7 Reasons Influencers Should be a Part of Your Amazon Marketing Strategy
It's not a mystery that Amazon is dominating the world. It should therefore be not a surprise Amazon will soon be taking on all aspects of marketing via digital channels, which includes influencer marketing. It is not uncommon for Amazon sellers to focus their marketing efforts to capture the attention of shoppers already shopping on Amazon. Amazon acknowledges the importance of influencers. The Amazon Influencers Program extends their affiliate programme, which lets influencers with a specific number of followers establish the personal Amazon storefront, and share their items via customized URLs and earn money for doing this. As the first impression of your brand's image to many customers, Influencers play an important part in your general marketing plan. After the outside traffic is pushed into the market by influencers and social media marketing then it's time to consider Amazon CPC ads, coupons and giveaways to get the attention of the customer on the platform.