California Rodeo Salinas Champion

Bullfight bulls are bred to be smaller, quicker, and more agile than those used in bull riding. They can compete for years and, like their human counterparts, learn from their mistakes and improve with experience.

The team ropers start from boxes on each side of the chute from which the steer enters the arena. However, at the California Rodeo Salinas, both ropers start from the header’s side of the box.

gold card team roping CHAMPIONS JD YATES (header) & TODD

The steer gets a head start determined by the length of the arena. One end of a breakaway barrier is attached to the steer then stretched across the open end of the header’s box. When the steer reaches its advantage point, the barrier is released and the header takes off in pursuit, with the heeler trailing slightly further behind. If the header breaks the barrier before the steer completes its head start, the ropers are assessed a 10-second penalty.

The header ropes first and must make one of three legal catches on the steer – around both horns, around one horn and the head, or around the neck. Any other catch by the header is considered illegal, and the team is disqualified. After the header makes his catch, he dallies the rope around the horn on his saddle, turns the steer to the left, and exposes the steer’s hind legs to the heeler. The heeler then attempts to rope both hind legs. If the roper catches only one foot, the team is assessed a five-second penalty. After the cowboys catch the steer, the clock is stopped when there is no slack in their ropes and their horses face one another.

Qualified Gold Card ropers must be at least 50 years of age, current PRCA members, and have been members of the PRCA for the past 10 years. These Gold Card competitors are veteran cowboys, 50 to 80, who continue to compete. away from the bulldogger.

HAMPTON (heeler)

Photo by Phil Doyle

Photo by Mag One Media

Photo by Interface Visual.

Photo by Phil Doyle.

2023 CAITLIN ANTLE WILSON ON THISKITTYWEARSACROWN

debbie pedrazzi memorial cutting horse show classes

The 4th Annual Debbie Pedrazzi Memorial Cutting will take place during the Thursday, July 18th performance on the track that surrounds the rodeo arena. The event honors the memory of Debbie Pedrazzi, California Rodeo Past President Dave Pedrazzi’s late wife, who was a world champion and participated in cutting events across the country.

In the cutting event, a rider enters a herd of cattle, separates one animal out of the herd and gently guides it to the center of the arena or pen, then attempts to prevent it from returning to the herd.

The agility and skill of the horse and rider is an example of remarkable athleticism. This flashy and fast event highlighting skilled riders and their talented equine partners brings excitement to the performance and educates the audience about Western practices that originated from ranch work.

OPEN STOCK HORSE 2023 CHAMPION

TUCKER ROBINSON ON SMOOTH OUTTA STYLE

The open bridle horse competition at the California Rodeo features some of the best horses and riders around. The class consists of two portions--- the rein work and fence work. In the rein work, the horse is put through a series of maneuvers including figure 8’s, run downs, stops, and spins. In the fence work portion, there are 3 main sections. First the horse and rider must ‘box,’ or keep the steer at one end of the arena, then they must take ‘runs’ down the fence and make turns with the steer going both directions. Finally, the horse and rider circle up the steer in a full circle each way. The event is judged on agility, neatness, and control. The horse and rider are scored on both sections with a 60 being the lowest score and an 80 being the highest (combined this would be 120, lowest, and 160, highest).

NON-PRO BRIDLE 2023 CHAMPION

AMANDA BETTENCOURT ON STYLISH TALICA

This competition runs the same way as open bridle but the rider must be a non-pro, meaning that they do not take money for their services.

OPEN HACKAMORE 2023 CHAMPION

BRENDON CLARK ON CR HE’S A TUFF ONE

The hackamore is a bit-less bridle consisting of a rawhide noseband and comes from the Spanish word “la jaquima.” This class is for horses no older than 5 years old. Horses showing in the hackamore class are in the 2nd stage of training and will often go on to compete in the open bridle class. The hackamore class consists of two portions – the rein work and the fence work. In the rein work, the horse and rider must ‘box’ the steer at one end of the arena, then they must take ‘runs’ down the fence and make turns going both ways. Finally, the horse and rider circle up the steer in a full circle each way. The event is judged on agility, neatness and control. The horse and rider are scored on both sections with a 60 being the lowest score and an 80 being the highest (combined this would be 120, lowest, and 160, highest).

Photo by Mag One Media

Photo by Mag One Media

Photo by Ronnie Esparza

Photo by Mag One Media

committee member of the year 2023

SHANNON COLE

When the Executive Committee considers nominations for the Committee Person of the Year, they gravitate towards individuals who are team players, reliable, and have a howdy attitude, amongst other things. This year’s winner is all of that and more.

She executes the Autograph Party as part of the Track Committee which entails setting up and taking down the tables and chairs on the track after each performance and coordinating rodeo athletes and personnel to sign the autographs. Outside of her official committee duties, she helps with all the sponsor banners for Big Week events like the concert, bull riding, and rodeo plus other events throughout the year. She, along with her family of rodeo enthusiasts, hangs banners, removes banners, cleans the banners, and then stores the banners. This is a thankless but very important job. She also jumped in to help the Sponsor Hospitality Committee when she saw they needed more help with the concert. Shannon Cole is the type of volunteer that any committee would be lucky to have.

thecode

1 Be truthful at all times and never take unfair advantage.

We believe that without honesty there is no foundation for lasting relationships. We do not steal, do not lie, do not deceive or cheat one another and do not tolerate those that do. We follow the rules and when we make a promise, we keep it.

2 Take pride in your work and be responsible for your actions.

We know the value of volunteering and the sense of pride and satisfaction that comes from our efforts. We are responsible for our actions – all of them. We all make mistakes, but when we do, we take responsibility and make it right. We do what has to be done and finish what we start. If we drink, we do so responsibly. We focus on safety, for our self and others and try to keep things in perspective.

arena committee man 2023

ERIC LISK

"Howdy" is a philosophy and customer service program at the Salinas Sports Complex and the California Rodeo Salinas. We want attendees to have the best experience possible at our events. The Howdy Code is a second phase of these principles developed for our volunteers.

Around here we work hard, we work together, and we work to keep the west alive. We are patient and honest with ourselves and each other, we are a family. We stand for what we believe in, finish what we start and take pride in volunteering. We are proud of our city and tirelessly work together for the good of our community. The following Howdy Code embodies these general principles and guides us in our service as volunteers:

3 Be polite and courteous to all.

Being polite means we are aware of and respect the feelings of other people. Politeness can and will improve our relationships with others, help to build respect and rapport, and help avoid unproductive arguments. We are committed to practicing the Howdy philosophy of customer service at all times when interacting with our guests and members of the public.

4 Respect our flag and our country

Our flag represents all of us, the American People. At the California Rodeo we stand for the flag to honor those who paid the ultimate sacrifice for our freedom and to show our gratitude for this great nation and the flag that honors it.

5 Always be kind to and care for animals. We believe we have the right to interact with animals in the sport of rodeo. With this right comes the responsibility to insure the wellbeing of animals participating in our events. As an organization we keep current on regulatory policy and guidelines and industry information related to animal care to constantly improve our practices.

6 Ride for the brand.

Riding for the brand is an expression of our commitment as volunteers to always represent the California Rodeo the best that we can and to constantly elevate the reputation of the California Rodeo and the sport of rodeo. It’s about working hard, committing yourself to your fellow volunteers and the California Rodeo, and thinking about the group and not just yourself.

Photo by Ronnie Esparza

2023 committee of the year Sponsor Hospitality

This California Rodeo’s Sponsor Hospitality Committee has the responsibility of running the VIP tent where sponsors and their employees, clients, family and friends enjoy food and beverages before and during the Rodeo performances. This committee is BIG and they run well, incorporating local nonprofits to help with food preparation and clean up, while treating sponsors to the ultimate rodeo experience. The sponsor hospitality tent is well-known within the industry and one of the best in the business. WE TIP OUR HATS TO OUR AWESOME SPONSOR HOSPITALITY COMMITTEE!

The California Rodeo Salinas would not exist without the over 1,400 volunteers that work hard throughout the year and during Big Week to put on our great events.

We encourage you to find an area you like and follow the process mentioned below to become a volunteer and get involved in this historic event.

The Volunteer Services Committee of the California Rodeo Salinas assigns new volunteers to various committees that help to run “Big Week” each July.

If you are interested in becoming a volunteer, complete a Volunteer Application and turn it in at the main office of the California Rodeo at 1034 N. Main Street or submit it online. A full list of committees and volunteer forms can be found at www.CARODEO.com.

Photo by Mag One Media

Photo by Ronnie Esparza

Photo by Mag One Media

Photo by Phil Doyle

Photo by Ronnie Esparza

Photo by Ronnie Esparza

Photo by Mag One Media

wrangler national patriot program

Wrangler National Patriot Program

The California Rodeo Salinas supports the Wrangler National Patriot Program and is honored to donate funds generated by the program to Monterey Bay Veterans, Inc. Wrangler is proud of the Wrangler® National Patriot™ Program, created to provide funding and support for America’s wounded and fallen soldiers and their families.

2024 will be the 13th year the California Rodeo is participating in the Wrangler National Patriot Program and donating money to the Monterey Bay Veterans (MBV), a local charity started in Monterey, California, and recognized nationally for providing marine rehabilitation by way of fishing trips for Wounded Warriors and Veterans. MBV also has a one-ofa-kind dive boat equipped to allow quadriplegic divers to scuba dive.

In 2011 the Los Amigos Del Rodeo (Friends of the RodeoL.A.D.R.) club was established to raise funds to make improvements to the Salinas Sports Complex, home of the California Rodeo Salinas. Our club has raised approximately $275,000 since its inception!

The Los Amigos Del Rodeo club is an exclusive group limited to just 85 memberships with 2 people allowed per membership, has annual dues of $2,000 and is a 501C3 charitable non-profit. Each membership includes entrance to the Members Only L.A.D.R. VIP Room, daily box seats, parking passes and entrance into the Friday night after party.

Once you are checked into the L.A.D.R. VIP Room, each day will present you with a different and incredible dining experience, as well as all the premium alcohol you can drink and daily live entertainment! Our L.A.D.R. team focuses on giving you the best service in our air-conditioned, upscale VIP room while you enjoy the Rodeo performance on one of the big screen TVs.

The VIP Room is a 21 and over venue.

Over the last several years our members have funded an impressive number of worthy projects including:

• Re-roofed the Cowboy Hospital

• Replaced Light Fixtures over the Bucking Chutes

• Purchased a Gator for the

• Grounds Crew

• Re-roofed the Facilities Office

• Purchased a BBQ Pit for Rodeo Events

• New Bathroom Hand Dryers

Visit mbv.org to learn more about the Monterey Bay Veterans or wranglernationalpatriot.com to learn more about the WNPP.

• Re-finished Floors in the Exhibition Hall

• Repair Arena Wiring

• Repair Stripping Pens

• Heritage Museum – New Awning and Repairs

• Rough Stock Pens

• Contestant Center Expansion and Improvement

• Donated to the PRU Stadium Project

• Tatum’s Garden Donation

• Heater in the Complex kitchen

• Museum lights

LEARN MORE

Photos by Mag One Media

Photos by Mag One Media

Trick Riders Haley Proctor & Madison Thomas

Presented by Jack in the Box®

Haley Proctor began trick riding at the age of 4 and went on to travel with the Great American Wild West Show to some of the greatest venues in the country. She has performed at RFD-TV’s The American, the Pendleton Round Up, and more.

She was crowned the 2007 World Champion Trick Rider and is a 5XTop 5 Dress Act of the Year with the Professional Rodeo Cowboys Association.

Madison Thomas has over 25 years experience performing across North

America including Mexico at world renowned events and rodeos. Born and raised outside Calgary Alberta, she now calls Helena, Montana her home. Since the age of 18 she has been a NFR Contract Act 10Xs and has been nominated 6Xs as one of PRCAs Top 5 Dress Act of the Year.

Austin Singley The Green Hat Clown

Presented by Elli’s Great American Restaurant Austin Singley is an award-winning Rodeo Clown, Entertainer, and Hollywood Stuntman from Clearfield, Utah. His passion for performing and making people laugh started in Jr High School Theater, leading to a successful career. He’s entertained rodeo fans nationwide with unique acts.

John Payne, the One Arm Bandit

Presented by Boyds Asphalt Services

John Payne, the One Arm Bandit and 15-time PRCA Rodeo Act of the Year, will be back in Salinas to entertain crowds with his one-of-a-kind Wild West act during all four Rodeo performances.

Photo by Pete Knutson Photography

Photo by Crystal_amen

Photo by Richard Field Levine

announcers WILL RASMUSSEN

Montana native Will Rasmussen started announcing at Salinas in 1999. A professional announcer since 1994, Rasmussen’s trademark is his enthusiasm for the sport and his ability to involve the entire audience in each of the rodeo events. His commentary is down-toearth, sprinkled with rodeo facts and trivia and enjoyable for both first-time attendees and rodeo enthusiasts alike. He was named the Announcer of the Year for the Women’s Professional Rodeo Association in 2021 and he is a six time top five finalist for PRCA Announcer of the Year. Will lives in Salmon, ID with his wife Kathi and they have 7 children and 7 grandchildren.

scholarships

The California Rodeo Salinas is passionate about supporting youth education in our community and has awarded scholarships to local students for the past 37 years.

We have one scholarship program that is administered by Hartnell College, with students attending Hartnell or transferring from Hartnell being eligible to apply, and a newer scholarship program with the Community Foundation for Monterey County where funds are awarded to students who are Rodeo Committee Members or family of Rodeo Committee Members pursuing higher education (and not limited to Hartnell College).

In 2023, the California Rodeo Salinas was proud to award a record $37,500 in scholarships to local students.

WAYNE BROOKS

Making his 25th appearance at the California Rodeo Salinas, Wayne Brooks is calling the action he was once a part of. A professional saddle bronc rider-turned announcer in 1993, Brooks is one of the sport’s top announcers. He has earned the honor of being chosen the PRCA Announcer of the Year five times! Wayne lives in Lampasas, TX with his wife Melanie; they have a son, Ace, and two daughters Taylor (Austin) and Sheridan (Kyle). When Wayne isn’t traveling to rodeos across North America, he and Melanie enjoy being grandparents to Ella, Joseph, Lucy, Jane, and Henry.

Photo by Mag One Media

Photo by Mag One Media

Photo by Mag One Media

The singing of “I Love You, California,” the official state song since 1951, is a cherished tradition at the California Rodeo Salinas. Before each rodeo performance, Pat DuVal, known as the Singing Sheriff, passionately belts out this regional anthem to kick off the festivities. With over three decades of serenading the crowds, DuVal’s rendition captures the spirit and pride of our state, uniting participants and spectators in a celebration of California’s rich heritage.

I Love You, California Saddle Up Salinas

Ed Montana, a singer-songwriter with deep roots in Salinas, is an integral part of our heritage. His cowboy tunes resonate at various events, promoting the sport of rodeo and the Western way of life. Notably, he penned the California Rodeo Salinas’ signature song, “Saddle Up Salinas.”

Photo by Mag One Media

Photos by Mag One Media

local traditions & kids events

MUTTON BUSTIN’

Presented by Pacific Valley Bank

Mutton Bustin’ is a young rodeo fan’s chance to join in on the competition at the California Rodeo Salinas. Not only does Mutton Bustin’ give kids a chance to be included in this prestigious rodeo, it is also one of the biggest action-packed events of the rodeo, topping the list as a crowd favorite year after year. Each buckaroo in the competition is given the chance to make a memorable ride atop a sheep with a crowd of thousands cheering them on. This event captures the spirit of aspiring young rodeo enthusiasts between the ages of four and seven weighing 60 pounds or less. Protective gear is provided to the competitors. Ribbons are given to the Mutton Bustin’ winners daily throughout the California Rodeo. Sunday’s overall winner will receive the coveted title of “California Rodeo Salinas Mutton Bustin’ Champion” along with a buckle in recognition of their champion Mutton Bustin’ skills.

AUTOGRAPH PARTY

Presented by SafetEquip

The autograph party is held daily on the track after each performance. Free posters are provided for your favorite athlete’s signatures!

STICK HORSE RACE

Presented by Black Bear Diner

Thursday, July 18th, 4:30pm

Don’t miss out on the fun of the Stick Horse Race, held at 4:30 pm before the Rodeo on the track for 3- to 8-year-olds. Top racers will get a chance to race on the track during the rodeo performance later that night.

INDUSTRIAL CALF DRESSING

Presented by 1st Capital Bank

The Industrial Calf Dressing event offers a unique opportunity for non-professional rodeo contestants to participate in rodeo. The objective is to successfully dress a live calf in a pair of giant Wranglers in the shortest amount of time. The rules governing this event are that the Wranglers get on the right end of the calf and no harm is done to the animal.

KIDS CORRAL

Presented by McDonalds

The McDonald’s Kids Corral will be open daily during all four Rodeo performances-admission is FREE! Take the kids in to enjoy lots of fun activities.

Photo by Mag One Media

Photo by Ronnie Esparza

Photo by Ronnie Esparza

Photo by Mag One Media

Photo by Mag One Media

Photo by Mag One Media

Photo by Mag One Media

Photo by Mag One Media

Photos courtesy of Clay Guardipee & Steve Spatafore

cowboyprotectors

JOSH DARIES

Josh Daries, a proud native of Salinas, CA, has fearlessly fought bulls since 2014, reaching remarkable heights such as being selected for the California Circuit Finals twice and earning the title of California Cowboys Professional Rodeo Association Bullfighter of the Year five times. A graduate of North Monterey County High School, Josh embarked on his rodeo journey during the Big Week Bull Riding event in 2017, transitioning to cowboy protection and showcasing his courage during professional rodeo performances in 2022 and 2023. With a deep connection to the California Rodeo Salinas, Josh has evolved from volunteer to essential personnel, embodying a true passion for the Western way of life alongside his wife Tyla in Clements, CA.

NATHAN HARP

Nathan Harp, originally from Tuttle, Oklahoma, developed a passion for rodeo at a young age despite not coming from a rodeo background. His journey into the sport began at 16 through bullfighting, leading to remarkable success in freestyle bullfights after high school. Notably, he claimed the Rex Dunn World Championship Freestyle Bullfights in 2011 and became a two-time California Rodeo Salinas Bullfight Champion. Joining the PRCA in 2012, Nathan has worked at prestigious rodeos and received accolades, including appearances at the Ram Prairie Circuit Finals four times, the Wrangler National Finals Rodeo in 2021, and the PBR World Finals in 2023 and 2024, establishing himself as a respected figure in the rodeo arena.

The Cowboy Protector plays a vital role in rodeo by diverting the bull’s attention to ensure the cowboy’s safe escape after a fall or dismount. Unlike the traditional clown image, today’s bullfighter is a dedicated professional focused on ensuring the cowboy’s safety. They courageously put themselves at risk to shield the cowboy, showcasing exceptional athleticism, precise timing, and agility in the process.

ANDY BURELLE

Freestyle Bullfight Barrelman

Andy Burelle, a proud native of Michigan, discovered his love for rodeo early on and transitioned from bull riding at J Bar J Ranch to becoming a renowned bullfighter. Mentored by the legendary Rex Dunn, Andy’s expertise led him to prestigious rodeos like the Calgary Stampede and the California Rodeo Salinas. In the upcoming Freestyle Bullfights, he’ll excel as the barrelman, supporting fellow riders. Beyond the arena, Andy treasures family life in Ardmore, Oklahoma, with his wife, Robyn, and their children, Zane and Sonora.

Photo by Phil Doyle

Photo by Mag One Media

Photo by Phil Doyle

event & buckle sponsors

ARENA

BAREBACK RIDI NG

Event & Buckle sponsored by Granite Construction

STEER WRE S TLING

Event & Buckle sponsored by Nutrien Ag Solutions

TEAM RO PIN G

Event & Buckle sponsored by Taylor Farms

SA DDLE BRONC

Event & Buckle sponsored by Carlon’s Fire & Safety

TIE-DO WN ROPING

Event & Buckle sponsored by Boot Barn

BUL L RIDI NG

Event & Buckle sponsored by Coors

GOLD CA RD TE AM ROPING

Event & Buckle sponsored by Jim & Sally Martins Family, in Memory of Jim Martins.

Gold Card Incentive Buckles sponsored by Jim and Sally Martins Family in Memory of Jim Rodriquez, Sr.

BREAKAWAY ROPING

Event & Buckle sponsored by American Ag Credit

TRACK & SPECIAL EVENTS/AWARDS

MUTTON BUSTIN’

Event & Buckle sponsored by Pacific Valley Bank

MISS CALIFORNIA RODEO SALINAS

Sponsored by Holiday Inn Express & Suites

Tiara & Buckle donated by Harden Foundation

FREESTYLE BULLFIGHTS

Event & Buckle sponsored by ATS Transportation

SPECIALTY ACT - JOHN PAYNE

Sponsored by Boyds Asphalt Services

SPECIALTY ACT - HALEY PROCTOR & MADISON THOMAS

Sponsored by Jack in the Box

ENTERTAINER/CLOWN - AUSTIN SINGLEY

Sponsored by Elli’s Great American Restaurant

OPEN HACKAMORE CLASS

Sponsored by Rain For Rent

OPEN STOCK HORSE

Sponsored by Tom Bengard Ranch Buckle donated by Christensen & Giannini

NON-PRO BRIDLE CLASS

Sponsored by Mission Linen and Uniform Supply

COWBOY AND COWGIRL RACE

Sponsored by Soria Contracting and Solutions, Inc. Buckle donated by Rancho San Lucas

DEBBIE PEDRAZZI MEMORIAL CUTTING

Event & Buckle sponsored by the Dave Pedrazzi Family

INDUSTRIAL CALF DRESSING

Sponsored by 1st Capital Bank, Buckles donated by Sturdy Oil

WOMEN’S BARREL RACING

Event & Buckle sponsored by East Bay Tire

OTHER AWARDS

ARENA COMMITTEEMAN OF THE YEAR

“Pat & Del Garlinger Memorial Buckle” donated by Garlinger Partners

BIG WEEK BULL RIDING XTREME BULLS CHAMPION

Buckle sponsored by Rancho San Lucas

ALL AROUND CHAMPION COWBOY

“Ki Silacci Memorial Spurs” donated by Silacci Ranch, Buckle donated by Silacci Ranch: Pete & Kevin Silacci, Saddle donated by Mycars.com

Rodeo Salinas

Photos by Mag One Media

Miss California Rodeo Salinas

2023 Rose Escobar

A proud resident of the Salinas Valley, Rose Escobar has a love for western heritage and her community. Her passion for helping others led her to a career with a national investment management firm as a Client Associate. While continuing to further herself in this career, Rose will soon receive certification to become a Registered Client Associate.

Competing in barrel races and ranch rodeos for the last 11 years, Rose has grown to love the western way of life. As a member of the West Coast Barrel Racing Association she has qualified and competed against many women she grew up idolizing. Rose recognizes the importance of supporting young rodeo athletes who are the future of the sport. Her free time is spent volunteering with CHSRA and the King City Stampede Pro Rodeo serving as chair on several committees. Without hesitation she recently accepted an invitation to coordinate the local CHSRA queen competition.

Honored with the opportunity to become Miss California Rodeo Salinas, Rose is also living out a childhood dream. Rose’s grandmother ran for California Rodeo Hostess in 1958 and that further fueled her passion and drive to compete for this title and represent her local community.

Photos by Ronnie Esparza

Miss California Rodeo Salinas contestants

KYNDAL CASTLE

SUMMER FANNING

VIANETTE GARCIA

Liz Eldredge and Jana Jones with President Gene Nielsen.

Miss Old Santa Ynez Days Rodeo

Miss Folsom Pro Rodeo

Miss Rodeo

Miss Clovis Rodeo

Miss Bulls Only Rodeo

freestyle bullfighters

In a freestyle bullfight, the bullfighter goes one-on-one against a rider-less bull for 70 seconds. The bullfighter is judged on his willingness to expose himself to risk and on his aggressiveness. His objective is to stay as close as he can to the bull throughout the fight. Bullfighters have elevated the sport by employing spectacular maneuvers, such as jumping over a charging bull. Like the riders, the bullfighters score higher when the bull is more aggressive.

Bullfight bulls are bred to be smaller, quicker and more agile than those used in bull riding. They can compete for years and, like their human counterparts, learn from their mistakes and improve with experience. Bullfighters Only, the BFO, is sanctioning our 2024 bullfights and they are presented by ATS Transportation Services, Inc.

AUSTIN ASHLEY

Austin Ashley grew up in Oklahoma, immersed in the cutting horse industry and later the rodeo scene. At age 12, with the support of Cody and Ashley Webster, he began pursuing freestyle bullfighting while also attending school and participating in sports. In 2021, Austin won Bullfighters Only competitions in Reno, NV, and Salinas, CA, and was the runner-up in Cody, WY.

WESTON RUTKOWSKI

ALEX MCWILLIAMS

Alex McWilliams was born and raised in Paso Robles, CA. Although he wasn’t initially involved in rodeo, his parents began buying bucking bulls when he was 14, sparking his interest in the sport. He was introduced to Frank Newsom and attended his schools, which led to him working at small rodeos. At 17, Alex began his freestyle bullfighting career. In 2018, he won the Rex Dunn World Championship Bullfights, and in 2019, he claimed the world title with the American Freestyle Bullfighters. Alex qualified for the Bullfighters Only (BFO) World Finals in 2017 and 2018 and won the California Rodeo Salinas bullfights in 2022.

Weston “Fear The Beard” Rutkowski, is a 3rd generation Rodeo Cowboy from Haskell, Texas. He grew up watching his professional saddle bronc riding uncles. He tried riding bulls in college but found his true calling as a bullfighter. His natural talent and dedication has earned him 4 Bullfighter’s Only World Titles, making him the winningest freestyle bullfighter in BFO history. Weston credits his daily workouts and mental toughness for his success, emphasizing the importance of daily discipline to excel in bullfighting. Weston is the reigning champion of the Salinas freestyle bullfights, having claimed the long-awaited title in 2023.

TYLER MANSELL

CHANCE MOORMAN

Chance Moorman is 23 years old, but he’s been fighting bulls for four years. Mentored by Ross Hill, Chance set the mark at 23 points for the highest-marked fight in 2020 and recently matched that in 2022, winning him $50,000 in Ft. Worth, TX. He won the Ultimate Bullfighters world title in 2020, 2022, and 2023.

Hailing from Caldwell, Idaho, Tyler Mansell has established himself as a dominant force in the arena. He achieved the pinnacle of his career by winning the 2022 BFO World Championship. Building on his momentum, Tyler has already secured victories at the prestigious Fort Worth Stock Show and Rodeo and the San Antonio Rodeo in 2024, proving that he is a force to be reckoned with.

ELY SHARKEY

Ely Sharkey, a 28-year-old from Ainsworth, NE, has qualified for the Bullfighters Only World Finals three times, consistently finishing in the top 10. In 2021, he competed in the freestyle bullfights at Salinas for the first time, winning round 3 and finishing second by money earned. That year, he also placed 4th overall in the Bullfighters Only world standings.

sanctioned by presented by

Photo by Phil Doyle

Photo by Phil Doyle

Photo by Phil Doyle

Photo by Phil Doyle

Photo by Phil Doyle

2024 sponsors

ALL AROUND GRAND CHAMPION SPONSORS

• Carlon’s Fire and Safety

• Coors

• Crown Royal

GRAND CHAMPION SPONSORS

• American AgCredit

• Granite Construction

• KSBW 8 • NBC • ABC • Estrella TV

• Mag One Media

• Mission Linen & Uniform Supply

GOLD CHAMPION SPONSORS

• Advanced Transportation Services

• Boot Barn

• Central Coast Sign & Design

• Church Brothers Farms

• East Bay Tire

• Holiday Inn Express & Suites

CHAMPION SPONSORS

• 92.7 KTOM FM

• AG Land Trust

• Alco Water Company

• Alfredo’s Concrete 1 Inc.

• Alsop Pump - Muller Irrigation

• Associated Services

• AvidWater

• Best Buy

• Boyds Asphalt Services

• Bunker and Sons

• Cal Construction

• California Towing

• California Water Service

• CLA (CliftonLarsonAllen LLP)

• Coastal Tractor

• Comgro Soil Amendments, Inc

• DaneCo Electric

• Drew Massa Transportation

• Driscoll’s

MAJOR SPONSORS

• 1NEN Logistics LLC

• 1st Capital Bank

• 95.5 BOB & 101.7 The Beach

• A. Oseguera Company, Inc.

• Ace High Designs

• Artistic HangUps

• Artistic Shower & Glass

• BASF | Nunhems

• Bengard Ranches

• Black Bear Diner

• Boutonnet Farms

• Braga Fresh

• Butch & Vivien Lindley

• C & A Truck Brokerage

• C&N Tractors

• CalNonprofits Insurance Services

• Cardinale Moving and Storage, Inc.

• Christensen & Giannini

• Coastal Grower

• Coastline Family Farms

• Custom Harvesting

• Denham Plastics/Bin Dr/Orbis

• Dobler & Sons, LLC

• EBX Logistics

• Elli’s Great American Restaurant

• Jack in the Box

• Wrangler

• RDO Equipment Co.

• Republic Services of Salinas

• Tanimura and Antle

• Taylor Farms

• Univision/Unimas

• IPM Specialist

• Kaiser Foundation Health Plan, Inc.

• Mechanics Bank

• Nutrien Ag Solutions

• Pacific Ag Rentals

• Pacific Valley Bank

• EFFECTV

• Empire Farm Labor Contractor/ Ay Caramba Real Mexican Food

• Enza Zaden

• Fresh Foods, Inc

• Golz Construction, Inc

• GreenGate Fresh

• Hayward Lumber Company

• Hitchcock Farms

• Iconix Waterworks

• Jefferson Farms

• Jenkinson Construction

• Jim & Sally Martins Family

• Justin Brands dba Justin Boots

• KION/Telemundo

• KLOK & KSES

• KWAV 96.9 FM

• La Preciosa 100.7 & 100.9

• McDonalds Raymond Costa

• Enterprise Truck Rental/ Enterprise Fleet Management

• Fletes Pressure Wash

• Foothill Packing

• Fox 35

• Fresh Express

• Gold’s Gym NorCal

• Green Valley Farm Supply

• Henry Hibino Farms, LLC

• Johnson Associates

• JoyPers Shoes

• JRG Attorneys at Law

• KDON 102.5 FM

• KHIP The Hippo 104.3FM

• L.A. Hearne Company

• Laughtons Cabinets

• Maid in America

• Montana Silversmiths

• Monterey Herald

• Monterey Regional Airport

• Monterey Signs

• Moresco Farms

• Nielsen Properties/Fowler Ranch

• Noland, Hamerly, Etienne & Hoss

• Northridge Mall

• Ocean Mist Farms

• Overhead Door Company of Salinas

SPONS OR S

• 3 Star Lettuce

• Albert Alvarado Family

• Alliant Insurance Services, Inc.

• AMW Express LLC

• AT&T

• Beecher Engineering, Inc.

• Bety’s Boutique

• Cal Coast Machinery

• California Giant Berry Farms

• California Safe Soil

• Chevron

• Chick-fil-A North Salinas

• RAC3 Logistics

• Salinas Valley Health

• Star Market

• Vallarta Supermarkets

• Valley Farm Management

• Mia Fusion Cuisine/Pasta Mia

• MyCars.com

• Naturipe Berry Growers

• NorCal Mobile Mechanic

• Painting by Noe

• Premium Packing

• Sabor Farms

• Salinas Valley Barb Wire

• Save On Cleaners

• SILKE Communications

• Standard Event Rentals

• Sturdy Oil

• The Outdoor Market at the Rodeo/El Mercado Popular

• Valley Fabrication

• Vista Verde Labor

• Yanez Trucking

• Pacific International Marketing

• Portobello’s

• POWERTALK 1460 AM & KOCN 105.1

• PSTS INC.

• Rain for Rent

• Raley’s/Nob Hill

• RC Farms

• Relation Insurance Services

• River Fresh Farms

• SafetEquip

• Salinas Valley Sheds

• Salinas Valley Tire

• Scudder Roofing & Solar

• Sonja Giovanetti Consulting

• Soria Contracting and Solutions, Inc.

• Star Sanitation

• Supreme Labor Services, Inc.

• The Bachan Group

• The Barba Family

• The Sherwin Williams Company

• Toro Petroleum

• Tricord Tradeshow Services, Inc.

• U.S. Bank

• Valley Harvest LLC

• Wheeler’s Flooring

• CO2 KRAY AND KMJV

• Cypress Berry Farms

• Dardini Logistics LLC

• Dave Pedrazzi Family

• DeeDee Nucci-Reyna & Rich Radley

• Double S Ranch Land and Cattle Company

• Gist Silversmiths

• Growers Container Co.

• HGC-Harman Group

• iTradeNetwork

• J.M. Equipment

• Joseph J. Massolo

• Kleinfeldt Family BBQ Inc.

• La Sirenita Tree Service

• Massolo Brothers, Inc

• Merrill Family

• Monterey County Mosquito Abatement District

• Monterra Construction

• Muzzi Family Farms

• Nature’s Reward

• NC Construction Inc

• Northwestern Mutual

• Pezzini Berry Farms

• PJ Grafx

• Premier Valley Bank

• Quinn Company

• Reiter Affiliated Companies

• Relation Insurance Services, formerly Pan American Insurance Services

• Rincon Farms

• Sakata Seed America

• Salinas Valley Dental Care

• Sconberg Ranch

• Silverstone Landscaping

• Snow Seed & Supplies Inc.

• Takii Seeds

• The Nunes Company

• Tom Carriger Plumbing

• TopFlavor Farms

• Valley Express

• Valley Pacific Petroleum Services, Inc.

• Vegetable Growers Supply

• Winsupply Monterey County

rodeo presidents

These dedicated volunteers put in decades of service before becoming President of the California Rodeo Salinas. They all worked on committees and moved up to Chairman and/or Director status before joining the Executive Committee of Officers who lead the California Rodeo Salinas. WE THANK THEM FOR THEIR COMMITMENT.

WALT CAMERON 1992-1993

HOMER HAYWARD 1971-1972

CHET BEHEN 1981-1982

L.M. TYNAN 1959-1960

SAM EASTMAN 1990-1991

MYRON ETIENNE, JR. 1968-1970

GEORGE RICHARDSON 1979-1980

W.T. BRAMERS 1957-1958

ROBERT GRAINGER 1977-1978

AL HANSEN 1988-1989

D.T. GARLINGER 1966-1967

E.J. LEACH 1953-1956

SHERWOOD CAUSLEY 1975-1976

PETE PEDRAZZI 1986-1987

HOWARD WEILE 1964-1965

GENE NIELSEN 1973-1974

BOB VESTAL 1983-1985

E.J. LEACH, JR. 1961-1963

EUGENE DAYTON 1935-1952 ARTHUR HEBBRON 1913-1934

ag against hunger

mascot race

The 13th annual Ag Against Hunger Produce Mascot Race will take place during the Friday night performance of the California Rodeo Salinas on July 19th. The track will be full of giant mascots who will race toward the finish line in a sprint combined with a special challenge. Church Brothers’ “The Green Machine” won the race in 2023.

Each company pays an entry fee of $1,000 that is donated directly to Ag Against Hunger. The entry fees along with other donations resulted in the California Rodeo Salinas donating over $120,000 to Ag Against Hunger over the last 12 years.

Ag Against Hunger (AAH), started in 1990, is a non-profit organization whose mission is to alleviate hunger by creating a connection between the agricultural community and food assistance programs. They now distribute an average of over 12 million pounds annually to their food bank partners. The Rodeo and Ag Against Hunger came up with the idea of racing mascots in 2011 and the program has been a success ever since. Without the support of local sponsors, this race and monetary donation would not be possible.

Photos by Mag One Media

Bucking Cancer

The California Rodeo’s Thursday night performance theme will now be Bucking Cancer. This will allow the Rodeo to support multiple cancer causes including Tough Enough to Wear Pink and the Golden Circle of Champions.

At the California Rodeo Salinas, we take pride in our contributions to Tough Enough to Wear Pink. Since 2005, we’ve donated over $77,000 to local breast cancer initiatives, making a tangible impact in our community. This year, we are once again partnering with Salinas Valley Health. We will be donating $1 from every ticket sold on Thursday, July 18th, 2024.

Read about the Golden Circle of Champions below.

golden circle of champions

The Golden Circle of Champions is a heartwarming initiative that originated in Santa Maria at the Elks Rodeo and has since expanded nationwide. This remarkable program was created with a noble mission: to raise awareness and provide vital support to pediatric cancer patients and their families during their most challenging times.

Through generous donations and dedicated fundraising efforts, the Golden Circle of Champions directly assists families by addressing urgent needs such as bill payments, medical expenses, and overall family care. The program’s impact extends beyond financial aid, offering emotional support and a sense of community to those facing pediatric cancer.

One of the program’s highlights is its partnership with the Wrangler National Finals Rodeo (WNFR), where ten rodeo committees select deserving children aged 4-16, who are cancer survivors or patients, to attend an exclusive luncheon with WNFR contestants and experience one performance of the event in Las Vegas.

In 2023, the California Rodeo had the honor of selecting 12-year-old Kelly Mata Navarro of Salinas to be part of this unforgettable experience. Kelly, a

courageous cancer survivor, was diagnosed with Ewing Sarcoma in November 2019, has demonstrated remarkable resilience throughout her journey.

During her time in Las Vegas, Kelly and her family were celebrated at the Golden Circle of Champions Banquet, where they dined with rodeo champions, received special gifts, and immersed themselves in the rodeo culture. Attending the Wrangler NFR at the Thomas & Mack Center was a dream come true for Kelly, who cheered on her designated cowboy, Bull Rider Josh Frost, alongside her family.

Kelly’s inspiring story is one of courage, strength, and determination. Despite facing cancer three times, she remains resilient. Beyond her medical challenges, Kelly finds joy in dancing and dreams of a future career in design. She is excited to serve as the Grand Marshal of the Kiddie Kapers Parade this year.

As Kelly continues to embrace life with unwavering spirit, her family hopes for a cancer-free future that allows her to pursue her passions and aspirations without hindrance. Her journey embodies the essence of the Golden Circle of Champions—a beacon of hope and support for children and families navigating the difficult path of pediatric cancer.

Photos by Phil Doyle

kiddie kapers parade

heritage museum

Explore the hidden treasures of the California Rodeo Salinas Heritage Museum, an integral part of our Rodeo’s enduring legacy and a cherished gem nestled in Salinas.

Since its inception in 1979, the California Rodeo Historical Committee has been dedicated to preserving our Western heritage. Their journey began with the generous gift of an authentic Wells Fargo Stagecoach and a purpose-built home for this iconic symbol of the Old West.

Thanks to the collaborative efforts of committee members, rodeo directors, and the entire Rodeo community, our museum boasts an impressive array of memorabilia steeped in rodeo history. Discover captivating displays featuring vintage Miss California Rodeo ensembles, colorful rodeo clown costumes, and timeless cowboy attire worn by legendary alumni of the California Rodeo.

Wander through exhibits showcasing saddles, cowboy hats, and tack generously donated by families with deep ties to our Rodeo’s founding figures and participants.

Located at 1034 North Main Street within the California Rodeo Grounds, our Heritage Collection Museum invites rodeo enthusiasts to embark on a journey of discovery during all four days of the Rodeo. Open Thursday and Friday evenings from 4 pm and weekends from 11 am until the Rodeo’s conclusion, our museum welcomes visitors year-round by appointment, ensuring the spirit of the Old West thrives within every visitor’s heart.

Photos by Interface Visual

Presented by Sakata Seed America

Photos by Mag One Media.

contestant hospitality center

Each year, contestants journey from across the United States to showcase their skills right here in Salinas. To express our gratitude and ensure their time with us is exceptional, we extend a warm welcome and provide outstanding hospitality throughout their stay.

Our Contestant Hospitality Center is a haven where contestants and their families are invited to relax, dine, and enjoy quality time together. It’s our way of saying thank you for choosing to compete at the California Rodeo Salinas.

• Driscoll’s Strawberries

• Naturipe Strawberries

• Foxy Nunes Strawberries

• Taylor Farms Vegetables

• Local Churches Homemade Cookies

• Portobello’s Breakfast

• Mansmiths BBQ Dinner

• Mia Fusion Cuisine/ Pasta Mia Dinner

• Jim Johnston Peaches

• Andrew Avilla & Son Watermelons

contestant gift bag donors

As a token of appreciation, each contestant receives an impressive Contestant Gift Bag filled with essentials like a backpack, garment or laundry bag, along with a hat, tee shirt, and other useful gifts. These gifts are made possible by the generosity of our donors, and we extend our heartfelt thanks to them for helping us welcome and honor our contestants in style.

Photo by Phil Doyle

Photos by Phil Doyle

special buckaroos

The roots of the Special Buckaroos Rodeo in Salinas run deep, thanks to Past President Pete Pedrazzi. Back in the day, it was known as the Exceptional Rodeo, a nod to its beginnings akin to the Special Olympics.

Imagine a scene straight outta the Wild West: professional cowboys and cowgirls joining forces with special needs children, turning a regular day into a hoedown of adventure. These youngins, decked out in hats, bandanas, and their very own contestant numbers, took on the rodeo with gusto.

They roped steer dummies, raced stick horses around barrels, and even faced off with “bucking” horses and bulls (all soft and cuddly, mind ya!). But the real magic? It was seein’ their faces light up as they saddled up for a ride with real-life heroes—the cowboys and cowgirls who made this dream a reality.

Today, the “Special Buckaroos Rodeo” in Salinas keeps that spirit alive and kickin’. Every Saturday of the Rodeo at high noon, 24 special needs children from Monterey County step into the spotlight. They ride away with souvenirs galore—a picture to treasure, a shiny trophy, a bag of goodies, and most importantly, a grin that stretches from ear to ear.

None of this would be possible without the support of sponsors like Tanimura & Antle, who help keep the spirit of the West burnin’ bright. And to our cowboys and cowgirls who ride alongside these young wranglers, y’all are the real heroes, making memories that’ll last a lifetime. Thank you for keeping the love and care alive in the hearts of our Buckaroos!

COUNTRY CHRISTMAScelebration

Photos by Mag One Media

Lorri Koster Jeff Mendelsohn Publisher Editorial Director Managing Editor/ Advertising Sales

california rodeo

Tom Koster

the origins of the california rodeo

1700’s

The word “rodeo”comes from the Spanish word “rodear” meaning to round up. It harkens back to the Spanish ranchero days when herds of cattle were gathered in the spring for branding. This semi-annual roundup also served as a social gathering and celebration by various families who lived on enormous ranchos, some as large as 45,000 acres, where the nearest neighbors could be miles away. A rodeo could last a week or more and included barbecues, fandangos and roping and bronc riding competitions among the vaqueros.

The Monterey County Agricultural Association constructed a racetrack, grandstand, stables, bar and restaurant on 69.4 acres donated by Salinas pioneer Eugene Sherwood and San Francisco native Richard Hellman, called the Sausal Park Race Track. The donation came with the proviso that a fair and races be held at least every two years; otherwise, the property would revert to the former owners.

1875

The racetrack began being used by the Pacific Coast Trotting Horse Association. The name of the park was changed to Sherwood Park.

1909

The first bucking horse show was held at a baseball park on West Market Street on land owned by C.Z. Hebert —with the enormous sum of 25 cents being charged for admission. The show was enthusiastically received, but moved to the racetrack at Sherwood Park the following year.

1872

The Sausal Park Race Track hosted just three days of horse racing. The Monterey Fair Association was incorporated that year.

1878

Attendance at the races was on the decline and the future of the property in jeopardy due to the “fair and races” requirement every two years. A group of cattlemen called the Salinas Coyotes mulled over ideas to revive attractions. One member, Iver “Red” Cornett, came up with the thought of having bucking horses as entertainment between races and asked livestock dealer Frank J. Griffin to arrange it.

1910

1911 On Aug. 1, the first rodeo – advertised as a Wild West Show – was held at the racetrack. Since it ran for a whole week, Red Cornett called it “Big Week.” However, livestock dealer Frank Griffin, wanted to call it the California Rodeo. To this day, both names are still used!

From: California Rodeo: A Central Coast Tradition, by Burton Anderson

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Presented by july 12-21

Open daily 3pm-11pm

Admission: $5. Parking $5.

Unlimited wristband $25 in advance, $35 at the gate. Get wristbands at CARODEO.com

295 Sun Way, Salinas

FIESTAS DEL RODEO

Fiestas del Rodeo is a vibrant cultural celebration promising a family-friendly atmosphere filled with traditional Mexican flair, all included with your Rodeo admission ticket. The event will be held on the lawn at the north end of the complex, where the Coors Banquet Bull Xing Cantina is, on Sunday, July 21st from 11 am to 3 pm.

Attendees can immerse themselves in the rich heritage of charro saddles and spurs, partake in traditional games offering authentic prizes, and enjoy live performances throughout the day. The schedule includes Folklorico dancers from 11 am to 12 pm, Mariachi music from 12 pm to 1 pm, and much more.

Not to be missed, Escaramuza riders will be available for autographs from 11 am to 12 pm before dazzling audiences with their skills during the rodeo performance later in the day.

Photos by Mag One Media

livestock welfare

The California Rodeo Salinas is dedicated to upholding the highest standards of livestock welfare, a commitment that has been ongoing for many years. As proud members of the Professional Rodeo Cowboy Association (PRCA), we adhere to the most stringent rules set forth by any rodeo association. Additionally, we strictly follow California State laws governing the proper treatment of livestock.

Our proactive approach to livestock welfare includes more than 70 specific rules and directives that ensure the well-being and proper treatment of rodeo animals.

Some key measures include:

• Mandatory presence of a veterinarian at all PRCA sanctioned rodeos.

• Rigorous inspection of all livestock by PRCA judges before competition, with only healthy animals permitted to participate.

• Zero tolerance for mistreatment of livestock, with penalties such as disqualification, fines, and suspensions for members found in violation, whether in the competitive arena or anywhere on rodeo grounds.

• Use of sheepskin or neoprene lined flank straps, designed to enhance the bucking action of horses and bulls without contacting their genitals.

We take great pride in exceeding industry standards to provide optimal care and handling for all livestock athletes at the California Rodeo Salinas. For further information regarding our commitment to livestock welfare, please visit www.carodeo.com and www.prorodeo.com.

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Photos by Phil Doyle

Bring this coupon to the Souvenir Booth and save 10% off your purchase!

Valid Wednesday July 17 through Sunday July 21.

LOCATED AT THE NORTH END OF THE MID WAY!

10 % O F F

One coupon per customer per day. Original coupon must be surrendered at the time of purchase. May not be used for prior purchases or sale price items or combined with any other coupon, offer, sale or discount.

Valid at the California Rodeo Salinas souvenir booth. No reproductions or electronic images accepted.

salinas sports complex event rentals

Step into the spacious outdoors of the Salinas Sports Complex, where facilities can comfortably host up to 17,000 guests. Equipped with essential amenities including a box office, twelve concession stands, grandstands, an arena, equestrian amenities, ample restroom facilities, and staging areas, our outdoor setup ensures a seamless experience for your event.

Rabobank Stadium, nestled within the Salinas Sports Complex, stands as a premier venue catering to your sporting needs. With parking space for over 1,200 cars, this multipurpose complex is ideal for concerts, festivals, and showcase occasions.

Looking for indoor elegance? Discover our two banquet halls at the Salinas Sports Complex, accommodating gatherings from 160 to 600 guests. Whether it’s an intimate affair or a grand celebration, our banquet halls offer versatility and charm to make your event truly memorable.

For further details or to book your event, visit salinassportscomplex.com or call 831-775-3100. Let the Salinas Sports Complex be the backdrop for your next unforgettable gathering!

Photo by Ronnie Esparza