The Amazon Best Sellers Rank Explained

The Amazon Best Sellers Rank Explained

Amazon Best Sellers Rank , also known as BSR is a score Amazon gives to a particular product.

This number indicates the amount of demand and the popularity of an item over a particular period of time, and shows how often it is sold.

It also determines how well a product performs relative to other products within its class.

However, a variety of different factors could affect your product's BSR like sales volume as well as the historical data on sales.

Furthermore, each category is governed by its specific Amazon Seller Ranking System.

How is Amazon BSR Calculated?

BSR is a reliable indicator of the extent to which a product is trading on Amazon.

The sales ranking of the top 10000 across different categories is updated each hour The ranks below 10,000 are updated every 3 hours.

While the BSR represents the product's recent sales numbers, Amazon also considers historical sales figures when calculating the BSR.

BSR does not experience extreme fluctuations due to the fact that the ranking system includes historical sales data when determining the product's ranking at any moment.

You'll need impressive sales records in the past to be within the top five most-sold products within your market.

Amazon Best Seller Rank in Making Sound Business Decisions For those who are new Amazon sellers for new sellers, the BSR could be a useful indicator to use when conducting research on products in your Amazon FBA firm.

It can help you determine what items to sell and the time it takes to sell the items.

If you select an item with an infamous 500,000-sales rank it is inevitable that you could face difficulties selling the product right away.

For those who are new Amazon sellers For new sellers on Amazon, the BSR could be a useful measure to consider in the course of conducting product research in your Amazon FBA firm.

It can help you determine what items to sell and the speed at which you can sell the items.

If you decide to purchase an item with an estimated sales rank of 500,000 it is inevitable you might face issues selling the product right away.

To boost your sales and not lose cash on inventory that is sitting the best option is to resell products that are in the top 1% of items within its class.

It is also possible to utilize it to predict future sales by using tools such as the Amazon sales rank calculator.

How to Improve Your Amazon Best Sellers Rank As we mentioned before there are a number of Amazon sellers that employ black-hat techniques to alter their rank in sales.

Some even go as far as purchasing their own items to significantly increase sales.

Here's a list with ethical strategies and methods you can employ to dramatically and organically improve your best selling rank:

1. Optimize Your Product Detail Page Enhancing the quality of your products detail pages (PDP) is an essential measure to increase your exposure in your position in the Amazon SERP. Here are some SEO strategies can be used to improve the search engine optimization of your listing: ● ● ● ● ● ● ●

Conduct thorough search engine optimization to ensure you are targeting those that are most pertinent and well-known terms.

Select those with an abundance of volume of traffic, low competition and a high return on investment.

Make sure to strategically place keywords in your product's title and description.

This will make it easier for Amazon to index your page. Amazon site to crawl your site.

Use amazon bullet points to enhance the clarity of your product's description.

Be sure that the description of your product is written well and not overloaded with keywords.

Spend time on the writing process and for proofreading. Making sure that you optimize your PDP requires making it easy to read and appealing to the customers.

2. Adopt a Wise Pricing Strategy Many sellers overvalue their items to increase their profits. This isn't a good method, especially when the product you sell is on Amazon.

Keep in mind the fact that Amazon is a very competitive market. It will be a challenge to increase the speed of your sales in the event that you are not using a strong pricing strategy.

Be aware that you have to determine a fair price in order to win the buy-box game and boost the number of sales.

3. Use High-Quality Photos Since consumers can't touch or try the products you sell in-person, it's important to provide them with as much details and materials as possible to allow them to experience the product on the internet.

The description of your product and the photos should be used in conjunction with your product description and photos to create quality content that will appeal to customers quickly, particularly when it's a new product.

4. Run a PPC (Pay-Per-Click) Campaign In reality, everything is organic in the ever-changing digital world.

If you're looking to boost the SERP rankings of your website, then the running of a PPC campaign is essential.

Amazon advertisements are cost-effective and will significantly increase your website's number of visitors and sales.

Final Thoughts Amazon Best Sellers rank isn't the most reliable and precise metric. However, you can use it to anticipate future sales and determine the products you should sell.

A good BSR can also increase your exposure in Amazon's Amazon ecosystem, allowing you to get the buy box and also improves the reputation of your product.

Be aware that the Best Seller Badge could be a nudge for customers who are interested in purchasing.