Tips to Optimize Amazon Sponsored Brands Ads

Tips to Optimize Amazon Sponsored Brands Ads

Amazon Sponsored Brands advertisements are an essential component to the Amazon Advertising mix and a great way to get your share of 51.2 percent in US eCommerce sales conducted through Amazon.

They're also among the three advertising options that are available to Amazon sellers through Amazon Advertising. There are three options available: Sponsored products, Sponsored Brands, and Sponsored Display. All are pay-per click or PPC ads.

Ad Types on Amazon Advertising Sponsored Brands advertisements have the highest visibility on Amazon Advertising -- right at the top of the page. When it comes to your customers journey, Sponsored Brands are right on the inside of the funnel.

Sponsored Products The most important benefit of Sponsored products is their performance: Profits can be increased with high conversion rates and an efficient ACoS Purpose: You should target customers near the lower end of your funnel search results as well as on product pages.

Primary Goals: Revenue & ACoS Secondary Goals: Organic growth

Sponsored Brands The primary benefit of Amazon sponsored Brands is growth in their brand's image Utilize the most prominent advertisement space to increase awareness of and help potential customers find your company and its products Purpose: Bring customers to your Amazon store using custom-designed ads that appear in results for shopping starting from the middle and the high of your funnel Primary Goals: Brand awareness, new user acquisition Secondary Goals: Revenue, ACoS

Sponsored Display The main benefit of Sponsored Display is the reach and growth of your brand Reach out to your target audience in and off Amazon.

Purpose: Retargeting drives prospects to your pages on products at the high of your funnel Primary Goals: Traffic, brand awareness Secondary Goals: Revenue, ACoS To truly boost your sales and brand To really increase your sales, running all three advertising types can be beneficial. You might or might not have the expertise to run them yourself.

Ways to Optimize Sponsored Brands 1. Expand Campaigns Intelligently If you are running Sponsored Brands campaign, you have the ability to extend your campaigns through: ● ●

Search terms that are converted into your account as well as your Sponsored Campaigns as exact search terms that match Your Sponsored Brands campaign.

Utilizing conversion as well as high volume Amazon Standard Identification Numbers (ASINs) as your target ASINs for sponsored Brands advertisements.

Campaign Optimization within the Finch Platform does this at scale by itself. It can also be accomplished manually , but in a smaller size.

2. Target One Category for Your Product Collections Ads Product Collection ads allow you to showcase 3 products in a Sponsored Brands advertisement and connect the ad with your online store or custom landing page. Tip 2 can be to limit down the area you are focusing on to the particular product, price range and review ratings.

While it could seem as if the best method to make sure you are covered is to broaden your scope and target two broad categories for your Advertisements for Sponsored Brands, the Product Collection is not always effective and may hinder your chances of success.

Instead, pick specific product categories or subcategories and use the refiner tool to make your subcategories more narrow.

3. Use Unique Content for Each Ad When you design Your sponsored Brands ads, you should make the headlines for each advertisement distinct. This allows you to experiment with different ads and fine-tune what works.

Additionally, think about including words such as "explore" or "discover" to create headlines that are appealing to prospective customers.

You could even make use of your mission statement for your business as a headline for your brand. Create unique images for your ads, or test various images, too.

4. A/B Test Your Ads and Videos Test your ads with A/B testing particularly your Sponsored Videos for Brands. For example, test a detailed product view video against a mood video.

Check which has the most reach, the highest click-through rate (CTR) as well as the conversion rate (CR) and brand-new boost. Testing allows you to learn more about the journey of your customers.

5. Build a Brand Store and Track Visits to It The creation of the Amazon Brand Store is a fantastic way to promote your products and brand.

Ads for Sponsored Brands and organic traffic are the best method of bringing visitors into your business.

It makes having a Store as well as running Sponsored Brands ads an effective combination to attract new customers as well as increasing brand recognition.

6. Run Both Sponsored Brands and Sponsored Products Ads When you are launching Sponsored Brands advertisements, don't stop running your Sponsored Products advertisements. By running both, you can capture customers throughout the entire journey. It also lets you: Certain advertisers that run both types of ads experience an increase of 30% in the percentage of impressions for each category.

Advertisers who use both ads get an average of 12+% rise in ROAS and, if they run both ads for longer than three months, that increase is increased to more than 16 percent.

Conclusion Running sponsored brand campaigns can help you increase your revenue and brand recognition by becoming an Amazon Seller. Amazon Seller. If you require assistance in developing your strategy or managing your advertisements on Amazon as well as other channels and platforms