Why Customer Reviews Are Essential To Your Business
Do you understand what people are saying about your business on the web? In this day and age, people are forming an opinion about your brand before they even visit your website or get the telephone. Consumers like to be informed and 90% of shoppers (Source: Bright Local) will peruse one review or more before they utilize a business. Add that to the statistic that a negative review has convinced shoppers not to purchase something, at that point disregarding your reviews is bad for business.
Proof of sales drives more sales Good reviews tremendously affect sales. Individuals like to purchase things that others have effectively purchased and enjoyed. It gives them confidence that they are making the correct decision and their money is in effect all around spent. This doesn't simply apply to consumer goods. Industries from professional services to restaurants can benefit too. Companies realize that social proof is probably the best way to drive customers, which is the reason they make a decent attempt to get you to leave a review through incentives, for example, discount codes or VIP points.