Should I start selling B2B using Amazon Business?

Should I start selling B2B using Amazon Business?

In the event that you've at any point had a go at buying anything online-be it homeware, hardware, kitchenware or some other kind of "product" odds are your indexed lists included things listed on online retail goliath Amazon.

What is Amazon Business?

Amazon has been the B2C marketplace of decision globally for a long time now. Explanations behind Amazon's success incorporate competitive pricing and quick conveyance times for end-customers and start to finish solutions at competitive rates for its merchants.

Presently with the B2C market cornered, Amazon is turning its eye to the B2B pie with Amazon Business. Amazon Business is Amazon's solution for businesses to offer their products to different businesses, in bulk, ie; B2B or wholesale.

How does it work?

There are two programs that are available on Amazon Business. These are; 1. The Amazon Business Sellers Program

2. The Amazon Business Buyers Program

Amazon Business Sellers Program This program empowers existing Seller Central merchants to add Amazon Business Account Features through their Seller Central Account. Merchants will be needed to move up to a Professional Seller Plan to utilize the business sellers program.

Eligibility to be a Professional Seller did not depend totally on your membership bundle with Amazon, your account will likewise be reviewed dependent on business achievement metrics like Seller Feedback and past Sales Performance, to decide whether you qualify.

Amazon Business Buyer’s program This program is for any business with an Amazon business account that needs to buy things in bulk for their own businesses. Any business, organization, government or non-profit organization can join to buy through Amazon Business with a Business Account for Amazon.

What are the benefits of the Amazon B2B Program?

What are the benefits of Amazon Business for selling B2B? Amazon Business offers many benefits for buyers and sellers who choose to be part of their programs. These include; ●

Unparalleled variety of products to browse all at competitive prices. As a purchaser you will browse more than 5 million products, all with selective cost and amount discounts.

●

Granular command over the buying process. As a merchant, nothing is more baffling than not being prepared to sell in the manner you need to your sellers. Amazon Business allows you to make and affirm shopping records, manage your number one suppliers, and set up repeating deliveries effortlessly.

●

Offer distinctive payment methods to your B2B buyers, for example, credit and debit cards, an Amazon.com

What are the disadvantages of Amazon Business?

Utilizing Amazon Business to sell is a blade that cuts both ways. We've inspected the benefits; you can take advantage of a huge organization of potential buyers, the set up cost is low and your customers profit by these expense savings too. However, there are some significant drawbacks for B2B merchants also. These include: ●

Your brand will be overshadowed by Amazon’s branding. There is next to no in the method of custom branding on the Amazon marketplace, subsequently branding and

●

●

even product separation gets challenging. Purchasers definitely separate by price since it is the most clear contrast and this could impact your sales.

You are at the mercy of Amazon’s fees. Fee increases are normal with Amazon and an increase in their fees may mean an increase in your costs which may thus make your customers look somewhere else. Having authority over your pricing is basic for a wholesaler.

Operational complexity. Without utilizing an order and inventory the executives framework, managing sales on the Amazon marketplace and other online and offline channels is probably going to represent a test and cause errors.