Tips for Optimizing Amazon Sponsored Products
Sellers face the dilemma of which products to use in their Amazon sponsored products campaign or Amazon PPC campaign. There is no single solution. The size and homogeneity, strategic goals, and other factors that are taken into consideration will all play a role in the design of the right structure. Try to understand how to optimize amazon ppc campaigns for further audience reach.
1. Structure your campaigns consistently PPC campaigns allow you to create a rough structure of your advertising activities. This is both good news and bad news. A campaign structure will typically provide you with a set or characteristics that follows one or more of these characteristics: ● ● ●
You can filter by product category (e.g., men's shoes, keyboards and cameras). Brand (for example, Nike, Adidas or Puma) Top sellers are the products that have the highest sales. Top ten
It is important to follow the same organizational structure for all your campaigns. Changes to your organization structure could result in repeat ads. For example, if you create campaigns by category and one by brand, you might have duplicate ads. If you're already using Amazon PPC, we suggest you benchmark your Advertising Account .